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Krept & Konan - The Long Way Home

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My ancillary is a visual branding of the artists and also art identification. It shows fans the persona the artist is portraying or the type of genre. The tracklist I have followed the conventional centre layout and just like Skepta and Krept & Konan to the right I have placed the institution and record label and also the parental advisory label which is featured on a lot of grime digipaks.

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I followed the conventions of an digipak. Made to show the Artist name (MELZ X JOEZ) and the album title. Close ups of the artists. Name of artists in a bigger font. Comparing my product to skepta and Krept & Konan is the same simple structure.

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Skepta - Blacklisted

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This is a depiction of Krept & Konan's website. They have a similar genre to my video grime/hip-hop. Usually within the grime/hip-hop genre the artists website are really minimal they just focus on promoting the artist album. However I decided to go against the conventional usage of grime websites as I wanted my audience to have an interactional connection with the artists (MELZ X JOEZ). However I kept my website simple as such grime website so I did not challenge the conventions entirely. I made present the social networks and importantly showcasing the album

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This is grime Artist Skepta's website. As displayed there isn't much shown here. The Artist has used his video as the website. This typical of grime artists as they do not put their efforts on promoting the websites, rather their efforts are placed on the video and album. Therefore I chose to go against this as I wanted the audience to engage with the artsits.