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Renunciar a lo no elegido.
Existen opciones que estamos dejando afuera, y debe existir una conciencia al respecto.

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Por contextos, usos y público.
La segmentación corresponde a repartir al mercado en grupos de potenciales consumidores con características y necesidades parecidas.
El mercado se constituye de personas, situaciones y productos los cuales están unidos entre sí.

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Iniciador: sugiere la idea de comprar el producto.

Influenciador: aporta antecedentes y opiniones para la toma de la decisión de compra.

Decisor: usa el producto comprado

Comprador: toma la decisión

Usuario: realiza la compra

I

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Algunos vistos en clases son:

Geográfica.

Demográfica.

Psicográfica.

Sociocultural.

Comportamiento.

Situación.

Beneficios buscados.

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Mercado: conjunto de consumidores potenciales que comparten una necesidad o deseo y que podrían estar dispuestos a satisfacerlo a través del intercambio de otros elementos de valor.

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El lectoautor tiene la capacidad de decidir sobre lo que ve y en la interfaz este se comunica con el programa de hipermedia.

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Describe la relación que existe entre los usuarios, tecnologías u otros medios al momento de compartir un espacio.

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Lineal.

Lineal con metaestructura interactiva.

Polidendríticas o arbóreas.

Abiertas.

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A primera instancia, uno podría pensar que un curso de humanidades no tiene ningúna relación con la ingeniería civil. A medida que fue pasando el curso, fui conociendo conceptos muy relevantes en general pero por sobre todo, me llamo la atención que esta muy ligado al comportamiento de cualquier persona hoy en día.

Por otro lado, me sorprendió haber visto conceptos como los del mercado de la unidad 2 en clases como introducción a la economía en mi segundo semestre.

Creo que es fundamental que toda persona conozca sobre el mundo que nos rodea y en especifico en esta época del mundo digital al que nos estamos adentrando.

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Hipertexto: es una estructura la cual no tiene una secuencia fija, en donde se puede crear, agregar, conectar y compartir información de diferentes orígenes por medio de enlaces entre los medios.

Relación autor-lector: en la narración hipertextual, el centro se traslada al lector ya que ellos toman elecciones a la hora de leer.

Lexia: es la unidad de información que se va relacionando una con otra y forman el hipertexto.

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Actividad Identificación Transmedia en Narrativa ya producida

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Opinion Personal: ⭐⭐⭐⭐⭐

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Fue un curso muy interesante y me gustaron mucho las cátedras y las lecturas para los controles. Creo que es muy interesante, estudiando una carrera que solo vemos matemáticas y ciencias en los inicios, ampliar el conocimiento a las humanidades y a lo que fue el curso de narración.

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Opinion personal: ⭐⭐⭐⭐

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Opinión personal: ⭐⭐⭐⭐⭐

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Aborda diferentes consideraciones teóricas y analíticas a la hora de crear proyectos transmedia.

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Capitulo 2, esquema de las relaciones entre tecnología, cultura y diseño. 

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Secuencia real de la economía industrial

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Secuencia real de la economía industrial

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Conceptos fundamentales:
- Relato.
- Tiempo.
- Espacio.
- Construcción social -> "prisión"

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Existe el fin del espacio como territorio, en donde existen difusas y limites culturales.
Los medios de comunicación están presentes en muchos espacios de nuestro día a día.

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Signos: fomentan la conexión, compromiso y participación. ejemplos: participación activa, respeto mutuo, identidad compartida, comunicación efectiva, cooperación.
Interfaces: permiten la comunicación entre los miembros de una comunidad. Ejemplos: foros de discusión, redes sociales, plataformas de mensajería

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La narración inventó el viaje en el tiempo

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La narración inventó el viaje en el tiempo

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Opinión personal: ⭐⭐⭐⭐⭐

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Sally Rooney's novel comes to Hulu as a sad, sexy, class- and power-conscious coming-of-age story.

Daisy Edgar-Jones in "Normal People," an adaptation of Sally Rooney's best-selling novel, arriving Wednesday on Hulu. Credit... Enda Bowe/Hulu

Normal People

NYT Critic's Pick

Even if you have never read Sally Rooney's "Normal People," you will immediately realize that the TV adaptation is a young-love story. If the moony soundtrack doesn't clue you in, you will need only a few seconds in the presence of Marianne (Daisy Edgar-Jones) and Connell (Paul Mescal), who have so much chemistry you may need lab goggles.

It is also, as the series soon makes graphically clear, a young-lust story, in which the copious, urgent sex is as much an expression of character as of hormones.

But beyond the heavy emotions and heavy breathing, this gorgeous, melancholy series, whose 12 half-hour episodes arrive on Hulu Wednesday, is really about growing up: the necessary, wrenching process of breaking down the person you were in order to become the person you're going to be.

Set in Ireland in the early 2010s, "Normal People" introduces the small-town schoolmates Marianne, who comes from money, and Connell, whose mother cleans house for Marianne's family. Their dynamic inverts the teen-drama cliché of popular rich kid and alienated poor kid. Marianne is the outcast, bookish and sarcastic. Connell is beautiful, athletic and well-liked, socially comfortable but self-effacing.

What they have in common are an instant attraction and a sharp intelligence. The first tumbles them into bed; the second makes them realize they can talk to each other as with no one else. When they first undress in front of each other - there is much equal-opportunity nudity here - it feels less prurient than like a milestone: They're each about to get to truly know another person outside their family.

Where in some teen stories sex is an end in itself, in "Normal People" it's a way of experimenting with your identity, with your relation to other people, with power and powerlessness. After an early flirtation, Marianne revels in Connell's attraction to her: "You were tempted. I tempted you."

Sex, and then love, reveal Connell's insecurity despite his popularity. Marianne, whose self-worth is also undermined by her villainously unloving family, eventually develops a streak of masochism. In bed and out of it, each has something the other craves and lacks: Connell's even-keeled kindness, Marianne's decisiveness and bracing honesty. ("You just always know what you think," he tells her. "I'm not like that.")

Rooney, who adapted the series with Alice Birch and Mark O'Rowe, has created a complex study of power wrapped up in a heartfelt teen soap. When Marianne suggests keeping their affair a secret, Connell - afraid to be teased by his friends - agrees too readily, a hurtful choice that echoes in their relationship for years.

When they leave for Trinity College, however, Marianne finds the kind of sophisticated, sardonic people she's comfortable among, while Connell is now the one who feels out of place. Somehow, the differences between his class background and Marianne's are more conspicuous in Dublin than at home.

But they reconnect as friends, then as friends with benefits. There's some plot to "Normal People" - over their college years, Connell struggles with money and depression, Marianne with her family. But mostly, the story is simply: Time goes on, people grow older.

The two have triumphs and setbacks, they travel and return, they talk each other through relationships with other people. They are like two sine waves on a graph, sometimes cresting at the same time, often out of sync until they converge again. (Hulu is releasing the series all at once, and it benefits from the time-lapse effect that bingeing gives to their relationship over the years.)

All of this is extremely faithful to the novel. The big difference is the series's tone and willingness to live in its feelings. Rooney precision-mapped her self-aware characters' psychological states in cool, piercing prose. Here, much of that interior work falls to the direction, split between Lenny Abrahamson and Hettie Macdonald, which renders the story warmer, dreamier, more tactile.

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Paul Mescal as Connell, one half of a complex teen romance. Credit... Enda Bowe/Hulu

"Normal People" tells its story in bursts and flashes, vignettes that glow up onscreen and fade into another. Watching it feels like walking through someone's memories, sampling crucial bits of experience and image - a bike ride, a figure reflected in a pool - that, only in retrospect, turn out to have meant everything.

I found it all moving and emotionally wrecking, in the best way. Some viewers, I imagine, will find it goopy, or much ado about a much-told story. (You will need patience for long, earnest college talks about society and art and fairness.) The series never really develops any characters outside the central pair - it only has eyes for them - and the last third or so feels slack, moping from one flavor of melancholy to another.

But to someone with a palate for those flavors (a sad tooth?), "Normal People" is something special, a complex teen romance that captures how love can be a kind of rivalry without pushing the viewer to join Team Him or Team Her.

Edgar-Jones and Mescal are radiant individually - she's a beacon, he's an ember. But they also create something collectively. The relationship is a kind of character, something that Connell and Marianne have to build, and possibly destroy, in order to realize who they are. Even in the sex scenes, the feeling is something more than lust; it's as if Marianne and Connell were trying desperately to get at a hidden piece inside the other that they need to complete themselves.

Which, in a way, is exactly what they're doing. "Normal People" looks and sounds like a teen melodrama about falling in love and getting it on. But more than that, it's a double-barreled bildungsroman, an empathetic study of two young people coming, together, of age.

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'Normal People' Review: Their Love Will Tear You Apart

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Sally Rooney's novel comes to Hulu as a sad, sexy, class- and power-conscious coming-of-age story. Normal People NYT Critic's Pick Even if you have never read Sally Rooney's "Normal People," you will immediately realize that the TV adaptation is a young-love story.

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Análisis de lecturas relacionadas al contenido

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Análisis de lecturas relacionadas al contenido

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Se realizó un análisis de diferentes lecturas y propuestas de autores. Entre ellos están: Donald normal, Everett M. Rogers, Roger Filder, entre otros.