# data[].attributes.headline
Retail Brand Marketing Manager - Liberty

# data[].attributes.subject
Retail Brand Marketing Manager - Liberty

# data[].attributes.body
Responsibilities

Work cross-functionally to develop the campaign and sub-campaign strategy, leading on creative ideas and driving industry and brand partnership opportunities. Ensure that all campaign concepts and content amplify Liberty brand values, talk to the Liberty customer and deliver on commercial requirements.

Lead communication with brands, buyers and licensing teams for key launches and campaign moments at Liberty, centralising ideas across owned, earned and paid channels. Ensure plans are well considered and elevated for a successful launch and are briefed accurately to the marketing planning team to manage execution.

Be the brand voice and advocate, building and nurturing relationships with key press, industry and tastemakers across consumer and lifestyle. Ensure key product, brand and customer moments at Liberty are powerfully communicated with a Communication strategy that cleverly balances the awareness of Liberty as a retail destination and LIBERTY brand.

Work with the Influencer Marketing Specialist to develop and execute innovative and authentic Influencer marketing campaigns, both domestic and globally, in line with key launches and focuses within the marketing and trade calendars. Identify and build relationships with prominent influencers and thought leaders within the industry.

Working with the marketing and events coordinator, develop and execute the events and retail activation strategy that continues to build upon the reputation of Liberty as a globally unique and world famous retail destination. Utilise both offline and digital events to continue to build the Liberty community and excite and engage our customers through elevated theatre and memorable experiences.

Oversee the planning, and support in the execution of all customer, press and influencer events, owning the objectives and reporting back on KPI’s and learnings.

Lead the planning and support in the execution of special projects; third party partnerships and filming opportunities.

Support the Head of Marketing Communications and Planning in setting and monitoring the annual marketing comms budget, ensuring all activities are appropriately tracked.

# data[].attributes.body
Understand the needs of a project to identify and present fresh, relevant talent aligned with the brand to key stakeholders on a project-by-project basis

Complete end-to-end talent management. Talent discovery, briefing, negotiation, deal closing, contracting, content delivery & management and financing.

Relationship management – working with talent agents, talent themselves and internal stakeholders to always ensure our talent approach is in line with our target audience

Work with legal team to develop talent specific contract templates and ensure all talent are contracted for their deliverables

Work directly with finance team on payment terms, schedules and delivery, to ensure all talent (or representatives) are paid within the right time frame

Co-ordinate budgets with the IPs and core project team to ensure talent spend remains within forecast

Work cross-functionally with relevant team Leads to assist and execute their strategic plans for talent and influencers across our platforms and for our brand partners

Management of your direct reports – helping them with their career progression, performance reviews and training/developing their skills in the role

Ensure your direct reports are supported in their job role and are able to carry out their deliverables

Help build the talent team strategically to ensure we have the right people to support us across all business needs

Support the Senior Brand Content Talent Manager with talent deliverables for non-social channels where appropriate

Be a constant champion for talent in the business, with one eye on what our competitors are doing

# data[].attributes.headline
Retail Brand Marketing manager - Liberty

# data[].attributes.subject
Retail Brand Marketing manager - Liberty

# data[].attributes.headline
Retail Brand Marketing Manager - Liberty

# data[].attributes.subject
Retail Brand Marketing Manager - Liberty

# data[].attributes.body
Knowledge, Skills and Abilities

6+ years’ experience in marketing and communications.

Well connected across the industry and have a strong understanding of the luxury market.

Experience working with and for global brands managing activity across the full marketing mix.

A mix of agency and luxury brand preferred.

A proven track record of delivering in a similar role.

A confident creative with innovative and adventurous ideas.

A curious mindset with a keen eye on the trends that shape culture and how these can be interpreted in benefit to campaign planning.

Commercially aware with the ability to thrive in a fast-paced environment.

An analytical mindset able to simplify and interpret customer insights into compelling campaigns.

Good people management, coaching, mentoring and development skills

Tenacious, resilient, results oriented and adaptable to change.

# data[].attributes.headline
Senior Talent Manager (Influencer Marketing) - ASOS

# data[].attributes.subject
Senior Talent Manager (Influencer Marketing) - ASOS

# data[].attributes.body
An enthusiastic team player with a genuine obsession for talent and content creators.

Existing relationships and contacts within the talent and influencer space.

Negotiating experience is preferred.

Harbouring a real interest in the development of the social media landscape and how this will affect how the brand needs to adapt their talent approach

Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.

Ability to act as an ambassador for the ASOS brand on shoots with talent and partner brands.

An interest in fashion, trends and pop culture our 20-something audience love.

And passion for the ASOS brand.

# data[].attributes.body
Proven experience in a senior SEO role, with a strong emphasis on both technical and content SEO.

Demonstrated ability to develop and execute successful SEO strategies, resulting in increased organic search traffic and revenue growth.

Excellent analytical skills, with the ability to translate data into actionable insights.

Strong verbal and written communication skills, with the ability to effectively convey SEO recommendations to cross-functional teams.

Proven leadership and mentoring abilities, with experience in training and educating teams on SEO best practices.

Systems And Essentials

Proficiency in SEO tools such as Moz, SEMrush, Ahrefs, Google Analytics, Google Trends and Google Search Console.

Global search engines: Google, Bing, Yahoo!, Naver, Baidu etc.

# data[].attributes.body
Technical SEO Expertise:

Conduct comprehensive technical audits and implement on-page SEO best practices to enhance website performance and search engine visibility.

Collaborate with the development team to address technical SEO issues and implement site improvements.

Content SEO Mastery

Lead content optimisation efforts, ensuring that all digital assets adhere to SEO best practices and contribute to organic search growth.

Perform keyword research and competitive analysis to inform content strategies that resonate with target audiences.

Strategic Vision

Develop and execute a cohesive SEO strategy aligned with overall business goals, staying abreast of industry trends and emerging opportunities.

Monitor search engine algorithm updates and adjust strategies accordingly to maintain and improve rankings.

Cross-Functional Collaboration

Work closely with teams across the organisation, including content creators, designers, developers, and marketing specialists, providing guidance and recommendations for SEO optimisation.

Conduct training sessions and workshops to educate teams on SEO best practices and ensure alignment with the brand's SEO strategy.

Data-Driven Insights

Utilise SEO tools and analytics platforms to track, measure, and report on key performance indicators, providing actionable insights to drive continuous improvement.

Local SEO And International Optimisation

Develop and implement strategies for local SEO to enhance visibility in specific regions and markets.

Optimise for international SEO, ensuring content is effectively tailored for global audiences.

# data[].attributes.body
Team Player.

Strong leadership skills.

Good at coming up with creative solutions.

Business and industry knowledge.

# data[].attributes.body
Computer aided design skills, particularly on Adobe software.

Confidence when speaking to an Audience.

# data[].attributes.attachment_link.title
Masterclass | The Complete Playbook for Generative AI in Fashion

# data[].attributes.attachment_link.description
Watch on demand a special Masterclass, as BoF's technology correspondent Marc Bain, along with a panel of experts, unpacked our case study on generative AI.

# data[].attributes.attachment_link.readable_text
BoF's Marc Bain and Daniel-Yaw Miller unpack the findings from our case studyFashion's New Rules For Sports Marketing.

Created by BoF's journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.

# data[].attributes.attachment_link.title
BoF Masterclass | Fashion's New Rules For Sports Marketing

# data[].attributes.attachment_link.description
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, "Fashion's New Rules For Sports Marketing."

# data[].attributes.attachment_link.title
Digital Marketing Foundations Online Class | LinkedIn Learning, formerly Lynda.com

# data[].attributes.attachment_link.description
Learn the key skills, strategies, and techniques of digital marketing-a key skill to support the success of your brand and business.

# data[].attributes.attachment_link.readable_text
Created by BoF's journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
After a performance marketing boom in the 2010s, marketers are recalibrating their strategies (and budgets) to focus once again on brand marketing, or the long-term efforts to build a brand identity. Though brand marketing cannot be as easily linked to purchases, brands that are able to nail their brand marketing strategies will be better off in the end, developing loyal customer bases who will evangelise their company.
Watch on demand here:
"When you think about building loyalty and consistent relationships with customers over time, when you want to experiment or grow into other categories, there's a permission when [consumers] understand you at a different level, because you're building a brand around more than a product," said Tiffany Rolfe, the chief creative officer of advertising agency R/GA.

On the latest BoF LIVE, BoF news and features editor Diana Pearl was joined by Rolfe, Nell Diamond, the founder and CEO of Hill House Home and Jon Haber, founder of creative agency Giant Spoon, to discuss the importance of brand identity and how brands can build a brand marketing strategy.

The author has shared a YouTube video. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Accept

# data[].attributes.attachment_link.title
BoF Masterclass | The Essential Brand Marketing Guide

# data[].attributes.attachment_link.description
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, "The Essential Brand Marketing Guide."

# data[].attributes.attachment_link.description
Listen to Dansplaining: The Danny Lomas Podcast on Spotify. Chatting to my favourite people about fashion and their careers. It's a lot less boring than it sounds.

# data[].attributes.body
Company: Rich London

Contact Email: carleen@rich.london

Office Number: 020 7738 6705

# data[].attributes.attachment_link.readable_text
The author has shared a Podcast. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Accept

Background:

At every juncture of her extraordinary professional journey, Leena Nair has authored a series of 'firsts.' Growing up in her home country of India, she was part of the first cohort of female students at her school, at Unilever she was the first woman to lead global human resources, responsible for 150,000 employees and in January 2022 she became Chanel's first-ever global CEO of Indian-origin - making her the only woman of colour leading a major global luxury brand.

Nair is leaning on the lessons from her people-centric career to lead Chanel into the future as the post-pandemic luxury boom comes to an end. "I really believe if you look after people, their growth and development, their dreams and aspirations, they will look after the business. They will help you with ideas and really care about the institution they're a part of," says Nair.

Nair sat down for her first public talk with BoF founder and editor-in-chief Imran Amed at BoF VOICES 2023 to share her vision for Chanel, philosophies on leadership and advice for women who feel like outsiders.

Key Insights:

Growing up in her home country of India, Nair frequently battled gendered stereotypes. "After a point I had to stop listening. ... Gender roles were so strong. ... One of the most [common] comments I would get is, 'You're so talented. You should have been a boy,'" she recalls.

Acknowledging that she is a fashion-industry outsider, Nair is conscious of fostering a supportive and inclusive work environment. "Lift as you climb. ... I feel the responsibility of making it easier for those who come after me," she explains.

Nair intentionally welcomes insights from diverse perspectives. "I really feel the days of the superhero leader with all the answers is way behind us. ... How can one individual have the answers?" she asks. "Collective problem solving, collective creation, collective ideation ... is really important to me."

Sharing her vision for Chanel, Nair outlined her three pillars for the brand's future. "One is to have a positive impact in the world. ... The second is, in the world of AI, to be relentless in protecting human creation, human creators, human relationships. And third, to always be part of what's next, to shape what's coming."

Nair's advice to young women finding their voice in whichever industry they are drawn to is straightforward: "Be unafraid to try and express your ambition and what you want to do. ... Be intentional to say I want this, because if you can't express ambition in those words to yourself, to your CEO, to your mentor, to someone who supports you, how can it ever be translated into reality?"

Additional Resources:

# data[].attributes.attachment_link.title
The BoF Podcast | Leena Nair on Leading Chanel Into the Future

# data[].attributes.attachment_link.description
Chanel's global CEO Leena Nair joined BoF founder and CEO Imran Amed at BoF VOICES 2023 to discuss the vision she's crafting for the iconic French luxury brand.

# data[].attributes.attachment_link.readable_text
Magnus Ronning is a London-based content creator from Denmark. After moving from Denmark to the UK, Ronning quickly found himself immersed in the streetwear scene with a particular involvement in online forums and blogs. Initiated as a hobby, Ronning's passion gradually morphed into a career.

In 2016, during the first year of a Business Studies BA course at the University of Reading, Ronning started running his YouTube channel. After a year in university education, Ronning terminated his studies to dedicate time to men's fashion and streetwear, at which point Ronning relocated to London.

Ronning divides his time between running his own clothing brand Ronning and creating YouTube and Instagram content.

# data[].attributes.attachment_link.description
Magnus Ronning is a London-based content creator from Denmark.

# data[].attributes.attachment_link.readable_text
The Dazed Beauty Community is our ever-expanding encyclopaedia of creatives and emerging talent from across the world who are redefining the way we think about beauty. From supermodels to digital artists to makeup prodigies transforming themselves in their bedrooms, these are the beauty influencers of tomorrow who embody everything Dazed Beauty is about. Discover them here.
When asked by Dazed Beauty whose face he would swap for his own, Jordan says, "My own. Why would I want to be anyone else?" It's this kind of brash self-confidence which has seen his swift ascent from small-town-Bedfordshire-boy to globetrotting stylist and casting agent for behemoth skater brand Stüssy.

A strict lover of style, not "fashion," the 24-year-old Brit is a stylist for upcoming British musician Bakar, dressing him in a potent mix of Off White, Alyx, Mimi Wade, Louis Vuitton, Carhartt and more. Vickors's style is also a subject in its own right - think flashes of neon, stripes peeping out of sleeves, a good old crossbody bag, and, of course, Jordan just wouldn't be Jordan without a pair of wacky shades on.

Whether he's DJing at Selfridges or lip-syncing to Carti at Camp Flog Gnaw in L.A., Jordan's 38.9k followers are watching his next moves with avid attention.

Tell us a bit about yourself.
I grew up in a small, slow and sleepy town in Bedfordshire in the countryside which was more like a village. I've always played a lot of football and have attended a few academies along the way. I began to discover more when I gained access to the internet, and my passion for music and style (not fashion) grew quickly. Exposure to Pharrell, BAPE, Kanye West, Greenday, The Red Hot Chili Peppers and Lupe Fiasco opened my eyes and ears to a world much bigger than the one I knew. A few years and art schools later, after doing assisting work over long summers, I now work with brands and publications all over the world. I love casting, styling and creating images with a lot of super inspiring people. I've been an International Stüssy Tribe member since the summer of 2016.

What does beauty mean to you?
Beauty is a platform for learning, reflecting and having fun with.

It is the sixth day and you are creating humans. They can look however you want them to. What do they look like and why?
They would have four arms, kind souls, be mixed race and have open and creative minds.
God - or let's just say a higher power of some sort - is only letting who they follow on Instagram into the afterlife. What kind of pic would you put up that perfectly sums you up as the person you were back on Earth?
If you could have a new sense on top of your existing ones, what would it be?
Something energy-related or 4D-esque. I'm not quite sure on the specifics.

You encounter a hostile alien race with an inability to see colour, while sound is their only mechanism for communication. What would you play to them to inspire them to spare you and the rest of the human race?
I'd scare them and act as the apex predator by playing Death Grips.

You have to replace your body with that of an animal or a mythological creature. What do you go for and why?
I've always wanted to fly, so a unicorn would be fire.

What is the future of beauty?
A mindset where no one passes judgement on others' creativity or sense of belonging.

# data[].attributes.attachment_link.title
Jordan Vickors is the future face of fashion

# data[].attributes.attachment_link.description
The Stüssy approved stylist and casting agent talks growing up, his love of music and creating iconic images for the Instagram age

# data[].attributes.attachment_link.title
Core Studio Public Lecture: Virgil Abloh, “Insert Complicated Title Here”