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Later throughout the project, I had decided to focus of the customizeability of the chair rather than the idea of the hugging factor to it, but to still include it in the end a sneaky extra. So the treatment isnt 100% accurate but it was a great starting point for the overall assignment. But to focus on the higher marketable values of the (potential product). Then have near the end of it present the idea that the chair could have a hugging feature, something like. "Also if you need hug this chair can do it too.

Ever need a hug, will be changed to "want a customer chair?", "At a fun price". Essentially the over arching idea/conept for this assignment has not changed at all, only instead of leading with the hugging feature of the product, that it would be better to equally mention every providable and modifiable feature. Providing a clear idea of what the product will be rather than a peice of what the product will be.

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Summer Pop Motivational
ASLC-1101E41A-CC701EF815

Inspiring Cinemativ Emotional
ASLC-1101EA8D-EAB5788C80

Urban Hip Hop
ASLC-1101EBE8-8F76A7A08B

Free Eye-Catching Animations
https://www.premiumbeat.com/blog/51-free-accent-animation-motion-graphics/?utm_source=youtube&utm_medium=video&utm_content=Accent-Motion-Graphics&utm_campaign=10-2019-youtube-video

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Colour Palette (Double Split Complimentary)

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Colour Palette (Double Split Complimentary)

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This is the colour pallete that I believe is idea, as they are all bright and vibrant, which suit the idea of grab the attention of the audiance. The double split colour pallete was chosen to get a wide range of bright colours to keep the audiance enticed, hopefully. Most of the colours will be used with a cartoony kinda of a look and will have a white outline around them, to help make them really pop.

Blue - has been chosen as the colour is often associated with being trustworthy and the inviting.
Yellow - has been chosen as it is associated with happiness and friendliness.
Pink - has also been selected as it is a often used to target a younger audiance, which is really good, before younger people are all about the customizability of products with extensive options to do so.
Green - this colour is usually tied to prosperity, but was mainly chosen as it is bright and fits with the double split complimentary colour pallete.

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In all honesty, I will probaby stick with the 'Bouncy' font, for probably all of the promotional video, as it is very poppy and would work extremely well when used with the chosen colour pallette. It would be great at keeping the tone of the video in bright and energetic vibes.

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The Idea of my ad essentially, would be to create an energetic, maybe exciting kind of tone. As there is a definitely something be excited about when it comes to a new kind of chair, even more so to this extent. I want the target audiance to be captivated and excited about the new produt. Even take interest in the customization of the product. Make it a really exciting to make it more interesting for the viewer and them potentially advertising it.

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The idea in mind so far is that, the video will start, with a simple 'hey you, yeah you' pop up in the chosen font. With some sort of energetic/happy bouncy up beat hip hop. The text will bounce out of no where, the it will switch to the next scene where the same energy will be kept throughout the entire video. The next part will start by saying 'ever need a hug?', 'but no one is around to provide one?' 'The Hugging chair has got you covered.'

The Video will then continue saying 'The chair comes in multiple colours, completely customizable!' While that is being said there will be cartoony designs of various colours that you can choose to make the chair out of. They will all show as the same animated, palette icon wobbling on the screen in a grid formation. The transisiton to the next part will be a simple swipping animation that will lead to the third part.

Onto the third part there wil be a transition as to what materials you could have the chair made with, such as leather, fabric, memory foam, etc. With a image of leather, fabric, foam with a memory in it. They will be in a single row showing the three respectivly. With text above it saying 'Choose your own materials'. Same wobbling text type thing.

The second to last part present the idea that you can add a custom logo, 'even add your own logo, to represent your brand'. 'Join the partner program and have your own custom design, made public for your community!

The final cut will say 'Create, Preview, Buy', 'hugging functionality, optional at HuggingChair.com'. In rocking bubbly text. All images and colour palettes will wobble very slowly when they appear (The materials and the colours from the third and second part).

During the entire video, there will be audio playing to keep the energy up and all text and imagry will be bright to keep the audiance engaded. There will be voice over but it will be that of the google translate to keep in interesting / Funny

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Attention -  The way I plan on getting the audiances attention is through the use of bright colours and the use of the text to voice translator, alongside a nice background audio which will hopefully grab the audiances attention within the first 5 seconds.

Interest - The audiances interest levels, will be maintained by informing them of all the ways that the product can be customized. The different options will be presented one at a time without clutering too much information on the screen alongside the continuation of the bright colours to keep the audiance engaged.

Desire - The main idea to have the audiance want this product is the fact that it can be completely customizable. Having a completely unique chair that can hug you if you choose to have that addition. But a completely unique chair or having your design made available for your own audiance as a content creator.

Action - The leading point to get the audiance to take action will let them know that they are able to completely create and preview what their chair would look like priior to buying it.

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Scholarly

There are many reasons building a hugging chair, while an inanimate object hugging you might not equat to that of an actual hug. But it is only meant to simulate it. According to an article written by Erica Cirino (2018), Hugs can reduce stress levels, can protect you from illnesses, boost your heart health, make you happier and reduce fear. Even if the chair can attain even a fraction of this capability, it would be great. Feeling stressed about work/study's? Just sit back in the chair receive a simulated hug.
- This was useful for the general list of reason why hugs are beneficial.

In an article written Martin G Helander (2010), stated that when it comes to marketting a chair, choosing between what to focus on in terms of the chairs design whether it was ergonomics, comfort, or aesthetics. It was noted that it was difficult for users to distinguish the ergonomics quality between other chairs, as it is not something that is easily percieved. Later on the study had determined that when it came to what attracts customers more was the aesthetics of the chair and whether it was comfortable or not. This was mainly because ergomics its not something that is easily seen to the common user and something that looks nice will make them want to purchase it more than sound that says it is good for you.
- This was useful as it helps me understand that the aesthetics of the chair should be the top priority when it comes to the design of the chair, as this would attract more attention than focusing on the ergonomics side of things.

A little bit of research was done to deliver a simple understanding of what makes memory foam so great. According to Chris Woodford (2020), the way that memory foam works, is that is gives way where pressure is applied taking shape of the applied pressure. When the pressure is removed from the foam, it will return to its original state. An interesting fact about memory foam is that scientific terms is called Vicoelastic, visco from the word 'viscious', meaning that is is reluctunt, and 'elastic' meaning that it returns to its original form. What makes the memory foam, memorise is the fact that it is temperature sensitive, in that it will sink deep due to one applied body heat with the weight. (Pretty interesting stuff)
- This source was really usefull to understanding how memory foam works, I had also found it really interesting when learning new things about memory foam. As to why and how it actually keeps your shape.

Promotional Videos

There was a promotional video made by Secretlab (2020), which is probably the best and closest example to how i would present my promotional video. Only obviously mine will not be to the same stand. It will be low end animation as the idea of my chair does not exist. I really like how the end the video saying 'Invest in comfort' and how the entire video is all does using text and visual examples.
- Very useful as a source of inspiration for the how I will make my video for assignment 2.

The Basilisk Ultimate from RAZER 2021 is the exact same concept in terms of the how the whole presentation of the videos is audio, visuals and text explaining what the product is, while also maintain the its own visual beauty throughout the entire video.
- Very useful as a source of inspiration for the how I will make my video for assignment 2.

The final video reference is an april fools joke from RAZER (2015), about a futuristic hovering mouse concept

1. Erica Cirino 2018, Whare Are the Benefits of Hugging?, Healthline,  viewed 25 March 2021, <https://www.healthline.com/health/hugging-benefits#4.-Hugs-can-make-you-happier>

2. Marthin G Helander 2010, Forget about ergonomics in chair design? Focus on aesthetics and comfort!, Taylor & Francis Online, viewed 25 March 2021, <https://www.tandfonline.com/doi/full/10.1080/00140130310001610847?scroll=top&needAccess=true>

3. Chris Woodford 2020, Viscoelastic memory foam, ExplainThatStuff!, viewed 3 April 2021, <https://www.explainthatstuff.com/memoryfoammattresses.html>

4. RAZER 2015,  The Hovering Mouse - Project McFly | Razer, Youtube,  viewed April 3 2021, <https://youtu.be/IlCx5gjAmqI>

5. RAZER 2019, Razer Basilisk Ultimate | Customizability Unleashed, Youtube,  viewed April 3 2021,

<https://youtu.be/xUri-zLXD5E>

6.Secretlab 2019, The All-new Secretlab 2020 Series, Youtube, veiwed April 3 2021, <https://youtu.be/Fkey2ZvX6lU>

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The target audiance for this product would be more directed towards young adults and teenagers, but doesn't really have a restricted age bracket. It is more directed to those who tend to feel down, lonely or even depressed, when they spend extended periods of time at a computer. (The target audiance will be narrowed down through research)

From the mind map the target audiance would be best to have both content creators and to focus on the emotional side of things aswell.

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List of things to include on your Padlet

Week 1

·         Initial thoughts – how do you feel about the course, have you done this sort of thing before (brainstorming, researching for a project, making videos/website/journals)?

·         80 possible things to promote – could be a product, message, organisation, club, etc. If you have chosen a club/current business/organisation, make sure you get permission first and put this evidence in your Padlet. It can be a made-up product that you have created or a message that you strongly believe in.

Week 2

·         Chosen topic/product/message from your list of 80 things – summarises the thing you wish to promote. Must be specific and in a separate text box on your Padlet.

·         Target audience – identify the specific group your message/product is created for. Be specific about this target audience and write a short rationale/reasoning for your decision.

·         Annotated bibliography – include 3 academic sources with 3 inspiration videos/promo videos that are similar to the type of video you want to create. Annotate each academic source with a summary of what the source is about and how it is useful to your topic. Annotate each example promo video with a summary of what happens in the video, what is good/bad about it and how your video will be similar/different. Make sure all sources (both academic sources and example promo videos) have been referenced correctly with the UniSA Harvard referencing guide.

·         Adding extra videos/pictures/sources that inspire you or are related to your topic can make your Padlet look more full and expand your brainstorming.

Week 3 – HTML (outside of Padlet, changing website template)

·         HTML – Make sure you have added your Padlet into your journal.htm page using Visual Studio Code or a similar HTML text editor. Download the website template from week 3 tab and edit the HTML, don’t edit/delete CSS or any other files at this point.

·         Change the webpage title so it changes the text in the tab of the website when you have it opened on Google Chrome. Change the text on the default.htm page to reflect your chosen message/product. Make sure to change the text in the widget box to reflect your student details and change the footer text in your default.htm and journal.htm pages to include your student email and the correct year. Information on how to do this is in the ‘HTML Tutorial Part Two’ document in the week 3 tab.

·         Change Assignment 1 reflection text on the journal.htm page – What went well for assignment 1? Did you come across any complications? What could you have done differently? Make this about a paragraph/3-5 sentences.

Week 4

·         Adding a mind-map to your Padlet, create using https://bubbl.us or draw using pens/markers and paper - you need to cover 5 different perspectives/approaches within your mind map. These need to stem from your main topic in the centre. They should explore 5 different ways of thinking about your topic; whether it be looking at it from a different target audience, different point of view within your promo video, different aesthetic/style/genre/design or a different approach to your topic.

·         After completing your mind-map, did you want to redefine your topic? Have you clearly identified your target audience, your point of view/perspective or the approach that you are taking to look at your chosen topic? You can redefine your chosen message after completing your mind-map, if you have come up with a better approach to your topic.

·         AIDA process – Include Attention, Interest, Desire and Action subheadings and delve deeper into how you will capture your audience’s attention, interest, desire within the story/approach and persuade them to take action (buy, promote, donate, etc.)

·         Writing a treatment – You need to include a treatment that describes what the audience will see and hear in your promotional video. It needs to be descriptive, and state exactly what the audience will see and hear throughout the video (from start to finish). Your treatment may change once you’ve completed your promo video in assignment 2 – that is okay, just make sure you include an updated treatment with your assignment 2 video so your tutor has some context to what they will see when marking. Depending on how descriptive your treatment is, your treatment will be between 1-5 paragraphs. There is a resource for the ‘Screen Australia Synopsis Treatment and Format’ under the resources tab on the course website and an example of a treatment in the week 4 tab.

Week 5

·         Tone – In a separate text box, discuss the tone/emotion you want to explore within your promotional video. If you are stuck with this section, look at the week 5 practical notes.

·         Fonts/Typography – In a separate text box, explore the kinds of fonts/typography you’d like to use in your promo video and website. Think about the intended tone/atmosphere you want to create for your audience when researching fonts. Make sure to include screen captures/images of your chosen font in your Padlet, and annotate these to discuss why you chose these fonts.

·         Colour palette – Create a colour palette that explores the tone/feel/atmosphere of your promotional video. Once you’ve included this colour palette in your Padlet, discuss why you chose these colours and what kind of effect it will have on your target audience (especially in terms of colour psychology).

You need to submit your Assignment 1 as a zipped, website folder. Your finalised Padlet should be embedded into your journal.htm page with your customised HTML text as discussed in week 3. Check the ‘submitting Assignment 1’ link in the week 5 tab for more details.

There are examples of student’s Padlets on the course website under ‘Assessment details’ in a folder marked ‘Previous student work for Assignment 1’.

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2. Hugging Chair Promotional Product (Statement)

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2. Hugging Chair Promotional Product (Statement)

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Everyone needs a hug, even if it is from an inanimate object. The whole objective of the chair would be to make people feel better when they seem down in the press of a button, even if only a little bit better. Feeling down? Press the button recieve a hug. Feeling lonely? same thing. Want the chair to be completely unique to your person? For an extra fee you can customize everything from colour to material. Even slap your own logo on it.

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Oh daddy Yone doing me dirty :Sweat:

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This class itself seems to be not so bad, could definitely be worse. Lowkey just glad I am not promoting this semester, like it can actually get in the bin. Could be enjoyable, I do have a couple of questions but, I am sure the answers will come to me.

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1. Discord Server (a place where no man is safe, but is safe at the same time)
2. The pain that is league of legends
3. Automated plant nurterer (the pot will shade/water, the plant as needed, based of the connected app.
4. PV music
5. The benefit of simpling talking to someone
6. Blinds that adjust based on the amount of exposure they are recieving
7. Troubleshooting app, an app that if you dont know how to use a certain file type will teach you how on the fly.
8. Using social media as a way to market an aspect of a game.
9. Bank cards that lock if a certain distance away from phone/wallet
10. App that makes the audio of song seem like the artist is performing around you
11. Deep diving virtual reality (SAO)
12. Paywave braclets, compatible wit all banks
13. Paywave rings, compatible with all banks
14. Transmutation, ability to change your clothes by simply thinking it.
15. Real lightsaber
16. Adjustable high heels
17. Holographic self image overridder
18. Color changing pen, that mixes the primary inks to get the colour selected.
19. Body size scanner, for tailers so that they can just have you tpose in the scanner and it will automatically track and record the measurement of the your body.
20. An app that can work with any RGB and synchronize it, even if it has to be only the simple colours.
21. RGB light app that actually lets you set up patterns for the RGB lights instead of simple, flashing, fading.
22. Self cleaning wipes
23. Self cleaning screen cover
24. Battle Academy, that teaches people how to master handheld weaponry. Like a real life Battle Academia
25. AR app that shows you what a place looked like at a certain time, that you can select.
26. Dog shower, similar to a car wash but for dogs, so you dont have to smell like wet dog when you clean it :D
27. Live cameras, that can connect to space stations, so that the everyday person can see whats happening up in space
28. Invisibility cloak
29. Colour changing walls
30. A hair styling machine that can style your hair like any anime character
31. Astral surfboard
32. Colour changing tires
33. Perfect cupcake maker.
34. Machine that can make any food from thin air.
35. Foldable bow and arrow
36. Tron legacy styled frisbees
37. Self making bed
38. Automatic clothes folder
39. Retractible heelies, s oyou dont always have to have the wheel out
40. Holographic butterfly display
41. Publicly purchaseable mini biomes, that are fully self sustainable.
42. Solar panel roads
43. Extension to the above idea, where all the lines on the road will also be shown as lights on the solar road, powered by the solar road.
44. Self pressurizing tires
45. Samurai Academy, localised
46. Shapable fairy floss machine, shapes your fairy floss
47. Handheld teleportation device
48. Icecream shaper, similar to the ice shapers
49. An app that will give the user all the information and lore/ officialy stories behind each of the main character etc.
50. Dimensional pocket storage, have a pocket that can carry the equivalent of steves inventory fro minecraft.
51. Arcady weaponry, shoots out particle effects and makes the noises aswell as if you were playing space invaders.
52. Mini water ballon guns, shoots out tinny water balloons as ammunition.
53. Kareoke App, that can get the lyrics to any song, by quickly analysing it and obtaining the lyrics before you play the song, it will also sync the time of the words the the song so that it work, as though it was actually made for karaoke
54. AR glasses, that scan and project AR items into your world as if they were actually there like google glasses but better.
55. Foot can compressor, compresses your cans so you can fit more in the bag before going to the recycling.
56. Demon Sword: Get your own azakana sword, once you pick it up you can not detatch your soul from the sword.
57. Hugging chair, lean back in the chair to receive a hug.
58. Rainbow maker, makes a rainbow in your presense.
59. Monkas Sirum, fuels you with monkas energy, makes you both excited and scared at the same time.
60. Image organiser, will order you images based on the colours in them and place them in labelled folders.
61. Bring back plastic straws, to hell with the turtle.
62. Plastic lids but not plastic straws, are you okay???
63. Tree converter, will convert any tree into another tree.
64. Should be have a Japan town, where there are cherry blossom trees everywhere. Koi fish ponds and much more japan related things.
65. Water bottle that removes and replaces its own lid in a button press.
66. Stop slapping me with ads, your are disrupting my entertainment.
67. Imagination Creator, will create anything that you can think of, as long as the thought is clear enough.
68. solar tiles, make your whole roof a giant solar panel.
69. Digital Mail Box: connect your email to the physical mail box and have it print it out as it comes through, completely able to customize which emails will be printed.
70. Self zipping zip, squeeze the zip and it will slide up or down based on where it is.
71. Self tightening shoes, similar to the zip, your shows il tighten when you squeeze the tongue of the shoe
72. Academic Referencer, plug the link or the name of the book, item you need to reference and it will get all the needed information
73. Photoshop camera, the camera will automatically beautify photos, as if you were using a snapchat filter :D
74. Toys that are actually alive, well have a personallity, like toys story but real life :D
75. Your very own tiger pets, genetically modified to not get big
76. Stop smoking, get rid of the filth
77. Is gambling just a fools investment.
78. Apple is just a overhyped peice of tech, that is not worth what they are asking for, you are literally paying a couple hundred dollars for the apple logo.
79. Should protesting be a crime. :D in gerenal.
80. Website that generates 80 random ideas for your introduction to digital media class.