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Underpants is one of the wearable devices that is very crucial and usefull. It helps to keep our 🤬 warm and safe. Also, it covers from our hips to the top of our thighs or knees. In british, it means men's underwear.

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I recently bought a fitbit which cost around 200 dollars. these smartwatches really make my life easier because I don't need to open my phone to check notification and it make me healthier because it motivate me to walk more and know how many calories have I burn.

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I do not wear these kind of devices, but I do like them since they could be useful for our day to day lives, therefore i would like to use these devices.
As I said earlier these devices could be very helpful for our day to day lives, the biggest advantage is that they could record information about one's heath and also could track the exercise habits of a person's well being, it further could track the data of a person. It also helps to increase efficiency, for example:staff working at packaging warehouse can use these devices and have their GPS tags that can automatically tell them the most efficient route.
Thus these could be important for marketers because they help to identify consumer needs and wants.

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I used to wear just normal watch when I was middle school student and these days I do not use watch anymore because of my smartphone. However, I am interest in 'Apple Watch' nowadays since I started own exercise. The watch has many function in it, for instance, I could check what I have done while I was doing my exercise and I could track what I have done easily. This data might help marketer to keep this function for other people who like exercise which means that would be a one market for the marketer.

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I don't wear these kind of devices but  I would like to, because they are useful.
You can use some apps directly from these device instead to use your phone.
For example you can record health information as heart rate, or how much you walk during the day and the caloriest that you have burned. You can also take notes, accept call and read  messages.
It is beneficial for the marketers because they can control and check needs and wantes of the buyers,

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Long time ago, I wear a watch. This watch has a function that is to record the number of steps taken. The data can give me some advice related to healthy. In fact, I think people who marketer need a good body. On the other hand, more and more people are beginning to pay attention to health. Such wearable devices have good market potential.

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I haven't used wearable devices yet. However I would consider using them. The physical health devices seem really good at providing personalised information based on the users activity. People enjoy such personalised gadgets as they can have a better understanding of their own progress and data. But I do feel that it can be a bit invasive when third parties utilise individuals data; maybe there needs to be clearer information for users so they can understand where there data may be used. It does provide really good information for marketers, as they can see true customer data to better understand their target markets and see what is in demand and what the market may need.

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i do not wear these devices personally, but what they do is basically record heart rate, steps taken throughout the day, how many calories you may have burned and even your mood in some cases.

These can be beneficial for marketers as they can monitor needs and wants of consumers.

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I do not wear any wearable devices, and I and not interested in. It is just an unnecessary thing for me.
Basically, wearable devices can record your heart rate, feet steps and some of them even can detect your mood, you can view these data to plan your decisions, or feel anxiety if your heart beat is too fast
These datas benefits marketers based on consumers needs and wants. more and more consumers want a more convenience life style, for example they do not need to see the doctor just because they want know their heart beats, just wear a 'thing', they can get whatever data they want.

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I do not wear any wearable devices besides my phone, I am also not planning to. In my day-to-day I have no use or need for it.

In such devices it records what applications you prefer over others, your heart rate, foot steps in a day, distance traveled, heart rate,calories bunt and so on. You may use this data to record your work out, exercising timetable or even your diet.

This is beneficial to marketer as they can monitor what the users need and want. It can advertise to the things the exact user is interested in at the exact moment.

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Before I went abroad, I had a samsung Galaxy Gear smartwatch with similar functions as the apple watch, recording steps, making calls and checking messages. But after a while, I didn't want to take it with me. First of all, it was very heavy, after a day of wearing it off, there is a clear mark on the hand, and secondly, it sometimes takes off automatically, which makes me very uncomfortable. However, I think this will be useful for marketers, who can use this watch to hang off a sudden call during a meeting.

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Before I went abroad, I had a samsung Galaxy Gear smartwatch with similar functions as the apple watch, recording steps, making calls and checking messages. But after a while, I didn't want to take it with me. First of all, it was very heavy, after a day of wearing it off, there is a clear mark on the hand, and secondly, it sometimes takes off automatically, which makes me very uncomfortable. However, I think this will be useful for marketers, who can use this watch to hang off a sudden call during a meeting.

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My  cousin uses Apple watch a lot. As he is a gym freak and wants to stay fit he counts the steps when he is running or when he is at the gym. A person who wants to market a product can do it . A person can easily keep the record of what exercise he/she has done. Marketers can specially promote sports goods through the data on the wearable devices.

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For now, I actually do not have any wearable devices to wear. However, I have decided to purchase a fitness smartwatch for doing sports.

It will measure and collect sports data, including the time that I have used, steps, running speed, and also will calculate sleep patterns, heart rates, as well as receive phone calls with a synced smartphone.

By looking through those sports data, I would be able to consider and estimate my healthy lifestyle, decide whether I have to reconsider my daily food intake and eating habits, even improving the frequency of doing sports or workouts. For measuring the heart rate, running steps and sleep patterns, it would calculate as burned calories and sleeping hours for me to make changes of my daily habits.

Moreover, I believe that not only those smart devices are designed for creating new ideas, but also draw attention to the customers, who are sporty and usually doing sports. So that, marketers could create more new features on other electronic gadgets, which can satisfy customer needs and wants, in order to attract more customers to purchase effectively, but also promote healthy lifestyle efficiently.

Post by Chun Hei, YEUNG

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I don't have an apple watch but i saw my father used it to record his training. Apple watch has many uses, we can call, messaging,.. But he mostly used it to track his health, how many steps he takes, heartbeat and many more. My father use apple watch to keep track of his health and the improvement of his training. I think it's beneficial to marketers because they can know what we are doing and what we need so that they can sell their product to us. Furthermore, with the customer information marketers can recommended sports gear, or gym.

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Yes I wear one. It is called FitBit Versa mostly for sports, although I don't exercise a lot ;) It records my steps, my heartbeat, how many stairs I have climbed, my location (in case my partner is looking for me ;p), my exercise activities and many more. Well, I use these data to make decisions of whether I have to walk more in a day or have to go more often to the gym - even to have gym subscriptions. Marketers definitely benefit from this data as they know all my activities, where I am etc so they can better market their (sports) products to me? Anything else that you guys can think of? Do you wear one? Please share