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The first step here would be do not ever go on Infowars. If you do end up going on Infowars generally one guideline you HAVE to follow is never support nazis. There is no group that has been more universally accepted as bad than Nazis. They are the villains in SO many movies so why anyone from his team let him keep going and KEEP supporting Nazis is beyond me. Kanye has only continued down this path more and the only reason I do not have 5 paragraphs about his biggest PR blunder is because the solution is simple. Never support Nazis and if you are Kanye West and you already did, then make sure that you apologize about it heavily and try to rebrand yourself so that people do not see you as the Nazi fan. Kanye did none of these and so he has now lost every deal he had with various brands and his music is streamed less. He has destroyed his brand and there is almost no way to recover if he never follows these basic steps.

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Maybe if I was handling Kanye's PR I would have prepped him for what you can and can not do at an awards show. For instance, maybe let him know not to interrupt people during acceptance speeches. I also would have had him handle the cleanup better because his constant apologizing felt insincere as he was making it all about him... again.

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South Park at one point made a character that was basically just Kanye West and the running joke of the episode was how Kanye did not understand a joke that was being told about him and so he got outraged by it. Kanye responded to this episode by... not getting the joke and being outraged by it. You do not want to ever be the exact same as the South Park version of yourself and if I was his PR team I think just having him laugh off the joke could have made this whole thing no big deal at all. Instead he made the episode blow up even more and this only encouraged people to continue to make fun of him and for years people viewed him in the same light that he was portrayed in the episode. His PR team should have told him the best action to take if he did not like the episode would just be to ignore it and not give it even more spotlight.