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These learning will be helpful to us as managers and future leaders.

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I want to learn more about the hub and spoke model.

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Core values are unchangeable even if they bring competitive disadvantage. BHAG concept can be applied on sustainability goals.
4As of Rural marketing and how Coca-Cola made it work.

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Today's session was really insightful including the safety share on cyber security. We got to learn about the difference between vision and mission of a company, along with the 4 A marketing strategy through the Coca cola case study.

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Strategic elements we learnt today will be really helpful in setting up the precised goals, and step wise growth of the company. The case study was a great example of the brand introduction in an untouched market and creating a valuable tagline of the product.

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What are the key success factors which one should take care of before entering a rural market?

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One should know the fundamental reason for their existence in the market. The mission are long as well as short term which keeps on changing once achieved, but the company should stick to its core belief and ideology to work consistently. Market entry strategy of Coca cola was a good example to get to know about the considerations before entering an untouched market, and how to handle the barriers successfully.

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Difference between different strategic intent terms such as vision, mission, core ideology, envisioned future, core value, core purpose, BHAGs and vivid description.

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Got a clear idea about the difference between mission and vision. Learnt the BHAG concept (10-30 year goals). I was also able to revise my 4A's framework for rural marketing.

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We can apply these while forming new goals for the company, usually done at the highest level of management like sustainability goals adopted by FMC.

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Any examples of BHAGs if possible. Would love to discuss BHAGs for FMC.

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Definition and a brief description of terms related to strategic intent and its further branching. Cocacola case study based on availability, affordability and acceptability

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Breakup of strategic intent terms with FMC as example would be really insightful.

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What is the most recommended stage of customer journey when the 4 As framework can be applied?

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Concepts and strategic actions related to mission, vision and goal setting were discussed. Coca-cola case on overcoming the barriers in untapped rural markets was also covered.

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The session was very insightful. It helped me understand how companies set goals. Tasks might get fulfilled over the time, but the cause should never die. BHAG framework can be used by organizations to set long-term and striving targets. The case study on Coca-Cola also gave useful insights on rural marketing practices.

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The learnings can be applied while setting up company-wide goals and industry-wide goals. Also the learnings from the Coca-Cola case study will be useful for solving the, pricing challenges and last mile delivery challenges in rural markets.

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The session was insightful,it mainly helps me to understand and draw a boundary between the mission and vision and goal which usually seems similar. The coca cola case study and the 4 A's of rural marketing also gives the insight on the importance of the framework in building rural strategy.

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Mainly in drawing a boundary between the goal and mission.And this can be applied when we are depicting the trending tags like sustainability,ecofriendly etc in our goals and mission.The launching of products in rural indian market we should focuss to follow 4A framework

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In a agri input firms which A factor among the 4A should focus more on to compared to FMCG sector like Coca cola

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The strategic definition of goals,mission vision and the factors affecting these.the concept to draw boundary between these factors.Rural Marketing framework based on coca cola case study related to the factors to be considered while focussing rural india.