# data[].attributes.body
We created a timeline of events regarding this case.

# data[].attributes.body
Listen to Zimmerman's 911 call. "these a**holes always get away"

# data[].attributes.attachment_link.description
This is the full, unedited, Zimmerman's call to the non-emergency police line. Transcript: Police : Central Police Department. Why, is there a report? This is Shawn. Zimmerman: Hey, we have some break-ins in my neighborhood, and there's a real suspicious guy. He's at Retreat View Circle.

# data[].attributes.headline
Why did we choose to study Trayvon Martin?

# data[].attributes.subject
Why did we choose to study Trayvon Martin?

# data[].attributes.body
This documentary was our introduction to pursuing this topic.

# data[].attributes.body
Here are 3 sources that include mathematical statistics relating to Trayvon Martin's case.

# data[].attributes.attachment_link.description
Create a new document and edit with others at the same time -- from your computer, phone or tablet. Get stuff done with or without an internet connection. Use Docs to edit Word files. Free from Google.

# data[].attributes.body
This source offers insight into the events of the shooting.

# data[].attributes.attachment_link.title
Trayvon Martin Shooting Fast Facts | CNN

# data[].attributes.attachment_link.description
Read CNN’s Fast Facts about the shooting death of 17-year-old Trayvon Martin. Former neighborhood watch captain George Zimmerman was acquitted of the crime.

# data[].attributes.body
Zimmerman auctioned off the gun he used to kill Trayvon - how disgusting.

# data[].attributes.attachment_link.keywords[]
george zimmerman auction for gun that killed trayvon martin ends - cnn

# data[].attributes.attachment_link.title
Auction for gun that killed Trayvon Martin ends

# data[].attributes.attachment_link.description
George Zimmerman's auction for the gun that killed Trayvon Martin ended Tuesday, with the final bidder possibly offering to pay $138,900 for the firearm.

# data[].attributes.headline
George sues Trayvon's family for $100 million

# data[].attributes.subject
George sues Trayvon's family for $100 million

# data[].attributes.attachment_link.keywords[]
george zimmerman sues trayvon martin's parents and other for $100 million  - cnn

# data[].attributes.attachment_link.title
George Zimmerman sues Trayvon Martin's parents and others for $100 million

# data[].attributes.attachment_link.description
George Zimmerman was acquitted in the fatal 2012 shooting of Trayvon Martin, but according to a lawsuit filed Wednesday in Florida, he believes there was a conspiracy to frame him and wants $100 million in damages.

# data[].attributes.body
All participants are marching in hoodies(Trayvon wore one when he was murdered) to seek justice for Trayvon.

# data[].attributes.attachment_link.readable_text
Knowledge of the Trayvon Martin case spread slowly at first. But online petitions, plus millions of tweets and Facebook "likes," made the country take notice.

Mary Altaffer / AP

Maria Roach couldn't sleep the morning of St. Patrick's Day. She was tossing and turning with frustration, her angst focused on a 17-year-old kid from Miami who had been walking on a sidewalk, carrying an Arizona Iced Tea and a bag of Skittles, when he was shot and killed - not by a robber, a malevolant rival or even a police officer, but rather a neighborhood watch volunteer.

What bothered her most is that the kid, Trayvon Martin, who looked like a future version of her 7-year-old son, was killed in Sanford, Fla., not far from the Orlando area where she grew up.

( PHOTOS: Trayvon Martin's Death Sparks National Outrage, Mourning)

A few hours later, she decided to do something with her stress. She logged on to MoveOn.org, of which she had been a member since 2008, created a petition through SignOn.org and shared it with her roughly 200 followers on Twitter. "I thought maybe I'd get 100 signatures, and by the end of the day I had 75," she said. "By Monday morning I had 75,000 and now it's up to 479,000."

Roach, who lives in suburban Washington. D.C., was stunned at the response she got. It showed how powerful a tool social media turned out to be in turning a local police case into a viral movement.

To be sure, the most talked about news event of the past week was taken to critical mass by Trayvon's parents themselves, when they created a petition on March 8 on Change.org. The petition sought the prosecution of George Zimmerman, who fatally shot the teen on Feb. 26. The petition has attracted 1.5 million signatures to date and is expected to be delivered to Florida law enforcement officials on Monday. Since the petitions can easily be attached to Facebook profiles and sent to Twitter accounts, attention exploded in the social media sphere.

( VIDEO: Obama: 'If I Had a Son, He'd Look Like Trayvon')

Brianna Bayo-Cotter, Change.org's communication's director, says this is their largest online petition drive ever, eclipsing one stemming from the acquittal of Casey Anthony, who had been on trial in the death of her daughter Caylee, and others including support for Troy Davis, who was executed last year.

"Ten years ago people would have read about this in the newspaper, then left it alone feeling sad. Now people can take their outrage and turn it into real action," says Bayo-Cotter. "It's really a testiment to the tragedy of this case and the power of social media to draw attention and allow people to have an avenue."

She says the first week the petition was online, about 100,000 signatures came in as news of the controversy began to spread. But when the 911 recordings, in which neighbors in the gated community described what happened, and a recording of Zimmerman's exchange with a police dispatcher were released, "that's when the media paid attention and that's when we saw unbelievable growth."

( PHOTOS: Sights and Sounds of the Million Hoodie March)

"We started to see virality that was unprecedented and this quickly became the largest petition ever started [on Change.org]."

On Twitter, there have been more than 600,000 mentions of the case and counting, the Associated Press reported. A single "Justice for Trayvon Martin" Facebook page, created by hip-hop entrepreneur Russell Simmons' website GlobalGrind.com, has brought in more than 82,000 "likes" alone. Simmons is said to be one of the first major public voices to demand attention for the case.

Social-media watchers call the viral growth regarding Trayvon Martin the "perfect storm." With a frustrated population that perceives an injustice and an easy platform for expression, it has all the elements needed for a widespread outcome.

"What we're talking about here is what social scientists refer to as network density and ultimately the network effect," says Brian Solis, principal analyst at Altimeter Group, a San Mateo-based firm that monitors social media. "Change.org became the repository for focus and for trying to bring about change much the same as Facebook did in uprising in Egypt."

He says the fact that this movement has become so powerful comes as no surprise, because it has already been demonstrated in other parts of the world like Egypt and in London last year. "[Social media] is the most profound platform that we've ever had to do this so quickly and efficiently with such great reach."

MORE: Blame the Hoodie? Geraldo Under Fire After Martin Comment (Video)

# data[].attributes.attachment_link.title
Social Media: The Muscle Behind the Trayvon Martin Movement

# data[].attributes.attachment_link.description
Knowledge of the Trayvon Martin case spread slowly at first. But online petitions, plus millions of tweets and Facebook "likes," made the country take notice. Maria Roach couldn't sleep the morning of St. Patrick's Day.

# data[].attributes.body
The source shows the other interactions Zimmerman has had with the law since the shooting.

# data[].attributes.attachment_link.keywords[]
george zimmerman's history with the law - cnn

# data[].attributes.attachment_link.title
George Zimmerman's history with the law - CNN

# data[].attributes.attachment_link.description
Here's a breakdown of George Zimmerman's time in the public spotlight since Trayvon Martin's death.

# data[].attributes.body
This video offers a deeper perspective into this case and it's significance in America.

# data[].attributes.attachment_link.title
The significance of the Trayvon Martin case | CNN

# data[].attributes.attachment_link.description
After George Zimmerman killed Trayvon Martin in 2012, it set off a nationwide debate about race, policing and stand your ground laws.

# data[].attributes.body
This is a video of the 911 call from a witness who heard and saw the incident.

# data[].attributes.attachment_link.title
Full video: Emotional 911 call played in George Zimmerman trial

# data[].attributes.headline
Our thoughts, feelings, wonders explained:

# data[].attributes.subject
Our thoughts, feelings, wonders explained:

# data[].attributes.headline
Rest in Power written by Trayvon's parents

# data[].attributes.subject
Rest in Power written by Trayvon's parents

# data[].attributes.attachment_link.readable_text
Skip to Main Content (Press Enter)

"A reminder-not only of Trayvon's life and death but of the vulnerability of black lives in a country that still needs to be reminded they matter."

"A beautiful, searing account." -The Washington Post

"A brave, heart-rending narrative from the parents who lost their son far too soon." -Kirkus Reviews (starred review)

"[A] gripping portrayal." -Library Journal (starred review)

"Not since Emmitt Till has a parent's love for a murdered child moved the nation to search its soul about racial injustice and inequality. Sybrina Fulton and Tracy Martin's extraordinary witness, indomitable spirit and unwavering demand for change have altered the dynamics of racial justice discourse in this country. This powerful book illuminates the witness, the grief, and the commitment to reform that Trayvon Martin's death has mobilized; it is a story fueled by a demand for justice but rooted in love." -Bryan Stevenson, author of Just Mercy

"As the fifth anniversary of this tragic crime nears, Fulton and Martin share a remarkably candid and deeply affecting in-the-moment chronicle of the explosive aftermath of the murder. Writing in alternate chapters, they share every detail of their shock, grief, and grueling quest for justice. . . . Given the unconscionable shooting deaths of young black men, many by police, that followed Trayvon's, this galvanizing testimony from parents who channeled their sorrow into action offers a deeply humanizing perspective on the crisis propelling a national movement." -Booklist (starred review)

And go from well-read to best read with book recs, deals and more in your inbox every week.

And go from well-read to best read with book recs, deals and more in your inbox every week.

Become a Member

Start earning points for buying books! Just for joining you'll get personalized recommendations on your dashboard daily and features only for members.

Success!

Your account has been created. Upload book purchases, access your personalized book recommendations, and more from here. GOT IT

# data[].attributes.attachment_link.title
Rest in Power by Sybrina Fulton, Tracy Martin: 9780812987096 | PenguinRandomHouse.com: Books

# data[].attributes.attachment_link.description
Trayvon Martin's parents take readers beyond the news cycle with an account only they could give: the intimate story of a tragically foreshortened life and the rise of a movement. "A...

# data[].attributes.body
This is a map of what is believed to have occurred that night.