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Emerging digital technologies are reshaping marketing in Malaysia by making it more personalized, interactive, and mobile-driven.

AI & automation help businesses target the right audience with personalized ads and chatbots for 24/7 service.

AR/VR create virtual try-ons and immersive brand experiences.

Social media & e-commerce (TikTok, Shopee, Instagram) turn shopping into a social, mobile-first activity.

Influencers & video content dominate how brands connect with younger audiences.

5G, digital payments, and fintech make online shopping and marketing smoother.

Data and localization ensure campaigns suit Malaysia’s multicultural and multilingual market.

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advance Technology make a daily work become easier. Especially when it come to market place,nowaday citizen can just buy goods at home while lay in the bed,its also convinience when it come to buy and sell because it become easier and smoother to make a transaction.However, Technology sometime have a bug or have a server problem.

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Teknologi baru macam AI memudahkan pemasaran sebab ia boleh cadangkan produk ikut minat orang dan bantu peniaga berhubung terus dengan pelanggan

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-Membolehkan pemasaran menjadi lebih pantas,tepat dan berkesan

-perniagaan boleh capai pelanggan dengan kos rendah

-berinteraksi secara pantas

-mencapai pelanggan dengan lebih mudah

-produk dihasilkan dengan lebih berkualiti

-capaian lebih meluas

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memudahkan sistem pembayaran di malaysia seperti qr pay atau touch n go e wallet. memudahkan proses pembelian tanpa keluar dari rumah dengan menggunakan shopee, lazada atau grab

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It is certainly helps businesses to run smooth. For example, it is much easier for customer and seller to do business through online shoppings. However it has affected real life market places as lots of people prefer online shopping.

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1.Chatbots and Automation

For immediate customer support, a lot of Malaysian businesses use chatbots driven by AI on Facebook Messenger and WhatsApp. This lowers operating expenses and speeds up reaction times.

2.Decision-making based on Information

Quick changes to marketing tactics are made possible by real-time analytics from TikTok Ads, Meta, and Google. Instead of focusing only on brand visibility, campaigns are optimized for conversion.

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Pengiklanan Berasaskan Data Tempatan – Platform iklan guna data lokasi, cuaca, dan event tempatan untuk sasarkan pengguna lebih tepat.

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In my opinion ,data analytics has made marketing more strategic.Data analytics helps businesses track trends and adjust marketing instantly, while AR/VR offers virtual try-ons and tours to boost buyer confidence.

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Digital tech like social media, online shopping, and e-wallets really help small businesses because they can reach customers faster. Payments are also easy and quick.

But without the internet, it’s hard for everyone, both buyers and sellers. Plus, if you buy something like fabric, you can’t feel the material. There’s also a risk of getting scammed.

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i think emerging digital technologies reshape the modern marketing environment in Malaysia because we can:

expand the marketing wider to the audience instantly.

the interaction between customers and seller can be done through live videos and social media

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In Malaysia, digital tech has changed marketing completely. Businesses aren’t just using TV ads or billboards anymore, they’re on TikTok, Instagram, Shopee, and Lazada, connecting with people directly. With personalised ads and real-time feedback, brands can adjust their strategies fast. E-wallets like GrabPay and Touch ’n Go make shopping easy from home.

It’s no longer just about selling, it’s about building relationships and giving customers a personalised, engaging experience.

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Emerging digital technologies are transforming Malaysia’s marketing environment by blending convenience, personalization, and speed.

Artificial Intelligence AI , promotions, and product suggestions to match each customer’s interests. E-wallets and cashless payments make online transactions seenless, encouraging more digital purchases. Other than that, live streaming and video marketing allow brands to showcase products in real time and build trust.This means Malaysian users now enjoy faster service, more relevant offers, and a shopping experience that feels more comfortable and safe comparing to others platforms.

-Jai

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Malaysia reshape marketing by boosting online reach. Enabling targeted ads through AI and enhancing experiences with influencer marketing

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Teknologi digital antaranya e dagang seperti shopee, tiktok shop yang menyediakan perkhidmatan penghantaran memberi banyak kemudahan dan meningkatkan kepuasan pelanggan. Antaranya penghantaran yang cepat, pembayaran yang mudah serta menjimatkan masa membeli.

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Pembayaran Digital Memudahkan Urus Niaga,
DuitNow QR dan e-dompet memudahkan pembelian tanpa tunai, termasuk pembayaran rentas sempadan (contohnya, PayNow Singapura ↔ DuitNow Malaysia), yang mempercepatkan pembelian jualan.

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Teknologi digital yang semakin berkembang menjadikan pemasaran di Malaysia lebih pantas dan lebih mudah dengan menggunakan media sosial , beli-belah dalam talian dan alatan pintar untuk membantu dan memahami pelanggan.

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With the AI-powered algorithms, it is like automatically organizing for customer based on their preferences.

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The rise of social commerce platforms like Shopee and Lazada has revolutionized Malaysian marketing by creating virtual marketplaces where AI-powered algorithms personalize product recommendations and influence consumer purchasing decisions through real-time engagement.