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1. Anti-smoking
2. Fictional Film Theatre
3. Fictional Candy
4. Pair of scissors that can cut through the fabric of reality
5. Magnifying glass that lets you see the amount of germs on your hands
6. Padlock that is physically impossible to unlock
7. Jeremy
8. Binoculars that let you see the coronavirus
9. Padlock that is physically impossible to lock
10. A wheel that never stops rolling
11. A tree
12. Save the trees
13. A local pool
14. Bench (to sit on)
15. Recycle
16. Pet
17. No littering
18. Umbrella
19. Bench (not to sit on)
20. Jeremiah
21. Company that sells bricks
22. New sign
23. Go outside
24. Don't go outside
25. Star
26. Money
27. Shrimp
28. Energy drink
29. The number 7
30. A window you can't see through
31. Floating table
32. Soap that gets rid of 100% of germs
33. Phone that only calls 000
34. Floor
35. A Book
36. Water-collecting umbrella
37. Decorative chair
38. Backslash \
39. Circle window
40. Shoes that explode if you stop running
41. Braille book
42. Braille painting
43. Remote from Click
44. Big red button that turns off everything
45. Hot ball
46. Suspicious box
47. Glasses that let you see in the dark
48. Glow-in-the-dark glasses
49. Portable ceiling
50. Portable pyramid
51. Complete noise cancellation earbuds
52. Child
53. Pony
54. Wireful Earphones
55. Mirror that doesn't show your reflection
56. Hot Fridge
57. Automatic dog feeder for when you go on holiday
58. Productivity pill
59. Universal media player that plays every sort of DVD/VHS/video game possible
60. The most comfortable pillow ever
61. Clock that slows down time
62. Bottomless ball pit
63. Pen that never runs out of ink
64. Flashlight that is as strong as the sun
65. Hair
66. Anti-drugs
67. Gloves that shock your hands every time you try to fidget with something
68. Pandora's box
69. Idea generator
70. Door with 50 locks
71. My painting
72. Real life Frankenstein's monster
73. Regret dissolver
74. Small microphone in your throat that makes your voice louder
75. Bed cooler
76. Sharpener that sharpens pencils perfectly, no matter the size
77. Eraser that erases perfectly, with no marks left behind
78. Mind eraser
79. Memory improver
80. Big big big TV

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My initial thoughts and feelings for this project are that I am unsure on what I want to do for the video. Also I have a small amount of experience doing promotional videos before but I am not sure whether or not that will carry over to this assignment.

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An advertisement for a magnifying glass that lets you see germs and bacteria.

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The target audience for this video will most likely be adults or parents who are worried about germs harming themselves and their children. Elderly people could also worry about germs and be motivated to buy the product.

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This advertisement that the South Australian Department of Health used to  influence people to prevent the spread of the influenza virus as well as get a flu shot aims to gross out its audience with slo-mo video of a group of people sneezing. The advertisement aims to make people want to wash their hands and associate influenza with these gross images so they feel more inclined to go out of their way to prevent the spread. The extreme gross reaction that people have to the video also help the advertisement gain popularity through word of mouth, spreading the message even more.

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This advertisement for Dettol Glen 20 and hand wash is targeted at parents that want their kids to stay healthy and germ-free. It uses the scenario of kids going back to school to plant the idea of their children being in danger of germs into the viewer's head, and then giving the viewer the solution to that problem which is Dettol products. The advertisement also states that using Dettol hand wash will make children enjoy washing their hands, and it also throws in some statistics about how the hand wash kills 99.9% of germs.

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Dettol Soft on Skin - Kills 99.9% of germs and viruses TV Commercial 2017

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This PSA was used to inform children on the dangers of the germs that are found in dirt. The video is very child friendly and uses music and colourful,  stylised drawings to grab kids' attention and help them remember the message of the video. The germs in the video are drawn as small scary monsters and infections are drawn as explosions inside of the body so that it is easy for children to understand that germs aren't good for you.

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Dirt we play in and Dirt we work in! These PSA gems were circulating around Australia in the 70s and 80s. Sit back an reminisce!

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How Will My Promotional Message Stand Out?

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How Will My Promotional Message Stand Out?

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I aim to make my promotional message stand out from other videos selling similar products by making a video that tries to make the audience feel scared about germs and then feel safer with the idea of my product, as my product reduces the anxiety of not knowing whether something is covered in germs or not.

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bubbl.us

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The aim of this video is to give the idea that germs may appear where people don't expect, and that they should use the product in order to fix this problem and keep themselves and their family safe.

The video starts with a person cooking a meal, the music is fairly upbeat and the editing between shots is fast paced as to give it the feeling of a very lively and happy cooking show, the food is then placed in a children's lunch box.
The video then rewinds and starts again from the start, however this time everything is a lot slower and darker, and germs are visible on various objects that the food touches, such as the chopping board and the kitchen bench, the food is once again placed in the lunch box but this time there are visible germs on the food that the child is going to eat.
The video then uses the remaining time to inform the viewer about the product and how it works, this final part of the video has a more neutral tone and isn't necessarily trying to get an emotional response.

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Research Questions
- Why are people afraid of germs?
- Why are germs harmful?
- What is a way I can motivate people to buy my product?

Thobaben, M 2010, ‘Germs: Prevent the Spread of Infectious Diseases’, Home Health Care Management & Practice, vol. 22, no. 3, pp. 238-240

This article talks about the different types of germs, the various places they can commonly be found, and how to get rid of them. This includes but isn’t limited to: germs that live on sponges, toothbrushes, the laundry and salt and pepper shakers. This source was useful because it gave me information on places that germs live that some people might not have thought of before, and if I give new information to people in my promotional video, they will become more intrigued and start thinking about what they knew before and after they watched the advertisement.

Tracy Grimshaw & Brady Halls 2011, Public concerns over germs: Citizens express fears over germs, A Current Affair.

This news segment discusses the public’s views on germs and how people believe that there are less germs in their houses and kitchen areas than there actually are. The segment gives a microbiologist and an environmental testing expert time to talk about the dangers of germs and how common it is for cleaning properly to be overlooked. This source was useful as it gave examples of people trying to be clean but still overlooking certain parts of their kitchen that were covered in germs, as well as ways to clean the spots that are often missed. Giving examples of commonly missed spots in my video could cause people to want to buy the product so they can see where they missed when cleaning.

Friedman, D 1997, 'A new kind of germ warfare', U.S. News & World Report, vol. 122, no. 21, pp. 10

This article talks about the rising fear of germs in the general public, and how companies are using that fear to persuade the public into buying their products. The article also talks about how bacteria causes 40 million people to become sick every year. The source was useful as it gave insight into how the public becomes more paranoid and concerned about germs over time, as well as some statistics on how many people get sick from germs. Acknowledging that people are scared of germs in my video could help my product if I introduce it as a way to make them feel safer.