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Which type of organization is this according to Mintzberg?
Innovative organization, because they work for different companies and sectors. For the different sectors they use different structures.

Which information flows are used?
They use different forms of information flows

o   Vertical communication – Berenschot is a big company with directors, head of departments and other employees these people communicate to optimize the results of the projects.

o   Horizontal communication – This company does projects and companies from different sectors.

o   Parallel communication - It is a big company with directors on the top, so there is parallel communication for sure.

Which communication channels are used?
Berenschot uses different channels to communicate with their customers and their employees. They use Twiter, Facebook, Slideshare, Linkedin, and YouTube. There cannot be found what kind of communication they use for their internal communication.

What would be the main role of a communication professional?
A communication professional in Berenschot would have a lot of different tasks, considering the size of this company. He would be responsible for the communication towards the customers and also make sure that the internal communication goes fluently. He needs to make sure that the departments know from each other what they do. But also maintain the different social media channels to attract more customers.

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Crowdynews- Talea, Charlotte, Annelie, Anne, Sina

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Crowdynews- Talea, Charlotte, Annelie, Anne, Sina

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Organizational type according to Mintzberg

Anke Wammes is a communications manager, running an organization with the theme of suicide prevention in Utrecht, Netherlands. The type of organization that mostly fits the description of this organization would be an innovative organization because it’s intermediate level being the most important within the organization. Since the organization brings in experts from different areas in order to form a creative and functional team it fits best the description. Clients can have direct contact with the “employees”

Types of information flows within the organization.

The type of communication flows within 113 is mainly informal vertical communication. Since there is no clear hierarchy between the board of directors, managers and assistants.

Communication Channels

The Channels being used by this organization are

-Linkedin

-Twitter

-Website

-Youtube

Channels used for the organization to promote themselves and use contact with their clients via telephone or e-mail.

Role of Professional

The main role of a professional working within this organization is communicating a clear and concise message about the purpose of the organization and the methods they use in order to achieve their results.e

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Unilever is a diversified organization because its middle (intermediate) level seems to be the most important arch in sustaining the company. They have a management committee which is split into 5 main departments.
They are a multinational which has many other brands under its umbrella. Therefore, the managing the different departments and brands is crucial.

It has a vertical downward internal communication flow. Directors>Supervisors>Managers>Departments>Employees

The main role of an internal communication professional in Unilever’s case would be very complex. There are many levels on which this company operates, meaning that each brand in Unilever has its own management system but nevertheless, still needs general coordination between the levels.
There would probably be at least one IC professional for each brand and each of them would then communicate on their own level to supply sufficient information between the brands and their levels.

Possible jobs: Business partnering marketing and other internal stakeholders in any media related issues
-Coordinating media deals and partnerships
-The development of overall media strategy and driving execution
-Creating the communications plan for different oral care innovations and activities across all brands
- Plan communication on events, training and incentive program to boost up sales volume
- Builds productive working relationship with Customer Development to manage the brand’s day to day operations, and external partners and agencies.

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Research on Mangrove

1.      Which type of organization is this according to Mintzberg?

A combination of a professional and innovative organization.

Professional, because the core production staff is the most important part and they are specialised trained.

Innovative because they are project-based and don’t have a formal, centralised structure.

2.      Which sorts of information are most important in this organization?

Strategic, tactical, and task information

Strategic information is important so all the people of the organisation are aware of the trends that they need to take into account in their projects.

Tactical information is important, so the company can reflect on past projects and improve.

Task information is important day-to-day, so employees have the information available that they need for their work.

3.      Which communication channels are used? And which streams are used in this organization for which types of information?

Offline and online communication channels. Task communication is probably partly done in the biweekly face-to-face meetings. Smaller pieces of information are probably communicated through email and such. Tactical and strategic information is communicated during meetings.

4.      What would be the main role of a communication professional in this organization? What should he pay attention to?
Analysing and monitoring trends; helping clients with branding; making strategies for clients and helping them with implementation; pitching concepts to clients
ed through email and such. Tactical and strategic information is communicated during meetings.

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Group 1: University of Twente

Group 2: Unilever

Group 3: Berenschot

Group 4: Crowdynews (crowdynews.com)

Group 5: Mangrove (mangrove.com) or Anke Wammes

•Which type of organization is this according to Mintzberg?

•Which types of information and information flows are most important in this organization? (maximum 3)

•Which communication channels are used? And which streams are used in this organization used for which types of information?

•What would be the main role of a communication professional in this organization? What should he pay attention to?

•Name three steps on how to assess organizational communication you think you can use in your research in the OTP1- project.