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Mazapán de cacahuate con cobertura de matcha y nuevo empaque

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-They appreciate and value tradition and craftsmanship, they are very attached to their culture and history. This is something in which it coincides with the Mexican brand.

-They prefer soft and subtle flavors, unlike Mexico, such as the flavor of matcha.

-They promote their well-being through healthy eating, the Mexican brand could position itself as a healthy snack if it highlights its ingredients such as amaranth and peanuts, it can also reformulate the product and reduce the amount of sugar.

-Individual packaging predominates due to the tendency for snacks to come in small quantities.

-The Japanese market is sensitive to the presentation and design of packaging, they must stand out for being minimalist and visually elegant.

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Will the product enter the consumer's purchasing habits?

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Will the product enter the consumer's purchasing habits?

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It is the ideal mix between tradition and modernity, presenting a bit of Mexican and Japanese culture. It meets the country's preference for small, easy-to-carry sweets, and does not represent a health concern as it has natural ingredients in controlled portions.

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They tend to be rational when evaluating the quality, design and usefulness of the product, only if the product appeals to their roots can their approach become more emotional. A Mexican candy can generate a positive response because it is a new cultural experience.

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-Merge Mexican and Japanese flavors

-Generate alliances with local convenience stores

-Reformulate the product to reduce the amount of sugar

-New minimalist and modern packaging

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With a local company that knows the Japanese market and avoids problems due to cultural differences. This alliance allows us to adjust to Japanese regulations and expectations, in addition to promoting distribution.

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Japan External Trade Organization (JETRO)

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Japan External Trade Organization (JETRO)

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Provides help and advice to enter the international market, export and expansion. It has support programs for foreign companies that want to enter the country.

Services: Networking, consulting, market studies, etc.