# data[].attributes.body
Role as a leader:

1. Coordinate and lead the production team to ensure smooth operations.

2. Address issues arising in production, such as raw material shortages or quality control problems.

3. Properly store raw materials and finished products.

4. Provide Batang Buruk snacks in the quantity and quality required by the market.

# data[].attributes.body
Munch Crunch Repeat (MCR Batang Buruk) offers a unique twist on a traditional Malaysian snack. Instead of the usual mung bean flour, MCR uses fried popiah wraps, giving their Batang Buruk a new and exciting texture. They provide a variety of flavors, including Milk, Cheese, and Kacang Hijau (Green Bean), catering to different taste preferences. The Milk flavor offers a creamy sweetness, the Cheese flavor adds a rich, savory twist, and the Kacang Hijau flavor stays true to the classic with its earthy, slightly sweet taste. Each snack comes in sealed packaging to ensure freshness and quality, promising an amazing taste experience in every bite. MCR Batang Buruk blends tradition with innovation, providing a snack that respects traditional flavors while introducing modern, exciting twists. The business's mission is to deliver high-quality, fresh snacks that leave a memorable impression on their customers.

# data[].attributes.body
1. Magdalene Anak Madin (107124) as a group leader

2. Jacklyna Anak Jack (107070) as financial manager

3. Darren Hans Usah Anak Nyalong (106948) as a social media and marketing admin

4. Viviena Anak Johnny (107440) as customers service admin

5. Anneeva Ateng (107669) as stockist and task distributor

# data[].attributes.body
For this project, we formed a group that contain five members. We managed to complete this project thanks to good cooperation among the group members that also have contributed well. In this project, I learnt many things about business including how to start and managed business. This is because I gained the experience myself while doing this project and business. I also get to use the AIDCA formula to promote our business.

# data[].attributes.body
Role as financial manager:

1. Controlling the cost of raw materials such as flour, sugar, oil, and other ingredients to maintain consistent profits.

2. Allocating a budget for marketing activities, such as advertising, participating in expos, or running social media promotions.

3. Setting the selling price of Batang Buruk based on an analysis of production costs, profit margins, and market prices.

4. Balancing revenue from sales with expenses like raw material purchases, employee salaries, and marketing activities.

# data[].attributes.body
Role as social media and marketing admin:

1. Create long-term and short-term plans for managing content across platforms like Facebook and Instagram.

2. Write compelling advertisements or product descriptions to capture customer attention and drive sales.

3. Ensure all content reflects the brand identity, including logos and colors.

4. Analyze competitors’ social media strategies to identify improvement opportunities.

# data[].attributes.body
Role as customer service admin:

1. Provide clear and accurate details about Batang Buruk products, including ingredients, flavors, pricing, and packaging.

2. Listen to customers’ grievances, such as packaging issues, late deliveries, or product quality concerns, and offer immediate solutions.

3. Encourage customers to share their experiences and suggestions to improve product quality or services.

4. Recommend other Batang Buruk flavors or promotions to enhance customer purchases.

# data[].attributes.body
Role as stockist and task distributor:

1. Monitor sales trends and forecast demand to reorder stock in time, preventing shortages or excess inventory.

2. Distribute tasks such as stock taking, order processing, and delivery organization among team members, ensuring each task is completed efficiently.

3. Provide regular updates to the management team on product sales, stock levels, and customer feedback.

4. Help manage costs associated with stock purchasing, storage, and distribution.

# data[].attributes.body
Customer feedback

# data[].attributes.body
Google Form

# data[].attributes.body
1.Key partners

-stationary factory

-supplier of product packaging

-student coop

-bookstore

2.Key activities

e-commerce

-marketing

-selling product

-social media

-delivery

3.Key resources

-social media

-skilled employees

-local supply

4.value propostion

-reasonable pricing

-use of high-quality materials

-offers a variety of appealing flavors

-exclusive packaging

-fully filled content

-provides doorstep delivery service

5.customers segments

-student unimas

-local community

-children

6.Channel

-Instagram

-Facebook

-Whatapps

# data[].attributes.body
The MCR Batang Buruk entrepreneurship project, led by my group, aimed to boost local development by promoting entrepreneurship, enhancing skills, and creating job opportunities. Our team successfully engaged the community, fostering collaboration and contributing to economic growth. However, challenges such as limited funding and market access hindered its full potential.

Key lessons for our group included the importance of adaptability, financial planning, and understanding the market. Despite obstacles, our project positively impacted the community by providing new opportunities and empowering individuals. Moving forward, sustainability and expansion are crucial for lasting success and broader impact. Overall, our group’s work demonstrated the power of community-driven entrepreneurship.

# data[].attributes.body
This is our main product, MCR Batang Buruk snack. We have 3 different flavour which is milk, mung bean and cheese. Net weight for every pack is 500g and priced at RM5.

# data[].attributes.body
MCR Batang Buruk operate through two social media platform to provide information and communicate with our customers. We use Instagram, Facebook and Whatsapps.

# data[].attributes.body
This is Instagram page for our business: @mcrbatangburuk

# data[].attributes.body
This is Facebook page for our business : @MunchCrunchRepeat

# data[].attributes.body
This is Whatapps page for our business : @MCR Batang Buruk

# data[].attributes.body
Handling the marketing element of this project allowed me to cultivate a strategic perspective. From generating innovative campaigns to examining market trends, I discovered the importance of aligning marketing strategies with customer requirements and project goals. Working alongside other departments, like finance and operations, provided me with a deeper insight into how marketing choices affect the entire business. Although I encountered challenges like scarce resources for campaign implementation, this experience encouraged me to think creatively and utilize digital tools efficiently.

# data[].attributes.body
During doing this entrepreneurship project alongside other group members was a worthwhile and rewarding experience. We have 5 members together working on this project. It taught me the value of cooperation, communication, and flexibility in addition to the basics of business. I was able to acquire fresh viewpoints and ideas by working with a varied set of people that I would not have thought of on my own. Every member contributed distinct strengths some were better at execution, others at creative problem-solving, and some at research. We were able to produce a more thorough and well-rounded project thanks to the diversity of abilities and perspectives. There are often difficulties in collective projects. Sometimes arguments or delays resulted from differences in work styles, time management, and opinions. Nevertheless, these difficulties turned into chances for improvement. We were able to identify common ground and resolve disagreements by communicating openly and actively listening. I learned the value of empathy and compromise in a group environment from this. More than merely an academic exercise, this commercial endeavor provided insight into the difficulties and benefits of collaborating with others to accomplish a shared objective in the real world. It has given me memories and lessons that I will use throughout my career, and it has also prepared me for future academic and professional collaborations.

# data[].attributes.headline
Business Description of MCR Batang Buruk

# data[].attributes.subject
Business Description of MCR Batang Buruk

# data[].attributes.body
MCR Batang Buruk also known as Munch Crunch Repeat is company that are selling snacks. Our tagline is “Munch Crunch Repeat, Taste at Your Own Risk”. The tagline “Munch Crunch Repeat” are used to show that our snack focus on irresistible and addictive food, like the batang buruk snacks. It implies that the product is so enjoyable and customers would want to keep eating it repeatedly. Furthermore, “Taste at Your Own Risk” tagline is the element that being added to show intrigue and boldness, implying that our snack is either adventurous, highly flavourful, or unconventional. It could hint at spicy, exotic or experimental flavour that might surprise or challenge the customer. All in all, the tagline that are chosen are to show our brand personality, likely refers to snacks items that are crunchy, bold in flavour and unique in texture. It will create a marketing appeal with curiosity, and encouraging people to try our snacks while also setting up the expectation of an intense or memorable experience.

MCR Batang Buruk strategically located at Universiti Malaysia Sarawak (UNIMAS), Jalan Datuk Mohammad Musa, 94300 Kota Samarahan, Sarawak. We choose this location since our target customers is students.

Our business type is partnership business, which have 5 partnership in total. Our time operation is daily, since we take pre-order from customer.

For further information, you guys may check out our social media platform.

.https://www.facebook.com/share/14ETUZERTd/ (Facebook)

·https://www.instagram.com/mcrbatangburuk/profilecard/?igsh=MThwODVrdWg4NjN6cg== (Instagram)

.https://whatsapp.com/channel/0029Vb2wCGCAInPiU7IuaQ2p (Whatapps)

# data[].attributes.attachment_link.description
MCR Batang Buruk WhatsApp Channel. MUNCH CRUNCH REPEAT ! TASTE AT YOUR OWN RISK ! WE HAVE 3 FLAVOUR : • MILK 🐮
• MUNG BEAN 🍀
• CHEESE 🧀 Traditional taste in every bite! Our traditional snacks, *BATANG BURUK* cookies, are rich in flavor and come in various tastes such as cheese, green bean, and, of course, the original flavor coated in milk, sure to tantalize your taste buds. Made with quality ingredients and full of love, each kuih is a guarantee of deliciousness. Don’t miss the chance to enjoy the uniqueness of our pastries – order now and taste the deliciousness for yourself! ORDER NOW ! 1 follower

# data[].attributes.body
This experience taught me the importance of teamwork and task delegation based on each member's strengths. Although we faced challenges such as differing opinions and tight schedules, effective communication helped resolve them.

Through this assignment, I gained insights into creativity in entrepreneurship, risk management, and marketing. I also improved my communication skills and developed a better understanding of the value of collaboration. Overall, this assignment provided an opportunity to learn and achieve shared goals more effectively.