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Scroll down to the view the process of selecting the final image:

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Scroll down to view the process of selecting the final image:

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Scroll down to the view the process of selecting the final image:

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League of Legends x Louis Vuitton images

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A collection of images from the collaboration. Including both virtual gaming images, model images and the collaboration logo.

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A collection of luxury fashion brand logo prints: Chanel, Burberry, Gucci, Fendi, Givenchy, Dior, Louis Vuitton and Versace to be used within the Bitcoin logo later on.

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Multiple Bitcoin logos and infographics that represent Bitcoin.

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These are the refined Bitcoin logos, using luxury fashion brands logos within the Bitcoin logo. Fashion brands in industry are starting to use Bitcoin as part of their loyalty programmes. These images show how the two parties are becoming intertwined.

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References:
Nast, C., 2021. Burberry Has a New Logo. [online] GQ. Available at: <https://www.gq.com/story/new-burberry-logo-riccardo-tisci> [Accessed 27 August 2021].

Bitcoin Logo. [online] Available at: <https://logos-world.net/bitcoin-logo/> [Accessed 27 August 2021].

Bagista.co.uk. 2021. The Louis Vuitton Monograms. [online] Available at: <https://bagista.co.uk/blogs/news/the-louis-vuitton-monograms> [Accessed 27 August 2021].

2021. CHANEL [online] Available at: <https://www.dreamstime.com/illustration/chanel-pattern.html> [Accessed 27 August 2021].

Gucci snake. 2021. [online] Available at: <https://wallpaperaccess.com/gucci-snake> [Accessed 27 August 2021].

Balenciaga. 2021. [online] Available at: <https://www.mrporter.com/en-gb/mens/product/balenciaga/accessories/billfold-wallets/logo-print-leather-trifold-wallet/24092600057479288> [Accessed 27 August 2021].

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This was the final logo chosen due to how the Burberry print also looks like the Bitcoin logo due to the 'B'.

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These images were chosen as they all clearly show the collaboration between the two parties. They also all demonstrate the 'Skins' that will be accessible in the game.

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This was the final image chosen due to it showing the 'Skin' clearly fro the game whilst incorporating the LV logo. This made it clear to the reader that it was a collaboration.

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References:

The Verge. 2021. League of Legends’ new hip-hop group has outfits designed by Louis Vuitton. [online] Available at: <https://www.theverge.com/2019/10/29/20937187/league-of-legends-true-damage-hip-hop-group-kda-louis-vuitton> [Accessed 27 August 2021].

The Rift Herald. 2021. League of Legends’ Louis Vuitton partnership continues with True Damage Prestige Senna. [online] Available at: <https://www.riftherald.com/lol-skins/2020/1/21/21075168/league-of-legends-louis-vuitton-true-damage-prestige-senna> [Accessed 27 August 2021].

Polygon. 2021. The Louis Vuitton x League of Legends hoodie costs $2,420. [online] Available at: <https://www.polygon.com/2019/12/9/21002716/louis-vuitton-league-of-legends-collab-drop-clothing-hoodie-price> [Accessed 27 August 2021].

Dexerto. 2021. Louis Vuitton reveal the most expensive gaming gear ever - LoL collection. [online] Available at: <https://www.dexerto.com/league-of-legends/first-look-at-league-of-legends-x-louis-vuitton-collection-1297487/> [Accessed 27 August 2021].

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A collection of infographics which show how fashion and blockchain technology are merging.

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These images were chosen as the fashion and blockchain elements are clearer than the previous images.

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This image was chosen as it clearly demonstrates the 'blocks' in which data Is held within the blockchain. Alongside this, the fashion logos within the larger box show the connection with Blockchain technology. The image could also represent the supply chain as the blocks containing the data lead to the final product that the brand will produce.

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References:

https://irishtechnews.ie/blockchain-disrupting-fashion-luxury-transparency-authenticity-ethics/. 2021. Tech news. [online] Available at: <https://irishtechnews.ie/blockchain-disrupting-fashion-luxury-transparency-authenticity-ethics/> [Accessed 27 August 2021].

Medium. 2021. Blockchain — The Final Solution to Counterfeits in the Fashion Industry. [online] Available at: <https://medium.com/@straightofftheledger/blockchain-the-final-solution-to-counterfeits-in-the-fashion-industry-1e47f583a937> [Accessed 27 August 2021].

Cryptocurrency News & Trading Tips – Crypto Blog by Changelly. 2021. Blockchain in Retail Vol.1: Wearable Markets. [online] Available at: <https://changelly.com/blog/blockchain-in-wearable-markets/> [Accessed 27 August 2021].

Bitcoin Insider. 2021. Role of Blockchain in Textile and Fashion Industry. [online] Available at: <https://www.bitcoininsider.org/article/82701/role-blockchain-textile-and-fashion-industry> [Accessed 27 August 2021].

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A collection of NFT's which have been designed in relation to fashion. The mind map includes the Burberry Bonkos Toy (bottom right) as well as an NFT for NARS for their 'Orgasm' blush collection (top right).

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These images were chosen as they are futuristic but have an editorial feel to them. These NFT's fit the aesthetic of the Drapers magazine and all of them would've been suitable as my front cover.

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This image was chosen as one it looks like a Birkin bag but it also feels futuristic which ties it to being an NFT. The bag stands out against well against the background. Not only this, it lead to inspiration for my article name 'Blockchain, Bitcoin and Birkins', so it was perfect for the front of the magazine page.

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References:

Hartong, C., 2021. How Can Marketers Use NFTs?. [online] Blog.anthonythomas.com. Available at: <https://blog.anthonythomas.com/ata-blog/how-can-marketers-use-nfts> [Accessed 27 August 2021]

Nast, C., 2021. Luxury fashion brands poised to join the NFT party. [online] Vogue Business. Available at: <https://www.voguebusiness.com/technology/luxury-fashion-brands-poised-to-join-the-nft-party> [Accessed 27 August 2021].

2021. [online] Available at: <https://www.fashionabc.org/luxury-fashion-businesses-enter-the-nft-party/> [Accessed 27 August 2021].

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These images represent the venture Louis Vuitton have made into using this new technology.

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These images were chosen due to the way they represent technology and Louis Vuitton coming together. The logo/name of the brand within the images makes it clear for the reader. The futuristic feel fo the images also relates it directly back to the Blockchain Technology.

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This image was chosen as the blue light within the Louis Vuitton case represents the blockchain technology. It also shows that the blockchain technology is driving parts of the supply chain and the supply chain is what leads to production for the product. So it signifies that the blockchain technology is the ultimate reason for the Louis Vuitton case being manufactured.

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References:

(prada, LVMH + cartier join forces on aura blockchain alliance to combat fakes, 2021) designboom | architecture & design magazine. 2021. prada, LVMH + cartier join forces on aura blockchain alliance to combat fakes. [online] Available at: <https://www.designboom.com/technology/prada-lvmh-cartier-aura-blockchain-alliance-combat-fakes-04-22-2021/> [Accessed 27 August 2021].

Nast, C., 2021. Louis Vuitton Wants to Turn Your Bag Into a TV. [online] Vogue. Available at: <https://www.vogue.com/article/louis-vuitton-wants-to-turn-your-bag-into-a-tv> [Accessed 27 August 2021].

Investinblockchain.com. 2021. [online] Available at: <https://www.investinblockchain.com/louis-vuitton-owner-lvmh-launches-blockchain/> [Accessed 27 August 2021].

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A collection of fashion NFT's. These are auctioned by artists in conjunction with brands.

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These images were chosen was they contain a lot of colour making them interesting. As well as this they all have connotations to the industry, but are also abstract.

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This image was chosen because not only does it show off the GUCCI Brand, it does it in the from of a piece of art. This NFT is more unique compared to the previous ones that were looked at. The Gucci branding is not only in the pattern but of the 'G's' in the eyes.

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References:

Hartong, C., 2021. How Can Marketers Use NFTs?. [online] Blog.anthonythomas.com. Available at: <https://blog.anthonythomas.com/ata-blog/how-can-marketers-use-nfts> [Accessed 27 August 2021].

NFT Truesy. 2021. NARS. [online] Available at: <https://www.truesy.com/nars> [Accessed 27 August 2021].

VAGA magazine. 2021. Real Life NFTs in Fashion and Opportunities for Creators. [online] Available at: <https://vagazine.com/blog/crypto/real-life-nfts-in-fashion-and-opportunities-for-creators/> [Accessed 27 August 2021].