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This type of ad campaign is used to make people feel happy about the product, or even laugh or giggle at it, this can help people feel more happy while buying the product.

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This type of propaganda can be used to show that if a celebrity, this case Pete Davidson, is eating something like Taco Bell, it will make people think they should eat it or use it like them. (Even if the celebrity does not like it in real life.)

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This makes people think they are getting a great deal, getting a free item, who doesn't want that? Well this is a trick sellers use to bait you in to buy more items, and give you 1 free one to make you think you're getting a great deal, even if the items are overpiced.

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By them saying 9 out of 10 dentist recommend, it makes people thing it must be a good toothpaste, as lots of dentists approve of it.