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Middle East and Africa Health and Wellness Food Market

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Middle East and Africa Health and Wellness Food Market

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Middle East & Africa health and wellness food market is growing faster than the packaged food industry, owing to shifting customer tastes toward a more natural and functional offering to adopt a more holistic approach to a balanced diet. The growing number of individuals altering their eating habits and embracing a balanced nutritional diet and active lifestyle is a major element driving the growth of the health and wellness food industry. People worldwide are realizing the value of a healthy diet, exercise, and regular physical activity, which is critical for the market's growth. However, high prices of health and wellness foods high maintenance cost may hamper the market's growth.

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Middle East & Africa Health and Wellness Food Market, By Type (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates and Others), Calorie Content (No-Calorie, Low Calories and Reduced-Calorie), Nature (Non-GMO and GMO), Fat Content (No Fat, Low Fat and Reduced-Fat), Category (Conventional and Organic), Free From Category (Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor-Free, Artificial Color-Free and Others) and Distribution Channel (Store-Based Retailers and Non-Store Retailers), Industry Trends And Forecast To 2029
Market Analysis and Insights
Middle East & Africa health and wellness food market is growing faster than the packaged food industry, owing to shifting customer tastes toward a more natural and functional offering to adopt a more holistic approach to a balanced diet. The growing number of individuals altering their eating habits and embracing a balanced nutritional diet and active lifestyle is a major element driving the growth of the health and wellness food industry. People worldwide are realizing the value of a healthy diet, exercise, and regular physical activity, which is critical for the market's growth. However, high prices of health and wellness foods high maintenance cost may hamper the market's growth.

The rising consumption of organic food made from natural ingredients over inorganic food products will open up new chances for the Middle East & Africa health and wellness food market, whereas high competition among market players may create a challenge for the market's growth.

Data Bridge Market Research analyses that the Middle East & Africa health and wellness food market will grow at a CAGR of 8.3% during the forecast period of 2022 to 2029.
Market Definition
Food, Health, and Wellness are all interconnected. The food we consume and where it comes from impact our health and fitness. Wellness stems from the balanced food we incorporate into our daily lives. Health is not just eating better foods but also lowering tension, stress, and exercising regularly. Food, Health, and Well-Being foods can help reduce the risk or treatment of disease and improve physical or mental performance by including a functional element or a modification in processing.

Middle East & Africa Health and Wellness Food Market Dynamics
Drivers

Increasing demand for vegan or plant-based food

Plant-based/vegan food products are made from the extract of plants such as almond, soy, pea, rice, and oat, among others. These products are a high source of proteins, minerals, and vitamins and are required by the body to promote a healthy lifestyle and reduce the risk of various diseases. The growing popularity of veganism and awareness about the health benefits of plant-based products have driven the vegan nutritional food & beverages worldwide.

Furthermore, technological advancement and the requirement for natural and clean label products have urged manufacturers to develop gluten-free, high-fiber protein shakes and other products, which is expected to stimulate plant-based food product growth.

Rising demand for protein-based nutritional food & beverages

There is a rapid demand for protein-based nutritional, healthy food and beverages as consumers have become more health-conscious and prefer food with more nutritional value and health benefits that will help them maintain a healthy diet. Nuts, cereals, grains, fruits, and vegetables, are important protein sources and are used to produce protein-based food products. Thus, manufacturers focus on new product developments by bringing various blends of nuts, fruits, grains, cereal-based snacks, bars, beverages, and others high in protein to attract the consumer base.

Moreover, protein is one of the major macronutrients our body needs in a very large quantity to function properly. Protein is an important substance that is needed by every body cell. Protein is the main element for nails and hair and also plays an important role for skin and body, as it builds and repairs tissues. It is also essential for bones, muscles, and blood. Thus, manufacturers are making efforts to introduce protein-rich food into the market.
Opportunities
Growing awareness about the harmful impact of alcoholic beverages and increasing demand for non-alcoholic healthier alternatives such as fruit juices and energy drinks are driving demand for the global health and wellness food market. Introducing a variety of innovative drinks in the market has led to the growth of non-alcoholic drinks in the market.

Moreover, many companies seek to provide products that satisfy the ever-growing consumer demand for healthy, convenient, and non-alcoholic options such as ready-to-drink (RTD) tea and coffee, sparkling herbal water, and low-sugar smoothies, shakes, and juices. These rapid innovations led to an increase in the demand for healthy drinks in the market. Consumers are becoming more health-conscious, increasing the demand for nutritious beverages and low-sugar non-alcoholic drinks, due to which sports and energy drinks are expanding into the market. In addition, consumers are shifting towards organic drinks that do not contain chemical ingredients, which can give them more nutrition and health benefits.
Restraints/Challenges

Increasing regulation on fortified food & beverages

Regulations are applied to fortified food & beverages to maintain consumer transparency and avoid adulteration. Various labelling, claims, and other laws related to fortified food & beverages let consumers understand the food's nutrient and micronutrient content. These strict regulations are applied to fortified food & beverages related to labelling and claims and others for consumers to understand the nutritional value of the food. However, sometimes it gets difficult for manufacturers to fulfill all the rules and regulations, which may impact the market negatively.

Fortified nutritional products are a convenient and efficient delivery vehicle for many essential nutrients associated with specific bodily functions. They enhance overall well-being by enabling the body to function at its best. However, there is an increase in regulation associated with fortified food & beverages to prevent contamination and maintain food safety and hygiene.

Post COVID-19 Impact on Middle East & Africa Health and Wellness Food Market

The COVID-19 pandemic has affected the Middle East & Africa health and wellness food market significantly. The persistence of COVID-19 for a longer period has affected the supply chain as it got disrupted, and it became difficult to supply the food products to the consumers, initially decreasing the demand for food products. However, post covid, the demand for health and wellness food products has increased significantly owing to increased awareness about the benefits of healthy and nutritious food on long term which increases the demand for health and wellness food. Consumers are trying to lead a healthy lifestyle and are more inclined towards healthiest food products such as plant-based, vegan, and nutritional food and beverages.

Thus, the trend of having healthy eating patterns has significantly affected the market, which is leading the market towards rapid growth in the coming years.
Recent Developments

In May 2021, PepsiCo launched Soulboost, a functional sparkling water beverage. The product has two varieties: Lift, which supports mental stamina, and Ease, which supports relaxation. The new product launch helped the brand expand in wellness products which will eventually help the company in gaining more revenue

Middle East & Africa Health and Wellness Food Market Scope

The Middle East & Africa health and wellness food market is segmented into notable segments based on type, calorie content, nature, fat content, category, free from category, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
Type

Functional Food

Fortified and Healthy Bakery Products

Healthy Snacks

BFY Foods

Beverages

Chocolates

Others

By type, the Middle East & Africa health and wellness food market is segmented into functional food, fortified and healthy bakery products, healthy snacks, BFY foods, beverages, chocolates, and others.
Calorie Content
By calorie content, the Middle East & Africa health and wellness food market is segmented into no calorie, low calories, and reduced calorie.
Nature
By nature, the Middle East & Africa health and wellness food market is segmented into non-GMO and GMO.
Fat Content
By fat content, the Middle East & Africa health and wellness food market is segmented into no fat, low fat, and reduced fat.
Category
By category, the Middle East & Africa health and wellness food market is segmented into conventional and organic.
Free From Category
By free from category, the Middle East & Africa health and wellness food market is segmented into gluten free, dairy free, soy free, nut free, lactose free, artificial flavor free, artificial color free and others.
Distribution Channel

Store based retailers

Non-store retailers

By distribution channel, the Middle East & Africa health and wellness food market is segmented into store based retailers and non-store retailers.

Middle East & Africa Health and Wellness Food Market Regional Analysis/Insights

The Middle East & Africa health and wellness food market is analyzed and market size insights and trends are provided based on as referenced above.

The countries covered in the Middle East & Africa health and wellness food market report are South Africa, Saudi Arabia, UAE, Kuwait, and the Rest of the Middle East and Africa.

South Africa is expected to dominate the Middle East & Africa health and wellness food market in terms of market share and market revenue and is estimated to maintain its dominance during the forecast period due to the increasing demand for healthy and fortified food products to lead a healthy lifestyle and change in eating pattern and rising adoption of healthy products to stay fit and to boost their immunity.

The region section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of Middle East & Africa brands and their challenges faced due to high competition from local and domestic brands, and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Middle East & Africa Health and Wellness Food Market Share Analysis

The Middle East & Africa health and wellness food market competitive landscape provides details by the competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Middle East & Africa presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on Middle East & Africa health and wellness food market.

Some of the major players operating in the Middle East & Africa health and wellness food market are Maspex, PepsiCo, General Mills Inc., Mars, Incorporated, Nestlé, Danone, Abbott, Huel Inc., GSK Group of Companies, Clif Bar & Company, Yoplait USA, Inc., Chobani, LLC., SO DELICIOUS DAIRY FREE, The Simply Good Foods Company, Mondelēz International, Kellogg Co., The Quaker Oats Company, Yakult Honsha Co., Ltd., LIBERTÉ, among others.
Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Middle East & Africa Vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
Customization Available
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.

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Middle East and Africa Health and Wellness Food Market - Industry Trends and Forecast to 2029

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Middle East & Africa Health and Wellness Food Market, By Type (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates and Others), Calorie Content (No-Calorie, Low Calories and Reduced-Calorie), Nature (Non-GMO and GMO), Fat Content (No Fat, Low Fat and Reduced-Fat), Category (Conventional and Organic), Free From Category (Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor-Free, Artificial Color-Free and Others) and Distribution Channel (Store-Based Retailers and Non-Store Retailers), Industry Trends And Forecast To 2029