# data[].attributes.body
customer ride
Drivers
app
order tracking

# data[].attributes.body
People without cars
People who are travelling
People who have been drinking and need a safe ride (young people? students?)
People who don't have time to cook (parents? students again?)

# data[].attributes.body
Ride Share Service
Food Delivery
Grocery Delivery
Car Rental
Membership (Uber One)

# data[].attributes.body
Application (Food and Ride Share)
Website

# data[].attributes.body
sales & marketing
discount
payment

# data[].attributes.body
Survey Feedback

# data[].attributes.body
Social Media Ads, Emails

# data[].attributes.body
App platform, cloud computing, drivers, restaurants

# data[].attributes.body
Delivery fees
Membership fees

# data[].attributes.body
Marketing.

Sales promotions to acquire new customers.

Communication with the driver, customers, and partners.

# data[].attributes.body
User promotions
"Shopping cart" reminders
App notifications
Safety features

# data[].attributes.body
Drivers, restaurants, financial institutions