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This would be by keeping all of the stock color coordinated. keeps that tidiness and also draws attention to the products. Gives the customer one less job to do which makes them feel more relaxed and then will be more open to buying products.

The equipment they use like the mirrored electronic displays help to not only utilize space but also the customers will feel more in a high end store and will feel happy and impressed by all the technology. This can then lead to customer recommendation.

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The message - Nike give out the message to just do it and this is constantly repeated on most of their products and throughout the store. This gives the reputation that they want and also gives the customers the push to go and buy a product.

Brand recognition - Tesco will use their brand recognition by making sure their logo is clearly on the carrier bags so people can see where they shop. On their clubcard as well , they always make sure to clearly have Tesco on the products they make and when customers are leaving the store with their products. This benefits them because the customer is made to feel proud about where they shop and will then continue to shop and buy products there. That way , Tesco will always keep their brand recognition and it will only continue to grow.

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Self Checkouts are used a Tesco's which allows the customers to scan and pay for their own shopping. This gives customers the satisfaction of being independent and also gives customers a quick and convenient service.
Tesco also use techniques like electronic mirrors which vary to show the different type of offers that are on. This is a cheap and efficient way of then making customers aware of the offers on and it also makes customers and drawn to certain products. This helps make new products more known and overall creates an increase in sales.

Comparison to Nike -   Tesco use self checkout and more technological techniques when paying for items whereas Nike make sure to actually give the option of looking for a product within store without actually walking around. Both companies use the techniques to give a very quick and efficient service to keep the customers wanting to come back.

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Visual of the latest Nike Technology being used by athletes or in general. They use electrical displays which show videos of the adverts that they have made and also it shows the athletes wearing the products in store. Nike also use 'Endless Aisles' within their stores. This means that if an item is not in store or is out of stock within the store , they can order it in store to either address or store. This gives the customer the satisfaction of never feeling empty handed and like it was not a waste of time going into the store.

Nike also use interactive mirrors within their store which not only utilities space but also leaves a long lasting impression with customers.

Comparison to Tesco -Nike include there adverts into the electronic mirrored displays so that they retain the message that they are constantly trying to give which is go out and just do it. They provide the 'Endless Aisles' which allows the customer to go in and order something to store. They include the adverts on the mirrors to draw attention and to keep the inspiration constantly to customers. Compared to Tesco who mostly use technological techniques to actually promote their products and show offers.

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Lighting

Inspiration to buy - When you walk into the store and you see all of the videos of athletes wearing the latest Nike stuff. The customer before they even go to the store have that inspiration. Within the store, there will be posters of ambassadors who represent the brand within different sports like football, running and boxing.

More than what meets the eye. Nike will have their brand message 'Just Do It' throughout the store to constantly put the message of buying a product within the customers head.

Comparison to Tesco would be that Nike try and create a deeper psychological meaning. Tesco create a more direct psychological message to their customers by just bringing the customers to buy the product. Nike try to use their brand slogan and also to use their brand ambassadors to give the customers inspiration to actually buy the product.

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This act is when it is an offence to apply a false or misleading advert or description as a good or service and is also an offence to show a false or misleading price of a good or service. This means that if a company was found to be committing this offence , then the authorities have the power to then confiscate the good and documents related to the product or service.

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There will need to be signage to show that a product demonstration is taking place. Also , on all the displays , they will need to be not causing any hazards for customers and if any hazards are there , the display should either be taken down or the customers should be very aware of the hazards.

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This is when companies have the responsibility to make sure they do not include anything in food, remove anything from food and treat food in any way which could be dangerous and cause any harm to anyone's health. This is important because it gives the customers the reassurance that they know they can eat food without worrying about health customers.

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Companies don't have to show particular information on the label for each and every product. The information though that appear s on the labeling , must be accurate and specific. Labels must not be misleading about content , quantity or size.

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Lighting -
The different lighting attracts the customers towards the products and helps to make the products look better. Fitting Rooms will have certain lighting which will make customers look better and make them want them to buy the product.

Vertical and Horizontal Color Blocking -  This will be when the aisle will be a certain colour within the aisle. Examples will be all the drinks that have the same colour wrapping or wrapping itself.

Smelling - In certain parts of the store , the supermarkets are scented. This can be from the bakery or from the candles and it automatically makes customers want to see what the smell is coming from. This benefits because it brings an increase in sales.

Comparison To Nike - Tesco use more psychological techniques like smells and also lighting. This is because they sell a variety of products so can use different lighting. Compared to Nike which can't really use techniques like smells. Tesco are more direct and will use more techniques because of the products compared to Nike which can only focus on clothing sand trainers and accessories , not food.

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This is where when products are for sale and they are on sale to customers, the price , where appropriate must be shown to customers in writing. Visual merchandising is affected by this because they will need to careful of their displays to make sure that the pricing of each product is still clearly displayed to the customers so that they are aware.

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Islands can be used to create its own theme and also helps attract the customer as it is on it's own. This can be used as a way of attracting customers and also a way to isolate a certain product.

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Showcases are a great way for a business to actually show off their visual merchandising skills. This will be a display which has a message or a certain theme which entices the customers to either come in to the shop or to buy a product within that showcase.

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Shelves will be used to store the products. This means that each shelf within the aisle will mostly be categorized and will be ordered. They are a great way to meet the customers eye line and can be altered and heightened to whatever increases sales.

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This will be in supermarkets or any retail stores. It will usually be a product that anyone can use and it won't be targeted towards a specific audience. The price of the product will normally be cheap as well which makes more sales likely.

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This gives customers the experience of what the product does and how it will be. Gives them more of an idea about what the product is and also keeps the customer feeling a certain type of way about the product.

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By putting the product on the mannequin , you can actually see the product how it looks and what it fits like and it gives customers that sense of reassurance when buying the product.

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Mass display is when a large quantity of stock is grouped together to attract attention. Helps to create a sense of urgency for customers to buy when passing by.

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A focal point would be a hotspot or the center of attention within the store. These focal points tend to be within key sight-lines.

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Mirror imaging helps to enhance the environment and also helps to draw attention of the customer. Customers may get a sensory overload and the mirrors help the customers to highlight what they want.

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Repetition helps to create a presence of a product and will also help to increase sales. If a product keeps appearing , it is going to then draw attention and then this is where the customers are drawn to it.

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Coordination can include the colors that appear on the shelf. This may be the reds and the greens that go together or just in general 2 colors that go together well to make the display of the shelf look more appealing to the eye. This helps to attract customers.

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A theme helps the supermarket to tell a story to help motivate the customer to actually buy the product. Themes can be used by colors or a certain message to actually think about.

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If there is an event , there will be all products that revolve around that particular event on the shelf. They will be in groups of like chocolate and things that can be associated with the event itself.

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Tesco may use promotion to make sure the demands of an event like Christmas. This means that they will ensure the promotion can be seen by the customers.

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This will be when a company like Tesco theme together all products that are similar. For example, in the seasonal aisle in Tesco , they will have all of the items that have something to do with Christmas all together.

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Product segmentation is a flexible way to actually group together products. The products within the group will all possess a similar trait in which ingredients they have within the product or basic product attributes.

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This aisle will be very organised and all products and deals will be facing the customers on either side. The products will be easy to look for and will be easy access to customers so that they do not have to go and rush and take ages looking for it.

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Product placement is the art of where you decide which products appear where within a retailer. This is important as it helps maximize shelf capacity.

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An aisle end display will be used to show offers and deals that are currently going on to the customers. The products will then be arranged within that section of the aisle.

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This will be the display that you see as you walk into the store. It will have products that shows what the store offers and what products they may want you to purchase or popular products.

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This will be a display to either show the logo of the company on the wall or to direct customers onto a second floor and to tell the customers what will be on the second floor.

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Window Displays are used to attract customers to the store. It is the display and arrangement of items that point out directly towards the customers.

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Front End displays are used to highlight products. This is used a lot within aesthetics or if an event is coming up like Independence day, then there will be barbecue products on a front end display.