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After completing this project, I feel we worked effectively as a group and supported each other throughout. Task allocation was a successful tactic we used enabling us to stay organised and mange each section of the project efficiently and I will carry onto future projects. Upon reflection my time management could have been better this was likely due to my inability to consider prioritisation alongside other projects, not thinking long term. In future I would consider creating a plan breaking down each time period and the tasks that needed to be completed within this time, to manage this better. Overall, I am happy with the piece of work we created and although at the time I felt overwhelmed I feel I have addressed this and provided future solutions for my time management.

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Mid senior executive role

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As a social-first brand, you will be responsible for ensuring ASOSs social output is best in class. You will focus on creating captivating and on-brand content that resonates with 20 somethings, drives engagement, and increases brand awareness at scale. The successful candidate will be creative, strategic, and possess a deep understanding of social media platforms as well as being fully immersed in youth culture and digital trends.Reporting into the Social Content Lead, you will manage a global team and budget and will need to work closely and confidently with multiple teams. You will need to be commercially orientated and have a proven track record of clearly demonstrating social impact on business objectives.The RoleWe are seeking a digital and content marketing expert to support in leading the global social strategy for ASOS.The ideal candidate should be an excellent creative thinker, passionate about customer and data [measurement being key] and equally comfortable across technical and analytical problem solving.Alongside another Senior Manager (Fashion) you will manage the social team focused on the Sportswear and Face+Body vertical of the business. You will need to work closely and confidently with multiple teams within marketing and across ASOS as an organisation. You will need to be social, creative and commercially orientated and have a proven track record of clearly demonstrating social impact on business objectives i.e., social must create business impact.What You’ll Be Doing Develop and execute social media strategies aligned with the brand’s overall marketing and business objectives.Drive innovation and create engaging campaigns to increase brand awareness and drive customer engagement.Oversee the day-to-day management of ASOS social media platforms (e.g., Instagram, TikTok, Twitter, Facebook, YouTube, etc.), ensuring content is consistent, compelling, and on-brand.Collaborate with the creative team to develop and curate high-quality, visually appealing, and innovative content that resonates with our GenZ audience.Foster an active and engaged social media community by interacting with customers, responding to inquiries, comments, and messages, and maintain a positive brand image.Support the process between social and Customer Care to ensure that all social mentions of ASOS are reviewed and responded to as appropriate. Use data-driven insights to optimize strategies, improve content performance, and identify trends to continuously improve engagement and conversion rates.Stay Updated with Trends: Stay abreast of emerging social media trends, tools, and platforms to ensure ASOS remains at the forefront of social media innovationWork with key sponsors in the Marketing function to ensure content is aligned to commercial and cultural calendars to ensure ASOS has a perceived focus supporting the business at any one time.Work with the PR and Talent team to ensure global influencer/ creator and affiliate communications/ processes and cadence aligns to overall social strategy and tone of voiceRetain focus on social-first culture: creative reviews, knowledge sharing, trial new tools and techniques, review of performance (Inc. competitors).Support and develop the careers of your direct reports, ensuring they are always learning and getting the most out of their roles.

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Mid level job role

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RETAIL MARKETING

Drive retail marketing initiatives in local market to ensure consistent brand experience at all CHANEL FBP stores and to elevate the House as the ultimate luxury beauty brand

Partner closely with CRM team to transform CRM insights into key retail marketing actionables, and to develop tailored strategies to support across multi-channels (boutiques, department stores)

Collaborate cross-functionally with Retail, Product, VM and Learning team to drive success for local market eventing

Build business case for eventing and ability to justify to regional team for implementation

Full ownership of selected local market events

Sales forecast and inventory management plan for SPMS in accordance to business growth

Report on retail marketing initiatives/events to generate client and business insights

Lead regular competitor analysis and reporting

In a spirit of continuous improvement, challenge status quo and seek new ways of working to increase efficiency of events management (new test and learn formats for eventing, new targeting strategy, new ways of cooperating intra-division)

Identify and develop strategic partnerships to recruit high potential prospects to grow client database

Liaise with retailers for external communications (eDM, SMS, catalogue) to their database for prospecting

Collaborate with vendors to conceptualize creative ideas to provide unique client experiences during campaign launches/events

Work with The Agency to develop cloudpages and client communications (eDM, SMS) to support local market eventing

Person Specifications: *Academic / Professional Qualifications * * University graduate, preferably major in marketing or other related areas *Work Experience * * At least 2-3 years of relevant marketing and CRM experience, preferably within the Fragrance & Beauty industry. *Required Competencies* * Digital savvy * Ability to navigate a high matrix work environment * Possess a strong calibre in analysis, communication and organization skills. * Detail-oriented, with constant innovation and work dynamic. * Self-motivated and independent but also a good team player with empathy. * Proficient in spoken/written English * Proficient in computer & presentation skills. * Knowledge of salesforce marketing cloud is a plus * Strong multi-tasker and ability to prioritize and deal with ambiguity/uncertainty in a fast pace environment **Key stakeholders:** Internal stakeholders: Retail, Learning, Product, CRM, E-Business, VM, The Agency External stakeholders: Retailers, Vendors At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL

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Apply now at Vogue Business Talent for the Marketing Executive role at Chanel in Singapore

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Proven track record of inspiring creativity in social

High degree of personal and professional familiarity with Instagram, Tiktok, Facebook, Snapchat, YouTube etc.

Strong understanding of brand strategy with relevant experience helping to define and build brands

Held similar positions and managed large social/content teams for the most innovative brands or news organisations

Experience working with large scale content, budgets and ability to work efficiently and effectively with them.

Strong creative skills

Fantastic leadership skills

Passionate about social media, digital trends, and editorial

Driven self-starter, with an entrepreneurial mindset, who thrives in a fast-paced environment

Analytical, and able to both learn from and utilise data to build strategy and tell stories

Strong communication skills and collaborative personality

Positive and team oriented

Previous experience in sports content creation is preferred

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Person Specifications: *Academic / Professional Qualifications * * University graduate, preferably major in marketing or other related areas *Work Experience * * At least 2-3 years of relevant marketing and CRM experience, preferably within the Fragrance & Beauty industry. *Required Competencies* * Digital savvy * Ability to navigate a high matrix work environment * Possess a strong calibre in analysis, communication and organization skills. * Detail-oriented, with constant innovation and work dynamic. * Self-motivated and independent but also a good team player with empathy. * Proficient in spoken/written English * Proficient in computer & presentation skills. * Knowledge of salesforce marketing cloud is a plus * Strong multi-tasker and ability to prioritize and deal with ambiguity/uncertainty in a fast pace environment **Key stakeholders:** Internal stakeholders: Retail, Learning, Product, CRM, E-Business, VM, The Agency External stakeholders: Retailers, Vendors At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL

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Entry Level

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YOOX NET-A-PORTER GROUP is the world leader in online luxury and fashion which comprises a complete luxury retail ecosystem. The Group sells directly to customers globally through its own family of multi-brand online shops NET-A-PORTER, MR PORTER, YOOX and THE OUTNET.

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1 year minimum experience using an ESP

Good understanding of HTML principles and can demonstrate HTML enhancements

Good understanding of CSS and can demonstrate use in experience to date

Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities

The ability to be detail-oriented, deadline-driven, and able to multi-task with solid organizational and time management skills

Self-Motivation and enjoy working within a team

Good understanding of email marketing best practices

Experience with push notifications is a bonus but not essential

Fluent English

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Content creation experience

Research and execute strong creative / graphical ads

Ability to create and edit own iphone content

An all-round creative individual

TikTok and social media savvy

High attention to detail

Knowledge all things paid social

Excellent communicator & highly organised

Confident and positive attitude

Thrives in a fast-paced environment with the ability to multi-task

Strong eye for fashion imagery and video aesthetic

Required to travel to campaign / content shoots in the UK and International

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Develop and execute social media strategies aligned with the brand's overall marketing and business objectives.

Drive innovation and create engaging campaigns to increase brand awareness and drive customer engagement.

Oversee the day-to-day management of ASOS social media platforms (e.g., Instagram, TikTok, Twitter, Facebook, YouTube, etc.), ensuring content is consistent, compelling, and on-brand.

Collaborate with the creative team to develop and curate high-quality, visually appealing, and innovative content that resonates with our GenZ audience.

Foster an active and engaged social media community by interacting with customers, responding to inquiries, comments, and messages, and maintain a positive brand image.

Support the process between social and Customer Care to ensure that all social mentions of ASOS are reviewed and responded to as appropriate.

Use data-driven insights to optimize strategies, improve content performance, and identify trends to continuously improve engagement and conversion rates.

Stay Updated with Trends: Stay abreast of emerging social media trends, tools, and platforms to ensure ASOS remains at the forefront of social media innovation

Work with key sponsors in the Marketing function to ensure content is aligned to commercial and cultural calendars to ensure ASOS has a perceived focus supporting the business at any one time.

Work with the PR and Talent team to ensure global influencer/ creator and affiliate communications/ processes and cadence aligns to overall social strategy and tone of voice

Retain focus on social-first culture: creative reviews, knowledge sharing, trial new tools and techniques, review of performance (Inc. competitors).

Support and develop the careers of your direct reports, ensuring they are always learning and getting the most out of their roles.

/01

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Drive retail marketing initiatives in local market to ensure consistent brand experience at all CHANEL FBP stores and to elevate the House as the ultimate luxury beauty brand

Partner closely with CRM team to transform CRM insights into key retail marketing actionables, and to develop tailored strategies to support across multi-channels (boutiques, department stores)

Collaborate cross-functionally with Retail, Product, VM and Learning team to drive success for local market eventing

Build business case for eventing and ability to justify to regional team for implementation

Full ownership of selected local market events

Sales forecast and inventory management plan for SPMS in accordance to business growth

Report on retail marketing initiatives/events to generate client and business insights

Lead regular competitor analysis and reporting

In a spirit of continuous improvement, challenge status quo and seek new ways of working to increase efficiency of events management (new test and learn formats for eventing, new targeting strategy, new ways of cooperating intra-division)

Identify and develop strategic partnerships to recruit high potential prospects to grow client database

Liaise with retailers for external communications (eDM, SMS, catalogue) to their database for prospecting

Collaborate with vendors to conceptualize creative ideas to provide unique client experiences during campaign launches/events

Work with The Agency to develop cloudpages and client communications (eDM, SMS) to support local market eventing

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Be responsible for the build of briefs in TRELLO for TON to be a facilitator between the external agency and YANP internal teams

Work with cross-functional teams to understand the planning and which campaign need to be briefed to the agency

Be a point of contact for all the best pratices to improve any internal process

Be a point of contact for the campaign’s approval workflow to be a facilitator

Be a point of contact to collect all the issue and create an archive of all the reports.

Be responsible for the build and deployment of email and push marketing campaigns

Support with ongoing testing of campaigns to ensure continuous optimisation

Be a point of contact for design on email templates and best practice

Work with the ESP to ensure that email best practice is being followed

Stay abreast of competitor email activity

Provide general support to the email marketing team as a whole.

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Executive level

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The role

Our boohoo team are looking for a Creative Paid Social Executive to ensure boohoo is at the forefront of paid social campaign planning, strategy and execution. You'll measure and report on the campaign performance, gain insight and assess against goals and analyse customer behaviour and suggest adjustments to campaigns accordingly, while working closely with the Social team to amplify across social platforms. You will be confident in storytelling, planning, directing, self shooting and editing iphone content.

In this role, you will work with the creative team to conceptualise and capture paid social campaigns that are on-brand and internationally relevant

Your team

We're boohoo, and we're a brand on a mission. We want to be everything for fashion, for everyone. Customers count on us for the latest trends, collections and inspiration so they can have the wardrobe of their dreams. But we care about more than just fashion. We champion wellbeing and sustainability too. Dropping over 500 new products a week means our customers have choice, can look their best, feel confident and be empowered.

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we're not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

What you'll be doing

Take the lead on paid storytelling, creating high-quality content that resonates with our core target audience

Directing and executing paid ads, including creating ad copy

Monitor and report on campaign performance, providing insights and recommendations for improvement

Support and collaborate with the creative team to generate new ideas and strategies for paid social campaigns

Develop close relationship with wider marketing team(s) to ensure a consistent campaign message across every customer touchpoint

Ensuring paid team have relevant deliverables to deadlines aligned with overall Marketing calendar

Working with us

To succeed here, you have to love working at pace. It's relentless, but we love it. Change is a certainty - you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We're always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We're passionate, agile, creative and one team.

More about you

Content creation experience

Research and execute strong creative / graphical ads

Ability to create and edit own iphone content

An all-round creative individual

TikTok and social media savvy

High attention to detail

Knowledge all things paid social

Excellent communicator & highly organised

Confident and positive attitude

Thrives in a fast-paced environment with the ability to multi-task

Strong eye for fashion imagery and video aesthetic

Required to travel to campaign / content shoots in the UK and International

Why join us

We've set our sights on dominating the global e-commerce fashion market, and because we're 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

You'll get the opportunity to take part in our various share schemes

Core hours enable you to flex your working times around your needs on an ad hoc basis

Benefits that support your health and wellbeing

There's up to 40% discount off our all of our brands

Our social calendar? Next level

With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work

https://careers.boohoogroup.com/
#LI-ZB1 #marketing #strategy #creative #LI-HYBRID

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Our boohoo team are looking for a Creative Paid Social Executive to ensure boohoo is at the forefront of paid social campaign planning, strategy and execution.

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Take the lead on paid storytelling, creating high-quality content that resonates with our core target audience

Directing and executing paid ads, including creating ad copy

Monitor and report on campaign performance, providing insights and recommendations for improvement

Support and collaborate with the creative team to generate new ideas and strategies for paid social campaigns

Develop close relationship with wider marketing team(s) to ensure a consistent campaign message across every customer touchpoint

Ensuring paid team have relevant deliverables to deadlines aligned with overall Marketing calendar

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Strong Social media skills and trend knowledge, passion for keeping up to date with the ever changing landscape.

Motivated and proactive individual

work effective under pressure and in fast paced environments

Confident and good people skills

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Linkedin Learning course Branding meets Marketing 

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Linkedin Learning course Branding meets Marketing 

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Branding Guidelines 101: Where Design Meets Marketing Online Class | LinkedIn Learning, formerly Lynda.com

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Discover the essential tools for establishing a long-lasting brand identity and communicating your company's design standards.

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The Top Skills Marketing Professionals Have Right Now Learning Path | LinkedIn Learning, formerly Lynda.com

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Did you know? Skill sets for jobs are expected to change 41% by 2025. To help you stay up to date, we compared the top skills marketing professionals had in 2015 to those they have for the same job today. Start learning the new top skills to prepare for your next career move.

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'12 Must read books if you want to work in fashion'

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'12 Must read books if you want to work in fashion'

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In-depth webinars with supporting resources designed to deliver key learning outcomes on critical industry topics spanning fashion and beauty. Available live and on-demand.

BoF's annual gathering for big thinkers brings together fashion's pioneers, innovators and creatives, and unites them with activists, entrepreneurs and disruptors to rethink the future of fashion.

The Business of Beauty Global Forum

Executives, entrepreneurs, and creatives came together from across the industry to reimagine the future of the global beauty and wellness landscape. Available now to watch on-demand.

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In-depth webinars with supporting resources designed to deliver key learning outcomes on critical industry topics spanning fashion and beauty. Available live and on-demand. BoF's annual gathering for big thinkers brings together fashion's pioneers, innovators and creatives, and unites them with activists, entrepreneurs and disruptors to rethink the future of fashion.

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The best of Forbes sent straight to your inbox with the latest insights and inspiration from experts across the globe.

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Steven Bartlett on the 2020 30 Under 30 - Europe - Media & Marketing - Bartlett is the Founder and CEO of Social Chain, an integrated social media company.

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How she transformed her reality tv stardom into 10 figures.

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21 Kim Kardashian on the 2023 America's Self-Made Women - Kim Kardashian has parlayed reality TV stardom into a ten-figure fortune, the vast majority

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BOF Masterclass: The Essential brand marketing guide

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Created by BoF's journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
After a performance marketing boom in the 2010s, marketers are recalibrating their strategies (and budgets) to focus once again on brand marketing, or the long-term efforts to build a brand identity. Though brand marketing cannot be as easily linked to purchases, brands that are able to nail their brand marketing strategies will be better off in the end, developing loyal customer bases who will evangelise their company.
Watch on demand here:
"When you think about building loyalty and consistent relationships with customers over time, when you want to experiment or grow into other categories, there's a permission when [consumers] understand you at a different level, because you're building a brand around more than a product," said Tiffany Rolfe, the chief creative officer of advertising agency R/GA.

On the latest BoF LIVE, BoF news and features editor Diana Pearl was joined by Rolfe, Nell Diamond, the founder and CEO of Hill House Home and Jon Haber, founder of creative agency Giant Spoon, to discuss the importance of brand identity and how brands can build a brand marketing strategy.

The author has shared a YouTube video. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Accept

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BoF Masterclass | The Essential Brand Marketing Guide

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Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, "The Essential Brand Marketing Guide."

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The Fashion marketing podcast

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Become a Paid Subscriber: https://anchor.fm/ebooks4fashion/subscribe
Welcome to "The Fashion Marketing Podcast" by Ebooks4Fashion.com! Join us as we explore the dynamic world of fashion marketing, sharing valuable insights, strategies, and trends to help you succeed in the fashion industry. Whether you're a budding fashion entrepreneur, a seasoned marketer, or simply passionate about fashion, our podcast is your go-to resource for all things fashion marketing.

Become a Paid Subscriber: https://anchor.fm/ebooks4fashion/subscribe
Welcome to "The Fashion Marketing Podcast" by Ebooks4Fashion.com! Join us as we explore the dynamic world of fashion marketing, sharing valuable insights, strategies, and trends to help you succeed in the fashion industry. Whether you're a budding fashion entrepreneur, a seasoned marketer, or simply passionate about fashion, our podcast is your go-to resource for all things fashion marketing.

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the fashion marketing podcast | ebooks4fashion.com

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‎The Fashion Marketing Podcast | Ebooks4Fashion.com on Apple Podcasts

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Become a Paid Subscriber: https://anchor.fm/ebooks4fashion/subscribe Welcome to "The Fashion Marketing Podcast" by Ebooks4Fashion.com! Join us as we explore the dynamic world of fashion marketing, sharing valuable insights, strategies, and trends to help you succeed in the fashion industry. Whether...