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Living out instruments such as guitar and piano in the living room for all customers to use

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Berry picking and fishing

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fish your own fish and grill it on the fire pit

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By offering multisensorial experience

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combine sports and end the day in the sauna, start kayaking from the Red Cottage, go swimming, hiking or biking, yoga session, meditation, FISHING

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boards or signs with imformation about the history of the finnish sauna culture

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Original, memorable and suitable name

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meet locals and learn from their culture, gather insights and share your experience

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by offering sth unique and special during the main experience

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Encouraging visitors to give reviews on TripAdvisor, writing blog posts, tagging pictures -> good image to the service

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hiking trails and biking trails should pass the sauna area so people can come there after an exhausting trip

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playground, fire pit, tables and chairs, loungers, hamocks, jetty, green areas

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Package-services for different interests and customer groups

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Experiencing the Midnight sun while enjoying sauna

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planetarium-sauna

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cozy cafe/restaurant as a meeting point to hang out and relax after sauna, taste some Finnish food and enjoy a beer, music

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Easy to contact if customers have questions

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acessible not only by car, but also by ship or kayak

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Offering everything needed; towels, slippers, drinks, mosquito repellent, assistance..

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Clear safety instructions

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doing infusions, collecting herbs which will be used for treatments, conversations and intercultural exchange
berry picking and fishing

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fireplaces to have a barbecue

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Making a strong brand (e.g. descriptive & creative name of the place that gets people to interest of it)

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live music, themed-saunas, history nights, movie nights, quiz nights, street food market

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traditional food and drinks served after going to sauna

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Accessible from different parts of the city

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Marketing positive health benefits of sauna

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e.g. cafe and restaurant, beauty treatments, eco cosmetic sale, sauna guide

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Pure natural water in sauna and shower

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e.g. herbal walks, bike tour, kayaking, swimming

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Challenge: HOW TO MAKE A REAL FINNISH SAUNA ATTRACTIVE TO EUROPEAN TOURISTS DURING SUMMERTIME?

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Challenge: HOW TO MAKE A REAL FINNISH SAUNA ATTRACTIVE TO EUROPEAN TOURISTS DURING SUMMERTIME?