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Trailers were a good starting point in my planning. This is because there are hundreds of examples of movies that fit my chosen genre, all of which show some sort of convention between the rest. My film is set in Britain so I chose 'Submarine' as a good starting point to find convention of the trailers. I then looked at American coming of age, as that is where the genre really excelled, with hundreds of coming of age films originating from there. I chose 'Ghost World' to look as convention, as the two main characters are two girls the exact same age as the girls featured in my film, so I believed it would be interesting to see how they portray the characters in the film in the trailer. I also chose 'Youth in Revolt', as I had watched the movie and enjoyed the style it was filmed in, with quirky indie elements to it, which can also be seen in the trailer.

Convention of trailers are:

-A range of different shot types. All three trailers above use a range of different shot types to show different things. Due to having a time restraint of 2 minutes, using shot types to convey emotion or show setting is really important.
- Upbeat/uplifting soundtrack. This is a key convention of the coming of age trailer, as the music helps portray the setting and the situation. Due to coming of age movies not being relatively serious, it means an upbeat backing track is most suitable for the genre.
- Showing all the main characters. This helps give the audience an idea of narrative.
-Use of comedy. Comedy in coming of age movies is often very dry and appeals to the type of people who feature in the film.
-Use of voice over.

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YOUTH IN REVOLT is an outrageous and heartwarming tale of Nick Twisp (Michael Cera) and his quest to win the heart of Sheeni (newcomer Portia Doubleday) and hopefully lose his virginity along the way. Based on C.D.

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GHOST WORLD | Official Trailer | FilmBuff

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Adapted by Daniel Clowes and "Crumb" director Terry Zwigoff from Clowes's acclaimed graphic novel, the movie spends a summer vacation with high school graduates Enid (Thora Birch) and Rebecca (Scarlet Johansson). Both who have problems relating with people and spend most of their time hanging around and bothering "creeps."

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http://www.hollywood.com Submarine is a captivating coming-of-age story with an offbeat edge. Cast: Craig Roberts , Paddy Considine, Noah Taylor, Sally Hawkins, Yasmin Paige

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Movie magazine, similar to billboards, does not have whole magazines dedicated to the coming of age drama genre. This meant that research was also difficult for this, however the production process was far easier, as I pinpointed what the conventions were, and designed my own cover, using some conventions and challenging some as well. Luckily, I had already made a music magazine during my AS year, so I remembered how to position the elements of the magazine so that everything was seen and font sizing was conventional.

Conventions of movie magazines are:

- A bold, big masthead, to attract a reader.
- A main image that either relates to the movie or features the main character.
- A mention of the movie that is being promoted.
- Anchorage text with linking colours
- Biggest font for masthead and text featuring the movie.
- Consistent colour scheme which gives a professional look the the magazine.

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My chosen genre for my film trailer was Coming of age / Drama. This made research fairly easy as there is a distinctive format that a lot of coming of age movie posters follow. However, in terms of the billboards, this was slightly harder. through research I found a few examples of indie/coming of age, but not that many. This is because billboards are an expensive advertising format, and this means that the genre I chose may have been to niche to be able to do vast research on this print product. However, through analysis of indie/coming of age movie posters, I found out that this genre does have a conventional format, when it came to main image type, fonts, colour schemes and so on. This mean that I could take this research forward, and, applying it to the examples of indie billboards above, I can see what the conventions are and how my movie billboard challenged and reinforced the convention from the genre.

The different aspects of convention throughout the billboards researched are:

- A main image featuring main character(s). This is a convention as featuring the main character(s) is the easiest way to portray the genre and/or plot to the general public who will be quickly glancing at the image.
- deep focus shot. This is something featured highly not only on coming of age billboards, but on other genres as well. This is because it is a perfect shot type for this format as is means something will have the main focus (normally the main character) and a out of focus background makes the image clearer and less confusing.
- Actors names. This is something featured in all billboards researched and it can be done to look professional (especially if it is a low budget film) or either use the actors name to get an immediate audience from their fans or to help promote a new upcoming actor.
- A range of colours. The colour scheme for a coming of age film can often conventionally be bright and colourful. 'Comes a Bright Day' and 'Inherent Vice' are good examples of this. The bright colours give it a more upbeat/relaxed feel, and helps show to the viewers that it will definitely not be a movie from the horror genre for example. As billboards are in public, making them stand out or by making sure my billboard wasn't too dark or monochrome would make someone in public more likely to see the poster.
- Bold title, which is the main feature on the poster, so that it can be seen from far away
- Less writing than on the official poster.