# data[].attributes.body
Open-end questions
Closed-end questions

# data[].attributes.body
Convenience + Judgement + Quota Sample

# data[].attributes.body
random + cluster area sample

# data[].attributes.body
Low cost
Speed to administer
Fast results
Good for hard-to-reach groups
Hard to control who’s in the sample
Lack of interaction
Privacy concerns

# data[].attributes.body
Internet surveys
Online panels
Online experiments
Online focus groups

# data[].attributes.body
causal information

# data[].attributes.body
descriptive knowledge, attitudes, preferences, and buying behavior

# data[].attributes.body
watch + interact consumers natural environment

# data[].attributes.body
relevant people + actions + situations

# data[].attributes.body
population selected for marketing research

# data[].attributes.body
- Mails
- Telephones
- Personal
- Online
- Focus group

# data[].attributes.body
Availability
Relevance
Accuracy
Impartial

# data[].attributes.body
Speed
Cost
Provides data that a company cannot collect on its own

# data[].attributes.body
- Research approaches
- Contact methods
- Sampling plan
- Research instruments

# data[].attributes.body
contact methods + sampling plans + instruments

# data[].attributes.body
key customers + suppliers

# data[].attributes.body
employees + other stakeholders

# data[].attributes.headline
sophisticated software + analytical tools 

# data[].attributes.subject
sophisticated software + analytical tools 

# data[].attributes.body
Integrates customer information -> Analyzes depth -> Applies results

# data[].attributes.body
electronic databases of finely-tuned + detailed customer information

# data[].attributes.body
- Customer purchases
- Sales force contacts
- Service + support calls
- Web site visits
- Satisfaction surveys
- Credit and payment interactions
- Research studies

# data[].attributes.body
track changes customer needs, competitive environment, reactions to new products

# data[].attributes.body
Need information industry, competitors, potential customers, reactions new offers

# data[].attributes.body
- Consumer privacy
- Misuse of research findings
- Consumer resentment

# data[].attributes.body
- Level of economic development
- Culture
- Customs
- Buying patterns
- Difficulty in collecting secondary data
- Hard-to-reach respondents

# data[].attributes.headline
Marketing Research in Small Businesses and Nonprofit Organizations

# data[].attributes.subject
Marketing Research in Small Businesses and Nonprofit Organizations

# data[].attributes.body
test hypotheses about cause-and-effect relationships

# data[].attributes.body
market potential for product or demographics + attitudes of consumers

# data[].attributes.body
gathering of preliminary information to define the problem + suggest hypothese

# data[].attributes.headline
Defining Problem and Research Objectives

# data[].attributes.subject
Defining Problem and Research Objectives

# data[].attributes.body
1. Defining problem and research objectives
2. Developing research plan
3. Implementing research plan
4. Interpreting and reportings

# data[].attributes.body
Nielsen collects diverse corporate and consumer data that are made available to their customers.

# data[].attributes.body
analysis + public information about market, consumer, competitors

# data[].attributes.body
electronic collection (customer, market, within)

# data[].attributes.body
Pizza Hut’s database contains customer data gleaned from phone orders, online orders, and point-of-sale transactions at its more than 7,500 restaurants

# data[].attributes.body
- 50% MIS offerings
- 50% user's needs

# data[].attributes.body
suppliers, resellers, and marketing service agencies

# data[].attributes.headline
Distributing and Using Marketing Information

# data[].attributes.subject
Distributing and Using Marketing Information

# data[].attributes.body
disign + analysis to problem situation

# data[].attributes.headline
Chapter 4 : Managing Marketing Information

# data[].attributes.subject
Chapter 4 : Managing Marketing Information