# data[].attributes.body
Post an update – share a recent learning experience or goal.

OR

Share a news article – choose something relevant to your industry.

OR

Comment on a post – Add value to a discussion in your feed.

(Add it below and also update your profile)

# data[].attributes.body
Add five technical skills and five soft skills that are most relevant to your career goals or current role.

e.g. Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok) Email Marketing Platforms (Mailchimp, HubSpot) Analytics Tools (Google Analytics, Meta Business Suite) Content Management Systems (WordPress, Wix) SEO and Keyword Research.

Add 5 Industry-Specific Skills.

e.g. add "AI-Powered Marketing" or "Influencer Collaboration.“

Add 5 Soft Skills.

e.g. Creativity, Time Management Communication, Data Analysis.

(Add it below and also update your profile)

# data[].attributes.body
Prepare a Recommendation Request Template e.g.

Hi [Name],

I hope you’re doing well. I’m enhancing my LinkedIn profile to better showcase my skills and experience in multi-channel marketing.

§Would you be willing to write a brief recommendation about my work during my apprenticeship at [Company/Project]?

Thank you for your support!

Brainstorm Who to Ask

Write a list of 3-5 people you’ve worked with who could provide meaningful recommendations. Tip: Include a mix of managers, peers, and clients. Send the requests.

(Add it below and also update your profile)

# data[].attributes.headline
Write about your apprenticeship (Education)

# data[].attributes.subject
Write about your apprenticeship (Education)

# data[].attributes.body
Add your current qualification – including institution and study dates.

e.g. Qualification: "Level 3 Multi-Channel Marketing Apprenticeship: "Institution: "XYZ Training Academy“

Write a short description of your course.

e.g. "This apprenticeship covers multi-channel marketing strategies, including SEO, social media, and campaign analysis.“

Highlight key modules / subjects

e.g. Digital Marketing Strategy, Data Analytics for Campaigns and Social Media Management.

Include any certifications. Awards or distinctions earned during your studies.

e.g. "Google Analytics Certification – Completed as part of the Digital Marketing module.“

Showcase a Project or Assignment. Write a brief description pf a notable project or assignment completed during your studies.

e.g. "Developed a social media campaign strategy for a local business, resulting in a 20% increase in engagement."

(Add it below and also update your profile)

# data[].attributes.headline
Write about your most recent role (Experience) 

# data[].attributes.subject
Write about your most recent role (Experience) 

# data[].attributes.body
Write about your current role. Include the following 4 elements –

Role title – write a clear, concise title for your current role

e.g. Instead of "Apprentice," use "Multi-Channel Marketing Apprentice | Social Media & Content Specialist.“

Write a company description for your current role.

e.g. "XYZ Marketing is a digital agency specialising in social media campaigns, content strategy, and brand development for small businesses.“

Describe your responsibilities. Use bullet points.

e.g. Developed and scheduled content for multiple social media platforms.

Conducted keyword research to optimize blog posts and improve SEO rankings.

Highlight key achievements. List 2-3 key achievements in your current role. Focus on measurable results.

e.g. Increased social media engagement by 25% through targeted content strategies. Coordinated a multi-channel marketing campaign that generated 500+ leads.

(Add it below and also update your profile)

# data[].attributes.headline
Write a short summary for your LinkedIn "About" section (2000 characters)

# data[].attributes.subject
Write a short summary for your LinkedIn "About" section (2000 characters)

# data[].attributes.body
e.g.

I'm a Multi-Channel Marketing Apprentice passionate about helping brands connect with their audience. My expertise includes social media marketing, content creation, and campaign analysis etc.

(Add it below and also update your profile)

# data[].attributes.body
Write a LinkedIn headline using this formula:

[Role / Industry] | [Skills / Expertise] | [Value Proposition]

e.g.

“Multi-Channel Marketing Apprentice | Social Media & Content Creation | Helping Brands Grow Online”

(Add it below and also update your profile)

# data[].attributes.headline
Design a banner image using Canva (templates available) that reflects you (1584 x 396 pixels)

# data[].attributes.subject
Design a banner image using Canva (templates available) that reflects you (1584 x 396 pixels)

# data[].attributes.body
Something that looks smart, looks on brand and captures attention.

(Add it below and also update your profile)

# data[].attributes.headline
Take a photo of yourself / add one you already have to your Linkedin profile (400 x 400 pixels)

# data[].attributes.subject
Take a photo of yourself / add one you already have to your Linkedin profile (400 x 400 pixels)

# data[].attributes.headline
List all the ways you can add value - your skills, talent, niche?

# data[].attributes.subject
List all the ways you can add value - your skills, talent, niche?

# data[].attributes.body
Think of all the ways you could use your personal brand to add value. Do you have a skill you can share? Tips you can use to educate?

# data[].attributes.headline
Write down 3 words you want people to associate with you

# data[].attributes.subject
Write down 3 words you want people to associate with you

# data[].attributes.headline
List all the elements you think go into personal branding

# data[].attributes.subject
List all the elements you think go into personal branding

# data[].attributes.headline
At the end of the training you will be able to:

# data[].attributes.subject
At the end of the training you will be able to:

# data[].attributes.body
•Develop a strong professional presence – how to craft a professional LinkedIn profile that highlights your apprenticeship experience, technical skills, and career aspirations to attract potential employers and industry connections.

•Enhance visibility and personal branding – discover how to post updates, share content and engage with industry specific posts to establish your personal brand, gain visibility, and position yourselves as emerging professionals in your industry.

•Engage with industry and build connections – will learn how to connect with industry professionals, join relevant groups, and engage with industry specific content to expand their network and stay informed about trends and opportunities in their field.

•Freelancing – LinkedIn is a powerful platform for freelancers to showcase their expertise, attract clients, and build professional relationships but what business structure do you follow? Do you setup as a sole trader or setup as a limited company?

# data[].attributes.body
prab@themarketingtrainer.co.uk

# data[].attributes.body
Tone of voice

Values - what you stand for

Expertise - what you're known for/most knowledgeable in

Visuals - how you show up visually/content-wise

# data[].attributes.body
Profile picture

Background image

Education

Experience

Skills

Title

Bio

Connections

# data[].attributes.body
Helpful

Knowledgeable

Creative

# data[].attributes.body
Knowledgable

Trustworthy

Friendly/Personable

# data[].attributes.body
in the work environment:

Creative

Thoughtful

Productive

# data[].attributes.body
I add value by turning ideas into clear, engaging messages that connect with the right audience.

I’m skilled at researching trends and transforming insights into marketing actions.

I bring fresh creativity, a willingness to learn fast, and the ability to support campaigns with organized content.

# data[].attributes.body
Experience in Paid Search & Social which I can offer advice on

I can bring a perspective from a younger audience to the table when discussing strategy

I add value for our clients by going above and beyond when they need something/being proactive to have already done it before they ask

# data[].attributes.body
My degree in English helps with my copy writing skills. This skills improves our email marketing campaigns.

My degree in Media helps with our social campaign as I have experience studying trends, social platforms etc.

My people skills from my time working in customer service helps when dealing with stakeholders internally and externally.

# data[].attributes.body
Who you are

What you do

Who you do it for

The transformation you create

# data[].attributes.body
I’m a performance-focused marketing exec who blends sharp strategy with fresh perspective.

I partner with brands to elevate their paid search and social results while keeping their customer relationships human, not robotic.

I show up as the young voice in the room who isn’t afraid to rethink the “standard way” of doing things, turning curiosity into innovation and data into real growth.

My mission is to help clients feel supported, understood, and ahead of the curve, transforming their goals into momentum that actually lasts.

# data[].attributes.body
I am a sales and marketing apprentice who is currently developing skills wihtin the marketin sector. I have been at Stopdrop Tooling for a year now. This is a well-known company within the Drops Prevention for Working at Height. I have an artistic passion and love designing new material to allow me to engage with new and existing customers within the Oil & Gas Industry.

# data[].attributes.body
I'm a digital marketing apprentice, passionate about creating impactful and informative campaigns that connect with our members and the industry. I support and lead on marketing campaigns at UK Finance, this includes email and social media marketing, video production, stakeholder management and internal comms. I have a fresh perspective on campaigns as a new grad who's relatively new to the company. I am curious and creative and use this to enhance our campaigns.

# data[].attributes.body
Digital Marketer, UK Finance | Campaign management and video production | Driving engagement and bookings for events

# data[].attributes.body
Marketing & Sales Apprentice | Social Media, Content Creation & Trend Research | Tooling Knowledge & Drops-Prevention Insights to Support Safer, More Efficient Operations

# data[].attributes.body
Performance Marketing Exec at Kinsman & Co | Paid Search, Paid Social & Client Management | Driving Performance Growth with Data-Led Decisions.

# data[].attributes.body
As a digital marketer at UK Finance, I specialise in campaign management and video production, creating strategic and engaging content that drives audience interaction and boosts event and training bookings. My role involves planning and executing multi-channel campaigns, analysing analytics to optimise performance, and producing high-quality video content to inform and engage our audience and colleagues.

With a BA in English Literature and Media, I bring a strong foundation in storytelling, communication, and creative thinking to every project. This academic background allows me to craft narratives that resonate with audiences while aligning with brand objectives. I’m passionate about blending creativity with data-driven insights to deliver measurable results and meaningful engagement.

I thrive in fast-paced environments and innovation and collaboration are key for me. My goal is to continue developing expertise in digital marketing strategies, content creation, and analytics, while contributing to impactful campaigns that support the financial services sector. Looking ahead, I aim to grow into a role where I can lead on projects that combine creativity and strategic thinking to drive business success.

# data[].attributes.body
I’m a Performance and Digital Marketing Executive at Kinsman & Co, where I manage paid search and social campaigns, optimise performance across channels, and build strong client relationships that help brands grow with confidence. I combine data-led decisions with a fresh, modern perspective, turning insights into strategies that genuinely move the needle.

My journey into marketing has been shaped by hands-on experience across research, trend analysis, customer understanding and performance optimisation. From analysing competitor landscapes to identifying growth opportunities and supporting brand strategy through local marketing initiatives,

I’ve developed a strong understanding of how brands scale and stay relevant in fast-moving markets.

At Kinsman & Co I bring all of this together. I work directly with clients, refine their paid media performance and help them navigate the digital landscape with clarity. I thrive when diving into the numbers, spotting what others might miss and translating data into actions that drive measurable results.

My mission is to help brands feel supported, understood and future-ready by transforming performance challenges into momentum and turning paid channels into engines for sustainable growth.

If you’re passionate about performance marketing, brand building or the future of digital strategy, I’m always open to connect.

# data[].attributes.body
I began my journey studying Fashion at university, where I developed a creative eye, a strong visual instinct, and an ability to understand how people connect with style, identity, and culture. Although I chose not to continue in that field, the experience shaped how I approach communication, branding, and storytelling today.

Stepping away from fashion helped me discover where my strengths truly thrive: marketing. The research skills, trend awareness, and design understanding I gained now fuel my ability to create content that resonates, analyze audience behaviour, and translate ideas into clear, engaging messages.

I learned how to think creatively under pressure, collaborate effectively, and bring concepts to life with intention.

Now, as a Marketing Apprentice, I channel these skills into developing campaigns, managing content, and supporting digital strategy with a willingness to learn fast. My journey may have taken an unexpected turn, but it has given me a unique perspective.

# data[].attributes.body
Multi-Channel Marketing Apprentice | Campaign Management & Video Production.

UK Finance is the collective voice for the banking and finance industry in the UK, representing over 300 firms across the sector. The organisation provides advocacy, research, and events to support innovation and growth within financial services.

My responsibilities include:

Planning, executing and monitoring multi-channel marketing campaigns to promote UK Finance events and initiatives.

Creating and editing video content for social media and event promotions ensuring brand consistency and audience engagement is prioritised.

Managing campaign timelines and performance analytics to optimise results.

Collaborate internally and with stakeholders.

Some key achievements:

Successfully sold out tickets for my first event campaign, driving demand to the point where additional tickets had to be released.

Supported and produced 100 high-quality videos this year, enhancing engagement and brand visibility across our LinkedIn platform.

# data[].attributes.body
At Stopdrop Tooling, a global leader in safety-driven tooling solutions, a company dedicated to preventing dropped objects across the oil and gas industry. Stopdrop Tooling specialises in engineered tools, safety systems, and drops-prevention products designed to minimise risk and enhance operational efficiency across offshore and onshore environments.

My role focuses on communicating these solutions through strategic content creation, digital marketing activity, and clear, audience-focused messaging.

In my position, I contribute to the development and optimisation of multi-channel content, including social media posts, product-focused visuals, campaign materials, and safety awareness communications. I conduct industry and trend research to support our marketing strategy, assist in delivering campaigns across social, email, and digital platforms, and collaborate with internal teams to ensure all materials accurately represent technical products and safety standards.

During my time at Stopdrop Tooling, I have increased engagement across key social platforms by introducing more consistent posting patterns, trend-aligned content, and improved visual storytelling.

I supported a drops-prevention awareness initiative that resulted in enhanced product visibility and stronger customer engagement. Additionally, I completed company training in Adobe Creative Cloud and InDesign, allowing me to produce higher-quality visual assets, refine marketing materials, and contribute more effectively to product layout design, social graphics, and branded documentation.

# data[].attributes.body
During my CIM Level 3 Multi-Channel Marketing Apprenticeship, I completed formal training in digital marketing fundamentals, customer insight, campaign planning, analytics, SEO and multi-channel strategy. The qualification gave me a strong foundation in how modern brands operate across multiple touchpoints and how to support effective, consistent marketing delivery.

Responsibilities

Supported the planning and execution of multi-channel marketing activities across digital platforms.

Conducted research into customer behaviour, competitor activity and industry trends to support strategic decisions.

Assisted with marketing performance reporting, using analytics tools to review campaign activity and identify areas for improvement.

Helped coordinate assets across email, organic social, paid channels and web content to ensure brand alignment.

Applied core apprenticeship modules such as campaign planning, digital analytics, customer journey mapping and SEO fundamentals to real marketing tasks.

Worked with mentors and marketing teams to apply CIM best practices to ongoing projects.

Key Achievements

Successfully completed the CIM Level 3 Multi-Channel Marketing qualification, building a strong base in digital strategy, analytics and customer understanding.

Applied insights from apprenticeship modules to improve structure, consistency and performance across active marketing tasks.

Developed the strategic and analytical foundation that supported my move into performance marketing and my current role as a Performance & Digital Marketing Executive.

# data[].attributes.body
Level 3 Multi-Channel Marketing Apprenticeship: The Marketing Trainer
Dates:

4th Dec 2024 – Present

This apprenticeship provides a foundation in multi-channel marketing, combining hands-on industry experience with structured learning across multiple channels. Through this programme, I am developing the technical, creative, and strategic skills required to support effective marketing in a fast-paced, industry-focused environment.

Key Modules & Subjects:

Digital Marketing Strategy

Social Media Management

Content Development & Copywriting

SEO & Keyword Research

Data Analytics for Campaign Performance

Branding, Audience Research & Marketing Principles

Certifications & Achievements:

Qualification in Multi-Channel Marketing

CIM award

Completed coursework with positive feedback on creativity, research, and clarity of communication

Notable Project:
As part of my apprenticeship programme, I developed a multi-channel social media campaign concept for a real-world business case study. My strategy included content planning, audience targeting, keyword research, and visual direction. The campaign model demonstrated a projected engagement increase of 10% based on trend analysis.

# data[].attributes.body
Kinsman & Co is a boutique marketing agency specialising in brand growth, paid media management, customer insight and digital strategy. The agency partners closely with clients across sectors to deliver tailored performance marketing solutions and long-term, sustainable results.

Responsibilities

Manage and optimise paid search (PPC) and paid social campaigns across Google Ads, Meta and other digital platforms.

Analyse performance data to identify trends, improve efficiency and develop insight-led optimisation plans.

Build and maintain strong client relationships, providing clear communication, reporting and strategic guidance.

Support the development of digital strategies that align with client goals, budgets and audience behaviour.

Carry out regular performance reviews, implementing changes to drive ROAS, reduce wasted spend and strengthen account structures.

Collaborate with internal teams to ensure campaigns are aligned with broader brand strategy and customer expectations.

Produce reporting dashboards and breakdowns that turn complex data into simple, actionable insights for clients.

Key Achievements

Improved paid search and paid social performance for multiple clients through structured optimisation and insight-led strategy.

Strengthened client relationships by delivering clear reporting, proactive recommendations and consistent communication.

Contributed to the growth of key accounts by refining account structures, identifying new opportunities and enhancing overall digital performance.

# data[].attributes.body
BA Honours Degree in English Literature and Media at the University of Sussex. Developed strong skills in critical thinking, creative writing, and content production, which now inform my approach to marketing and brand storytelling.

My Level 3 Multi-Channel Marketing apprenticeship provides hands-on experience and theoretical knowledge in digital marketing across multiple channels. It covers campaign planning, social media strategy, SEO, analytics, and content creation, equipping me with the skills to deliver measurable marketing results.

So far, distinction qualification in the CIM exam. Notable projects includes:

My portfolio

# data[].attributes.body
Social media campaign management

Stakeholder management - internally and externally

Content management - Wordpress

Email Marketing - Click Dimensions

Video Production - Use of Adobe Premier Pro and Professional Canon Camera

Organisation

Creativity

Communication

Collaboration

Data analysis

# data[].attributes.body
Soft Skills

Creativity

Time Management & Organisation

Communication

Attention to Detail

Problem-Solving & Adaptability

Industry-Specific Skills

Drops Prevention Awareness & Product Familiarity

Technical Product Marketing for Tooling Solutions

Safety Communication & Risk-Reduction Messaging

B2B Marketing in Industrial and Offshore Environments

Technical Skills

Social Media Management

Content Creation & Graphic Design

Email Marketing & Automation

Analytics & Reporting

# data[].attributes.body
I've added 10+ skills to my LinkedIn profile

# data[].attributes.body
Hi [Name],

I hope you’re doing well! I’m currently enhancing my LinkedIn profile to better showcase my skills and experience in multi-channel marketing.

Would you be willing to write a brief recommendation about my work during my apprenticeship at UK Finance? It would mean a lot to have your perspective on my contributions to the team and growth since joining.

Thank you so much for your support! Please let me know if you need any details or examples to make it easier.

Best regards,
Erin

I would ask:

My line manager,

Corporate Affairs Managing Director,

Colleagues

# data[].attributes.body
Hi [Name],

I hope you’re doing well. I’m currently updating my LinkedIn profile to better reflect my experience and growth in digital marketing and performance.

I was wondering if you’d be open to writing a short recommendation about your experience working with me at Kinsman & Co.

Even a brief paragraph about my work, contribution to the team or approach to performance marketing would mean a lot and really help strengthen my profile.

No pressure at all. I completely understand if you’re busy. Thank you so much either way, and I really appreciate your support!

Best,
Ruby

Who I'd Ask for Recommendations

1. Ellie Farrugia

Director & Your Manager at Kinsman & Co

2. Felix Grant

Colleague & Teammate at Kinsman & Co

3. Jackson Chalker

Colleague & Teammate at Kinsman & Co

# data[].attributes.body
Hey [Name],

Hope you’re doing great! I’m giving my LinkedIn profile a little glow-up to better show off my marketing journey and skills.

Would you be up for writing a quick recommendation about my work during my apprenticeship at Stopdrop Tooling? Even a few lines about projects we worked on or how I contributed would mean a lot!

Thanks a ton, you’d be helping me out big time!

Kind Regards,

Harley

Reccomendations -

Director

Warehouse manager

Global sales manager

# data[].attributes.body
One of my goals since joining UK Finance as a digital marketer, has been to strengthen my skills in crafting compelling email campaigns. Email marketing isn’t just about sending messages, it’s about creating value, building trust, and inspiring action. With over 300 members, UK Finance is a centre of trust in the financial industry, my copy needs to reflect this.

Throughout my time at UK Finance, curating email campaigns, I have been focusing on:
✅ Writing subject lines that grab attention without sounding too “salesy”, we want our members to want to join our events and training without sounding too pushy.
✅ Structuring our content for clarity and engagement - making sure that the complex topics discussed is simplified.
✅ Using persuasive language while keeping the tone authentic
✅ Applying data insights to improve open and click-through rates

Copywriting for email campaigns has taught me that every word matters. It’s about balancing creativity with strategy to deliver messages that resonate.

# data[].attributes.body
We’re coming out of Black Friday and the data this year is not what most of us expected...

1. CPMs stayed more stable than predicted. Early November spend spread demand out, so Christmas traffic is performing better than usual.

2. Black Friday winners weren’t the biggest discounters. They were the brands with fast checkout and clear messaging. Performance is now defined by the full customer journey, not just ads.

3. Simple seasonal UGC is outperforming polished creative. Authentic content is driving stronger conversion.

4. Search demand is shifting to very specific long-tail queries. Great moment to test niche intent-based campaigns.

5. Warm audiences continue to shrink, making broad targeting on Meta and PMAX more effective for scale.

If you’re pushing into the final stretch of Q4, focus on speed, clarity and letting platform signals work. This year is rewarding marketers who move quickly and don’t over-optimise.