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The designer’s lack of exhibitionism translates to many other aspects of his life, including his yacht Maìn. He told SuperYacht World that he did not want his yacht “weighed down by that dazzling white enamel that can be seen from far away, making you exclaim, ‘There’s so-and-so’s boat.'” Instead, he opted for a green yacht, which he “saw as a way of camouflaging it.”
https://www.thefashionspot.com/runway-news/610613-10-things-didnt-know-giorgio-armani/

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Fashion wasn't his first career choice.
Fashion wasn't his dream either.
In Milan, Armani is considered the patron saint of fashion.

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Quick Facts
"My vision was clear: I believed in getting rid of the artifice of clothing. I believed in neutral colors.""Think how liberating it is for a designer to make one dress, perfectly, to satisfy only one customer.""I like the idea of having built this beautiful empire, but I still like to think of myself as the stable boy."

Name

Giorgio Armani

Birth Date

July 11, 1934 (age 86)

Education

University of Piacenza

Place of Birth

Piacenza, Italy

Zodiac Sign

Cancer

Italian executive Giorgio Armani is an iconic clothing designer best known in America for his popular men's suits.

Who Is Giorgio Armani?

Giorgio Armani is an iconic clothing designer who has expanded his empire to include restaurants and hotels. His popularity skyrocketed in America in the 1980s when his men's 'power suits' appeared frequently on the television series Miami Vice and in the 1980 film American Gigolo, which starred Richard Gere in Armani's signature garb.

Early Clothing Line

After completing his military service, Armani dropped out of university and went to work at La Rinascente, a famous Milan department store. He then joined the staff of Nino Cerruti as a designer. With the encouragement of his friend Sergio Galeotti, Armani started to do freelance design work for other companies as well.

Armani and Galeotti became business partners, founding Giorgio Armani S.p.A. in July 1975. The company's first collection - a men's clothing line - debuted that year. Armani launched a women's collection the following year, which received a warm reception. His clothes were revolutionary at the time, introducing a more natural fit and using a subtle color palette. "My vision was clear: I believed in getting rid of the artifice of clothing. I believed in neutral colors," he later told WWD.

Signature Style

While his designs were popular in Europe, Armani didn't make a big splash in America until 1980. His clothes were worn by actor Richard Gere in the film American Gigolo (1980), which helped generate a lot of interest in Armani. He also provided much of the wardrobe for the hit television series Miami Vice (1984-89), starring Don Johnson. Soon, many top Hollywood stars started wearing Armani on the red carpet, including Michelle Pfeiffer, Jodie Foster and John Travolta, among others.

During the 1980s, wearing Armani became a symbol of success for many business professionals. They especially sought out the brand's "power suits." With demand high, Armani and Galeotti were able to grow the business, opening up Armani stores in Milan. Armani, however, suffered a great personal and professional loss in 1985 when he lost longtime friend and business partner Galeotti to AIDS. While some thought that the business might suffer after Galeotti's death, Armani showed the world that he was just as talented as an executive as he was as a designer.

Expanding the Armani Brand Into an Empire

Armani expanded his operations, opening his first restaurant in 1989. He also bought clothing manufacturer Simint S.p.A. and shares in other businesses. Not even legal troubles could slow down Armani's momentum. He received only a suspended sentence in 1996 after pleading guilty to bribing Italian tax officials in 1989 and 1990.

By the end of the 1990s, Armani had over 200 stores worldwide and annual sales of roughly $2 billion. His company continued to add to its product offerings, expanding into the home goods market and book publishing. In 2005 Armani debuted his first haute couture line. He launched this high-end venture because he liked the challenge. "Think how liberating it is for a designer to make one dress, perfectly, to satisfy only one customer," he told In Style magazine. Today, Armani's brand can be found in major department stores around the world along with 500 exclusive retail stores.

Hotels have become Armani's latest venture. In 2010 he opened his first hotel in Dubai, and another one is expected to open in Milan. It seems that Armani has nearly tapped into every available design opportunity at this point in his career.

Early Life

Designer Giorgio Armani was born on July 11, 1934, in Piacenza, Italy. With his body-conscious yet understated clothing, Giorgio Armani has become one of the most popular names in fashion. He first launched his business empire in the mid-1970s, and it has grown substantially over the years. The Armani brand now includes makeup, housewares, books and hotels.

The son of a shipping manager, Armani grew up in a small town outside of Milan. It was a difficult time in Italian history. Giorgio and his two siblings - older brother Sergio and younger sister Rosanna - experienced the hardships of World War II firsthand. Some of his friends were killed during Allied bombings. "We were poor and life was tough," he explained to Harper's Bazaar. "The cinema in Milan was a refuge - a palace of dreams - and the movie stars seemed so glamorous. I fell in love with the idealized beauty of Hollywood stars."

At an early age, Armani developed an interest in anatomy, making "dolls out of mud with a coffee bean hidden inside," explained to the Guardian newspaper. His fascination with the human form led to two years of medical school. Taking a break, Armani had to complete his required military service. He soon got his first taste of fashion. "I was doing my military service and I had 20 days off on vacation in Milan," he explained to Time magazine. Through a friend, he got a job at a department store. "I started assisting the photographer, designing the windows and things."

Personal Life

Despite his great success, Armani remains modest about his efforts. "I like the idea of having built this beautiful empire, but I still like to think of myself as the stable boy," he told WWD. Several family members work for him in this vast enterprise. His sister Rosanna works at Armani as do two of his nieces, Silvana and Roberta.

With more than three decades in the business, Armani has enjoyed a longevity as a designer experienced by few others. Some compare him to such fashion greats as Coco Chanel and Yves Saint Laurent. Armani stands as one of fashion's most distinguished leaders. He seems "almost presidential - wise, serene and comfortable in his role now as the reigning eminence of Milan fashion," wrote a journalist for The New York Times.

Fact Check

We strive for accuracy and fairness. If you see something that doesn't look right, contact us!

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"My vision was clear: I believed in getting rid of the artifice of clothing. I believed in neutral colors." "Think how liberating it is for a designer to make one dress, perfectly, to satisfy only one customer." "I like the idea of having built this beautiful empire, but I still like to think of myself as the stable boy."

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Featured on Time Magazine's cover in 1982

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Featured on Time Magazine's cover in 1982

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TIME Magazine Cover: Giorgio Armani - Apr. 5, 1982

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Armani designed the cover of a gospel book for the Pope. To accomplish this. he had to collaborate with the Pope himself.

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"I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical." He thinks about his customers. That makes him sound like a really stand up guy.

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He designed the Italian flag bearers' outfits at the opening ceremony at the 2006 Winter Olympics in Turin, and also designed Italy's Olympic uniforms for the 2012 Summer Olympics in London.

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Armani use different methods to advertise his clothing included television spots, enormous street ads, house magazine that was sent out by mail to consumers, faithful Armani Eagle wearers. Armani also felt that a relationship with the cinema was essential. He advertises and designs his clothing on film.

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Adison Lyman's:
Armani took a stand by being the first designer to ban models with a body mass index under 18.

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Jack Schulz

Giorgio Armani strives to be timless, as he says "I love things that age well, things that don't date, that stand the test of time". This is something that can be seen in his designs from his suits to the bommer jacket.

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Not only does he design clothes and has a kitchen line along with other things, but Armani also has chocolate line called Armani Dolci using “quality” cocoa. That was one thing I was not expecting out of him branching out!

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AnnaLee Beyeler

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I found an interesting article that stated that Armani did not believe brands should release lines each season. He believed that fashion should move at a slower pace and focus more on innovation that quantity. I thought this was interesting to hear from a high fashion name.

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Armani first got his international breakthrough by tailoring for famous Hollywood actors

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Giorgio Armani released his first collection in 1975 with a line of mens' suits

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Armani opened a hotel in Dubai under his name and would design the interior of this luxury hotel

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Annie

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Armani while working for a company freelance for 10 other companies at a time to try and get his name out there. His determination is outstanding and has a great ethic.

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Tim
Before beginning his own label in 1974, Giorgio Armani worked for the famous Italian fashion designer Nino Cerruti for twelve years.