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Launched in 2016, Coca-Cola Japan’s Ribbon Bottle transformed ordinary packaging into an extraordinary holiday experience. With a simple pull of a tab, the label becomes a decorative gift bow — instantly turning the bottle into a ready-to-gift celebration piece. A brilliant example of how thoughtful packaging design can create tradition, emotional connection, and seasonal excitement year after year.

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From bag to table — genius in one fold. 🍔

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McDonald’s Table Bag transformed packaging into a portable dining solution, solving a real customer need while promoting sustainability. It went viral, won awards, and even landed at Milan Design Week 2023. Proof that simple ideas can create massive impact.

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Saw this on my coffee cup after availing of the Starbucks Birthday Reward

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Video Counter of Starbucks

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As Ever turned a stock-out situation into a positive customer experience: when an apricot spread was sold out, they promptly issued a refund, then delighted the customer by sending the spread once it became available.

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Royal Crown Cola Augmented Reality (Talking Can)

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Royal Crown Cola Augmented Reality (Talking Can)

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Sharing this innovative and engaging idea from RC Cola.

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Drive-Thru VIPs, who downloaded and registered on their app, get to enjoy rewards every first of the month, a free hash brown with every breakfast deal and discounted group deals for the whole family.

Steps, as follows: "After downloading the app, register by clicking on the Drive-Thru VIP banner on the app’s homepage and answer a short survey. Click “Claim” on any offer to load it into your Deals widget, then, go to your deals wallet and click “Redeem” on the indicated Drive-Thru VIP deal, and lastly, show the QR code or deal code to the Drive-Thru crew upon ordering."

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Jollibee Delivery Driver was spotted helping out a Senior Citizen place an order, going beyond his usual task.

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Old telephone wires to handwoven basket 🧺 

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Old telephone wires to handwoven basket 🧺 

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Unused telephone cable wires hand woven by CFS in Bicol.

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Move to zero is Nike’s journey towards zero carbon and zero waste, helping to protect the future  of sport by using MATERIALS WITH LESS IMPACT - reusing existing plastics, yarns and textiles, and inventing entirely new materials.

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This move aims to reduce the local label's paper waste while also making a product that's purposeful and convenient for consumers.
The Washtag serves the same purpose as paper hangtags that are put on clothes to mark prices, barcodes, and washing instructions. The significant and ingenious difference between the two is these Washtags are designed to melt in water and double as detergent for your clothes' first wash. The Washtag is made entirely of detergent sheets from the tag to the twine and uses 100% biodegradable, non-staining ink.

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Globe's most awaited customer engagement event! This stretches beyond the iconic Globe mobile number prefix 0917 with a month-long celebration that promises to bring Filipinos closer to their dreams with digital innovations and rewarding experiences.

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McDonald's welcomed students back to school with new school chairs na gawa sa mga dining tables at seats mula sa renovated McDo stores.

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We welcomed students back to school with new school chairs na gawa sa mga dining tables at seats mula sa renovated McDo stores. As we renovate more stores, we aim to rejuvenate more schools. Happy...

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"We play the game to protect the planet. That's why it's game over for this packaging after 6 months."

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Custom cassava bags for Decathlon Philippines!

Made in the Philippines  with love to address plastic pollution, one cassava bag at a time. Find hope from brands such as Decathlon Philippines which continuously finds solutions to make a positive impact.

Shop at www.decathlon.ph & get your goods packed in an #iamacaasavabag pouch!

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Kurt Geiger​ wanted to inspire women to accept and love their bodies. She features role models who embrace themselves wholeheartedly for who they are, and part of this is ensuring images are never photoshopped to hide so-called ‘imperfections.’

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Chatime Milk Tea lets you earn back 10% of all your purchases in points and use accumulated points to redeem drinks and food items.

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Cathay Pacific pilot acknowledged the customers being in the airport and boarding on time that led to the flight being ahead of schedule.

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Compliments of a small clothing shop in HK

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GrabExpress makes a fuss-free way of tracking a delivery from one point to the other by enabling real-time notification on your phone's homescreen.

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Timed promo that only covers "weak days" Tuesdays-Wednesdays with 50% for a maximum bill of 5,000. This will bring in more turnover as well as filling in seats during the dead days.

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Enjoy 50% OFF at The Bistro Group restaurants

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50% OFF on Tuesdays & Wednesdays at select The Bistro Group restaurants with Metrobank Mastercard!

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T.G.I. Fridays ensures Grab riders stay hydrated by placing a water and juice station in their waiting area. This is a welcome gesture for tired and sunbeaten riders. They can also grab a bag of chips to go for free!

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WestJet released a video encouraging its customers to perform random acts of kindness, which it described as "mini miracles." It encouraged its customers to perform 12,000 miracles, all using the hashtag #WestJetChristmas

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WestJet Christmas Miracle: 12,000 mini miracles

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Lower prices to enable better life at home

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Lower prices to enable better life at home

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By producing in high volumes with smarter designs and flat packaging, Ikea is able to keep their costs down. That way, they can offer affordable products without having to compromise quality.

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McDonald's UAE Team delivered an order placed from a hospital and gave the meal for free.