# data[].attributes.body
VisualWhat type of images are used? What do they convey? | It is an advertisement that  attracts readers to the item the shop is selling
TextualWhat language/ word choices have been made? What do they suggest about the situation/ people/ action? | It is in a casual to suggest friendliness and all of the sentences are questions for the readers to think about after reading

TypographyHow are the words presented? (e.g. font, colour, size) | The typography is cursive so as to blend in with the picture
LayoutHow are the different parts of the text arranged? | You will look from the photo, then the sentences from top to bottom MessageWhat is the text trying to say? | the message is that the coffees in the shop are unique
PurposeWhat is the text trying to achieve? | it is to attract customers to the shop
AudienceWho is it trying to reach out to? | readers
Context
What is the situation in which this text is produced? What background knowledge is relevant to the understanding of this text? | the shop is advertising their food items
CultureWhat are the beliefs and values of the culture in which this text is produced? | only that particular cafe has unique coffees which people have not drunk before

# data[].attributes.body
Visual : An image of the male and female sign being chained together.

Textual : The description signifies that everyone was created equal and deserve equal rights.

Typography : The description is short, making it easy to read and understand.

Layout :
The description beneath the male and female sign. Hence the reader would most likely see the description after looking at the sign.

Message :
Both females and males should be treated equally.

Purpose :
To influence people that everyone deserves equal rights.

Audience :
People with the mindset that different genders deserve different rights.

Context :
Everyone was created equal and should be treated equally.

Culture :
The society has a fixed mindset that women deserve less rights than men as they are better compared to women.

# data[].attributes.body
Visual: An image of a burglar breaking into a home, most likely a HDB flat, with very dark lighting. The dark lighting could suggest that these activities mostly happen at night.

Textual: The title has a very clear message of keeping your home safe to prevent burglaries. At the bottom, there are instructions on how to do so. They keep the instructions about the same length so that the readers will read it with rhythm and remember it better.

Typography: The title is capitalised which makes it easier to read. It is also white which stands out from the dark image of the poster. The fonts of the words at the bottom are sans-serif which makes it clearer to read.

Layout: The image is centred on the top of the poster while the words or focused at the bottom.

Message: To prevent burglaries, secure your home properly.

Purpose: To remind owners of HDB flats to keep there home secure.

Audience: People who do not properly ensure the security of their homes.

Context: When people are not careful about the security of your home, they can be an easy target for such crimes.

Culture: The people's own home is one of the safest places they could be, so some people take its security for granted.

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Aidan Siow S1-05 (20)