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Move 1: At first, the author states the purpose of his text, namely to get to know “new people”, in this case the recipient of the text message. Move 2: The next sentences aim at receiving a response and getting to know the audience better by asking typical questions which would be considered ‘small talk’ (e.g. “How is school goin for you?”) and one atypical question (“what’s your favorite kind of pizza”), probably to get her attention and showing her that he has a sense of humor. Move 3: The next move explicitly asks for a response. Move 4: In the last part of the message, the sender compliments the girl in a very atypical way by comparing her to a delicious dish, thereby hoping to make it more likely for her to text back. He realizes that his comparison might be considered inappropriate and apologizes in the last sentence.

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Also, it is noteworthy that the writer jumps from topic to topic (or question to question) without waiting for a response in between.

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Also, it is noteworthy that the writer jumps from topic to topic (or question to question) without waiting for a response in between.

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If you have met before you would perherps expect references to the last time you met. Also, you would try to show your interest but in a way that is appropriate for an initiating text (therefore not too pushy). You would probably ask one question to show your interest in the other person but would then wait for their response.

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If you have met before you would perherps expect references to the last time you met. Also, you would try to show your interest but in a way that is appropriate for an initiating text (therefore not too pushy). You would probably ask one question to show your interest in the other person but would then wait for their response.

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Within a romantic initiating text one should be friendly and charming. The register should not be too formal but the message should not sound informal as well. It always depends on how well you know the person you are sending the message.  You would usually start with a greeting and asking about someone's well-being. After that you may ask if the other person wants to meet in a polite way. Maybe you can add some information when you would have time and suggestions where you both could possibly meet. In the end you can wish the other person a nice day.

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Within a romantic initiating text one should be friendly and charming. The register should not be too formal but the message should not sound informal as well. It always depends on how well you know the person you are sending the message.  You would usually start with a greeting and asking about someone's well-being. After that you may ask if the other person wants to meet in a polite way. Maybe you can add some information when you would have time and suggestions where you both could possibly meet. In the end you can wish the other person a nice day.

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using "haha" to add humour and ease tension

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The purpose of this text message at first seems to be the initiation of a conversation, while the second half of the message makes it clear that the author wants to express their romantic interest. Basically, the author wants to elecit a response.

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The purpose of this text message at first seems to be the initiation of a conversation, while the second half of the message makes it clear that the author wants to express their romantic interest. Basically, the author wants to elecit a response.

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"alittle"; "yu"; "ya", "hat" (instead of "that")

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"what's your favorite kind of pizza"
"a piece of good god, wrapped up in some have mercy and a side MM"

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The audience is probably someone the author of the text message has most likely not yet encountered in "real life". Personally, I think that this could also be a message on an online dating plattform rather than a text message.

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With regard to length, a romantic initiating text is expected to be balanced. While it should not only consist of a single word ("hey"), it should not to be too long either (as stated in the video "Even just the length, everyone's like 'No'").

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purpose = create a new relationship; another (more implicit) purpose seems to be that the author wants to present himself as interesting (& interested), sensible and different (!) from other men

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purpose = create a new relationship; another (more implicit) purpose seems to be that the author wants to present himself as interesting (& interested), sensible and different (!) from other men

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punctuation is often missing -> "And may I say you are very pretty I mean I got to tell you"

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punctuation is often missing -> "And may I say you are very pretty I mean I got to tell you"

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The author wants the recipient to give them personal information to establish a kind of relationship and keep them talking; they don’t outright ask for a date but definitely proclaim interest.

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Adience might be a woman because they are more likely to receive compliment such as ‘pretty’ in our culture

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"Love meeting new people..." personal pronoun I is omitted

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mostly simple, short sentences (though, it is not always clear where a sentence starts and ends due to lack of punctuation), as text messages are usually kept short - Fallon and Ansari immediately start laughing when they see the very long text message starting with "Love meeting new people [...]", this implies that one shouldn't write such very long first texts

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use of brackets in order to structure "official" and "meta" text

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use of brackets in order to structure "official" and "meta" text

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"what's your favorite kind of pizza (random I know)"

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modal verb (And may I say)

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No complex words or words with Latin origins

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use of slang, spoken language "Sorry I gotta speak my mind", "goin"

contractions "How's", "didn't"

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Not every new sentence/question starts with a capital letter

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Not every new sentence/question starts with a capital letter

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"How's school goin for you? and most important..."

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the use of brackts instead of full stops

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the use of brackts instead of full stops

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(sorry I gotta speak my mind haha) (hopefully that didn't just creep ya out haha)

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Use of present simple, but once present progressive and once past simple

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Use of present simple, but once present progressive and once past simple

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"hopefully [t]hat just didn't creep..." and "How's school goin for you"

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Mainly interrogatives in the beginning

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Lexical field of social encounters/small talk

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Lexical field of social encounters/small talk

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"meeting new people"
"so tell me alittle about yourself"

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In addition to what my colleagues have pointed out, I believe that the purpose is also to make the receiver of the message interested in the sender, as they include rather "quirky" facts about themselves, which might spark the reader's interest

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"so hit me back"

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"may I say..."

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I'm noticing that the text message is inconsistent in its style

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I think it is clear what he wants to express with this but it isn't grammatically logical

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such as MM, haha

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This text appears to have been written under time pressure or so. there has been no time spent on this. The lack of punctuation conveys the spontaneity. Maybe this is what the writer wanted to achieve, however, reading through it once before sending it would do the trick. The text is just a stream of conciousness.

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even though it is an abbreviation for going, no ' is used -> lack of punctuation

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question marks and brackets are used, one exclamation mark is there as well

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question marks and brackets are used, one exclamation mark is there as well

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full stops do not occur at all, and commas are missing (if one aims at grammatically "correct" text)

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Lexical field of visual appearance/looks 

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Lexical field of visual appearance/looks 

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"very pretty"
"look like a piece of good god"
"a piece of good god, wrapped up in some have mercy and a side MM"