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Frida Laura Safdie

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Zoe Levy

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by Daniel Argy Lara

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by Leturque Raphael

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Shula Gottlieb

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Shula Gottlieb - Assignment 1 - Digital Innovation

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by Taly Ovadia

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By Taly Ovadia

The coronavirus has changed the way people interact with each other. They needed to entertain themselves and connect with others during the isolation. Some turned to video conferencing apps like Zoom. Others escaped to media such as Netflix and YouTube. However, a very strong and significant number of people are now jumping onto TikTok, a creative, funny, and different music video app.

According to studies by Comscore, a multiplatform agency that measures audiences in the United States, TikTok registered 12 million unique visitors during March. Thus, it reached 50 million users that month.

Tiktok became the most popular platform in just one month, and the question is what is so special about it?

The fact that TikTok videos can only last between 15-60 seconds it's what makes it so addictive because the videos are short we just keep scrolling without even noticing an hour has passed. The diversity of videos and content makes this platform even more engaging. The ability to surprise us video after video is another of its main keys.

Something that differentiates TikTok from the rest of social networks is that there are no difficulties in capturing an audience quickly Tiktok has demonstrated it to be an essential tool in digital marketing for influencers in most brands. Having multiple features to work with.

Without a doubt, one of the aspects that makes it so attractive is that no matter how old you are, this platform is so intuitive and simple that anyone who downloads the application can understand how it works right away. And the best thing of all is that literally everyone can become famous on TikTok.

I can say TikTok saved my quarantine! I was so bored during quarantine and therefore decided to download the app. From then on I used to watch TikTok every day without stopping, really it was an addiction. However, I learned many things on tiktok such as how to make an insta story, easy cooking recipes, iphone hacks, dances and more.

I think TikTok would continue to grow even after the corona, the app is so engaging people can't stop using it. Nowadays people like innovation and changes all the time, so if the company keeps adding new features and sounds to the app the users will love it. Also, variuos brands are using tiktok as their new way of digital marketing and they cannot believe how effective it is. This means that TikTok is not only used for entertainment but for advertising too.

Sources:
https://www.thedrum.com/opinion/2020/05/27/how-tiktok-thrived-during-coronavirus-and-will-it-last https://www.statista.com/statistics/1207831/tiktok-usage-among-young-adults-during-covid-19-usa/

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By Taly Ovadia The coronavirus has changed the way people interact with each other. They needed to entertain themselves and connect with others during the isolation. Some turned to video conferencing apps like Zoom. Others escaped to media such as Netflix and YouTube.

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Odeliah Kanzen

Video presentation:
https://prezi.com/v/xrabn630fdar/

Doc:
https://docs.google.com/document/d/1-l7Dj09cRQP8fm8WK9iItC5fW78y2uxa04X4E8XmJnU/edit?usp=sharing

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Inbal Sacher

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Was Maccabi Healthcare Services ready on March 15, 2020 to go digital?

Yes and no.

On the one hand, yes. Maccabi has been moving to e-service for nearly 20 years. They started in:

2001: on a service to provide lab test results

2001: Infrastructure for integration with legacy systems; online lab results.

2002: Online form generator.

2003: "Maccabi-Li"; self-service system; touch screen information kiosks in Maccabi clinics.

2004: "Orhot Hayim" - online pharmaceutical consulting.

2005: Online imaging and scan results; internet-based chronic disease management; complete implementation of SOA (Service Oriented Architecture).

2006: Telemedicine - an online remote medicine system; physician portal.

2007: MaccabiYeda, internal knowledge portal; ePrescribing system for chronic patients; new patient portal.

2008: Visit scheduling system for community doctors; electronic prescriptions.

2009: Extended Personal Health Records (PHR); online help desk.

2010: Service directory; Alfon - management and delivery of tests to a central laboratory.

2011: Suppliers portal for direct invoicing.

2012: Disease Management Application (DMA); mobile apps; physician websites generator.

2013: Upgrading MaccabiYeda with internal knowledge portal; new physician portal.

2014: The new Maccabi Online website: addition of patient-physician correspondence.

2015: Online registration of newborn babies; omnichannel management system (BumpYard).

2016: ConnectU: intra-organizational communication app ("Maccabi Bishvili"); overhauling Maccabi Health Services websites to comply with Israel's new accessibility law.

2017: New services directory.

On the other hand, there was a need for expansion. Maccabi needed to do more. And so, Maccabi took advantage of the crisis to expand its digital platform.

o Video appointment with a doctor

o Phone call appointment with a doctor

o Complex, well-oiled vaccination system

developed uniform (single ID) Electronic Medical Records (EMRs) that enable real-time segmentation according to gender, age, place of residence, and medical background, which help to effectively prioritize vaccination, treatment, and follow-up. Thanks to Maccabi's rapid vaccine drive - having given two doses to nearly 1 million of its members since late December 2020 - dozens of healthcare organizations from around the world have contacted Maccabi to learn how to achieve similar success - and scale - including organizations from hard-hit countries such as the U.S., Italy, Brazil, Britain and the UAE.
https://blog.startupnationcentral.org/digital-health/israel-maccabi-hmo-covid19-vaccination-campaign-innovation/

o Al-powered algorithm to detect potential high-risk Covid-19 cases

The deployment of a new AI-powered algorithm that identifies individuals estimated to be at the highest risk of severe COVID-19 complications due to pre-existing conditions and other health factors. The new algorithm has already identified the top 2% of highest-risk patients (approximately 40,000 people), following analysis of all Maccabi patients' anonymized electronic health records (EHRs). The company is currently in advanced negotiations with prominent medical systems in the United States who are interested in the algorithm as part of their COVID-19 healthcare protocols.
"The world is currently at war with COVID-19 and our algorithm, developed together with EarlySign, will help us fight the virus effectively," said Ran Sa'ar CEO of Maccabi Healthcare Services. "The algorithm and the fast-tracked testing it enables will reduce the number of severe COVID-19 cases and help save lives. This innovation demonstrates Maccabi's unique development and implementation capabilities and our robust big data."
https://www.prnewswire.com/news-releases/israels-maccabi-healthcare-services-launches-ai-powered-algorithm-to-detect-potential-high-risk-covid-19-cases-301045065.html

o Leading pregnancy online

Maccabi is opening an epicenter escorting pregnancy online- first of its kind in Israel and worldwide. The epicenter will first off give a response and feedback 24 hours a day to any question on any subject throughout the pregnancy and after. And the breakthrough of Maccabi Services is that for the first time ever, urine and blood pressure tests would be done from home. While every woman that has gone through pregnancy experienced a "one-way ticket" to the closest clinic next to her house. Checkups are done so often that you find yourself going twice a week to your doctor. This new digital innovation will help women who are working and release load and burden which will cause more ease and comfort during pregnancy.
https://www.mako.co.il/health-magazine/maccabi-healthcare/Article-3c8780eeb9fc251006.htm?partner=tagit

o New patient services with the help of AG

Maccabi has led the way in making appointments virtual, implementing 'Home Hospitalisation', and coordinating testing efforts - made possible by an integrated IT infrastructure that's powered by webMethods from Software AG. Maccabi has been able to make nearly 80% of appointments virtual, with 90% of Covid-19 patients able to receive 'Home Hospitalisation'. Maccabi integrated video-conferencing into 'Clicks', its Electronic Medical Records (EMR) system, which is used by all staff. Caregivers can initiate virtual appointments at the click of a button, reducing risk levels for them and the patient.
Philippe La Fornara, head of EMEA at Software AG added: "Maccabi Healthcare Services is a digital leader - not just in Israel and not just in healthcare. It's a global example of digital excellence. Maccabi can deliver high quality at the scale it needs to because of the commitment to data and technology throughout the whole business. Integration is mission-critical for its new initiatives and we're proud to power that."
Future plans for Home Hospitalization - a first in Israel - build on the work already done. Rolling out medical IoT, for instance, will increase the range of services that can be delivered in-home and remotely. Giving medical staff up-to-date information on the patient can help not only to monitor their status but also improve diagnosis and prognosis.
https://www.softwareag.com/en_corporate/company/news/2020/1110_maccabi_healthcare_launches_covid_services_with_softwareag.html

o Activate the Vitality Healthy Lifestyle Program

HMO Maccabi Healthcare Services has signed an agreement with Vitality Group to activate the Vitality Healthy Lifestyle Program for the first time in Israel, a program to improve public health through intelligent technology, incentives, and behavioral sciences. The program is now being adapted to the Israeli market. Upon completion of the Israeli app, more than 2 million of Maccabi members will be able to use the app to receive tailored physical activity recommendations, track activity, and earn various rewards and discounts when reaching personal milestones. https://www.vitalitygroup.com/press-release/first-israeli-healthcare-market-leading-israeli-hmo-maccabi-partners-vitality-group-reward-members-maintaining-healthy-lifestyle/

· Improved online customer services:

User friendly, with images

Questions and answers on the website are very accessible and approachable. They brought experts to answer every Covid question that could come to mind so the patient can avoid long waits on the phone and quickly get answers

When the viewer presses accessibility (on the right top corner) Maccabi has a way of adapted/fitted/customizing the website for each patient. Enlarge the font size, change the coloring, help with navigating the website

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Imagine being the head of Maccabi Healthcare Services when covid hit Israel

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Was Maccabi Healthcare Services ready on March 15, 2020 to go digital? Yes and no. On the one hand, yes. Maccabi has been moving to e-service for nearly 20 years. They started in: 2001: on a service to provide lab test results 2001: Infrastructure for integration with legacy systems; online lab results.

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Nimrod Aharoni

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Rise of the TOPSHOT NFTs by Nimrod Aharoni

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Benjamin Gravklev

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Nicole Chubarov

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Julia Benichou

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Sion Gadeloff

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Gil Cohen

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Lily Shams

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Leah Rodkin, Digital innovation

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When the world was in the midst of losing their jobs, hobbies and ability to even their houses, an app called Robinhood emerged into popularity. As the title suggests, Robinhood is known for its simplicity in trading stocks within a matter of seconds, with the possibility of getting rich fast. First time traders were able to get accustomed to the app and the stock market with the way that Robin Hood created its' app. It was made to feel as fun game for adults that earns them money. Robin Hood first became popular for its zero commission fees, and for young investors to feel like they have the power to trade and make their own decisions on how to invest money.

Half of new Robin Hood's customers this year or first time investors with a mostly millennial aged customer base. Twitter, TikTok, and Instagram blew up with information about Robin Hood, which sparked the viral surge towards a financial app for the first time. TikTok videos under #robinhoodstocks have more than 8 million views. With everyone losing their jobs, Robinhood and the stock market was a fun way to increase profits as a side hustle. With live sports cancelled, people would log into Robinhood as a way to replace the rush from sports betting. It was simple, stay-at-home app, that required no energy or fees other than simply logging on from your phone.

Shown below is Robinhood's usage over the spam of the last two years.

As shown above Robinhood had an increase of usage around the time corona hit at first, with a particularly large spike in January 2021. This spike seems to be a short-term growth and easily explainable due to the controversy surrounding robinhood over the past few months.

In January, a Reddit account found an opportunity to make money, and started posting about GameStop, AMC, and other dying companies. This was mostly a slap in the face to hedge funds and Wall street. The idea was for companies worth nothing to go up in price, and therefore making Hedge funds lose a lot of money. This would explain the spike in January, because this Reddit account became viral and traders, including first-timers, were rushing to buy those stocks on Robinhood.

As stocks skyrocketed, On January 28th, Robinhood released a statement that they would be stopping all orders on GameStop and AMC.

This angered a lot of people including the subreddit that was behind creating this idea of buying shares from a dying company. It felt to traders, that Robinhood was tailered towards the rich who influenced the stock market more. The subreddit twitter account posted,
"Individual investors are being stripped of their ability to trade on [the Robinhood app]. Meanwhile, hedge funds and institutional investors can continue to trade as normal."

Robinhood explained the reason for the restriction on GameStop and AMC, was because of the $3 billion order they were unable to complete at that time. The same afternoon of the new restriction, they made a new statement saying they would allow limited buys of those company stocks starting the next day. Close to a week later Robin Hood increase the maximum shares a lot for all the companies up to 500 shares total, other restrictions are still in place.

This controversy, however, wasn't enough for people to want anything to do with the app anymore. Many users deleted the app and moved to what they considered more trustworthy stock trading apps. Many lawsuits were filed, and the app was associated with helping the rich become richer, and discrimination of a sort.

Even as Robinhood users dropped, and their company name dragged in the dirt the company seems to have kept quite a lot of users. It doesn't seem that the growth it had received during Covid would last for that long. Many first-time investors were introduced to the app as a fun new hobby, but with the world opening back up, it would be logical to assume most of them would be done with the app soon. The way to maintain the growth Robinhood should find incentives and innovations for users to keep using the app. Now that many companies copied the free trading idea, it makes it easy for customers to choose other apps to open new account with. Robinhood needs to find a balance of keeping the stock trading app fair to all parties, without letting the stock market get out of control. Robinhood as an idea is brilliant, but to maintain growth, they would need to work on earing investors trust back.
https://www.bloomberg.com/news/features/2020-10-22/how-robinhood-s-addictive-app-made-trading-a-covid-pandemic-pastime

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When the world was in the midst of losing their jobs, hobbies and ability to even their houses, an app called Robinhood emerged into popularity. As the title suggests, Robinhood is known for its simplicity in trading stocks within a matter of seconds, with the possibility of getting rich fast.

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Armando González

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Benjamin Kerr-Phillips

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Benjamin Kerr-Phillips The Growth of Chess.com

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Joseph Kanner

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Omer Hayut

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Digital innovation task 1 - Rachel Klibanoff

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Eliyahu Korn

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Samuel Bellaiche

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Zach Rayman

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The story of bitcoin and cryptocurrencies as a whole has been one of the most riveting, destructive and ground staking technological developments of the last decade that will forever change the way people relate to money, assets and ultimately redefine the world as we know it.

Cryptocurrency is a digital currency that uses an encrption algorithm to secure processes involved in generating coins and conducting transactions, this algorithm is known as the blockchain. Cryptocurrency does not have any physical representation and is not regulated by any government body or financial institution. The entire transaction is conducted online. Bitcoin was the first cryptocurrency to be developed. All other currencies developed later are referred to as alternate coins or Altcoins. Cryptocurrency is a disruptive concept that is an alternative to the fiat currency used in the present monetary system.

If we turn our attention to the history of money and its correlation to world economics, it becomes so intrinsically evident how the global pandemic of Covid-19 has created a perfect gap to give birth to the new and improved form of digital currency.

Some historical background is important to grasp the transformation that is transpiring as a result of the Covid-19 pandemic.

Ever since President Nixon's decision to end dollar to gold convertibility in 1971. He subsequently ended the era of commodity money, which has intrinsic value derived from the materials it is made of, such as gold and silver. Thus, giving birth to the fiat era in which we are currently in. However, fiat currency has no intrinsic value, it acts as a promise from the government or central banks that the currency is capable of being exchanged for its vale in goods.

For this reason alone, society as a whole have lost their trust in governments and Central Banks, as they predominantly control our assets and money with laws and regulations. Thus, institutions and retail investors are looking for a new store of value, something that is not affected by the world economy but simply the total supply of the asset. Since most cryptocurrencies have a limited number of coins that can be mined, come into existence, the price for bitcoin and altcoins will continually rise due to the law of limited supply.

The Global Pandemic has impacted the way people interact both socially and professionally, shifting our attention to remote and online platforms as a means to successfully improve our lives. This could ultimately result in a catalyst in moving towards a cashless society. Turning the spotlight on cryptocurrencies and the blockchain network.

One common theme throughout the global pandemic was world economic instability, unemployment rate reached unprecedented lows in the leisure and hospitality industry of 39.3% in April of 2020. This is just a taste of the effect of Covid-19 on individuals and businesses.

Mark Cuban says, "new innovations and companies will come out of the pandemic creating an America 2.0... one of those things will be the evolution of blockchain technology and the companies that follow from it."

When Elon Musk CEO of Tesla invested $1.5 billion dollars into bitcoin earlier this year, and with more businesses and corporations taking interest and investing into bitcoin and the cryptocurrency space it will eventually reshape finance and money as we understand it today.

Despite the increased interest in cryptocurrencies throughout last year, it would be wrong and unprofessional not to mention the downside of blockchain and its potential for global technological disaster. For the first time in history this technological development gives the citizens of the world total control and financial independence as we essentially take away laws and regulations by the government.

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The story of bitcoin and cryptocurrencies as a whole has been one of the most riveting, destructive and ground staking technological developments of the last decade that will forever change the way people relate to money, assets and ultimately redefine the world as we know it.

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Elichai Feldman

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Diana Chalem

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Cloé Ellia

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Twitch
Ariel Goldner

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Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of Esports competitions. it offers music broadcasts, creative content, and more. There are over 15 million users on twitch and hundreds of millions of views monthly. I am a subscriber for many channels on twitch that are about different games played by creators. I used to stream back in the days when I was still an undergraduate that prepares for his BAGRUT. Back in the days the platform was not as popular as it is in 2021, just like gaming itself it took the world by storm. Twitch became a bigger deal in 2020 because of the pandemic where people found a place to hang out with friends and make new ones with no need for a mask. Twitch got popular and many celebrities jumped into the trend of streaming their gaming such as Travis Scott, Drake & Juju Smith Schuster (NFL superstar). in May 2020 the viewership rose to 5 billion hours which is a massive milestone, 50% more of the first quarter of 2020 and 60% higher than 2019's. Those surprising gains sustained in the following months as out of all the other streaming platforms, twitch is at the top of quality and experience. There are a few reasons for the massive viewership and the dominance in the gaming world: Twitch is an elite live streaming platform and I say that as a creator myself, there are free subscriptions, private chat features and the customer support improved drastically to maximize your stream features. In 2020 The minds behind the platform made a few digital changes to keep the growth of the brand. Twitch allowed streamers to stream themselves while playing in different online casinos which got a huge amount of admiration. Many people around the world needed their need of betting or taking a part of a casino accommodated as just in China and the US more than 70 Billion people are gambling each year. Another change that was made is streamers started to get paid by views. Usually streamers would earn their bread by getting a subscription to their channel or a donation, but now if you get more than 100 views per stream you are getting paid.

Does the platform is about to keep it bullish growth, or it is currently in his peak and the way is down? I believe in Twitch, you can not find another platform with the same hospitality, standard& professionalism. I credit the young world that acknowledges the good in Twitch and I am sure that twitch can outsmart the other streaming platforms. The future is bright for Twitch.
https://en.m.wikipedia.org/wiki/Twitch_(service) https://blog.twitch.tv/en/?tag=new-features&utm_referrer=https://www.google.com

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Is "Twitch" meteoric rise through the Covid - 19 era will come to an end?

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Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of Esports competitions. it offers music broadcasts, creative content, and more. There are over 15 million users on twitch and hundreds of millions of views monthly.

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Carly Diamond

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Jonathan Baranes

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By Ilann Vigderovich 805569

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It's no secret that the COVID-19 pandemic has changed every single aspect of our lives; and from huge growth in e-commerce to even millions of toddlers learning new languages at home, technology is becoming essential in our daily basis.

In March 2020, when the pandemic wasn't called as yet, language-learning platform Duolingo saw a 101% increase in new users.

"Duolingo strives to make high-quality education universally accessible", said staff software engineer Jonathan Burket. And it looks they're doing things right: nowadays, more than 300 million learners across 195 countries use the platform to learn 38 languages. And, according to a company study, Duolingo learners got the equivalent of 4 semesters in college in half the time.

The platform´s traffic has seen an increase every year since it launched, usually peaking around New Year´s Day and back-to-school season.

As the demand for virtual education increases non-stop, I believe the path they must follow to keep growing and getting better can be broken down as this:

More personalized content

Improve performance and facilitate usability

New infrastructure(improve the data analysis processes)

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It's no secret that the COVID-19 pandemic has changed every single aspect of our lives; and from huge growth in e-commerce to even millions of toddlers learning new languages at home, technology is becoming essential in our daily basis. In March 2020, when the pandemic wasn't called as yet, language-learning platform Duolingo saw a 101% increase in new users.

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https://link.medium.com/9E0a5gfEcfb

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By Lotte Koopmann

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For many people, Corona meant a massive change and restrictions in almost all areas of life. Above all, the possibilities for one's own free time were reduced to a minimum: going to sports, visiting the cinema, shopping, meeting up with lots of friends - all that was suddenly no longer possible. But what do you do with all the time you suddenly have to spend at home? After weeks of Netflix consumption, many people became more interested in DIY projects for their own homes in 2020. After all, if you spend a lot of time at home, you naturally want to feel particularly comfortable there.

As a result, demand for furniture and interior decoration increased. However, since furniture stores were not allowed to open in many countries, this increase in demand could only be met by companies with online stores. Only a few companies benefited from this, though - one of the big winners of this situation is the e-commerce furniture business Wayfair. While it grew steadily over the past few years, its online-only focus meant it couldn't turn a profit until the pandemic because of conservative consumer behaviour. Few wanted to buy their furniture online. Because of the change in customer behaviour due to Corona, Wayfair made $273.9 million in Q2 2020 compared to $181.9 million in Q2 2019.

How did Wayfair pull this off?
In addition to furniture, Wayfair has been selling a variety of household products, luggage, toys and pet accessories from more than 11,000 brands for sale for a few years. The e-commerce company operates worldwide, but makes most of its sales in the US. Thanks to Corona, Wayfair now satisfies demand previously met by traditional furniture stores that were forced to close their stores because of the pandemic. Wayfair's competitive advantage is composed of several individual advantages over its competitors: The combination of a more professional and comprehensive online store, three dimensional imaging of furniture in is in-room mobile app and improved marketing made Wayfair one of the few winners in the industry in 2020.

In-room mobile app from Wayfair (Source: TechCrunch)
Is it a revolution?
Of course, it's questionable whether customers will fully return to their old shopping habits once the pandemic is over and you can shop in furniture stores again. Before the pandemic, very few people would have imagined buying furniture exclusively online. In recent months, however, customers have inevitably found that this is entirely possible. As a result, I think Wayfair can continue to build on its competitive advantage, as most furniture stores are just beginning to embrace e-commerce. However, other big players in the industry, such as IKEA, have caught up quickly within a short period of time. Wayfair should therefore above all continue to work on being pioneers in satisfying customer needs such as with their offering to customers to help them design customized furniture. Since Wayfair has been operating mainly in the U.S. so far, the company should work on setting an even stronger international focus. At the same time, however, it should be kept in mind that in addition to an not yet saturated market, there may also be different market conditions.
Resources: https://www.bloomberg.com/news/articles/2020-11-03/wayfair-beats-estimates-as-covid-fueled-home-improvement-lingers

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Wayfair - the revolution of the furniture retail?

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For many people, Corona meant a massive change and restrictions in almost all areas of life. Above all, the possibilities for one's own free time were reduced to a minimum: going to sports, visiting the cinema, shopping, meeting up with lots of friends - all that was suddenly no longer possible.

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By Mariia Temna
http://mariiatemna.tilda.ws

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By Alon Azoulay

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By William Dabbah

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By Deborah Fux Vasta

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By Gilad Agajan

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By Gilad Agajan

What is Tonal?

When the pandemic unfolded last year, demand for at-home fitness equipment skyrocketed as gyms were closed, and people began to grow desperate for physical activity. One company that has recently prospered greatly since the pandemic, "Tonal", is a San Francisco-based fitness company selling at-home machines at a steep price of $2,995. The Tonal machine has a sleek appearance, and looks like a flat-screen TV with two handlebars protruding from its sides. This high tech machine uses electromagnetism to create resistance and mounts to your wall for a workout with over 200 exercises. Some of these exercises include deadlifts, bicep curls, overhead presses, it even offers on-demand coaching, and date collection along with feedback. It's arguable that this single machine alone offers more substance than most gyms thanks to the wide array of workouts, exercises and feedback that it offers.

Tonal's Growth during the pandemic

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Fitness Company "Tonal" Takes Off During Pandemic

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By Gilad Agajan What is Tonal? When the pandemic unfolded last year, demand for at-home fitness equipment skyrocketed as gyms were closed, and people began to grow desperate for physical activity. One company that has recently prospered greatly since the pandemic, "Tonal", is a San Francisco-based fitness company selling at-home machines at a steep price of $2,995.

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By Liora Ben-Haroche

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By Gideon Benchabbat

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Digital innovation Tzlil Kristal WOLT!!!

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By Daniel Benarroch

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These days, we are facing difficult times getting to interact with friends and family on a daily basis. Thanks to digital innovation, this social distancing is not as bad as it could have been not that many years ago.

In terms of work interaction, platforms such as Zoom or GoToMeeting, have enabled people all over the world to work from the safety of their own houses or countries. Similar to these platforms, we have apps like HouseParty was designed to enable us to keep in contact with all the people we know, but we cannot meet due to the current regulations. These apps are focused on improving or maintaining everyone's social life.
-How does this app work?
During the quarantine, due to covid 19, HouseParty became part of daily routines around the world. This social networking app, which allows you to video chat with a maximum of 8 people simultaneously, is different from any other social network service. As a user, you may have infinite rooms, and easily change between them anytime you feel like talking to a different group of people. Every time one of your friends (or even friends you have in common with the people you already know) connects to the app, you will receive a notification, in that case, you can go check who they are talking to, and then decide if you want to join the room. Sometimes you just want a little bit of privacy, in that case, you have different options, for example, locking the room, if you are talking with family and don't want people to interfere in your conversation, you can just lock the room. There are other features related to this case, such as opening the app with no one getting a notification about you getting in. And other interesting features, for example, the option of playing games such as trivia, Heads Up, or quick draw.

For people like myself, who have difficulties keeping in touch with the people I don't see face to face every week, HouseParty was a life-changing during lockdown. Thanks to its innovative digital model of spontaneous video chats available 24/7. With no need to meet at a certain time.
-Is HouseParty's growth short-term?
However, in my opinion, this growth is a long-term thing, due to the improvements towards this virus through the new vaccination. Without innovation on the service provided by this app, it will not take too long until most people stop using it.

To stay alive, marketers will have to improve the service with new features, reinvent itself so people won't see HouseParty as an old app that helped them during lockdown. Which has already started happening.

For example, creating different kinds of rooms, such as dinner room, movie room, shopping room or study room. These new options could also be improved if they decided to start joint ventures with other services like Wolt, Netflix. Allowing people all over the country to have the same dinner while talking face to face any night they want.
FAQ | Houseparty Houseparty reports 50M sign-ups in past month amid COVID-19 lockdowns | TechCrunch During COVID-19 Houseparty points to the re-socialisation of media | WARC
Houseparty Sees 159 Times Growth In Subscribers During Lockdown (moneycontrol.com)

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These days, we are facing difficult times getting to interact with friends and family on a daily basis. Thanks to digital innovation, this social distancing is not as bad as it could have been not that many years ago.

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By Yaara Dadon

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Covid19 has changed the course of many businesses in the past year. Some businesses have suffered during this pandemic and even gone bankrupt, others have created new opportunities and were able to rise above the crisis. The company Shein, is one of the latter.
Shein who?
Shein is an online shopping platform that focuses on afordable apparel. Their main target group is women, but they also offer men and children clothing, bags, shoes and even home accessories. Their deliveries reach more than 220 countries from all around the world. What is so amazing about Shein is that do not have any physical stores. This shopping empire relies solely on online retailing through their website and their mobile app.
Growth and Opportunities
Shein's ability to constantly evolve in the digital world has helped them grow immensely during this difficult time. Covid19 has not slowed them down. The total number of visits in the United States on the website, Shein.com, grew by 121% from 2019 to 2020, making it the leading fast fashion retailer in the US. The number of visits on their mobile app also grew by 100% during this year.

This growth did not happened by accident. Shein has created a user-friendly environment in their online presence. Their website and application offer clear, specific categories and filtering options. Just a few clicks away and their consumer is able to find exactly what they are looking for. They have also invested a lot in advertising. With the help of social media platforms, such as YouTube and Instagram, they were able to reach so called Gen Z. This younger target audience is very important nowadays in determining a company's position in the fashion industry.
Moreover, they have created a feature in which they encourage their customers to add pictures and reviews on the items they have purchased. This platform helps consumers interact with one another, creating a sense of belonging and community.

Shein is a leading company in their industry also in terms of price. They are affordable for each pocket. This is a part of their motto. Not only are their prices low in comparison to their competitors, but they also offer coupons and free shipping if the customer spends more than a specific amount. This leads to an even greater increase in revenue. All these methods work so efficiently because of the fact that Shein is an online platform. They are able to extend their limits beyond geographical constraints and reach millions of people. It is available and accessible wherever, whenever.
What does the future have in store?
Who would have thought that covid19 could benefit someone? Well this is most definitely the case for Shein. The question is if Shein will be able to continue this path of success now that we begin to see the light at the end of the tunnel. In my opinion, the answer is: yes.

Shein continues to improve their existing features and most importantly, create new ones. This way they can ensure they are ahead of the game. Another way they can ensure staying relevant, is by improving their delivery times. Shein guarantees delivery within two weeks which is a very long time in comparison to competitors like ASOS, who offers next-day delivery. Decreasing delivery time will help increase their share in the industry.
By staying in touch with their customer's needs and by ensuring they are on top of all the current trends, growth will most definitely continue to follow.

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Shein and Covid19 - making us buy clothes we don't need

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Covid19 has changed the course of many businesses in the past year. Some businesses have suffered during this pandemic and even gone bankrupt, others have created new opportunities and were able to rise above the crisis. The company Shein, is one of the latter. Shein who?

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by Yosef Boroda

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By Jordan Kraut

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By Ethan Ospalak

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Simone Della Rocca

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Cable Sports vs. Independent Content Creators

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Cable Sports vs. Independent Content Creators

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By Rafi Broer

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By Abigail Fried

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By Bar Vered

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Photo by Mika Baumeister on Unsplash

At first, Disney seemed a little late to join the streaming party, as by the time they launched in November 2019 Netflix was already the biggest player in the market and there were doubts whether that customer base would be willing to add another monthly charge to their credit cards. Disney, for their part, were confident in the product and excited to start, and they even set a target of reaching 85 million subscribers by 2024. Then, a few months after launch, the pandemic hit.

Disney, as a movie studio, began to understand they have a problem on their hands, as all of the lockdowns meant the cinemas would be closed for the foreseeable future, which meant delaying the release of both completed and upcoming movies, sometimes indefinitely. But where there is a problem there is also a solution, and this one involved Disney+.

The streaming platform already had exclusive rights to all of Disney's blockbuster hits, such as all of the Marvel and Star Wars films, and that combined with Pixar and National Geographic content meant that the cheapest and easiest way to watch all Disney content is Disney+, with millions of people stuck at home, there was only one outcome.

Disney, in order to add more wood into the fire, had announced a number of Marvel and Star Wars series that would only be accessible to watch on Disney+. That in itself generated a lot of buzz, but without franchise movies on the horizon fans flocked to the streaming service in millions. Between February 2020 and March 2021, the amount of subscribers jumped from 28.6 million to over 100 million, an unbelievable amount in such a short timespan, and one they certainly have the pandemic to thank for.

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How Disney+ became one of the biggest pandemic hits

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At first, Disney seemed a little late to join the streaming party, as by the time they launched in November 2019 Netflix was already the biggest player in the market and there were doubts whether that customer base would be willing to add another monthly charge to their credit cards.

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By Or Rotlevy
https://rotlevyor.medium.com/wix-growing-new-opportunities-4dff39b6b51a

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https://amazon-64.jimdosite.com

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by Edwin Lundh

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by Sacha Tordjman

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Uber eats by Dorel Cohen

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by Sarah Herskovics

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You may have vaguely heard of OnlyFans and think of it as just another way to consume adult content but it is much more than that. OnlyFans hits the sweet spot between influencer culture and webcamming. From being a platform for celebrities to charge their fans in a pay-per-view way to allowing adult stars to create content on a safer platform, OnlyFans has gained a lot of attention during the Covid-19 pandemic.

How does it work? OnlyFans, founded in 2016, allows artists and content creators of all genres to monetize content free of advertisers, while developing authentic connections with their fanbase. OnlyFans takes 20% of creators revenues. Anyone above the age of 18 can join and start posting content instantly, naming their own price. Content creators with big followings on other platforms such as Instagram, Youtube ,Twitch etc... have an advantage as they have a bigger reach and audience/fanbase, their success is almost guaranteed. Over 100 creators have earned over $1 million since monetizing their content on OnlyFans and overall, creators have been paid over $2 billion. The internet star Bella Thorne was controversial for earning $1 million in her first 24 hours on OnlyFans.

During the pandemic: When the Covid-19 pandemic hit, a vast majority of workers in all fields couldn't work normally. As a result, many people started looking for alternative ways to keep working from home. Artists of all kinds that couldn't hold concerts or events were able to livestream them and still monetize their content. Many adult content creators moved to this platform and discovered that it was safer, as they weren't taken advantage of by big production companies etc... this gave them more control. On the side of the audience are the people who seek entertainment and distractions from the pandemic. As everyone had to stay home, audiences grew and more people with free time were eager to discover new content. OnlyFans quickly turned into the perfect business model for such a time as it is beneficial to all parties involved.
In 2019, OnlyFans reportedly had 60,000 content creators and as of December 2020, it is said to have more than 1Million creators on the platform! The overall number of users is 50 Million.
Growth and how to stay relevant? It is hard to say how the growth will look long-term but for now the community is very much growing and expanding day by day. Only recently it started getting recognition in more mainstream media as more and more famous influencers and celebrities are getting featured on OnlyFans. The platform is constantly adding new features and listening to the users' feedback, their Twitter and Instagram accounts have large followings and high engagement. The way to stay relevant and sustain this growth is to keep listening to feedback, making sure that both content creators and consumers are safe, as this is what makes OnlyFans so special. Keeping the censorship minimal is crucial and will allow them to assert themselves as the leading pay-per-view social platform. Finding the fine line between giving creative freedom to creators without censoring too much whilst keeping things legal and respecting guidelines will be the next challenge for OnlyFans.

Google trends: Searches for only fans since beginning of pandemic
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https://influencermarketinghub.com/onlyfans-stats/#:~:text=However%2C%20you%20can%20see%20a,was%20sitting%20at%20350%2C000%20creators.

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OnlyFans: Booms in popularity during the pandemic and changes sex work forever.

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You may have vaguely heard of OnlyFans and think of it as just another way to consume adult content but it is much more than that. OnlyFans hits the sweet spot between influencer culture and webcamming.

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by Joseph Hillel

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Digital Innovation task 1 - Peloton Interactive

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Sample Submission - Write the company name

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Sample Submission - Write the company name

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by Moshik Miller
Write your name here
Then use the options (buttons) below to submit your file or URL.