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The way that Netflix uses Big Data and Artificial Intelligence (AI) in its marketing strategies is a real game-changer, and it has raised the bar for the sector. The platform's success depends on personalising every aspect of user involvement with exceptional accuracy, not just on providing a wide range of entertainment. After careful reading of your portfolio, I would suggest you discuss more about how they analyse user behaviour, viewing history, and preferences without any hiccups. As a result, the content suggestions are frequently frighteningly precise in addition to being pertinent. This degree of customization offers a great viewing experience that keeps viewers interested and returning for more.
In terms of challenges, you did not clearly explain how well they have tackled these challenges. For instance, the issue of subscription varies from country to country and quite expensive in some countries. There was also no adequate solution to tackle the  network providers challenges  as the broadband they provide is key to Netflix business survival therefore, you should have explained more in terms of solution to this problem.
You have undoubtedly done a good job in linking Big data and AI with Netflix marketing strategies and have explained adequately how Netflix use big data and AI  for personalisation, recommendation and content production and delivery. I also commend your recommendation to how Netflix can further utilise big data and AI using it for image personalisation for viewers and video for meta data . It is an excellent piece.

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It is no secret that Netflix is a food example of company that utilises the effectiveness of Big data and AI which has accelerated their success. Firstly, I must commend your choice of brand as your brand has everything to do with big data and AI your knowledge of the business and how they use big data and AI to market their services was well articulated. I however, suggest you should have shown more tabular pictures or graphs or charts that explain the growth of Netflix during a particular period of time or since when they moved away from dvd company to streaming company and how they have been able to harness the power of AI.

Moreoso, you could have given more statistics to back up your points on how Netflix uses big data and AI like for instance, how much audience were they able to retain through the use of big data and AI for market segmentation or personalisation, how well do the audience react to these services and what were the audience response. Overall, it is a very well-articulated piece with full details on business background, you also delve well into the market use of big data and AI and how well it has pushed Netflix to the top of the streaming world making them beating their nearest competition by miles.