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Getty Images, n.d., Image: girl in bed, viewed 3 April 2023,
>https://www.verywellmind.com/coping-with-sleep-disturbances-during-depression-4161015>.

This image highlights the aesthetic that I want for my promotional video.

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I have decided to do a range of purple shades with a more subtle brown shade and a light pink shade. I decided on these colours as dark purple represents sadness and frustration which the target audience can relate to.

I also wanted to have lighter shades to indicate that there is hope and that support is always accessible. The light brown shade represents honesty friendliness which is captured towards the end of the video. The lighter pink shade represents kindness and compassion. This conveys that not everything in life is full of despair, there are glimmers of kindness in people which gives the target audience relief.

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'I Can't Breathe' - Mental Health is Health Campaign

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'I Can't Breathe' - Mental Health is Health Campaign

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This advertisement aims to send the message that anxiety disorders are health concerns too. They have expressed that there is not enough done about anxiety and that the stigmas surrounding it have made doctors dismiss struggling people. I am using the video as inspiration as the message is clear and the mise-en-scène is excellent. I plan to use a similar visual concept, however, instead of talking I want the body language to convey the message.

CAMH, 2018, 'I Can't Breathe' Advert, video, Youtube, viewed 2 April 2023, <https://www.youtube.com/watch?v=jBS7v-v5oMo>.

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I Can't Breathe - Mental Health Is Health Campaign | CAMH

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I will be using these fonts for my website and promotional video. I decided on these as 'Indie Flower' gives off a handwriting appeal which would attract university students as it is less bold and more subtle yet calming. The 'Quicksand' is easy to read and is less unique which does not clash with the title font.

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This mind map I have created is for inspiration and gave me a variety of ideas that add to my message. Words such as 'numbness' or 'desperation' stood out to me and gave me ideas for the type of character I wanted to illustrate in my promotional video. The words such a 'stress', 'workload' and 'exams' have inspired me. They gave me an idea to focus on how the stress of higher education and how that enhances depression. My video will be different to others as it will show that the character has support at the end of the video, which gives hope to the target audience that they can receive support if they want it.

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The Awkward Silence Advertisement - Ad Council

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The Awkward Silence Advertisement - Ad Council

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This advertisement aims to send the message that approaching a friend in need may be awkward but it leads to good outcomes. They've used the message of supporting someone when they seem to be having mental health issues can do good. I aim to use this as inspiration for my overall message that if you have a friend in need that you should reach out.

Ad Council, 2018, 'The Awkward Silence: Friendship & Mental Health' Advert, video, Youtube, viewed 2 April 2023, <https://www.youtube.com/watch?v=8gKtVoSgNNM>.

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The Awkward Silence | Friendship & Mental Health | Ad Council

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The White Hat (Focuses on information):
Depression is a chemical imbalance, it affects how a person feels, usually giving them negative thoughts and feelings towards themselves.
What do I need to find out?
- Why is depression common among university students?
- Who are giving support to these students?
The Red Hat (Represents emotions, feelings and intuition):
- What emotions are these students possibly feeling?
- Sadness
- Numbness
- Guilt
- Worthlessness
- Stress
These emotions can decrease a students mental health. The stress of university workload can increase the negative emotions female students feel.
The Black Hat (Focuses on critical thinking):
- What are the dangers of depression?
- What are the difficulties of depression
- Why are female students mental health decreasing?
The Yellow Hat (Focuses on value, benefits and why something should work):
- What are some positive aspects of depression?
- How does overcoming depression give positivity to society?
- Does overcoming depression increase motivation to continue university studies?
The Green Hat (Focuses on creativity):
- How can the promotional video give a creative aspect to mental illnesses in university students?
- How can I creatively attractive female university students to this message?
The Blue Hat (Overview and organising):
- What planning is needed in order for the message to be understandable in the video?
- Who will I need to talk to in order to gain different perspectives of depression in female students?
- What kind of music and tone of the video will be adapted in order to convey this message?

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Colour Palette created on https://coolors.co/

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The target audience may feel their mental health declining and wanting to distance themselves from any support. After viewing the video, I want them to feel empathic and feel motivated to help themselves or others.

My video will convey the affects of depression on students. This will be illustrated through the emotions of pessimism and disheartenment. I want the target audience to see the character only thinking of the negatives and losing hope. Which then by the end of the video, the tone will convey a sense of support when the character has someone reaching out a helping hand.

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Attention
I aim to capture the audiences attention by making them sympathise with the main character. I plan to use emotions such as sadness and heartbreak to drive the message. These emotions will allow the audience to ask their peers or loved ones important questions and allow for them to seek help whether that be for themselves or for others.

Interest
I aim to create a video that captures the feeling that female students feel. I will do this by showing the character procrastinating finishing assignments and meeting deadlines which will create a sense of relatability to the target audience.

Desire
I plan to use a story of a female student in order to capture the attention of the audience as they can relate to her struggles as a female and as a student.

Action
When the target audience finishes watching the video, I want them to be motivated to seek help for themselves or other female students. I want them to see how their mental health can spiral easily and that all it takes is a message from a loved one or friend to motivate them to seek professional help.

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Beyond Blue, n.d, 'Depression', viewed 29 March 2023, <https://www.beyondblue.org.au/mental-health/depression>.

This webpage displays the symptoms of depression and how people can identify it. It talks about the different types of depression and shows a video of multiple people explaining their views of their experiences. It also gives recommendations of how to treat it and where to seek support. From this webpage, I was able to understand how depression forms silently overtime and how much of an impact it makes in peoples' lives. I was able to gain more knowledge of depression which I will be able to display in my character. This will help my advertisement be more realistic and relatable to the audience.

Blanco, V, et. al 2021, 'Symptoms of Depression, Anxiety, and Stress and Prevalence of Major Depression and Its Predictors in Female University Students': International journal of environmental research and public health, vol 18, no. 11.

This journal article researches the statistics of depression in female university students. They conducted a survey to determine the percentage of depressed, anxious and stressed female students in Spain. It resulted in around 50% of students around the age of 20 have experienced high levels depression, anxiety and stress during their education. i was able to understand the reality of mental health in different countries and was able to gain perspective of how high the percentages are currently. This has inspired my promotional video as it gives clarity to the urgency of this message and helps my knowledge of mental health to create a professional and appropriate advertisement.

The Students Team Page, 2017, 'Dealing with depression at University: Desree's Story', Student's Page, The Student Magazine, April 13, viewed 2 April 2023, <https://www.studentpages.biz/dealing-depression-university-desrees-story/>.

This online website article depicts the story of a former university student named Desree. She talks about how she felt that she had no purpose in life and that her relationship was abusive. She did not realise she had depression which was a contributing factor to her studies. This article allowed me to understand personal experiences of depression which gives my advertisement more meaning. This article has inspired my promotional video as it gives more depth into different symptoms of depression which I can illustrate in my film.

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Apart from the students, who else is negatively affected by mental illness?

What are the stigmas surrounding depression?

Have these stigmas created negative outlooks on mental health?

Have people become more sensitive in regards to depression?

What are (if any) positive outcomes of depression?

Does awareness on depression make people more scared to speak up due to fear of rejection?

Does depression give people time to reflect on their life path?

Does depression provide students with an opportunity to create positive changes in their lives?

Will female students' experiences with depression give them the experience to help others and make important life decisions?

Does overcoming depression make people weaker or stronger?

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This advertisement will capture the desperate emotions of a depressed female university student and the support they can receive.

The advertisement starts with a woman lying in her bed. Her room looks chaotic, clothes piled up in her laundry basket and books piled on the floor. Her room is dark and the only clear item that is seen is her phone when her alarm goes off. She continues to put her alarm on snooze, hoping that it will just go away. As her phone continues to ring her alarm. She frustratingly turns it off to see that she has notifications from her university friends rudely reminding her that she has 2 very important essays due that same day. As the audience takes a look at her face, they can see that she is very pale and her under-eyes are dark from lack of sleep. Her face shows that she is almost content with her situation, she does not care whether she fails or passes as she is just numb to her situation. She mutes her notifications and goes back to sleep. As she sleeps, she receives a message from her friend,  asking if she is okay.

The ending of the advertisement will show a message that appears on the screen. It will read 'it only takes one message' and 'are you okay?'.

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This advertisement draws attention towards the effects of mental illness and how people should be considerate of their surroundings as they do not know what others are currently going through. I would like to do something similar to this video.

Knibbs, T,  2011, 'Mind' Mental Health Advert, video, Youtube, June 29th 2011, viewed 14th March 2023,
<https://www.youtube.com/watch?v=0m0-VEir34o>

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Who does this message affect?
This message affects the female university students as they are constantly receiving endless workloads on top of exams and assignments that they must complete which decreases their mental health as universities stress that students need to spend ridiculous amount of hours studying. Families are also affected as students can hide their suffering by receding and not socialising. This can make their families alarmed and also make their mental health decrease. The friends of the students are also affected by this message as supporting a friend in need is not always as smooth as advertisements make it out to be.

Who is the target audience?
The target audience is 18-21 year old female university students who are experiencing a decline in their mental health. More specifically call those female student who are currently experiencing hard times either academically or financially (regarding education) making the go into a deep depression.

What emotions are being brought out of the audience and why is it a problem to the audience?
The emotions being brought out of the audience are sadness and despair. this is due to struggling with keeping up the workload and expectations from society. This is a problem as depression is a hard place to come back from, which makes it even harder to ask for help as some students are embarrassed of their situation. Although the audience might not think this is a problem currently, depression is a chemical imbalance in their brain. Once it has evolved, it is hard to return to a good state of mind. This can lead to self harming tendencies or death.

What research do I need to conduct?
I will need to research online articles, statistics, journals and websites. I will also need to conduct research on previous examples of mental health advertisements as it is difficult to attract an audience for more than give seconds.

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The message surrounding this topic is that depression can kill, whether that be mentally or physically. I want to raise awareness to the devastating negative affects of depression, especially with the stress of university. The financial, social and academic challenges create an environment where vulnerable students can fall into a deep depression. I want the message to convey how students are feeling and that they have support from family, friends or others. I want the audience to ask for help when needed and to offer help for those who they suspect might seriously need a friend.

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Target Audience: Females aged 18-22, who are currently or have studied a University degree. These students may have gone straight to university from high school, taken a gap year or waited longer than 1 year to start university.

My intention is to raise awareness to the distressing effects of depression that female students both past and present have experienced. I will capture this by showing them the isolation, burnt-outness and suicidal tendencies of overachievers and self-sacrificing students to make my message more relatable to the target audience.  This will hopefully allow those who know someone or are a person who is struggling to seek help from loved ones, friends or professionals to stop the rise of depression among female students.

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1. A fictional musical advertisement promoting a new lotion.
2. A fictional pop-up book that educates children about mental illnesses.
3. Bluetooth headphones that have an in-built portable charger (to recharge said headphones).
4. A Poster that spreads awareness on diseases that are not physical.
5. A Vitamin drink that helps with nail and hair growth.
6. Different coloured pens with unlimited amounts of ink.
7. Foldable gaming controller for travelling gamers.
8. Glasses that read and summarise textbooks effortlessly.
9. Awareness about child abductions.
10. A search engine that easily locates the best prices  for skincare products and which are the most beneficial for ones skin type.
11. A phone that easily switches to different languages in all apps.
12. Awareness about vapes and cigarettes.
13. A Fictional app that simultaneously writes professional detailed template letters for all types of careers.
14. A fictional book that never runs out of pages.
15. A tablet that has unlimited folding capabilities for efficient 'on-the-go' storage.
16. A Bullet-proof vests that stretch to the entire body.
17. Fictional band-aids that heal a wound within five minutes.
18. A freezer with unlimited storage.
19. A backpack with a built-in portable charger and multiple USB cables for fast charging capabilities.
20. A fictional op-shop with only second-hand designer brands.
21. A tablet-like-device that lets you read books with just a swipe.
22. Portable clothes labeller.
23. Instant drying nail polish with mood changing colour.
24. A coupon book that constantly self-updates new coupons and self-deletes expired coupons.
25. Small pocket translator that can be taken all over the world.
26. Sustainable cheap clothing website for families who are under the poverty line.
27. A self typing laptop with perfect voice commands.
28. Drawers with boundless space.
29. Awareness on coercive control.
30. A car that alerts the driver when there is a free parking within a two hundred metre zone.
31. A clear water bottle that has insulation for hot and cold drinks.
32. Desk computers that are touch screen.
33. A fictional satire TV show about the positives and negatives of the Parliament of Australia.
34. Portable strong and small robots that help change tires or problems with a car on-the-go.
35. Phones that can be folded five times to make it either a small device, or a tablet device.
36. Ear devices that hear a students thoughts and implements them onto their online documents which increases productivity.
37. A bullet train that travels all around Australia.
38. Technology that easily takes pulp out of orange juice.
39. Small GPS's for children's clothing which makes it safer for them to be independent.
40. Voice controlled elevators that make it simple for people with physical disabilities to travel.
41. A new soda that has health benefits.
42. A fictional museum for Netflix shows.
43. A new social media for bands and artists only, giving them a platform that allows them to network.
44. A Self-cleaning hair brush.
45. An app where music can be accessible for the public and other musicians to create revenue.
46. Self tanner that tans ones skin in minutes.
47. A fictional invisible barrier when traffic light turns red, to stop vehicle accidents and fines.
48. 3D Youtube videos that let the viewers look around the video.
49. Portable gaming consoles.
50. A fictional cafe that employs celebrities for a day.
51. An emergency button that can be placed in homes that allowed the public to press the button for an ambulance, police officers, or firefighters to arrive.
52. A web browser that is specifically for accessing all online games for free.
53. An app where people can talk to others who have the same interests.
54. A fictional nail polish that never leaves mess on the nail-beds.
55. A portable small machine that tells you which basic nutrients someone is lacking.
56. A 24/7 mental health app that allows students to message a mental health professional instead of calling.
57. A fictional fridge that opens its own doors and gives the customer what they need.
58. An app that lets someone print out reminders in an aesthetically pleasing format.
59. A fictional game show that makes different indie bands battle to win the best band award.
60. A computer charger that charges up to half way in five minutes.
61. A fictional art display that has digital art through television screens and changes each day.
62. A fictional bluetooth water bottle brand that allows their bottles to change colour through an app on their phones.
63. Awareness on deforestation.
64. A printer that never runs out of ink.
65. A sustainable razor that is suitable for all skin types.
66. A self driving car that operates using voice controlled systems.
67. A printer specifically made for creating high quality stickers that do not leave residue.
68. LED strip lights that do not strip paint or leave residue.
69. A fictional laptop with two screens aimed at university students.
70. A generator that allows someone to type in their partners interests and automatically see a collection of gift ideas with prices and where to buy them in different countries.
71. A fictional deodorant that is completely sustainable.
72. The benefits of private education.
73. A new fast food restaurant.
74. A fictional music store.
75. The benefits of a healthy lifestyle.
76. A fictional charity that works towards decreasing the percentage of juveniles in prison.
77. A fictional protein bar brand.
78. Awareness on the number of Indigenous deaths in Australian prisons.
79. Awareness on effects on children associated with domestic violence.
80. Awareness on depression in adult female students.

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I am feelings overwhelmed with ideas to use. I am not entirely sure which route I want to go for promoting a cause, product or something entirely different. However, I am excited to create a unique promotional video and creative journal. I have done something similar to this in my senior years of high school however they were not as detailed as this creative journal. I do have a few ideas in mind, I am mainly leading towards promoting a cause or spreading awareness about a certain subject as it suits my interests and will make it easier for me to create as I am passionate about the awareness of particular subjects.