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is there a web link to your resources?

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you need to use these heuristics and look at the website to see if it has infringed and did well

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Tutorial 6 Week 7 Homework - UX Companion

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Tutorial 6 Week 7 Homework - UX Companion

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Topic: Persuasive Design
What is the term about?
The term is about how the aspects of design that can influence the psychology of the consumer. At every stage of its production process, psychological principals of influence, decision-making, engagement, and social psychology is considered to enhance the opportunities of interactions that create an emotional trigger, encouraging users to complete actions desired by the designer. The purpose of Persuasive design is to increase user engagement with the provided service and to build a stronger relationship with the user.

History/Background/Author etc. :

Examples:

Completeness: when prompted, users feel the need to fill in missing information

Positive Reinforcement: telling the users when they are doing well to keep them engaged

For example, a service could compliment a user after completing an action, triggering an emotional response that could make them feel positive about themselves.

Loss Aversion: telling the users when they are doing well to keep them engaged.

The power of free: users tend to go for items that are free, even if there is a price later on.

Web resources:
1- Persuasion Triggers In Web Design by David Travis
2- Persuasive Technology by Wikipedia

Book resources:
1- Persuasive Technology: Using Computers to Change What We Think and Do by B.J. Fogg

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Client A: ‘I have a tight budget and deadline, so I don’t understand why this extra step is necessary. We already talked about my needs for the site/app. Can’t you just take my ideas and build what I need?’ How would you answer this client that prototyping is important and necessary?

Firstly, prototyping not only ensures that your ideas are ideas are built correctly and establish a focus, it also

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Tutorial 3 Activity on Heuristics evaluation

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Tutorial 3 Activity on Heuristics evaluation

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Based on the 10 usability heuristics according to Jakob Nielson, and the article you have read, list out the diagnostic tools and methods you would use to accomplish your task competitor and current website’s analysis.

1. Recognition over Recall
2. Visibility of system status
3.Consistency and standards
Don't confuse users by using too many varieties to shapes, give them good navigation to recognise the use and feature. Avoid the users from memorising steps and
4. User Control and Freedom
5. Error Prevention
6. Help and documentation
7. Help users recognise and recover from errors
Give them more help on the site to solve to solve errors they meet on the website
8.Match between system and real world
Use of language and words have to be relevant to avoid confusion
9. Flexibility and efficiency of use
10.Aesthetic minimalist design
Have it simple but yet have features that will be useful to them. It is to create an impression and wow factor when the user is using the website.
Simple but effective.

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-Strategies to go about the interview
1.Go to areas of interest of target users :  Lunch Break, Work End
2. Have 4 people with different tasks: 1 interviews, 1 observes (poems), 1 take pictures and 1 records
Questions to ask
1. What is your name?
2. What is your age?
3. What is your occupation?
4. How often do you come to udders?
5. What are your favorite flavors?
6. Who do you usually come to udders with?
7. Why udders?

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Research the company’s standing from business portals given. Find out their business strategy, and other information that may help you to gather their business goals & visions.

Business Strategy: Coming up with artisan unique flavours and their strong liquor flavoured ice cream.
Have a quirky and easy-going branding
They have also partnered up with gardens by the bay, jack's place and more small-medium f&b companies and cafe.

Target audience: The Asian market, age range from young kids to adults
Competitors : Daily Scoop, Island Creamery, Creamier, Mily&Honey

Mission and Vision: Creating high-quality ice cream with care, dedication ….  and a personal touch. In a world hurtling towards the mass-produced, we’d like to bring some intimacy back to one of the life’s simple pleasures.

Operating Philosophy on the ice creams:
FRESH: We make each batch only when the previous batch is running out. The Just-in-Time approach to ice cream making!

HOME-MADE: No factory-churned varieties here. Most of our ice cream work is by hand, giving our products that unmistakable depth of flavour and character.

ORIGINAL: We love experimenting. Our recipes are all unique, created with a little bit of passion and a whole lot of cheekiness.

NATURAL: We try our darndest to use natural ingredients. Our Strawberry Fields, for example, are made from 100% real, fresh strawberries. You can feel the strawberry bits in every bite.

HEALTHY: (err... sort of) – We try our skinny best to make ice cream that’s less sweet, yet still retaining the exuberant burst of taste that is ice cream.

Reference : https://www.udders.com.sg/ice-cream-story

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Identify one app that you use getting information/updating information online. From this app, list the category, features, what functions do you use and why and what you like about it as compared to other competitors.

App: Snapchat
List of Category: Entertainment, Chatting
Chat, Story, Viewed story, Discover, Setting, Memories, Location

Features: Able to share and send short-lived snaps to friends and there are filters that detect face and also a map where we will be able to view the location of your friends and also stories of Snapchatters in a certain location locally and overseas.

Function: Short lived post, able to view other people's Snapchat story. Different range of articles such as entertainment and cooking is available for us to view in the application.
What I like about the features:
The application allows you to send messages or photos without having the fear of the other party saving a copy and spread it around on social media.There are also a few different categories of articles to view such as the discovery page where latest news or article is featured on. It is not only a sharing platform but the application also provides us with additional information on the internet. Compared to other competitors such as Instagram story and Facebook story, only provide the feature of uploading the stories on their social media platform. Furthermore,  Snapchat provides more filters and features such as the ones I have mentioned above

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1.
2. Examples of an industry that have been disrupted are:

- Travel: AirBnB. Hotels are affected by the features of the application
- Food: FoodPanda, Deliveroo. The convenience of the application's feature has affected restaurant.
- Fashion: Online shopping website or application such as Taobao, Zalora. Most people now prefer shopping online than physical shopping
- Mobile: AppStore and PlayStore. Back in the days, it was difficult and expensive to find and download a game or application, until the AppStore was introduced.

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1.  What is on-demand economy?
2. What are the industry that have been disrupted?

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Interaction Design process includes :
1.definition,
2.research,
3.ideation,
4. design,
5.prototyping,
6.observations.
Firstly, the designer will define the goals he would like to achieve from the design. Secondly, research and identify the needs of the consumer and their requirement. By identifying their needs, the designer will have an idea of the words, visual representation, space and technology he needs to design to suit the user's behaviour. Thirdly the designer really has to go in-depth and be specific to understand the pattern of their consumer, from what kind of features are familiar to them to the way the programme carry out their task.
Then, Visualise and come out with models with features that will likely to help or solve their problems and build the prototype. lastly, evaluate what is being built during the process.

Reference : https://www.lynda.com/Dreamweaver-tutorials/Understanding-interaction-designprocess/82822/97971-4.html
http://www.sharritt.com/CISHCIExam/interactionDesign.html

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Understanding the interaction design process

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Interaction Design is a very broad field that uses different elements such as visual, sounds and other senses to build up a design that is suited to the consumer's surroundings, lifestyles and behaviour when using the product. The main aim of Interaction Design is developing a relationship between the consumer when they are using the application rather than adding the numbers of features on the application that the user might not even use.
There are a lot of processes in Interaction Design, which involves understanding and collecting data of the consumer, knowing the problem, strategies, and create a prototype, design to the information collected.
All these steps are delegated to different roles such as information architecture, product design, and visual design. Thus, in conclusion,  those roles mentioned above come under the big tree of Interaction design, and that's the difference.

Refrence:
https://www.interaction-design.org/literature/article/what-is-interaction-design

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Define interaction design and describe how it is different from information architecture, product design and visual design.