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Before the first week's workshop class which is the activity of 30 postcards. For example, some salmon are made from carotene. So it has carrots on the outside and salmon on the inside.

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I researched some vegetarian foods, such as some meats made with organic pigments made from vegetables. The fast food I want to make is a food bowl made from this kind of food. A big bowl contains all the nutrients needed for a meal. For example, vegetarian meat, vegetables, and carbohydrates.

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For the packaging, it must be a big bowl. I want to add a monster image to the packaging and use it to make a sticker. So I drawn this little monster

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A mindmap about what can be inside of the food bowl and some first research of the take away’s packages. Like Joe& the Juice, they put sandwish in a paper box and it's easy to eat.

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I thought about my brand’s audience

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The first thing I wanted to do was to make a logo related to foodbowl. For example, a big bowl can hold a lot of food. However, after talking with my mentor Chingli, I felt that it was too cumbersome and not concise enough to be considered a logo.

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So I went to the library to check out "Logo design" and "Design Brand Identity" and looked at a lot of logo designs and got some new ideas.

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What impressed me deeply was the logo with a big mouth, which gave me a lot of inspiration. My food bowl is like a monster with a big mouth that puts all the food in its mouth. So I changed the name of the food bowl to monster bowl and changed the logo design idea.

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The invitation continues this idea. It is a monster’s mouth. When you open it, you will see the content inside the invitation.

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Invitation 2 different color pad and typographic

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Invitation 2 different color pad and typographic

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After talking with Chingli, she said all the things must be unified. For example, the appearance of the monster should be consistent with the logo, even the color, font, etc.

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After some research like the delivery I odered before, I saw if there's a long shape follow the sticker, the take away box can be stronger.

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I tried different typographic of "Monster Bowl". The whole idea just about "Cover", "around".

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Different vegetarian meats are marked with different colored fonts, so customers can know whether the bowl is vegetarian pork or beef when they see the sticker.