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Evaluate the commercial viability of prickly pear ice cream and understand the target market.

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In this document, we can observe the description of the agricultural project in the Los Puentes neighborhood, where a 300 m² plot of land in a communal garden will be leased to grow prickly pears. The objective is to generate income for the local community, which will be allocated for the purchase of physical education equipment for a nearby school. Additionally, the cultivation technique for prickly pears is detailed, highlighting its ease of thriving in arid conditions, with planting methods using seeds or cuttings, and the need for warm temperatures and sunlight exposure for optimal growth.

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According to the survey results, it is observed that products made with prickly pear are not very popular or well-known among the surveyed group (55 respondents). Most of them have not had the experience of consuming this type of product, which could indicate a lack of supply or interest in this type of food in the respondents' market. This could be an opportunity for food companies to educate consumers or introduce new prickly pear-based products.

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It is observed that nearly half of the respondents are willing to try new flavors, which could be beneficial for our prickly pear ice cream project. However, a considerable percentage, 40%, would do so only under certain conditions, suggesting that it would be important to offer a mix of new and traditional flavors to attract a larger number of consumers. Only a small percentage remains loyal to classic flavors

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It can be analyzed that although preferences are mainly divided between creamy and fruity ice creams, the former are the most popular. Vegan ice cream and sorbet options represent a smaller percentage, which could suggest that there is less demand or awareness of these products among the respondents. However, these categories may also represent market niches for specific consumers seeking healthier or dietary alternatives.

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The analysis shows that flavor is the most important factor when choosing an ice cream, followed by price and natural ingredients, indicating that consumers seek a balance between good taste, quality, and cost. Presentation has some relevance, but brand is not a decisive factor, showing an openness to exploring different options. Sugar-free alternatives have low demand, suggesting that traditional ice creams remain the preferred choice among respondents.

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The majority of respondents consume ice cream once a week, indicating that it is a relatively common product in their lives. A considerable group consumes it several times a week, suggesting a frequent interest in this type of product. However, a significant portion of the respondents consumes it once a month or rarely, indicating that for some respondents, ice cream is more of an occasional treat.

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Aquí tienes la traducción al inglés:

The majority of respondents would feel motivated to buy prickly pear ice cream primarily due to curiosity about its flavor, suggesting that it is perceived as a novel product. Some consider health benefits and recommendations from friends as relevant factors, while a small group would lean towards promotions or offers

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The graph shows that the majority of respondents are between 25 and 34 years old, followed by the 18 to 24 age group. The age ranges of 35 to 44, under 18, and over 45 are less represented.

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It is observed that respondents have a preference for local ice cream shops and neighborhood stores. Supermarkets are also a relevant option, while events and festivals are the least common places to purchase ice cream

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Tatti Ice Cream Shop in the Forest

Description: A local ice cream shop known for its artisanal ice creams and traditional flavors.

Strengths: Quality of ingredients and variety of flavors.

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Value Proposition: Prickly pear ice cream stands out for its unique flavor, nutritional benefits, and use of natural ingredients.

Distribution Channels: Supermarkets and e-commerce platforms.

Promotions and Advertising: Strategies that include tastings and social media marketing.

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Segmentation

1. Demographic: Primarily targeted at young adults and adults aged 18 to 45, focusing on consumers who value health and naturalness.

2. Geographic: Funza, Cundinamarca

3. Psychographic: Consumers interested in organic products, healthy diets, and unique taste experiences..

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In this section, we can find a breakdown of the costs associated with our Tunadream agricultural project. The detailed items include:

Land Rental: $300,000

Pesticides: $60,000

Foliage Fertilizers: $25,000

Labor: $1,300,000

These costs reflect different key aspects of the project, such as the rental of the cultivation space and the necessary inputs, in addition to labor costs. The structure of the document seems to be oriented towards calculating the expenses of the cultivation project.

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This document contains calculations related to ice cream production in different presentation sizes (500 ml and 118 ml). It details the quantity of ingredients needed, such as heavy cream, condensed milk, milk, lemon juice, and vanilla extract, and estimates how many units of ice cream can be produced with the raw materials.

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https://www.canva.com/design/DAGS6JIJYd0/A96VWczq42mb0A8Kl-hkQw/edit?utm_content=DAGS6JIJYd0&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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Presentación Plan de negocio amarillo con negro