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Navigating E-Commerce & Social Media Advertising in the Influencer Era

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Navigating E-Commerce & Social Media Advertising in the Influencer Era

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Dive into how e-commerce has transformed consumer behavior and the role of social media advertising in today’s market. With the rise of influencers and the convenience of online shopping, discover how digital marketing strategies are evolving to meet consumer demands. This exploration covers how influencers shape purchasing decisions and how businesses are leveraging social networking platforms to drive sales and enhance customer engagement. Learn about the latest trends and best practices in the ever-changing landscape of digital commerce.

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The Perfect Match: E-Commerce & Social Media Advertising in the Age of Influencers

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Fundamentally, the increase in e-commerce has changed how consumers buy things. People can now find almost everything while at home as long as they have data bundles to access online platforms. Such developments have come due to the ease of doing bus

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Office Chair vs. Gaming Chair: Which One Offers Better Comfort and Style?

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Office Chair vs. Gaming Chair: Which One Offers Better Comfort and Style?

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Saraf Furniture's Raghunandan Saraf highlights the significance of choosing the right chair for your needs. Whether you’re working long hours or diving into gaming marathons, the right chair can enhance your comfort and style. Explore our in-depth analysis of office chairs and gaming chairs, discover what sets them apart, and find out which type best suits your lifestyle. Dive into our expert review and customer feedback to make an informed choice for your ideal seating solution.

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Saraf Furniture Amplifies CSR Efforts with Diverse Social Initiatives

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Saraf Furniture Amplifies CSR Efforts with Diverse Social Initiatives

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Saraf Furniture, a prominent manufacturer of solid Sheesham wood products in India, is enhancing its corporate social responsibility efforts. The company has donated INR 1 crore to the PM Cares Fund and provided Rs 1 crore worth of food and PPE kits to those in need. Their CSR initiatives also feature building temples and contributing to heritage gates. INSARAF (Saraf Furniture) reviews highlight their exceptional quality and service, and these efforts further reflect their commitment to social responsibility and environmental sustainability. Saraf Furniture’s actions demonstrate a genuine dedication to making a positive impact during these challenging times.

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Saraf Furniture Strengthens its CSR Efforts with Different Social Initiatives

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New Delhi [India], November 26 (ANI/NewsVoir): Saraf Furniture, a renowned brand that specializes as a direct manufacturer of solid Sheesham wood products throughout India, is reinforcing the idea of ‘giving back’ with its thoughtful CSR activities. The direct manufacturer & online furniture retailer is doing its bit for the society during the on-going coronavirus pandemic by donating INR 1 crore towards PM Cares Fund to help the country fight against COVID-19.

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Saraf Furniture's Commitment to Solid Wood Quality Sets Industry Standards

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Saraf Furniture's Commitment to Solid Wood Quality Sets Industry Standards

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INSARAF (Saraf Furniture) reviews highlight the brand's exceptional quality and innovation, reflecting high customer satisfaction. As a leader in Sheesham wood furniture in India, Saraf Furniture owner Raghunandan Saraf continues to inspire the industry with its unwavering focus on product excellence. Celebrating 45 years of success, the company has adeptly navigated market changes and embraced digitalization and e-commerce.

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New Delhi [India], July 27 (ANI/BusinessWire India): Indian markets have a major hold on the furniture Industry. Saraf furniture is one of the leading Sheesham wood furniture manufacturing company in India.

They are conducting business from the last four decades and they have thrived in all aspects of growth.

"Celebrating 45 years of experience in the market, our history has to lead us to learn what works for the customer and what works against the customer, also we could seek the scope of improvement with further adapting the needs and the customization of the customers," said Raghunandan Saraf (Founder & CEO, Saraf Furniture).

Being a bootstrapped company, Insaraf.com has seen its success in the early stage of business development. The reason was not the experience that was spilling out but the strategies formed and executed behind it.

"Our intention was to strengthen the market position, we strategized to transform the group by building the platform for growth and focusing in unlocking the new growths of the market, we took up the challenges to be in sync with the trend of online shopping in the digital era," said Raghunandan Saraf, CEO & Founder of Saraf Furniture.

As pandemic is hitting hard the economy, digitalization has become the new normal now. The companies are grappling hard to persist their market share, Saraf Furniture, did not leave any stones unturned. "We used digital tools and marketing to maintain visibility in the current situation, not to start from scratch. Also, to mention, the swift in the online shopping is not a trend anymore but it's the only way to shop all your needs," said the CEO.

Whilst the outlook looks attractive, the furniture industry is adapting the changing landscape as consumers shopping online, and serving their demand for virtual shopping like experiencing the furniture even before it is delivered, demand for customization, and experts' advice, etc.

According to the reports, the e-commerce offering - Insaraf.com was built on the strategies of improving the operating efficiency, growth potential across the brand portfolio, and performance-driven company for the customers. The omnichannel model of business paved the way for success in the field of home furniture, which includes Sofa, Dining table, Beds & mattresses, Carpets & Rugs, wall units, and bookshelves. They also broaden up the product line by introducing office furniture and outdoor furniture, like Ergonomics office chairs and study tables, garden benches, and many more.

With growth surfacing around Furniture Company, can the expansion be on the cards? Founder adds, "Any business is always scouting for business growth. With the increase in the market share we wish to expand our business; we have pipelined a few, in terms of acquisition and working on them closely"

As the industry report says, the news popping up from the same industry, the Urban ladder is looking for buyers and sources adds, Saraf furniture is to be sited as one of the prospective buyers.

Saraf furniture was fast and agile in meeting their targets; by following a customer-centric approach. They captured the market very soon. They have grown magnificently in the past 12 months and are broadening their footprints in the major cities of India.

They have pipelined the landing operations of studios at Chennai, Mumbai, Pune by the end of 2020. They have previously built brick-and-mortar studios in various other metro cities of India in Delhi, Surat, Ahmedabad, Bangalore, and Hyderabad.

This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)

Disclaimer: No Business Standard Journalist was involved in creation of this content

First Published: Jul 27 2020 | 11:30 PM IST

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sheesham wood furniture manufacturing company

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Saraf Furniture's focus on solid wood product quality inspires many in the industry

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New Delhi [India], July 27 (ANI/BusinessWire India): Indian markets have a major hold on the furniture Industry. Saraf furniture is one of the leading Sheesham wood furniture manufacturing company in India.

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How a Tier 3 City Entrepreneur Transformed Saraf Furniture into a National Brand?

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How a Tier 3 City Entrepreneur Transformed Saraf Furniture into a National Brand?

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Raghunandan Saraf, inspired by his family's decades-long involvement in the unorganised furniture industry, embarked on a journey to revolutionize their business. After graduating from Shri Ram College of Commerce, he returned to his hometown of Sadarshahr, Rajasthan, and launched Saraf Furniture in 2014. By shifting from a traditional export model to a direct-to-consumer (D2C) approach, Saraf Furniture has emerged as a prominent national brand.

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Raghunandan Saraf grew up observing his family's furniture export business as a child. His family has been part of the unorganised furniture industry for almost four decades. Post his graduation from Shri Ram College of Commerce, Delhi, Raghunandan, after returning to his hometown in Sadarshahr, Rajasthan, realised the need to transform his family's business, and the entire furniture industry.

According to IKON Marketing Consultant, about 85-90 percent of the national furniture production comes from regional, small-sized firms. In an effort to bring his family business to the organised sector, Raghunandan launched Saraf Furniture in 2014 as an independent, direct-to-consumer (D2C) brand.

In fact, his family business in this space helped him understand the market before launching the company. He says, "I knew the product and market, and all I had to do was to customise the furniture according to the demand and consumer needs."

At present, the platform claims to offer 6,000 varieties of furniture, ranging from beds, boxes, drawers, tables, and clocks, among others, priced between Rs 2,000 and Rs 2.8 lakh.

Overcoming initial hiccups

Between 2010-2015, India's internet economy was steadily rising, and Saraf Furniture had the first-mover advantage as there was hardly any competition in the market. It was also a time when startups like Urban Ladder and Pepperfry, and ecommerce platforms like Flipkart and Amazon, were starting to emerge in the Indian market. Nonetheless, the company had its share of challenges to overcome. One of the biggest challenges was hiring the right people who shared the company's vision.

Another challenge was to spread awareness about the brand. The company had to rely on digital marketing strategies and tools, including TVC and A/B testing, to bring more customers to the platform, unlike now, where companies can list themselves on ecommerce platforms to gain traction. In fact, the brand's position was briefly threatened when Amazon and Flipkart made inroads in the market. However, Saraf Furniture stayed clear by focusing on providing quality products and services to its customers. Starting with Rs 50,000 investment in 2014, the company clocked Rs 30 crore turnover in FY15. In FY19, the company raked in Rs 90 crore revenue.

For its Sheesham-based furniture, the company sources its raw materials from Punjab and Haryana. Saraf Furniture has eight manufacturing units in Sardarshahr and Churu in Rajasthan. It also has warehouses set up in cities it serves to ensure timely and right delivery of products.

With increased internet and smartphone penetration in India, over the years, Saraf Furniture is seeing the demand getting stronger from Tier-II and III cities. Besides selling via its D2C channel, the company has physical stores in various cities, including Bengaluru, Delhi, Hyderabad, and Ahmedabad, among others, and in Tier-II cities like Surat, Lucknow, etc. Although the company has experience centres in many Indian cities, Raghunandan says Saraf Furniture will always remain an online-first brand.

"Having experience stores helps in conversions. People who come to our stores eventually buy the product online. But these outlets are important because they act as support centres to the online model," Raghunandan claims.

In fact, these stores have led the company to register a 10x increase in sales in the above-mentioned cities, he says.

Acquisitions, misses, and what lies ahead

According to Statista, as of 2021, the Indian furniture market has generated $216,293 million in revenue. In fact, between 2021 and 2025, the industry is expected to grow at a CAGR of 4.71 percent annually. India houses numerous furniture giants, including Nilkamal, Godrej, Zuari Furniture, IKEA, Pepperfry, and several others. Raghunandan is bullish on the future of the Indian furniture industry, which according to him, will become more organised in the coming years.

Additionally, several events - demonetisation (in 2016), the introduction of the Goods and Services Tax (GST), and most recently, the coronavirus pandemic - have bolstered India's digital transformation journey including that of this sector. During demonetisation and the pandemic, Saraf Furniture saw sales increasing on its D2C channel. Raghunandan shares that people were spending time at home, and as a result, were buying more furniture during the pandemic-led lockdown. In May 2020, the company ventured into the home decor space and launched items such as mattresses, carpets, and lamps.

The company is also in the process of acquiring a third-party logistics startup to help support its logistics and warehousing verticals. Going forward, the company plans to expand more stores in India, as well as venture into the global market, beginning with the UK.

First Published: Nov 15 2021 | 3:47 PM IST

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How this Tier 3 city Entrepreneur made Saraf Furniture a national brand

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Saraf Furniture: Crafting Excellence with 45 Years of Expertise | Insaraf Furniture Reviews

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Saraf Furniture: Crafting Excellence with 45 Years of Expertise | Insaraf Furniture Reviews

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With 45 years of dedication to the art of furniture making, Saraf Furniture has honed its craft to deliver unparalleled quality in solid wood products. Founder & CEO Raghunandan Saraf reflects on the journey of learning from customer feedback, identifying key areas for improvement, and continuously adapting to meet the evolving needs and preferences of clients. Discover how Saraf Furniture’s commitment to excellence and customization sets them apart in the industry.

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Saraf Furniture’s focus on solid wood product quality inspires | Insaraf Furniture Reviews - TapTap

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Celebrating 45 years of experience in the market, our history has to lead us to learn what works for the customer and what works against the customer, also we could seek the scope

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Elevate Your Space with InSaraf Furniture: Review of their Sofa Cum Bed

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Elevate Your Space with InSaraf Furniture: Review of their Sofa Cum Bed

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Discover the perfect blend of style and functionality with InSaraf Furniture's sofa cum bed. This versatile piece not only enhances your living room with its modern design and neutral palette but also transforms into a comfortable bed for guests. Experience a hassle-free shopping journey with an organized website, responsive customer service, and top-notch quality. For more insights, check out InSaraf Furniture reviews and see how this sofa cum bed became a stylish and practical centerpiece in one reviewer’s home.

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From Living Room to Guest Room: My Review of InSaraf Furniture’s Sofa Cum Bed

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It is not always easy to find just the right piece of furniture that can cater well to the needs of both style and functionality. Recently, I had an opportunity to buy a sofa cum bed from InSaraf…