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It can be achived in a number of ways:
Linkers
Article reference
Pronouns and progressive reference
Tense agerement

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Assignments can have multiple purposes; we can ask our students to create a design of an advertisement for fun, but we can also ask our students to work on a legal document with more academic purposes to use in the future (register).

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When a text is coherent the reader can understand the writer's purpose and the writer's line of thought.

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lexical chesion: repetition of words, lexical set.
Grammatical chesion: pronoun, article refence, tense agreement, substituton and allipsis.

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The organization, tone, word choice, topic vocabulary and more depends on the situation and type of paragraph that the author writes and the intentions behind.

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All text can be analysed in terms of its construction.

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There are some tips that can be used in order to invite students to use their creativity and imagination. Analysing simple texts using different structures, languages, features and layouts.

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There are several sub-genres that can be written detailed or structured.

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Knowing something about the subject being discussed.

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Social and cultural knowledge which members of a particular social group can reasonably be expected to know