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In 2007, Heinz featured an online advertisement campaign which the viewer can analyze by examining the ad's context, audience/purpose, and rhetorical appeals. Heinz is an American food processing company founded by Henry J Heinz in 1869 where he started on a small scale in Sharpsburg, Pennsylvania. He personally worked to control the "purity of his products by managing his employees", offering hot showers and weekly manicures for the workers handling the food. The "57 Varieties" was never 57 varieties, it was a combination of his and his wife's favorite numbers. Today, Heinz has developed globally with thousands of manufactures across 6 continents and over 200 countries. in 2007, a campaign was set out to the world with many creative ideas focusing on the simplicity of the ketchup. In this ad you can see the tomato slices stacked and shaped like a ketchup bottle, even the logo is sliced.

Heinz is trying to reach any and all consumers of the world to bring in more sales of their brand as Heinz is already a globally recognized brand with profound consumer bases. The desired purpose is to bring in the "all natural" appeal to their customers.

Even though Heinz represents all rhetorical appeals, this ad focuses on the ethos appeal because the name brand is a very credible and is showing the consumer that their main focus is the tomato within their ketchup.

The Heinz ad campaign brought in many sales and even was named advertiser of the year. This goes hand in hand with the effectiveness of showing its consumers that they are focused on the natural tomato ingredient.

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The Heinz ad campaign brought in many sales and even was named advertiser of the year. This goes hand in hand with the effectiveness of showing its consumers that they are focused on the natural tomato ingredient.

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In 2007, Heinz featured an online advertisement campaign which the viewer can analyze by examining the ad's context, audience/purpose, and rhetorical appeals.

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Make sure you include the URL link with your upload.

This professional campaign titled 'Slices' was published on December 05, 2007. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 15 years ago.

Credits

Advertising Agency: McCann Erickson, London, UK

https://www.adsoftheworld.com/campaigns/slices

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Heinz is an American food processing company founded by Henry J Heinz in 1869 where he started on a small scale in Sharpsburg, Pennsylvania. He personally worked to control the "purity of his products by managing his employees", offering hot showers and weekly manicures for the workers handling the food. The "57 Varieties" was never 57 varieties, it was a combination of his and his wife's favorite numbers. Today Heinz has developed globally with thousands of manufactures across 6 continents and over 200 countries. in 2007, a campaign was set out to the world with many creative ideas focusing on the simplicity of the ketchup. In this ad you can see the tomato slices stacked and shaped like a ketchup bottle, even the logo is sliced.

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Even though Heinz represents all rhetorical appeals i believe this ad focuses on the ethos appeal because the name brand is a very credible and is showing the consumer that their main focus is the tomato within their ketchup.

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Heinz is trying to reach any and all consumers of the world to bring in more sales of their brand as Heinz is already a globally recognized brand with profound consumer bases. The desired purpose is to bring in the "all natural" appeal to their customers.

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Uses well known name brand
Simple photo
Good connecting phrase.

Tomato slices in bottle shape.

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Discuss the effectiveness of the commercial. Does the ad do a good job of appealing to their reader to sell their product. Do not use first person!

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Step #8 - Write Rhetorical Appeal Sentences (3-4 sentences)

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Step #8 - Write Rhetorical Appeal Sentences (3-4 sentences)

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Choose the most predominate appeal and explain why it is evident to the audience (only need one):
1) Ethos
2) Pathos
3) Logos

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Step #7 - Write Audience/Purpose Sentences (3-4 sentences)

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Step #7 - Write Audience/Purpose Sentences (3-4 sentences)

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1)Which audience demographic are they trying to reach?
2) What is the desired effect/purpose?

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Step #6 - Write  Context Sentences (3-4 sentences)

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Step #6 - Write  Context Sentences (3-4 sentences)

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1) Background information (company name, history, etc.)
3) Describe the physical components of the advertisement.

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Directions:
Topic Sentence – needs to be first sentence of your paragraph and introduce the company and product and three subtopics that you will be covering. (It will look like a Thesis Statement)

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Address:
1) Context
2) Purpose/Audience
3) Rhetorical Appeals - Ethos, Pathos, Logos

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Step #2 - Find 2D Advertisement for American Product  

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Step #2 - Find 2D Advertisement for American Product  

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This can be from a website, magazine, or social media post.