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“𝔚𝔥𝔦𝔩𝔰𝔱 𝔄ℑ 𝔠𝔞𝔫 𝔪𝔞𝔨𝔢 

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“𝔚𝔥𝔦𝔩𝔰𝔱 𝔄ℑ 𝔠𝔞𝔫 𝔪𝔞𝔨𝔢 𝔩𝔬𝔤𝔦𝔠𝔞𝔩 𝔞𝔰𝔰𝔲𝔪𝔭𝔱𝔦𝔬𝔫𝔰 𝔞𝔫𝔡 𝔰𝔭𝔦𝔱 𝔬𝔲𝔱 𝔣𝔲𝔫𝔠𝔱𝔦𝔬𝔫𝔞𝔩 𝔠𝔬𝔭𝔶 𝔴𝔦𝔱𝔥𝔦𝔫 𝔰𝔢𝔠𝔬𝔫𝔡𝔰, 𝔦𝔱 𝔩𝔞𝔠𝔨𝔰 𝔱𝔥𝔢 𝔠𝔯𝔢𝔞𝔱𝔦𝔳𝔦𝔱𝔶 𝔞𝔫𝔡 𝔭𝔢𝔯𝔰𝔬𝔫𝔞𝔩𝔦𝔱𝔶 𝔱𝔥𝔞𝔱 𝔠𝔬𝔪𝔢𝔰 𝔣𝔯𝔬𝔪 𝔞 𝔠𝔬𝔭𝔶𝔴𝔯𝔦𝔱𝔢𝔯.
𝔻𝕠 𝕀 𝕥𝕙𝕚𝕟𝕜 𝔸𝕀 𝕔𝕠𝕦𝕝𝕕 𝕖𝕗𝕗𝕖𝕔𝕥𝕚𝕧𝕖𝕝𝕪 𝕨𝕣𝕚𝕥𝕖 𝕥𝕙𝕖 𝕠𝕟-𝕡𝕒𝕔𝕜 𝕕𝕖𝕤𝕔𝕣𝕚𝕡𝕥𝕚𝕠𝕟 𝕗𝕠𝕣 𝕒 𝕡𝕒𝕣𝕒𝕔𝕖𝕥𝕒𝕞𝕠𝕝 𝕡𝕒𝕔𝕜𝕖𝕥? 𝔸𝕓𝕤𝕠𝕝𝕦𝕥𝕖𝕝𝕪. 𝔻𝕠 𝕀 𝕥𝕙𝕚𝕟𝕜 𝔸𝕀 𝕔𝕠𝕦𝕝𝕕 𝕙𝕒𝕧𝕖 𝕔𝕠𝕞𝕖 𝕦𝕡 𝕨𝕚𝕥𝕙 𝕥𝕙𝕖 𝕚𝕔𝕠𝕟𝕚𝕔 𝕍𝕠𝕝𝕜𝕤𝕨𝕒𝕘𝕖𝕟 𝔹𝕖𝕖𝕥𝕝𝕖 𝕒𝕕𝕤? ℕ𝕠𝕥 𝕒 𝕔𝕙𝕒𝕟𝕔𝕖

https://togetheragency.co.uk/news/does-ai-have-a-future-in-creative-space

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authencity, metaverse?

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Stardate 2030: Exploring the future of FMCG live in the metaverse

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Stardate 2030: How can we speed up adoption of future innovation?

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Stardate 2030: How can we speed up adoption of future innovation?

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What are the most compelling names and claims supporting future innovation?

Can skin rewilding be the new anti-ageing of skincare?

What makes shoppers feel more positive about the future?

What do consumers really think of cultured meat?

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Stardate 2030: Exploring the future of FMCG live in the metaverse

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How can we speed up adoption of future innovation?
Thank you to everyone who could join us live on November 1st 2022 as we revealed exclusive new research into consumer expectations and hesitations around developments in FMCG.

Stream on demand now to learn more about:
- Peoples' reactions to cultured meat and precision fermentation
- Most powerful ways to drive adoption of sustainable innovation
- What next for plant-based meat alternatives
- Exploration of new skincare narratives - can skin rewilding be the new anti-aging?
- Advice on naming, claims, and concepts


And a special thank you to our guest speaker, Nicole Johnson-Hoffman, CEO of Future Meat in the US, and to our other incredible panelists from MMR, Huxly, Together and NOVA for such an engaging show.


We hope to see you in the metaverse again soon!

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1. how to tutorials- are a great way to educate the audience on how to use ur product/service

2. testimonials - provided uncensored influencer opinion which makes such content super authentic

3. unboxing content - awakens curiosity by revealing the influencer’s first impression of the product

4. giveaways - provoke active audience participation and help to generate even more content

5. lifestyle photos&vdos
demonstrate how potential customers can fit ur product into their lives

6. guest posts - increase traffic to ur website & raise awareness about ur product

7. skits & humorous content - become viral faster and get more attention from the audience

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why Virtual influencer are the future of marketing

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why Virtual influencer are the future of marketing

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https://www.virtualinfluencer.agency/blog-1/2019/4/25/7-reasons-why-virtual-influencer-are-the-future-reason-2-authenticity
Not all creators do it like this however, some just make amusing content, or caricatures, but again, these are authentic, the purpose and motivations behind them are obvious, but the key is making sure the owner and creator is identified, this is essential..

Humans trust robots more than they trust humans
The answer is simple – they know they are not going to be judged "People are very open to feeling connected to things that aren't people,"

https://www.virtualinfluencer.agency/blog-1/2019/4/30/7-reasons-why-virtual-influencer-are-the-future-of-marketing-1-trust

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1) Unrealistic expectations they create unrealistic expectations about what beauty, style and culture looks like. This can lead to serious implications for young people—in their formative years of their life
2) Motivations: The article says, "When we look at these virtual influencers, we have to also consider who the parties are behind these personalities. ..The fundamental issue with a company running an internet personality is that it has one primary incentive: profits".
3) Authenticity: the best they can do is mimic what current trends are and provide inauthentic product endorsements. Virtual influencers offer no authenticity behind the endorsements they provide".

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Virtual Influencers & Their Application Within B2B Podcasts

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Virtual Influencers & Their Application Within B2B Podcasts

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consumer behaviours pre and post-COVID

role of audience intelligence in campaign planning and execution

agency vs consultancy 'battle.'

consumer segmentation and the role of social data

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For example, while her first experience of a concert was in a real-life stadium, her son’s first gig was on Roblox. Sometimes, her children will ask for a new (digital) outfit to attend a Roblox birthday party. “Most of these kids aren't on Instagram or other platforms — this is their social network,” she says.

Luxury and the metaverse

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"You could invest in your Gucci dress, and you could take it into Roblox, take it into Fortnight, you can take it onto Snapchat as a filter, but you've only had to buy it once," Ms Johnson said.

This is only one way that opportunities remain untapped at the intersection of fashion and digital assets."It's such an early stage you can be creative, and you can do something that is the first," Ms Johnson said.

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Digital-first strategies are already resonating with Gen Z consumers so digital assets may be similarly effective.

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"People are buying NFTs because they think they're worth something," Mr Kainth said. "99% of them are worth nothing. NFTs may soon be another access point for consumers to engage with luxury brands, alongside existing entry-level fragrances or pieces from diffusion lines, according to moderator Mr Jackson.

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This is the world where Avatars and Virtual Humans are the creative vehicle, making and selling products and services in the verse - above are some examples of the kinds of Avatars we are making for brands and the NFTs they are creating.

Its a fascinating world and one in which as interoperability between versus grows, and you are able to take NFTs into different verses, will continue to grow, and the opportunities for brands to be the tastemakers of the future and have emotional relationships through Avatars is truly powerful.

Ive also put an article that Luxury Daily wrote about the conference below which has quotes from Steven and Natalie so you can hear their thoughts on the subject too - for slightly different but complementary angles.

LUXURY DAILY:

The News and Intelligence You Need on Luxury

During a session at Luxury Briefing and the British School of Fashion's Technology in Luxury 2021 virtual conference on Sept. 22, industry experts discussed the next stages for the NFT industry. Speakers also identified how different consumer groups, including luxury buyers, are responding to NFT.

"I think initially it's tapping into the people that have created this [NFT] market, and then it's actually bringing your army [of luxury consumers] to it," said Natalie Johnson, CEO of fashion NFT platform Neuno, Sydney.

"It's getting more and more convenient, it's getting more and more easy to participate in [NFTs]," she said. The conversation was moderated by Tim Jackson, director of the British School of Fashion, GCU London.

Where things stand
NFT are unique, or non-fungible, and easily verifiable digital assets, such as art, music, video and even GIFs and tweets. The NFT market is seeing exponential growth and achieving record sales, even as many consumers still try to wrap their minds around the concept.

While a digital file, including those associated with an NFT, can be replicated endlessly, NFT are intended to give buyers proof of ownership through a unique code. This is verified through blockchain technology, which makes an NFT one-of-a-kind even as creators retain the copyright and others can still use and copy the image, video, etc. online (see story).

Luxury brands including Gucci, Dolce & Gabbana, Valentino and Rimowa have already launched NFTs. Image courtesy ofGucci

Steve Kainth, founder of creative consultancy Elluminate, cautions that digital assets are still in the "Wild West" days and the sector is not fully established.

"People are buying NFTs because they think that they're worth something," Mr. Kainth said. "Actually, 99 percent of them are worth nothing.

"I think sometimes we just need to put the hype in the context," he said. "I think it's hard to define the audience in an old way of thinking."

Some NFTs are even being categorized as "vintage," Mr. Kainth explained, since they were introduced in 2019 before the big boon in digital assets earlier this year.

NFTs may soon be another access point for consumers to engage with luxury brands, alongside existing entry-level fragrances or pieces from diffusion lines, according to moderator Mr. Jackson.

Digital-first strategies are already resonating with Gen Z consumers, so it is possible that digital assets will be similarly effective.

Gaming is already one of the default ways consumers are exposed to NFTs.

A Roblox avatar exploring the digitized Gucci Gardens Archetypes exhibit. Image credit: Gucci/Roblox

This summer, British fashion label Burberry revealed its first NFT, Sharky B, as part of a gaming collaboration with Mythical Games' Blankos Block Party.

Sharky B is not the only NFT included in this launch. Burberry also introduced in-game NFT accessories, such as a jetpack, armbands and pool shoes that players can use with any of their Blankos (see story).

"It's this huge, huge hype is built around these drops," Ms. Johnson said. "The market and the communities are warmed up and teased for weeks, sometimes months, with a brand that is coming and assets that are coming."

Building a metaverse
Ms. Johnson explained that fashion brands are also employing different strategies with NFTs. Some require purchase of an item before being able to view the digital assets, while some digital assets are included with purchase of a physical, tangible good.

Looking ahead, one challenge for the NFT and fashion industries is creating an environment, or metaverse, where

digital assets from different platforms can coexist.

It is already apparent that different luxury labels are turning to various platforms for their digital fashions.

For instance, for a limited time only, users on the gaming community Roblox could explore the immersive Gucci Gardens space through avatars as well as purchase exclusive avatar items at a virtual boutique (see story). However, those designs are not compatible or transferable with the Gucci collections available on the social gaming app Zepeto (see story).

This is the obstacle that Ms. Johnson is trying to address through Neuno.

"You could invest in your Gucci dress and you could take it into Roblox, you can take it into Fortnight, you can take it onto Snapchat as a filter but you've only had to buy it once," Ms. Johnson said.

This is only one way that opportunities remain untapped at the intersection of fashion and digital assets.
"It's such an early stage you can be really creative, and you can do something that is the first," Ms. Johnson said.

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BLOG: NFT Clothing and Avatars for the Metaverse (and social) - Virtual Influencer . Agency

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The image above is of an advanced release of an NFT designer / distributor - RTFKT - and their collaboration with artist Murakami, selling 10,000 Avatar NFTs you can use in verse.

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A Youtube music VDO of barbie animation created by @plastic_by_sisters_lapay

They are animation creators for THE SIMS 4

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Pop from me - Pop&Plastic & Octopvs to the party

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Doing online shopping and accidentally found this savagexfenty by Rihanna selling underwear and lingerie. It’s impressive how they used disabilities as models; it’s also various beauty standards (sizes and skin colours).

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Black Mirror: Rachel, Jack and Ashley Too

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Black Mirror: Rachel, Jack and Ashley Too

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It was an episode about a copycat ai version of a famous superstar.

Brooker notes that these are often people who died in tragic circumstances or were plagued by depression and substance abuse in their real lives - something that their artificial creations would never fall prey to.

The image is hidden behind the illusion world of marketing, what’s the difference between this and selling human identity?

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found this reel about AI arts people are all over about! Somehow explain the overall mood of what I thought! 🫠

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Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.

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SAN JOSE - Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation.

To better understand how digital agencies are evolving to meet the needs of their clients and their own businesses, Marketing Land surveyed agency marketers in mid-November and early December 2018. Released Wednesday at SMX West in San Jose, CA, the report found that agencies are sensitive to threats from clients shifting services in-house and cutting agency budgets. Meanwhile, most agencies plan to add services in the coming year and they are hiring - or trying to. Many report having trouble filling positions.

Headwinds: hiring and in-housing of services, tech, budgets

Client behavior, more than consumer or internal agency issues, topped the list of agencies' concerns. Half of the respondents said that clients moving services in-house is a key challenge, and more than 42.5 percent said client budget cuts is a real challenge in today's marketplace. More than one-third (36 percent) cited clients adopting marketing technology as a challenge.

Agencies may also be competing with brands for talent. Competition for talent was the second-most cited challenge, behind in-housing, with 44 percent saying it's a problem. While 70 percent of respondents said their agencies are hiring, nearly 50 percent of that group said they are having a hard time filling positions. Just 20 percent of those hiring said they are able to fill positions relatively easily.

[mkto-form-api program='MTC_1811_DigAgcySur' campaign='14571′ form='9181′ text='Discover how digital agencies are transforming. Download the eBook now.' ga='ga("send","event","pdf","download","digital agency");']

Strategic services will become a greater priority as campaign execution and management becomes increasingly automated. Strategy ranked as the "soft" skill that will be most in demand in the next two years, followed by strong client communication. Seventy-two percent of agency marketers said data science and analysis will be the technical skill most in demand at agencies in the coming years, followed by conversion rate optimization (59 percent) and computer science/AI and technical SEO (52 percent each).

As automation advances and the amount of data available from all angles swells, staying on top of tools, analytics and attribution become more complicated. Among the key issues facing their businesses, 41 percent of agencies said managing data and analytics and 40 percent said keeping up with automation is a challenge.

Opportunities: Automation, strategy, more services and media spend

Agencies do appear to be embracing the transformation that automation is bringing. More than half of respondents said automation has had a positive impact on their businesses, and most plan to adopt marketing technologies in the next 12 months, with marketing automation (30 percent) and business intelligence (25 percent) topping the list.

More than 50 percent of respondents said their agencies will add one or more of the following services in the coming year: video advertising, paid social, Amazon advertising, content marketing, paid search, strategy consulting and SEO. Fewer than one in ten agencies plan to cut any one service, with one exception. Twelve percent expect to cut organic social services. Given the diminished organic visibility on social networks, it's more surprising that number isn't higher.

Agencies expect increases in media spend this year, led by Google, YouTube, Facebook, Amazon and LinkedIn. More than half of the respondents forecast greater spend on these five networks, with 75 percent looking at spending more on Google and 52 percent seeing an increase on LinkedIn. Facebook ranked in the top three for both increases and spending cuts, with 67 percent anticipating more spend and 17 percent planning cuts.

Forward-thinking agencies will need to continue adapting to attract and develop staffs that will be able to deliver strategic value for their clients in this time of change.

Download the full report here (registration required).
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Client in-housing, competition for talent top digital agency concerns | MarTech

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SAN JOSE - Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation.

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Magic Avatars
Discover the most sought-after trend on the internet. Magic Avatars transform you into your alter egos. Discover a world where you can take on a different style in seconds. Upload your pics-10 minimum and see the magic happen. Get up to 200 unique avatars to use for your profile pic and so much more.

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Went to the Design Museum and found this book on the shelf... Will AI Replace Us?

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“Where e-commerce starts to make sense as a strategy is thinking about the collapsing of the funnel. If you create a compelling, immersive experience, you can deliver the awareness, consideration, aspiration and purchase all at once - nice. But to make it compelling, as opposed to a simple storefront, but instead a hi res experience, you need to make your own verse.”

What’s the difference people will get using a website and the e-commerce verse? People don't just want a product, but they want an experience. How can we invest in that?