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Dear Lindy,

9 Angus Avenue, Peakhurst

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Marketing

We believe people don’t buy products; they buy the feeling the product gives them. As such, there are some key aspects of marketing that will help to solidify the emotional connection a buyer may have to the property. The higher the emotional connection, the better the opportunity to negotiate a premium result. As discussed there are key areas of marketing that are essential to gaining a premium result.

Your Investment

Our general fee is 1.65% (GST inclusive) of the purchase price, plus a $6,972 advertising fee inclusive of GST. The marketing fee is a contribution to the above; any expense in excess of the $6,972 paid will be at the expense of Ausrealty. The marketing fee is to be paid upon invoice or you may wish to choose the pay later option, whereby you will enter into a contract with a third party company (Campaign Agent) for the payment of your marketing. Payment will be deducted upon settlement of the property. This option incurs a 6.9% fee, made up of a 5.9% service fee, plus a 1% interest charge.

Once again thank you for the opportunity to be of service to you, and if you require any real estate assistance in the future, please do not hesitate to contact us. Should you decide to sell, I will be happy to meet with you again and discuss the process in more detail.

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S O L U T I O N   A N D   P R O C E S S 

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S O L U T I O N   A N D   P R O C E S S 

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P R I V A T E   T R E A T Y   T E N D E R: This process has set multiple records within multiple suburbs. The process works on identifying the most willing purchaser and assessing emotional connection to the property. It's a step up negotiation process, which has uncapped pricing, utilising a 'best and final' closing structure. It takes a meticulous assessment of buyer connection to execute. Time on market should sit inside 21 days.

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L O G I C A L   A S S E S S M E N T : $1,400,000-$1,500,000

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W H A T    I S   T H E   P R O C E S S   B A S E D   O N ?

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W H A T    I S   T H E   P R O C E S S   B A S E D   O N ?

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We base our recommendation on a variety of observations, which include:

• Comparable sales in the immediate area

• Current market conditions

• Current economic factors and multiple suburb records we have set using this process

• Buyer behavioral patterns and need structure

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W H A T   W E   N E E D   T O   C O N S I D E R:

- Sales in the area and nearby. Uniqueness of the property and how to take advantage of this.

- Properties on the market at the time of launch.

- How to avoid losing leverage with the buyers by avoiding common processes used within Peakhurst.

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P R O C E S S    C O N S I D E R A T I O N S:

- Dusk shots and vast array of internal shots.

- Current market conditions ie. growth.

- Buyer behavioral patterns and need structure.

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C O M M U N I C A T I O N   S E Q U E N C E

We believe it's critically important for the agent and vendor to work together, synergized energy ensures we are fully focused on the market campaign. Selling a property is a big move and having certainty around the process throughout the campaign will bring peace of mind.

- A daily call to assess what's happening with the sale strategy, buyers' updates.

- Weekly reports, assessment of what happened, what's happening and what will happen, together with data so you can make an informed decision when it's time to assess a strong offer.

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T H E   T E N D E R   P R O C E S S   C H A I N

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W H A T    I S   T H E   P R O C E S S   B A S E D   O N ?

We base our recommendation on a variety of observations, which include:

• Comparable sales in the immediate area. Likelihood of a gap on perception of price between the top two final buyers.

• Current market conditions.

• Current economic factors and every suburb record we have set has been run using this process.

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L O G I C A L   T O   E M O T I O N A L

Buyers will be doing all they can to justify paying a lower price for any property before they have inspected the residence. Whether it is looking at other sales, market conditions, or media coverage. It is critical that the logical assessment on price is more or less reflective with buyers' initial interest levels. Buyers generally then move from logical to emotional, this is why the emotional price can differ from the logical assessment.