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To raise interest in my film I could create online competitions where merchandise could be given away or perhaps other prizes. I could also place adverts on TV, radio, magazines, billboards and websites.  These would all raise interest in my film, as people would be seeing it and hearing about it more and more.

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British film conglomerates have their advantages when it comes to choosing who should produce a film. They have made films that have been successful and are known as ‘Classics’ such as About a Boy, Bridget Jones Diary, Bend it like Beckham and Love Actually. They also take on smaller riskier projects that they see potential in. This is something that would be beneficial for me and my production.

However although they have had successes and made ‘classic’, the figures show that only 7% of British productions actually make a profit. Therefore choosing British conglomerates could be fairly risky due to the statistical success rate. Also British films tend to have less well-known actors than Hollywood films and this could have an effect on the popularity of the film. Often, actors establish a fan base and these fans will see any movie that the specific actor is in. Popular American Hollywood actors are therefore more likely to attract bigger audiences to their films and this is likely to make the film more successful. You will get this with British actors but not necessarily to the same extent you would for British actors.

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In its current stage of production I would release my product on the internet as it has had no money put into it, there are no special effects, the characters are played by volunteers who aren't professional actors and because of all this, I think the best place to distribute it would be on the internet on a site such as YouTube, as it would then be a free resource for other students who are looking for inspiration and to see how I may have overcome some filming/editing issues.

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If I were to release my product as a TV movie, which I think could be successful with some more development, then I would look at companies such as Warp Films who have been developing their products in the TV industry and are currently in the process of making a show for Sky Atlantic. They have also distributed the drama ‘Southcliffe’ on Channel 4 along with the psychological thriller ‘Dead Man's Shoes’. Cowboy Films have produced TV films such as ‘How I Live Now’ and ‘The Last King of Scotland’. And Trademark Films who were established in 2000 have been responsible for films such as the adaptation of Dodie Smith’s novel ‘I Capture The Castle’, ‘Chasing Liberty’ and most recently ‘My Week With Marilyn”. I would choose one of these companies as they all have successful TV productions and continue to develop.

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The company that I would particularly like to distribute my product would be Working Title. This is because I my self, have particularly enjoyed the films they have produced and distributed, which also makes their work more memorable for me than other companies. Not only this but the different sections of Working Title makes me believe that my product would be in safe hands as there is a wide range of resources to call upon, for example. Working title has connections with big companies such as universal studios, so if they did run into problems this could possibly be a resource they could call upon for their expertise. Also the low budget section of Working Tittle, Working Title 2 reassures me that Working Title are successful at making a range of films. As my product is most likely to fall into this low budget category I would feel comfortable leaving it in the hands of a company that has had many successes with low budget projects.

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I think New Line, Paramount, Lionsgate, Working Title and Vertigo Films are, out of the above list, the companies that would have the most success in distributing my thriller O. I believe this because these all have a lot of money that could be put into the product, along with an experienced work force that have previously had lots of success.

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Shine Pictures (3 Seconds) is a British company that is ever growing and expanding its resources. In the past two years they have successfully developed the company and expanded its branches internationally to Shine Australia, Shine Germany, Shine France and Shine Iberia.

Peapie Pictures (The Debt) is another UK production company that has had a hand in producing a number of films.

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Shine Pictures (3 Seconds) is a British company that is ever growing and expanding its resources. In the past two years they have successfully developed the company and expanded its branches internationally to Shine Australia, Shine Germany, Shine France and Shine Iberia.

Peapie Pictures (The Debt) is another UK production company that has had a hand in producing a number of films.

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Vertgio Films (Escapist) in relation to the other film companies I have looked at is a new company, therefore not a big. It was founded in 2002 specifically to make ‘The Football Factory’ and ‘Its All Gone Pete Tong’. However it went on to make more films such as StreetDance and Escapist.

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There are also UK companies such as:

Working Title (producers of Rush) which was founded in 1983 and has produced many of Britain’s most successful films such as ‘Four Weddings and a Funeral’, ‘Bridget Jones Diary’ and ‘Love Actually’. Working title has produced over 70 films and won a number of Baftas and Oscars and has been recognized for its contribution to the British film industry. Working Title also has a department for low budget films called, Working Title 2.

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Paramount (Mission Impossible) founded in 1912 is the fifth oldest studio and has produced many films while working along side a wide range of producers.

Lionsgate (the lincoln lawyer) was founded in 1995 they have produced many films and TV programs that have become very successful. They continue to expand and develop their library of works.

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There are many film companies that distribute media products, there are Hollywood companies such as:

New Line (producers of the thriller ‘Redition’), which was founded in 1967 and has more than four decades of experience and success in producing films for audiences around the world.

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What kind of media institution might distribute your media product and why?

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What kind of media institution might distribute your media product and why?