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what3words divided the world into 3 metre squares and gave each square a unique combination of three words. They claim it's the easiest way to find and share exact locations.

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what3words has been promoted around the world after successful use by emergency services:

In September 2019, the Scottish Ambulance Service used the app to share the location of an injured hillwalker with the coastguard.[34]

In February 2020, Ambulance Tasmania sent a link to locate an injured bushwalker.[18]

In October 2020, Singapore Police Force asked two lost 14-year-old boys to download and use the app.[35]

In July 2022, Baldwin County dispatchers used the app to pinpoint a capsized kayaker, with responders saying that they "were within 50 yards and couldn't see him because of the conditions in the water".[36]

In August 2022, Tröstau Fire Brigade used the app to communicate a location to the Wunsiedel mountain rescue service.[37]

In September 2022, Halton emergency services located an injured climber using the app.[38]

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- similar sounding words and plural versions of words for locations in close proximity, causing confusion.
- many of What3Words addresses contained words that could be changed by adding or removing a letter (for example, circle.goal.leader and circle.goals.leader).
-big margin of error caused by mispronunciation, use of plurals etc.

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-> App of the day in 143 countries
-> "App that can save your life" - BBC news
-> Average 4.7 stars rating in App Store

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- Offering directions using what3words would require both parties to use the app

Mountain rescue services in the UK have warned against relying on the app:

In December 2019, the Lake District Search & Mountain Rescue Association noted that "mishearing or misspelling words tended to cause problems" and warned hikers not to rely on it.[43]

In June 2021 Mountain Rescue England and Wales raised concerns about the credibility of reported What3words coordinates, following incorrect information being given about 45 locations over 12 months. Spelling issues and local accents were reported as being part of the problem

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- Partner with Food Delivery App to ensure an easier way for riders to find a specific locations.
- Separate us from other maps by showing specific and not so well known places. Specificity should be our niche.