# data[].attributes.body
"GoPro frees people to celebrate the moment, inspiring others to do the same." https://gopro.com/about-us
I think this mission statement defines GoPro. Its not just a DIY Camera but its a modern form of inspiration.

# data[].attributes.body
"To bring inspiration and innovation to every athlete* in the world" *If you have a body, you are an athlete.

I think it's a really clever and concise vision. It's inspiring and aspirational. It clearly focuses on innovation & technology which their products are known for. It also perfectly ties their ability to inspire consumers using professional athletes in their marketing and vision. It says we're cutting edge and we'll inspire you to be the best athlete you can be no matter where you are on the planet.

# data[].attributes.body
I think by giving themselves almost a goal as such its given them something to achieve and do well. The BBC is known around the world for its magnificent shows and educational/news quality. This all comes back to them having a good mission statement to work from. The mission statement says exactly what they are there to do and how they want to do it.

# data[].attributes.attachment_link.description
Our mission, vision, and values inform the work of the BBC and are how we promote our public purposes.

# data[].attributes.headline
Amazon mission statement. (Matt Englebretsen)

# data[].attributes.subject
Amazon mission statement. (Matt Englebretsen)

# data[].attributes.body
This statement wastes no time in communicating the lofty ambitions of the company to be "the earth's most customer-centric company" It also clearly defines what the business does.

# data[].attributes.attachment_link.readable_text
As of 2017, Amazon was named #1 in corporate reputation in a Harris Poll with over 23,000 votes.

The company was founded in 1994 by Jeff Bezos and is headquartered in Seattle. Originally, Amazon started as an online bookstore, selling textbooks for college students. Over time, they added electronics, furniture and jewelry. Now, the mega-retailer sells just about anything a customer could want online.

Many people thought that Amazon would fold during the dot-com bubble burst, but the company survived and went on to become one of the biggest retailers in the United States.

Over time, the company acquired several other retailers, as well. It now owns Zappos, Shopbop, Goodreads and others. Amazon also launched its own product lines, including Kindle e-readers, Amazon Prime, Echo and Fire tablets. It also created its own television show and movie exclusives, becoming a major media conglomerate.

One of the things that sets Amazon apart is its use of user-submitted reviews. Personal product reviews are encouraged, with users submitting their experience, pictures or video. This approach helps other customers make informed decisions before making a purchase. Each month, Amazon.com has over 130 million visitors.

In recent years, Amazon has changed how customers expect to receive deliveries and online orders. Rather than rely on the postal service, Amazon uses independent, third-party shippers.

And to accommodate rush orders, such as two-hour delivery windows or same-day shipping, Amazon hires independent contractors through their Amazon Flex program. This approach helps them nimbly react to customer needs, regardless of time of day or the day of the week.

From humble and very niche beginnings, Amazon has expanded to be one of the biggest and most well-respected companies in the nation. And with a growing presence in other countries, Amazon has positioned itself to be a major global company. With its advances in product offerings, original products and programming and delivery services, Amazon shows the potential to continue to grow on an unprecedented scale.

However, its success is mainly attributed to its approach to its customer. As described in its mission statement, everything Amazon does is about enhancing the customer experience.

# data[].attributes.attachment_link.title
Here Is a Look at the Mission Statement of Amazon.com

# data[].attributes.attachment_link.description
As of 2017, Amazon was named #1 in corporate reputation in a Harris Poll with over 23,000 votes. The company was founded in 1994 by Jeff Bezos and is headquartered in Seattle. Originally, Amazon started as an online bookstore, selling textbooks for college students. Over time, they added electronics, furniture and jewelry.

# data[].attributes.headline
Beef and Lamb New Zealand vision statement. (Matt Englebretsen)

# data[].attributes.subject
Beef and Lamb New Zealand vision statement. (Matt Englebretsen)

# data[].attributes.body
The statement is Clear and concise. It is also a lofty goal which does not seek to limit the means of achievement. I also like that it immediately shows the companies acceptance of the importance of the farming community, and of the countries support as well. It is a great reference for company directors, investors and employees.

# data[].attributes.attachment_link.title
Company Profile | Beef + Lamb New Zealand

# data[].attributes.attachment_link.description
Our history In 2010 we changed our name from Meat and Wool New Zealand to Beef + Lamb New Zealand Ltd to reflect our new way of doing business as a meat-only organisation. We share our name and brand with Beef + Lamb New Zealand Inc, which is responsible for promoting beef and lamb at home, in the New Zealand market.

# data[].attributes.headline
Coco Cola Mission & Vision Statement (Ffion Patchett)

# data[].attributes.subject
Coco Cola Mission & Vision Statement (Ffion Patchett)

# data[].attributes.body
I particularly liked Coco Cola's statements as they are 'Clear, Concise & Unique.' Reading through them I found I was quite inspired as well. Every aspect of business has been well thought out & treated as equally important. If I was searching for a job I would certainly apply at Coco Cola after reading their values too. I can certainly see how they have become such a successful global company.

# data[].attributes.attachment_link.readable_text
The world is changing all around us. To continue to thrive as a business over the next 10 years and beyond, we must look ahead. Understanding the trends and forces that will shape our business in the future and moving swiftly will prepare us for what's to come.

These are the declarations of our overall mission and goals and the values that guide us as a company and as individuals.

The Coca Cola Company Mission

Our mission is:

To refresh the world in mind, body and spirit

To inspire moments of optimism and happiness through our brands and actions

To create value and make a difference.

The Coca Cola Company Vision

To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:

People: Inspiring each other to be the best we can be by providing a great place to work

Portfolio: Offering the world a portfolio of drinks brands that anticipate and satisfy people's desires and needs

Partners: Nurturing a winning network of partners and building mutual loyalty

Planet: Being a responsible global citizen that makes a difference by helping to build and support sustainable communities

Profit: Maximising long-term return to shareholders, while being mindful of our overall responsibilities

Productivity: Being a highly effective, lean and fast-moving organisation.

The Coca Cola Company Values

Our shared values guide our actions and describe how we behave in the world:

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, it's up to me

Passion: Committed in heart and mind

Diversity: As inclusive as our brands

Quality: What we do, we do well

# data[].attributes.attachment_link.title
Our Mission Statement & Company Values | Coca-Cola GB

# data[].attributes.attachment_link.description
The world is changing all around us. To continue to thrive as a business over the next 10 years and beyond, we must look ahead. Understanding the trends and forces that will shape our business in the future and moving swiftly will prepare us for what's to come.