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The logo has changed over time and has progressed as animation and technology has. What once was just Walt Disney's name has transformed to include Cinderella's castle in mesmeric detail to further embody the magic that the brand represents.

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Disney is a bigger than life company. It transcends age and unlocks potentiality of what humans can think is possible. The more dynamic the logo become, the more it begins to represent something more.

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Walt Disney Pictures was founded by pioneer of animation, Walt Disney in 1929 and is one of today's leading family entertainment corporations.

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The logo draws from two of Walt Disney’s earlier works, Cinderella's castle and Peter Pan's Tinkerbell to highlight the bigger picture of Disney, building a world of imagination and splendor. It takes something fictitious and brings it to life as a logo design that speaks to what the company is all about. It also acts as advertisement for the castle at the Disney theme parks in the real world.

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Disney plays a lot on one’s subconscious. It taps into our shared nostalgia for childhood and preserves the wonder that comes from that age through creating entertainment for the ages.

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The font used in the logo of Disney is iconic and totally original, that the font alone evokes the brand. It also speaks to the whimsical nature of Disney.

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Disney has grown substantially over time as it has absorbed stars wars, marvel, and fox and therefore attracts a diverse audience. The logo embodies this through the grandiosity of the castle evoking imagery of a monarchy and the kingdom of enchantment it has become.