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The entertainment industry has a wide variety of the creative process, including movies, music, and arts. I specifically chose this industry because I am very interested in entertainment and its arts. I particularly enjoy the acting and film creation process as I have found it quite interesting and enjoyable. I am curious to see how AI has been playing a role in this industry and what it adds or takes away from the creative process. In this padlet I will be discussing the role of AI in this industry and go through aspects such as, examples of AI usage, future trends, ethical considerations, and the societal impact of AI in the entertainment industry. Going through all these factors I will see a better indication of AI’s influence. Since entertainment includes a lot of arts which is developed by human creativity, AI contradicts this notion by providing a generative approach to creating creative works through a formulated indication. Most of the work that AI provides is built through information inputted from a collection of established data. It is a curiosity of how this collected database would still be considered an equal equivalent to making creative works. Additionally, since there are so many talented artists, musicians, and writers working in careers that are valued from creative original works, it is a concern that AI could potentially take away from these individuals. All these implications are something that is significant to see how AI will apply and is applying currently in the entertainment industry.

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Examples of AI usage: AI in music production

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Examples of AI usage: AI in music production

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AI has components that allow for the creation of generated music compositions. This is done through machine learning models that can analyze data from existing music pieces and use it to create a new variety. This new implementation allows for free music productions, creative freedom, and easy installations. AI generated music allows many to have access to artistic content that does not have many copyright restrictions. However a negative impact of this development is the conflict that established artists' music and sounds may be used in AI generated music and those productions would not give any copyright credit, leading people to have free access to copyrighted music.

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In film, AI tools are being used in the development of film. Machine learning algorithms are used to create scripts and create new storyline concepts for film production. This new method assists filmmakers and directors with time and budget. Although this may seem like a useful tactic, the impact of this feature is concerning among people with actual careers in film. The progression of AI developed content generates a lack of originality in creative works and films. AI should not be factored as a primary tool used in the film industry but however, as a moderate tool to add developments.

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AI tools have been implemented in advertising by providing methods to market more efficiently. This is being done through personalized recommendations, personalized content, and content generation. AI’s predictive analytics reads consumers' buying behavior and trends to provide the development of effective ad placements to cater directly to targeted users. Its generated content can provide quick and easy digital content that can be used for advertising. As useful as these indications are a negative being how advertisers are losing work and content creation lacks originality because of AI usage. AI tools can be useful for predictive analysis but should be taking too much away from proper advertisers.

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Future Trends and Ethical Considerations

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Future Trends and Ethical Considerations

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AI has added a lot of tools and new ideas in the entertainment industry, gaining a lot of new attention on how things are being done. Since entertainment is such a big part of society this leads to more questions and uncertainties about the way this new technology will impact future trends and its ethical consideration. For instance, some parts of the film industry are embracing the use of generative AI technology. They are using AI tools and software to develop animation aspects and visual effects in the development of films. Future indications show that some production companies may take advantage of new AI initiatives to develop movies more efficiently. However, not everyone is under the impression to further the use of AI in the future. Since AI takes data that already exists, this concerns the establishment of copyright. Over time there may not be any proper indication of keeping owned content. Another issue is the lack of original content. If AI is used to make scripts and screenplays, these formulated stories may produce films that are not enjoyable because of a lack of creativity. There is also a strike of an issue on industry careers. Writers, actors, and musicians in the future are at risk since AI developments are making vast amounts of changes to their careers. The future of AI in this industry holds a lot of uncertainty and concerns for ethical considerations. Careers are at risk since AI use is becoming more prevalent and ethical considerations for creative content and copywriting are at stake.

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Since the role of AI in the entertainment industry is becoming more prevalent with its positive attributes and negative uncertain concerns, its usage will also have an impact on society. For instance, a main concern on AI’s role in the entertainment industry is how it will affect employment and future careers of musicians, writers, and actors. AI tools and software is being heavily used in production companies and by film makers to produce content at an easy and more accessible rate. As good as this may seem, this a heavy concern among individuals in the industry who do the actual work for these careers. AI has the potential to take over jobs and provide more shortcuts affecting entertainment employment negatively. Additionally, another way AI will impact society is through privacy issues. AI tools have been used to generate AI developed music compositions. This is a concern for privacy since AI’s database is inputted with information from existing sources. If an artist's voice and music is outputted with AI’s developed music there is no security for keeping copyright credentials. This becomes a main issue because the artists and singers make money from their original work and AI’s shortcut to using their sound conflicts with their careers. AI’s impact on society will dethrone the content of original and creative work. If AI has continuous use in this industry then jobs will impacted and creative rights will be diminished. The best usage for AI tools is for it to be used minorly to a point where it does not take way from the creative craft.

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WATCH: How AI has affected the music industry

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How Will Generative AI Shape the Future of Marketing?

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Researching this industry has been a very interesting and eye-opening experience. I had learned a lot about how AI initiatives and tools are being used in so many different ways in the entertainment industry. I think it is fascinating how much AI can to incorporated into such creative original works such as music and film. I enjoyed reading the articles I found for research as they taught me a lot about the industry. One challenge I had faced during the process was gathering my thoughts and feelings on what to say during my recording. Overall this research process was compelling.

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Works Cited

“AI in the Film Industry | Opportunities and Challenges.” Ki-Company.ai, 2024, www.ki-company.ai/en/blog-beitraege/artificial-intelligence-in-the-film-industry-opportunities-and-challenges.

Baldassarre, Rocco. “Council Post: How AI Is Revolutionizing Digital Advertising in 2024.” Forbes, 12 Aug. 2024, www.forbes.com/councils/forbesagencycouncil/2024/04/09/how-ai-is-revolutionizing-digital-advertising-in-2024/.

Clair, Adam. “What AI in Music Can — and Can’t — Do.” Vox, Vox, 5 Aug. 2024, www.vox.com/the-highlight/358201/how-does-ai-music-work-benefits-creativity-production-spotify.

Davenport, Thomas, and Randy Bean. “The Impact of Generative AI on Hollywood and Entertainment.” MIT Sloan Management Review, Massachusetts Institute of Technology, 19 June 2023, sloanreview.mit.edu/article/the-impact-of-generative-ai-on-hollywood-and-entertainment/.

Takyar, Akash. “AI in Media and Entertainment: Use Cases, Benefits and Solution.” LeewayHertz - AI Development Company, 25 Apr. 2023, www.leewayhertz.com/ai-in-media-and-entertainment/#Use-cases-of-AI-in-media-and-entertainment.