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Screenshots of communications with customers in Whatsapp:

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Screenshots of communications with customers in Whatsapp:

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Through income for the Happy Synthesizer product is as much as RM300. As for the capital, the capital spent to make these biscuits is as much as RM136.60. While for gross profit

got as much as RM163.40. In addition, operating expenses and other income of RM70 and RM24. The total net income amount to RM117.40.

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Location: University of Malaysia, Sarawak

Types of business: Cookies Business

Operating Hours: 8 am - 10 pm weekdays and weekends

Link to our social media

Instagram : https://www.instagram.com/happy.synthesizer?igsh=MWh4aTQ4Nmhjc3lsOQ==

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As required by MPU3222, Continuous Assessment, students are required to carry out a business start-up. After the discussion, our group members agreed to choose biscuits as our business. The name of our business is  “Happy Synthesizer”.  The idea came up by chance when one of the group members wanted to name our business, it is the name of a cheerful and upbeat song, so we named our business after this song because we hope our customers can be happy after eating our biscuits and we hope that we can synthesise happiness for our customers. As a result, it is run by six people in partnership.  This business is located in UNIMAS,Kota Samarahan.  Happy Synthesizer is selling homemade biscuits such as  peppermint biscuit, cornflake crunchy biscuit, nestum biscuit and chocolate biscuit.  For our business, it is conducted based on four core values which are accountability, integrity, authenticity and commitment.  Happy Synthesizer acknowledges and accepts responsibility in products, services, times and regulations. Happy Synthesizer serves every customer, teammate and partner with honesty, timely, communication with respect and kindness. Finally, Happy Synthesizer offers home-made products with authentic taste and high quality ingredients.

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Task : in charge of managing Instagram accounts, delivering the product and background of the business in the report.

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This shows the sales in the form of a chart on Go-eCommerce where the month of November was last 2023. Sales have been sold as much as RM300 and have gross profit of RM163.40.

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Task : in charge of delivering the product, managing Facebook account, task distribution among group members, reflection and appendix for the report.

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We are undergraduates from University Malaysia Sarawak (UNIMAS). Some of us are from different course which are Human Resource Development and Cognitive Science

Let’s meet our group members!

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Group Leader : Nurfarahin Hanim Binti Imbran (100554) 

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Group Leader : Nurfarahin Hanim Binti Imbran (100554) 

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Hi! Nice to meet you all.  I’m Nur Farahin, the leader of Happy Synthesizer. I was the baker for Happy Synthesizer. Nice to meet you! The course that I have taken is Cognitive Science in the Faculty of Cognitive Science and Human Development. I come from Kuching, Sarawak. My job is doing a financial report for our report.

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Group Member : Junoesque Phua Ji Thien (99361)

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Group Member : Junoesque Phua Ji Thien (99361)

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Hi! It’s been a pleasure meeting you all. My name is Junoesque. I am a Year 1 student. The course that I was studying is Cognitive Science in the Faculty of Cognitive Science and Human Development. I come from Pulau Pinang. I was responsible for the task distribution among group members, reflection and appendix for our group project.

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Goup Member : Nur Alisa Syazliana Zamani (100259)

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Goup Member : Nur Alisa Syazliana Zamani (100259)

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Aloha! Glad to meet you. My name is Nur Alisa Syazliana, but you all can call me Lisa. I am also a first year degree student.  For my course, I took Human Resource Development in Faculty Cognitive Science and Human Development. I come from Miri, Sarawak. For our group project, I have been tasked to do online marketing activities.

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Group Member: Taniesha Cheryl Abang (101186)

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Group Member: Taniesha Cheryl Abang (101186)

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Anyeonghaseyo! I’m Taniesha Cheryl Abang. You all can call me Taniesha. I was born in Kuching, Sarawak and I am originally from Saratok, Sarawak. I am a Year 1 student. I took Cognitive Science for my course in Faculty Cognitive Science and Human Development. I have been assigned with doing the background of our business for our group project.

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Group Member: Ivoyne Nuna Anak Billy (99191)

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Group Member: Ivoyne Nuna Anak Billy (99191)

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Bonjour! My name is Ivoyne Nuna. My nickname is Nuna. I come from Serian, Sarawak.  I am a first year undergraduate student. I was studying Cognitive Science for my course in Faculty Cognitive Science and Human Development. I was assigned to do product or service catalogue and business model canva for our group project.

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Biskut Flavour: Biskut Pepermint

Price: RM 15 jar

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Biskut Flavour: Biskut Nestum

Price: RM 15 jar

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Biskut Flavour: Biskut Cornflake Crunchy

Price: RM 15 jar

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Biskut Flavour: Biskut Chocolate

Price: RM 15 jar

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Home page with cover photo of Facebook : 

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Home page with cover photo of Facebook : 

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https://www.instagram.com/happy.synthesizer?igsh=MWh4aTQ4Nmhjc3lsOQ%3D%3D&utm_source=qr

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Home page with the cover photo of Instagram 

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Home page with the cover photo of Instagram 

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Based on the list of record transactions. This shows that many customers prefer all the flavors of the biscuits. In addition, many customers pay for cookies with a QR Code instead of cash. This is because they think it is easier to just scan with the QR code that has been provided. Through the scan, the money will be transferred directly to the seller's account. Many customers also prefer to take it themselves from the seller.

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“Happy Synthesizer, I’ll play you a melody that will reach your heart !”

Hello gais ! For our mpu3222 assignment, kami dari Happy Synthesizer are selling biscuits in hope of spreading happiness to everyone! Kami ada a few selections untuk menepati cita rasa setiap orang:

1.Biskut Peppermint

2.Biskut Cornflake Crunchy

3.Biskut Nestum

4.Biskut Chocolate

Setiap balang is RM15!

We will be accepting pre-orders for now and will deliver our biscuits after we receive them !

You can either pick up your orders or cod (+RM 2)

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Hardsell

- We used sentences such as “we are selling biscuits in hopes of spreading happiness” to directly advertise to potential customers about our products.

- We also listed all of the selection of biscuits that we have prepared to attract customers.

Softsell

- One of the indiscreet ways we tried to attract customers is by using happy and energetic emotions in our copywriting to pull the interest of customers.

- We used a phrase from an energetic song which is “Happy Synthesizer, I’ll play a melody that will reach your heart!” to signify how we hope our biscuits could bring happiness to our customers.

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Attention: We used a phrase from a song, “ “Happy Synthesizer, I’ll play a melody that will reach your heart!” to pull the interest of potential customers to read our advertisement.

Interest: Through our advertisement, we informed our customers that we are selling biscuits and will be opening pre-orders for a limited time so that customers will be more likely to

Desire: We listed the choices of biscuits that are available to be pre-ordered and also a visual presentation of it on the poster so they have a grasp of how our biscuits looks like.

Conviction: To give our potential customers a sense of trust in our products, we posted various feedback and evidence of previous purchases from customers. Through these reviews, customers know the quality of our product and become confident to buy our biscuits.

Action: We informed our potential customers in our advertisement that we were selling these biscuits because of our MPU3222. Therefore, they are limited in stock which is why pre-order is required and are sold at a reasonable price. Therefore, students who are interested in buying should buy it before it sells out.

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For our teaser poster, we integrated a lot of elements in order to pull the interest of customers. One of the most obvious elements are pictures of our product. We included pictures of our biscuits and the selection available so that potential customers have a grasp of how our product looks. Other than that, we used our chocolate colour as our main colour palette in our poster and logo. This is because the colour is associated with sweets such as brownies, chocolate and biscuits. Customers will be attracted to the colour and could easily recognize from a glance that our advertisement is to sell dessert-like food. Last but not least, we also included our social media at the bottom of the poster for customers to contact us easier or if they want to see reviews and feedback about our biscuits. The price of our biscuits is also located on the bottom of our poster since it is one of the common information that the people should know when they plan to buy our biscuits.

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Task : in charge of delivering the product and online marketing activities for the report.

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Task : in charge of designing the poster for promoting the product and logo of Happy Synthesizer, product or service catalogue and business model canva in the report.

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Task : In charge of delivering the product, main page and group information in the report.

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Task : in charge of communicating with the supplier, receiving the product from the supplier, delivering the product, leading the group and doing the financial report.

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Happy Synthesizer is on Facebook. Join Facebook to connect with Happy Synthesizer and others you may know. Facebook gives people the power to share and makes the world more open and connected.

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Reflection of Junoesque Phua Ji Thien (99361)

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Reflection of Junoesque Phua Ji Thien (99361)

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In November 2023, as required by the MPU3222 Foundation of Entrepreneurship Inculturation course, I came together with 5 other people to create a business named Happy Synthesizer which sells delicious homemade cookies. I as a group member had to do some tasks such as using Facebook to execute online marketing activities and take charge of the appendix and task distribution in the e-portfolio. Ultimately, we have to manage a business that gains at least RM100 in profit.

I used the Facebook app to do some online marketing activities such as posting a teaser post, posting the poster of our product, customers’ reviews, and pictures of customers receiving our product.

I am grateful that we received overwhelmingly good reviews for our cookies. Customers liked our cookies a lot as it is high quality, tasty and also good value for the price. After successfully selling our cookies, I have to participate in producing an e-portfolio and also make a business pitching video.

Overall, I am happy that I participated in this business project. It was incredibly fun. I have learned a lot when carrying out this business project. I learned how to do online marketing activities and learned more about the behind-the-scenes of a business. It makes me realise the difficulties, the ups and downs of having a business which makes me look up to business owners out there even more. I am very satisfied with our business and grateful that we have carried out this wonderful project.

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Reflection of Taniesha Cheryl Abang (101186)

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Reflection of Taniesha Cheryl Abang (101186)

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Since this was our first time working together, I found it quite difficult at first to trust the other members of our group. But as time passes, our group's collaboration improves. In my opinion, trust is a necessary component of managing a business together. Among the many things I've learned is how to collaborate with others. It was a great activity to undertake outside of class, and it really helps me develop my critical thinking skills because I have to consider other people's perspectives as well.

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Reflection of Rachel Yew Li Ming (100834)

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Reflection of Rachel Yew Li Ming (100834)

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In this MPU 3222 project, I learned a lot of business skills that we have carried out. Before this project, I had no business experience and did not know how to start a business. We all faced many challenges in this project. However, all of our group member cooperated well together and helped each other in the project. This is not an easy task to do the business. Finally, we all doing as well as we can in this project. I am very thankful to all of my group members.

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Reflection of Nur Alisa Syazliana Zamani (100259)

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Reflection of Nur Alisa Syazliana Zamani (100259)

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Through our small business, I have learn a lot of beneficial skills and experiences which might come in handy if I ever plan on starting a business for myself. I learnt how to handle online marketing through social media, how to attract customers through proper marketing and to build trust between us and our customers by showing honest reviews. I also had a lot of fun doing this project with my groupmates.

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Reflection of Nurfarahin Hanim Binti Imbran (100554)

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Reflection of Nurfarahin Hanim Binti Imbran (100554)

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The reflection that I found through MPU3222 was a new experience where I became a group leader for the first time and it also taught me to communicate with people who have never met directly. This also taught me the meaning of where to uphold the responsibility as a leader to be more decisive and brave in doing tasks and be fair to the members of the group in the group. This also teaches us to learn something new in our daily lives where everyone needs to have experience so that we can shape ourselves today.

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In the MPU3222 course, I got a lot of experience such as working in a group with friends, getting to know new people in the group, how to start a business and other. My job is edit posters and logos for our product.

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Customers may be having trouble contacting us to learn more about our business. Therefore, to make it simpler for customers to get in touch with us, we give our contact information, including phone numbers and corporate social media accounts.

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Group Member: Rachel Yew Li Ming (100834)

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Group Member: Rachel Yew Li Ming (100834)

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Ni hao! I’m Rachel Yew and you all can call me Rachel. I come from Sibu, Sarawak. I am also a first year student. My course is Cognitive Science from Faculty Cognitive Science and Human Development. I was responsible for the main page and group information for our group project.