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Contents for Essay, ideas to include :

Technology : multichannel, omnichannels, m-commerce, s-commerce, VR, AI, AR, personalisation, the internet, digital fashion, big data, analytics.

Environment : globalisation, sustainability, cotton, carbon footprint, pollution, ethics, CSR, fast vs slow and circular.

Social change : social identity, diversity, inclusivity, gender, realism,  consumption, fashion & music, future trends, politics, brand values.

Essay plan, structure:

Introduction – brief overview of topic and my opinion on what I’m discussing

Main body – para 1 : past, mention timeline and how the industrial revolution etc was involved.

Main body – para 2 : present, their sustainability scheme, omnichannels, technology, COVID

Main body – para 3 : future, what they want to do with the environment, how they can up their game

Conclusion – review all key points, make sure your points have been put across properly.

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Brief research:

Louis Vuitton – trunk maker – arrived in Paris 1837

1854 – workshop opens

1892 – Louis dies, George’s takes over

1896 – monogram created

1936 - George’s Vuitton dies, succeeded by Gaston Louis Vuitton

1940 – collaboration with nazis

1987 - merged with Moët and Hennessy, becoming more world renown

1997 – Marc jacobs becomes artistic director

2007 – never full

2019 – world most luxury fashion brand names by Forbes

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This is from global date looking at the LVMH brand as a whole

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By looking on places like WGSM I could find visual reports and databases in relation to Louis Vuitton and their brand.
https://www.wgsn.com/fashion/article/91576
In this article a colour forecast is assumed for the next 5 years from now going up to 2026 which I thought was interesting as in the article they speak about how the colours will be environmentally friendly and kinder to eco systems.
It’s said dyes and pigments will be less harmful and toxic and that colours will essentially be brighter and all in all better for fashion.

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This is what’s been put on Louis vuittons website, I think this isn’t the best statement to put out as such a larger company as if they wanted to enforce sustainability methods they would, I think they could try harder even though they’re saying they will in the future there’s no better time to start than the present.  

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Sustainability of Louis Vuitton:

https://impakter.com/luxury-and-sustainability-the-dual-nature-of-louis-vuitton-and-gucci-explored/

Stared tracking carbon footprint in 2004

Could their practices be seen as greenwashing as opposed to dedication within sustainability.

Analysis from current Louis Vuitton website:

Visual videos of their perfumes

Discover their campaigns easily, filled with pictures and short paragraphs of information

Extremely active on Instagram, up to date with trends and posting celebs and current events

Celebrity Culture:

https://www.vogue.co.uk/gallery/celebrities-with-louis-vuitton-luggage

After working and making luxurious luggage pieces for first class people in the 1800s his brand now is still iconic and still will be in the future constantly seen on famous celebrities and influencers.

Social Change - Gender:

https://cpp-luxury.com/louis-vuitton-embraces-gender-neutral-future-with-spring-summer-2021-collection-in-paris/

In Paris fashion week 2020, Louis decided to get rid of gender, they wanted to cut the difference and imbalance between both female and male stereotypes.

They wanted to create a wardrobe of a selection of clothes that were gender neutral.

Big statement to do during Paris fashion week.