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Please do not hesitate to contact (Whatsapp) if you need to make changes

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AGE: 25-45

GENDER: female/male/non-binary

JOB: Artists, photographers, designers and other trendy culture-related professions

INCOME: Upper-Middle Income — High Income

RESIDENCE: central London and surrounding areas

STYLE: People who have fashion sense, follow the latest fashion trends and focus on quality of life.

HOBBIES: traveling, value sustainability, keen on social media, opinion leaders

CONSUME CHANNEL: Online mostly for clothing and accessories

SHOPPING FREQUENCY: At least 2 times/month

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As a result of the epidemic, consumer demand for experiential shopping has increased. In contrast to the traditional retail model, which is driven by the number of shops, ECODE will focus on optimising the functions of the shops in an attempt to bring freshness to consumers with a comprehensive immersive sensory experience.

Given the small initial size of the brand, the offline channel will take the form of a pop-up store. We will be looking to collaborate with shops or department stores that fit the ECODE brand image.

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WEBSITE MOCK UP

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Olivia says: "As I studied Knitwear design, my personal philosophy is the comfort and wearability of the materials themselves. If I had the opportunity to work with ECODE I guess I would concentrate on a combination of recycled fabrics and knitted fabrics and maximising the multi-functionality of a single garment."

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JE CAI said, "My design priorities lie in post-modernism, I prefer to reinvent fabrics and patterns that seem to conflict together and further explore the borderline of the garment. If I had been working with ECODE, I believe I would have explored more of the structuralism and practicality of the garments."

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•Designers join the team on seasonal basis/free lance​

•More focus on students, fresh graduates and designers new to the industry. ​

•Strengthens the concept of individuality of design and promotes stronger attachment to clothing. ​

•Community building of the designers is an important part. ​

•On the website, every month there will be a video featuring a designer. This will help the consumer understand the designer's story and form a stronger bond with their apparel.

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The word ECODE is a combination of ecology and design. We hope that ECODE can carry the power of caring for the environment and society, using creative design and modern language to find a balance between the uniqueness and sustainability. ECODE believes that fashion should never be defined by style. This is why our products focus on giving a second life to old objects and thus reflecting the craftsmanship and design behind them.

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As a small-scale enterprise, ECODE has chosen London as its birthplace. Our business model is to deconstruct, combine and recreate unsold stock from our partner brands and second-hand clothing from consumers. Committed to our mission of creating sustainable fashion, ECODE will recruit promising designers to work with us on our vision of giving products a new lease of life.

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The video focuses on the brand's minimalist design aesthetic.
Scope of application: including but not limited to the brand introduction section and marketing activities

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Please collect as many responses as possible, We are aiming for at least 150 participants！！

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Video : Fiona
Introduction + Brand vision(intro, brand name, logo) + teammate roles : Fiona
Design direction & ideation (What? Why?)+ two ranges (premium & core) : Neha and Tej
About the products : Neha
About the service : Tej
Explorations : Neha
Price : Yifei
Place : Yifei
Consumer profile : Ella
Promotion and marketing strategy : Ella
Brand positioning : Ella
Summary + why to invest in our business idea :

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*Name of the brand*

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Questions - ​

1. Gender: Male, Female, Non-binary, prefer not to say​

2. Age group: under 20, 20-29, 30-39, 40-49, over 50​

3. Country of residence​

4. How often will you purchase new garments per month?​

5. How much do you usually spend on garments per month?​

6. Which social media do you use to search new garments the most ? ​

7. Have you heard of transformable garments?​

8. Have you ever wanted to try more sustainable clothing? ​

9. Would you consider Transformable Clothing? If yes please give reasons.​

10. Which of the listed sustainable brands have you tried?​

11. Which category of fashion products will you prefer to buy in transformable fashion?​

12. How could you be persuaded to buy more sustainable clothes over traditional high street or fast fashion?

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Calming. Zen. Texture. Sensory. Flow

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Up-Cycle
Re-Design
Re-Work
Fabric Types and Quality: Framework
Pricing Framework
Designers: 3 months
Brand Identity:
Brand Location: Online/Pop-Up/ Design Studio Based

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Ideas:
Re-Design
Re-Make
Redes
CIRCLE
Textilmatic
Enmode
SAMSARA (refers to the endless cycle of birth, death and rebirth in Tibetian Buddhism)
ECODE
Something kind of high end maybe that has

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Yini : Video and logo
Yifei & Ella : Business plan and aspects
Neha & Tejaswini : Visual boards and technical design aspects

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What is Value Proposition?
Defining Key Activities
Consumer? Audience Identification.

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Mind Mapping

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How long do we have to present the entire thing?

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DELIEVERABLES :

1. BUSINESS MODEL CANVAS

Once the idea is finalised, we will decide on the pitch to be focused on.

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Teju: Record Keeping / Documentation /  Research / Consumer Study

Neha: Designing / layout / Ideation / Graphics / Management aspect

Yifei: primary research/ fashion business model/ fashion technology/ video editing

Fiona: Branding/ Creative Direction/ editing/ filming /story telling

Ella: Marketing, Social Media, Business Model Creation, Reaching out for Primary Research.

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Problems within the industry:

Business Model:

Research:

How many items:

Design Style:

Forms: