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Social media are computer-mediated tools that allow people to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks.

Social networking sites are websites that allow people to socialise and communicate online. This often involves the sharing of personal information, through comments, the sending of messages and the posting of photos and videos.

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The effectiveness of using social media in the retail  industry?  

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The effectiveness of using social media in the retail  industry?  

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Social media channels have a remarkable ability to attract customers with very brief statements, and they can lead your prospects and customers to valuable content located on your website. On the other hand, your website can encourage visitors to engage with your company by prominently linking to your social media channels. In order to accomplish this goal the following steps may be followed:

Modify your website to complement your Social Media Strategy.

Identify the Actions you want your Customers and Prospects to take

Implement your Conversations

Provide the Content your Visitors Want.

Maintain a consistent Communication Style

Send Advertisements.

Use your Web Properties to drive people to take the actions you are targeting In order to influence your prospects and customers, your sales effort must follow a process that captivates and transforms your prospects by implementing these steps, which must be integral part of Social Media Marketing strategy.

Develop the proper context of your message

Create an appropriate draw.

Create the proper content that engages

Provide a sample offering

Ensure you follow-up.

Request they share

With the present growth and scale of social networking, we would even be able to buy products and services through the social medium. The medium is growing very fast and holds huge potential but is still in its nascent stage in India. Therefore, it is time for the companies to make effective strategies and execute them to win larger share of business through this revolutionary medium and become the innovative firm of coming future.

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How is social media currently used in the retail industry?

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How is social media currently used in the retail industry?

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Social networks give retail brands the opportunity to form a relationship with millions of customers and also speak to them individually. And as more people shop and spend money online – online retail sales increased by 14% last year to more than £50bn according to Kelkoo – retail brands need to get their online social strategy right. Retail has certainly reacted to the social age and almost every brand has some form of presence on social media whether it's a Facebook page, a Twitter handle or a Pinterest board. Brands maybe drawing millions upon millions of people to their Facebook page, but just because people are 'liking' or 'retweeting' doesn't mean they're buying. And that is surely the end goal of brands developing and maintaining a social media presence. A social strategy needs to lead to increased desire for products and then drive sales.

The social web means people have a voice and they increasingly want to speak to and share with their peers. This interactivity means web retail brands can no longer ignore their customers and need to start engaging with people discussing their brand.

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The information you share online may be permanently recorded. Even when you deactivate your account, the information you shared may remain in archived or old versions of websites, or in comments you’ve made on other people’s pages.

You may not have control over who sees or accesses the personal information you share on social media. The results of over-sharing, or having your posts shared without your consent, can be as varied as personal and professional reputational damage and identity theft. You should always think carefully about the information and content you post about yourself

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A case study has shown that in the United States alone, over one million women and nearly 400,000 men are stalked annually with an average stalking duration of nearly two years or longer when involving intimate partners (Moore, 2018). Thus, privacy and harassment is a concern that is ever growing in social media and can cause risks in the retail industry.

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AN Australian man has won a landmark defamation case against Google after images of him were published alongside gangland figures including drug baron Tony Mokbel.
The man - who has lived in Australia for 42 years also claimed that a Google search for his name brought up stories about an unsolved shooting in 2004, causing damage to his reputation leading him to be ostracised within his migrant community.

A jury found Google liable for defamation in the Victorian Supreme court yesterday - a first in Australian history.

Google argued in court that it was not a publisher and therefore could not be held responsible.

Its search processes were automated and based on algorithms that crawl the web for content, Google said.

The jury had to deliberate on two separate issues: the first was the publication of a photo of the man that appeared on Google's image search.

The second had to do with a URL that appeared on Google's web search that linked to a web page containing the defamatory content, which included the man's image.

The jury found that Google was able to rely on the defence of "innocent dissemination" up until 2009 when the man's solicitors contacted Google to have the image removed.

However, it found that when it came to the URL, the man did not follow the proper process of reporting offensive content by Google - which can be achieved by filling out a form on its website and that Google was therefore not liable.

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Intellectual property through social media

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Intellectual property through social media

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Many technologies involve the handling of personal information and therefore have the potential to impact on your privacy. These include:

•cloud computing

•biometrics technology

•Bluetooth technology

•tracking devices

•transport technologies, such as electronic tolls

•GPS navigation systems and automatic number plate recognition systems

•smart cards, such as credit cards with a chip

•Biometric information scanning is where a business uses technology to take an electronic copy of your biometric information, such as your face, fingerprints, palm, iris, voice or s

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Discrimination with the use of social media.

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Discrimination with the use of social media.

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If you have been threatened, harassed or defamed online, there are a number of organisations that may be able to help you.

•The Office of the Australian Information Commissioner can help you if your complaint relates to how an entity covered by the Privacy Act has handled your personal information.

•The Office of the eSafety Commissioner can help with complaints that relate to the cyberbullying of an Australian child.

•ThinkUKnow is an Internet safety program for young people, parents, carers and teachers that includes information on bullying and harassment.

If the harassment you’ve experienced is serious, you should consider contacting your local police for more information.

If you think you have been defamed online, consider seeking lega

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The risks in using social networking sites include:

•Anonymity — it can be easier to say and do things online that you might not do offline.

•Sharing too much information — for example, photos from a party might be okay for close friends to see but can become an issue if shared more widely.

•Not protecting your personal information — account details and location information can be used inappropriately by others to find you or access your online accounts. It is important that you understand the risks associated with disclosing information about yourself online and know how to manage both your privacy and online friends.

•Treating online friends as real friends — it's easy for people to lie online, including those who are seeking children and young people for more than a social relationship. Make sure you are careful about how well you really know you’re online.