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What is it? Example?
Incluuding the audience by using 'we', 'our', 'us'

Why is it an effective PT?

Positions the reader to feel like they are part of the argument

Reader feel like they are part of a community

Real life example:

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𝓑𝔂: 𝓦𝓪𝓯𝓪 𝓪𝓷𝓭 𝓝𝓪𝓽𝓪𝓵𝓲𝓪

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𝓑𝔂: 𝓦𝓪𝓯𝓪 𝓪𝓷𝓭 𝓝𝓪𝓽𝓪𝓵𝓲𝓪

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𝑅𝒽𝑒𝓉𝑜𝓇𝒾𝒸𝒶𝓁 𝓆𝓊𝑒𝓈𝓉𝒾𝑜𝓃

𝒲𝒽𝒶𝓉 𝐼𝓈 𝐼𝓉?
~𝒜 𝓆𝓊𝑒𝓈𝓉𝒾𝑜𝓃 𝓉𝒽𝒶𝓉 𝒹𝑜𝑒𝓈𝓃'𝓉 𝓇𝑒𝓆𝓊𝒾𝓇𝑒 𝒶𝓃 𝒶𝓃𝓈𝓌𝑒𝓇.
𝑒𝑔. 𝒟𝑜 𝒾 𝓁𝑜𝑜𝓀 𝓁𝒾𝓀𝑒 𝒶 𝓂𝒶𝒾𝒹 𝓉𝑜 𝓎𝑜𝓊.

𝒲𝒽𝓎 𝒾𝓈 𝒾𝓉 𝑒𝒻𝒻𝑒𝒸𝓉𝒾𝓋𝑒?
~ 𝐼𝓉 𝑔𝓇𝒶𝒷𝓈 𝓉𝒽𝑒 𝓇𝑒𝒶𝒹𝑒𝓇𝓈 𝒶𝓉𝓉𝑒𝓃𝓉𝒾𝑜𝓃 𝒶𝓃𝒹 𝑒𝓃𝑔𝒶𝑔𝑒𝓈 𝓉𝒽𝑒 𝒶𝓊𝒹𝒾𝑒𝓃𝒸𝑒 𝓉𝑜 𝒶𝑔𝓇𝑒𝑒 𝓌𝒾𝓉𝒽 𝓎𝑜𝓊.

𝒜 𝓇𝑒𝒶𝓁 𝓁𝒾𝒻𝑒 𝑒𝓍𝒶𝓂𝓅𝓁𝑒:

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They force the reader to do something for example you must go because...
Its affective because it gives the reader a sense that they have to do it. It invites the reader to the conversation
Just do it!

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What is it? example?
Group of three gives more than one examples, it's more effective and memorizable.

Why is it an effective PT?
Gives the reader more stuff to remember than one.

Real life example:

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What is it? Example?
The occurrence of the same letter or sound at the beginning of closely connected words. Sea shells

Why is it an effective PT?
- It attracts the reader and it will be stuck in their brain and wont forget it.

Real life example:

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𝓑𝔂: 𝓝𝓪𝓽𝓪𝓵𝓲𝓪 𝓪𝓷𝓭 𝓦𝓪𝓯𝓪

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𝓑𝔂: 𝓝𝓪𝓽𝓪𝓵𝓲𝓪 𝓪𝓷𝓭 𝓦𝓪𝓯𝓪

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𝔸𝕟𝕒𝕡𝕙𝕠𝕣𝕒

𝕎𝕙𝕒𝕥 𝕚𝕤 𝕒𝕟𝕒𝕡𝕙𝕠𝕣𝕒?
~ ℝ𝕖𝕡𝕖𝕒𝕥𝕖𝕕 𝕨𝕠𝕣𝕕 𝕚𝕟 𝕒 𝕤𝕖𝕟𝕥𝕖𝕟𝕔𝕖 𝕥𝕠 𝕒𝕕𝕕 𝕒𝕟 𝕖𝕗𝕗𝕖𝕔𝕥 𝕥𝕠 𝕥𝕙𝕖 𝕣𝕖𝕒𝕕𝕖𝕣.
𝕖𝕘. 𝕎𝕖 𝕞𝕦𝕤𝕥 𝕝𝕖𝕒𝕣𝕟, 𝕎𝕖 𝕞𝕦𝕤𝕥 𝕖𝕕𝕦𝕔𝕒𝕥𝕖, 𝕎𝕖 𝕞𝕦𝕤𝕥 𝕤𝕦𝕔𝕔𝕖𝕖𝕕

𝕎𝕙𝕪 𝕚𝕤 𝕚𝕥 𝕒𝕟 𝕖𝕗𝕗𝕖𝕔𝕥𝕚𝕧𝕖 ℙ𝕋?
~ 𝕀𝕥𝕤 𝕖𝕗𝕗𝕖𝕔𝕥𝕚𝕧𝕖 𝕓𝕖𝕔𝕒𝕦𝕤𝕖 𝕚𝕥 𝕔𝕣𝕖𝕒𝕥𝕖𝕤 𝕒 𝕗𝕠𝕣𝕔𝕖𝕗𝕦𝕝 𝕒𝕟𝕕 𝕖𝕞𝕡𝕙𝕒𝕥𝕚𝕔 𝕤𝕥𝕒𝕥𝕖𝕞𝕖𝕟𝕥.

ℝ𝕖𝕒𝕝 𝕝𝕚𝕗𝕖 𝕖𝕩𝕒𝕞𝕡𝕝𝕖:

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Definition: Resemblance of sound between syllables of nearby words.

-The rain in Spain falls mainly in the plains.
-creates a mood as well as a flow that allows the readers to connect with the subject matter.

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definition
adding an opinion of a professional/expert. Like a teacher says, ‘this book is best for your punctuation’

why it an effective pt?
It shows that whatever you are persuading them, is not bad and is good.

real life example

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What is it? Example?
The Eiffel Tower is as High as a sky.

Why is it an effective PT?
Because it describes the object to the audience.

Real life example:

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Simile, is comparing one thing to a different thing, it is effective because it gives the readers a sense of imagination so they can picture the scene in their heads.

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what is it ? Example ?
Convincing arguments using logic and possibilities. For example stating facts like “ If you dont get a new tire, you may be in a car accident”. It can be an emotional appeal, an evidential appeal or be based on moral understanding.

Why is it an effective PT?
- It persuades someone by using their fears and using logic

Real life example:

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A transformative triple‑camera system that adds tons of capability without complexity. An unprecedented leap in battery life. And a mind‑blowing chip that doubles down on machine learning and pushes the boundaries of what a smartphone can do. Welcome to the first iPhone powerful enough to be called Pro.

It is effective because it gives a vivid image in the readers head.

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Simile is comparing one thing to another, an example being is: “Her Face Lights Up As The Sun”, etc. It gives the audience a sense of imagination in which they can picture the scene in their heads. In Similes, the word “Like” is often used, but it doesn’t necessarily has to, as the word “As” can be used as well.

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What is it? Example?
Comparing one thing to another which is not realistic. An example is ‘The sky is pink’.

Why is it an effective PT?
Because it creates an image in the readers head of what it is compared to.

Real life example:

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What is it?
Language that plays on the reader’s emotions

Example?
Cruel abandonment of innocent kids

Why is it effective?

Writers use emotive language in order to have a greater emotional impact on the audience

Real life example

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when you compare something not real to real for example: my plant was talking to me
Its affective because it makes the reader think emotionally about the thing your comparing with.