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While aerogel is generally regarded as a successful material in terms of its unique properties and applications, it's important to note that it may not be suitable for all uses or have widespread adoption due to certain limitations. Here are some aspects that can be considered as challenges or drawbacks associated with aerogel:

Fragility: Aerogel is extremely fragile and delicate. It is known to be brittle and can easily crumble or break with even slight pressure or impact. This fragility makes handling and installation of aerogel products challenging and requires careful precautions to prevent damage.

Cost: Aerogel production involves complex and energy-intensive processes, making it relatively expensive compared to other insulation materials. The high cost of manufacturing and limited production scale can make aerogel products less accessible and cost-prohibitive for some applications.

Moisture Absorption: Aerogel has a tendency to absorb moisture, which can affect its insulating properties. If exposed to humid conditions or water, aerogel can lose its effectiveness and insulation capabilities. This limitation restricts its use in environments where moisture resistance is crucial.

Structural Support: Due to its low density and fragile nature, aerogel often requires additional structural support when used in building or construction applications. Without proper support, it may not be able to withstand structural loads or provide sufficient stability.

Limited Form Factors: Aerogel is typically manufactured in rigid panels or granular forms, which may not be suitable for all applications or designs. Its rigid nature makes it difficult to adapt to complex shapes or curved surfaces, limiting its versatility in certain industries or product designs.

While aerogel offers exceptional insulation properties, its limitations in terms of fragility, cost, moisture absorption, structural support requirements, and limited form factors can pose challenges for certain applications. These factors can impact the overall user experience and prevent its widespread adoption in some industries. However, ongoing research and advancements in aerogel technology continue to address these challenges and explore ways to improve its design and expand its applications.

E.Sandeep
AM.EN.U4ECE201117
ECE Department

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The operation of Tejas trains was handed over to the private operators by the Indian Railways four years ago. This was the first time that the Railways did this experiment. But this experiment of railways was not successful.

Actually, due to less number of passengers traveling in this train, the train is running at a loss. Due to this, the rounds of Tejas have also been reduced.

What is the reason behind the vacant seats in Tejas Express ?

The Rajdhani and Shatabdi run ahead of Tejas Express. Passengers get good facilities on both these trains and their fare is also less than Tejas. In such a situation, people take Tejas tickets only if they do not get tickets in Rajdhani / Shatabdi.

Senthil Lakshmikanth
AM.EN.U4CSE20065
B.Tech CSE

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The Nintendo Virtual Boy was an ambitious gaming console released by Nintendo in 1995. It aimed to provide a unique and immersive gaming experience by utilizing a headset-style display that created the illusion of 3D graphics. The console featured a red monochromatic display that used a combination of mirrors and LED lights to project the images directly into the user's eyes.

Despite its innovative concept, the Virtual Boy faced several challenges that ultimately led to its failure in the market. One of the major issues was the uncomfortable and impractical design of the console. The headset was heavy and bulky, requiring users to place their heads inside it and rest it on a stand. The design was not ergonomic and did not provide adequate support or adjustability for different head sizes and shapes. This led to discomfort and strain on the neck and shoulders, especially during extended gaming sessions.

Another significant drawback of the Virtual Boy was the display itself. The monochromatic red graphics, while distinctive, quickly became tiresome to look at. The lack of color depth and variation limited the visual experience and failed to provide the vibrant and engaging visuals that gamers were accustomed to. Additionally, the red display caused eye fatigue and discomfort, further detracting from the overall gaming experience.

Furthermore, the Virtual Boy suffered from a limited game library and lack of third-party support. Nintendo released only a small number of games for the console, and many of them were criticized for their shallow gameplay and lack of depth. The lack of compelling and diverse games hindered the console's appeal and replayability, leading to a lack of sustained interest from consumers.

Explanation of negative experience while using the product:
When using the Nintendo Virtual Boy, the uncomfortable design and eye fatigue were significant drawbacks. The weight and bulkiness of the headset made it challenging to wear for an extended period of time, and the lack of adjustability added to the discomfort. The monochromatic red display, while unique, quickly became tiresome to look at and diminished the immersive gaming experience. Furthermore, the limited library of games and lack of third-party support limited the console's appeal and replayability.

In summary, the Nintendo Virtual Boy's failure can be attributed to its uncomfortable and impractical design, eye fatigue caused by the monochromatic red display, and limited game library. The combination of these factors resulted in a negative user experience and a lack of widespread adoption. Nintendo discontinued the Virtual Boy just one year after its release, recognizing the challenges it faced and refocusing its efforts on other successful gaming ventures.

ADDALA VENKATA VINAYAK
AM.EN.U4ECE20103
ELECTRONICS AND COMMUNICATION ENGINEERING

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Google Stadia is a cloud-based gaming platform developed by Google. It allows users to stream and play video games on various devices, including smartphones, tablets, computers, and televisions, without the need for high-end hardware or game consoles. Instead of running games on local hardware, Stadia leverages Google's powerful servers to process and stream the games to users over the internet.

I had a rather unpleasant experience while using Google Stadia. Despite having a high-speed internet connection, I consistently encountered noticeable input lag during gameplay. This lag resulted in delayed response times between my controller inputs and the on-screen actions. It significantly affected my ability to play games smoothly and enjoy the experience.

Furthermore, I noticed occasional graphical artifacts and visual inconsistencies during gameplay, which detracted from the overall visual quality. These issues persisted even after adjusting the settings and ensuring my internet connection was stable.

Here are some of the possible reasons for the product failure.

1. Infrastructure Limitations: Stadia relies heavily on cloud gaming technology, which requires a robust and reliable internet connection. In regions with inadequate internet infrastructure or limited access to high-speed broadband, the gaming experience may suffer from latency, buffering, or poor quality, hindering widespread adoption.

2. Limited Game Library: Initially, Stadia had a relatively small game library compared to well-established gaming platforms. The availability of popular titles is a crucial factor in attracting gamers, and the lack of a comprehensive game catalog may have limited the appeal and perceived value of Stadia.

3. Subscription Model and Pricing: Stadia offers both a free and a paid subscription service, but to access the platform's full features and a growing library of games, users need to subscribe to Stadia Pro. Some users may have found the subscription fees, combined with the cost of purchasing individual games, to be less appealing than traditional gaming consoles or other subscription-based services.

4. Competition from Established Platforms: The gaming market is highly competitive, with well-established players like Sony's PlayStation and Microsoft's Xbox dominating the industry. Google entered a market with strong competitors who already had established user bases, exclusive game titles, and brand loyalty, making it challenging for Stadia to gain significant market share.

5. Perception of Unreliability: Stadia faced criticism related to technical issues, including input lag, visual quality inconsistencies, and network instability. These issues contributed to a perception that the platform may not consistently deliver the promised high-quality gaming experience, which could have deterred potential users.

K. Sri Sai Harshith
AM.EN.U4AIE20139
Artifical Intelligence Engineering
School of computing

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The Ford Edsel, launched in 1957, is often considered one of the biggest failures in automotive history. It failed for several reasons. Firstly, its introduction coincided with an economic recession, affecting consumer purchasing power. Additionally, Ford misjudged the market and priced the Edsel higher than comparable models, targeting it as a mid-priced car. The Edsel's distinctively unique styling, including a prominent vertical grille and unusual taillights, did not resonate with consumers, leading to a lack of widespread appeal. Quality control problems further tarnished its reputation, as the Edsel suffered from mechanical issues and reliability concerns. Furthermore, the marketing campaign created unrealistic expectations, and the actual product fell short, disappointing consumers. The name "Edsel" itself faced criticism and was associated with failure. In a highly competitive automotive market, the Edsel failed to differentiate itself sufficiently from its competitors and offer compelling features or advantages. Overall, a combination of poor timing, design issues, quality problems, and marketing missteps contributed to the failure of the Ford Edsel, serving as a cautionary tale in the business world.

V HEMANTH SAI REDDY
AM.EN.U4MEE20070
MECHANICAL ENGINEERING

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When discussing the failure of New Coke, it's important to note that the primary reasons behind its failure lie more in the realm of taste and consumer sentiment rather than design aspects. However, it is worth examining some aspects of the design that may have contributed to the negative reception of the product.

One aspect of design that played a role in New Coke's failure was packaging and branding. The design of the New Coke cans and bottles closely resembled those of the original Coca-Cola, with only minor changes to indicate the new formula. This lack of visual differentiation may have caused confusion among consumers, leading them to mistakenly purchase New Coke instead of the original. Additionally, the minimal visual distinction may have reinforced the perception that New Coke was simply a ploy to replace the beloved classic rather than a genuine improvement.

Furthermore, the design of the marketing campaign promoting New Coke failed to effectively communicate the reasons for the change and the benefits of the new formula. The messaging and branding surrounding the product were unable to sway consumers who had a deep emotional connection to the original formula. The design of the marketing materials did not adequately address the nostalgia and loyalty that consumers had for the original Coca-Cola, contributing to the backlash and negative reception.

While New Coke's failure cannot be attributed primarily to its physical design aspects, it is important to recognize that design plays a crucial role in shaping consumer perceptions and experiences. In this case, the design elements related to packaging, branding, and marketing failed to align with consumer expectations, emotional connections, and the desire for familiarity and tradition.

Ultimately, the failure of New Coke highlights the importance of considering the emotional and cultural significance of a brand and the need for a thoughtful, well-executed design strategy that aligns with consumer preferences and aspirations.

G Yashwanth Kiran - AM.EN.U4AIE20175
Artificial Intelligence Engineering.

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The Colgate Kitchen Entree, unfortunately, stands as a failed product due to several key reasons. Here are some points highlighting its shortcomings:

Lack of brand alignment: Colgate is primarily known for its oral care products, and venturing into the food industry with the Kitchen Entree raised concerns about brand alignment. Consumers often found it difficult to associate Colgate, a trusted dental hygiene brand, with food products, leading to confusion and skepticism.

Poor market reception: The Kitchen Entree faced a significant challenge in gaining acceptance from consumers. The product failed to generate excitement or capture a significant market share. Its unfamiliarity and lack of appeal prevented it from resonating with consumers who typically look for established food brands or well-known companies in the culinary space.

Quality and taste issues: The Kitchen Entree received criticism for its quality and taste. Many consumers reported that the product fell short in terms of flavor and overall culinary experience. This aspect is crucial in the highly competitive food industry, where consumers have high expectations and numerous alternatives to choose from.

Competitive landscape: The ready-to-eat meal market is highly saturated, with numerous established players offering a wide range of options. The Kitchen Entree faced fierce competition from other brands that had a stronger foothold and better understanding of consumer preferences. It struggled to differentiate itself and failed to provide a compelling reason for consumers to choose it over established competitors.

Limited distribution and marketing: The success of any product heavily relies on effective distribution and marketing strategies. However, the Kitchen Entree suffered from limited availability in stores and a lack of robust marketing campaigns. This limited its reach and prevented potential consumers from discovering or considering the product as a viable option.

In conclusion, the Colgate Kitchen Entree encountered significant challenges, including brand misalignment, poor market reception, quality issues, intense competition, and limited distribution and marketing efforts. These factors contributed to its status as a failed product in the competitive food industry.

Advait Dev Krishnan
AM.EN.U4CSE20003
Computer Science Department

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Some TV remote controls can be overly complex, with too many buttons and a cluttered layout. This can make it difficult for users, especially those who are less tech-savvy, to navigate and find the desired functions easily. Poor button placement and lack of clear labeling can lead to frustration and confusion.

The more buttons in the remote makes it very hard to go into particular. All you actually need is volume buttons and few extra buttons to change channels and the settings. But instead, we have way too many unnecessary buttons that do actually nothing.

Vuppala Naga Sushanth Kumar
AM.EN.U4AIE20171
Artificial Intelligence(AI)

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Lazy reading glasses were introduced to those readers to enjoy reading in sofas or bed or to watch TV or use laptops. But unfortunately, it soon turned to be an unpleasant product due to its uncomfortable design,  limited functionality and many more. These glasses when compared to the other  normal glasses cannot be used as an outdoor glass nor there are any other additional functions for it. They are poorly designed that they cause discomfort to users when worn for extended period. Especially since it causes pressure on the nose and ears due to it's weight. Also, the lenses that they provide is of low quality that it may result in distorted vision, glare, or insufficient magnification, causing poor reading experience and causing eye strain.

Ridhika Jayan
AM.EN.U4CSE20356
CSE D

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Spotify is a popular music streaming service, but it has been criticized for its user interface. The interface is cluttered and difficult to use. The search function is not very good and that it is difficult to find the music they want to listen to.

Here are some specific examples of how Spotify's user interface has been criticized:

The "Home" page is cluttered with a lot of different features and information. This can make it difficult for users to find what they are looking for. For example, the "Home" page includes a list of recently played songs, a list of recommended songs, and a list of new releases. This can be overwhelming for users, especially if they are not sure what they are looking for.

The "Search" function is not very good. It often returns irrelevant results or results that are not what the user is looking for. For example, if a user searches for "The Beatles," the search results might include songs by other bands with similar names, such as The Beach Boys or The Bee Gees.

The "Discover" feature is not very personalized. It often recommends music that the user is not interested in. For example, if a user listens to a lot of rock music, the "Discover" feature might recommend country music or pop music.

The "Library" feature is not very well organized. It can be difficult to find the music that the user wants to listen to. For example, if a user has a large library of music, it can be difficult to find a specific song.

These are just some of the criticisms that have been leveled at Spotify's user interface. It is important to note that not everyone agrees with these criticisms. Some users find Spotify's user interface to be easy to use and intuitive. However, the criticisms are widespread enough to suggest that there is room for improvement. Spotify has made some efforts to improve its user interface in recent years. For example, the company has added a new "Now Playing" feature that makes it easier to control music playback. However, there is still room for improvement. Spotify could make its user interface more user-friendly by simplifying the design, improving the search function, and personalizing the "Discover" feature.

I personally use Spotify premium to listen to music on a daily basis and my experience was very similar to this, but as a service, I have always loved its catalogue of songs and the quality of the songs, but the song recommendations and the search features as mentioned weren't as good as that other music streaming services like YouTube Music, Tidal, etc.

Kalla Likhit Sai Eswar
AM.EN.U4AIE20137
Department: AIE

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Instant noodles are a popular convenience food product that has gained immense popularity worldwide, including in India. They are pre-cooked noodles that come in a dried form and are typically accompanied by a seasoning packet. Instant noodles offer a quick and easy meal option by simply boiling the noodles, adding the seasoning, and mixing them together.

Here is a description of a common unpleasant experience associated with instant noodles:

Poor Quality or Texture: One of the most common complaints about instant noodles is their quality and texture. Some consumers have reported issues such as noodles being too soft or mushy after cooking, lacking firmness, or having an undesirable texture. This can make the eating experience less enjoyable and affect the overall satisfaction with the product.

Excessive Salt or Flavouring: Instant noodles often come with seasoning packets that contain various flavourings, including salt, spices, and artificial additives. However, some consumers have found the flavouring to be excessively salty or overpowering, leading to an unpleasant taste. Excessive flavouring can also contribute to health concerns related to high sodium intake.

Artificial Ingredients and Additives: Instant noodles may contain artificial ingredients, preservatives, and flavor enhancers to prolong shelf life and enhance taste. For some individuals, consuming these additives in large quantities or over an extended period may lead to concerns about their health effects or the overall nutritional value of the product.

Lack of Nutritional Value: Instant noodles are generally considered a low-nutrient food option. They often lack essential nutrients such as vitamins, minerals, and fibre. Relying on instant noodles as a primary or frequent meal choice may result in an imbalanced diet and inadequate nutrition, which can impact long-term health.

Misleading Health Claims: Some instant noodle brands may make health-related claims, such as being "fortified" or "low-fat." However, consumers have occasionally found these claims to be misleading or exaggerated upon closer examination of the nutritional content. This can lead to disappointment and a feeling of being deceived by the product.

My experience with instant noodles was overwhelmingly negative. Not only did they taste artificial and bland, but they also left me feeling unsatisfied and hungry shortly after eating them. The lack of nutritional value was evident, as they provided little to no substantial vitamins or minerals. Furthermore, the high sodium content made me feel bloated and uncomfortable. Overall, my encounter with instant noodles was a regrettable and unfulfilling culinary experience.
AYUSH RAGHAV
AM.EN.U4ECE20013
Electronics and Communication Department.

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The fax machine is a device that allows the transmission of printed documents over a telephone line. It was widely used before the rise of email and digital communication methods. It consists of a scanner that scans the document and converts it into a bitmap image. The image is then transmitted over the telephone line to a receiving fax machine, which prints a copy of the document. Fax machines typically have a keypad for dialling phone numbers, a display for showing transmission status, and paper trays for sending and receiving documents.

Here's a description of a common unpleasant experience associated with fax machines:

Poor Line Quality: Fax machines heavily rely on telephone lines for transmitting documents. One of the most frustrating experiences is dealing with poor line quality, which can result in distorted or incomplete transmissions. This can lead to illegible or partially missing information on the received document, causing delays and confusion in communication.

Paper Jams: Fax machines, like other paper-based devices, are prone to paper jams. Sending or receiving a fax can be disrupted if the document gets stuck in the machine. Clearing the jam and restarting the transmission process can be time-consuming and frustrating, especially if there are urgent deadlines or important documents involved.

Error Messages: Fax machines often display cryptic error messages that can be difficult to understand for non-technical users. These error messages may indicate issues such as line errors, communication problems, or paper feed errors. Dealing with these error messages and troubleshooting the problems can be confusing and inconvenient.

Incompatibility: Fax machines from different manufacturers may not always be compatible with each other. This can lead to compatibility issues and failed transmissions when trying to send a fax to a machine with different protocols or settings. Resolving these compatibility issues often requires manual intervention or switching to alternative communication methods.

Limited Functionality: Fax machines are primarily designed for sending and receiving printed documents. They lack the convenience and versatility of digital communication methods, such as attaching files, sending images, or including hyperlinks. Faxing becomes cumbersome when trying to transmit complex documents or when additional media needs to be shared alongside the document.

Using a fax machine can be a source of frustration and inconvenience due to various reasons. One common negative experience is encountered during the transmission process. Despite the convenience of sending documents electronically, fax machines can suffer from transmission failures. Spending time preparing a document, only to have the transmission fail due to factors like poor line quality, incompatible settings, or technical glitches, can be incredibly frustrating. This can result in delays and wasted effort, causing added stress and inconvenience. Confirmation issues can also contribute to negative experiences with fax machines. While confirmation reports are intended to indicate the success or failure of transmission, there are instances where the machine fails to generate a confirmation report. This leaves the sender uncertain about whether the document was successfully transmitted, leading to anxiety and the need for follow-up communication to ensure the intended recipient received the fax.
YARASANI BHARGAVI
AM.EN.U4ECE20056
ELECTRONICS AND COMMUNICATION.

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Napster, originally launched in 1999, was a pioneering file-sharing service that allowed users to share and download digital music files. While Napster faced legal challenges and underwent significant transformations

Napster's success and subsequent challenges can be attributed to several factors:

a. Market Analysis: Napster identified a significant gap in the market for digital music distribution. It recognized the increasing popularity of MP3 files and the emerging demand for a platform that would allow users to share music easily and freely. This market analysis highlighted the potential for disruption in the music industry.

b. Disruptive Innovation: Napster's peer-to-peer (P2P) file-sharing technology was a disruptive innovation that allowed users to share music directly without relying on centralized servers. This approach enabled faster and more efficient sharing of music files, resonating with users looking for a convenient way to access a vast library of songs.

c. Legal Challenges: Napster faced legal challenges due to copyright infringement concerns raised by the music industry. While its popularity soared, the service encountered significant legal hurdles, resulting in lawsuits and ultimately forcing Napster to shut down its original peer-to-peer platform.

HCD (Human-Centered Design) Perspective:
Napster's story can also be examined from an HCD perspective, focusing on the user experience and design aspects:

a. User-Centric Design: Napster's initial success can be attributed to its user-centric design approach. It provided a simple and intuitive interface that made it easy for users to search for and download music. The service tapped into the desire of music enthusiasts to discover and access a wide range of songs quickly.

b. User Research: Napster's success in understanding its users' needs and preferences played a significant role. By recognizing the growing demand for digital music and the desire for a more accessible and expansive music library, Napster tapped into a previously untapped market segment.

c. Evolution and Adaptation: As Napster faced legal challenges, it underwent significant transformations. It shifted from a P2P file-sharing model to a licensed digital music service, aligning itself with industry regulations. This adaptation showcased a willingness to evolve and meet user needs within the constraints of the changing market landscape.

RAVURI JITENDER
AM.EN.U4ECE20046
(Electronics and communication engineering)

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TwitterPeek was a dedicated handheld device designed specifically for accessing Twitter. It was introduced in 2009 by a company called Peek. The TwitterPeek device featured a small monochrome screen and a full QWERTY keyboard.

The primary function of the TwitterPeek was to provide users with a simplified and streamlined experience for accessing their Twitter accounts and viewing tweets. Users could send and receive tweets, follow other users, and stay updated on the latest happenings on the platform.

However, the TwitterPeek faced significant challenges and did not gain widespread popularity. Its limited functionality, small screen size, and lack of features compared to smartphones made it less appealing to users. Additionally, the device required a separate subscription plan for Twitter access, which added to the overall cost.

As smartphones with dedicated Twitter apps became more prevalent and offered a more comprehensive social media experience, the TwitterPeek became increasingly outdated and obsolete. The device was discontinued, and Peek, Inc. shifted its focus to other products and services.

Overall, TwitterPeek was an early attempt to create a dedicated device for accessing Twitter but failed to gain significant traction in the market due to limited functionality and competition from more versatile smartphones.

The TwitterPeek device was a complete disappointment for me. The small monochrome screen and cramped QWERTY keyboard made it a tedious and frustrating experience to use. It lacked the features and functionality that smartphones offered, rendering it obsolete in no time.It couldn't keep up with the evolving needs of social media users who expected a more versatile and integrated experience.

Name:GARIGIPATI RAHUL
Roll No:AMENU4ECE20022
Branch: Electronics and Communication Engineering.

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1. The design of the bottle's neck and cap makes it difficult to control the pouring speed of the ketchup. It tends to come out in large, uncontrollable amounts, which can lead to over-pouring and waste. The shape and material of the bottle make it challenging to fully empty the contents. As the ketchup level decreases, it becomes increasingly difficult to extract the remaining ketchup from the bottom and corners of the bottle. Users often need to resort to tapping or storing the bottle upside down to retrieve the remaining ketchup, which can be inconvenient and messy.

Once I almost spilled the whole ketchup onto my white dress due to it’s bad design and lack of proper use as how it’s intended to be.

Lokavarapu Varsha
AM.EN.U4AIE20044
Artificial Intelligence

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The Edsel’s appearance usually gets the blame for the brand’s failure. That didn’t help, but there’s more to the story. Looking back, it’s clear that the deck was stacked against Edsel. What follows are 10 reasons why the program crashed and burned in only 24 months:

Bad timing

Economic recession beset the U.S. only a few weeks after Edsel’s launch. At least five other upscale brands—DeSoto, Hudson, Nash, Packard, and Studebaker—would succumb as buyer preferences shifted smartly toward economy cars. During the late 1950s, Volkswagen’s Beetle gained momentum thanks to its cuteness, cheap price, and exemplary fuel economy.

Insufficient market research

New Edsels were shipped to dealers sealed under wrap to heighten the surprise on announcement day. Ford conducted virtually no test marketing with actual consumers to bolster its conviction that this was the right car at right time. That mistake ended up costing the company $250 million, which is the equivalent of 10 times that amount in 21st-century dollars.

Confusing pricing

The new Edsel Division was part of Ford’s grand plan to expand its business into five distinct operating units. In addition to Edsel, the Ford, Mercury, Lincoln, and Continental brands, each had separate sales and marketing organizations. The intention was for Edsel to slip neatly between Ford and Mercury. Unfortunately, the gap between the most expensive Ford and the cheapest Mercury was only $136, much too narrow for the four Edsel series launched for 1958 to enjoy any elbow room, particularly after optional equipment was factored in. Customers inevitably suffering sticker shock sought refuge in well-established brands and more sensible pricing structures. In essence, Edsel’s most direct competition was Ford and Mercury cars.

Insufficient market research

New Edsels were shipped to dealers sealed under wrap to heighten the surprise on announcement day. Ford conducted virtually no test marketing with actual consumers to bolster its conviction that this was the right car at right time. That mistake ended up costing the company $250 million, which is the equivalent of 10 times that amount in 21st-century dollars.

Confusing pricing

The new Edsel Division was part of Ford’s grand plan to expand its business into five distinct operating units. In addition to Edsel, the Ford, Mercury, Lincoln, and Continental brands, each had separate sales and marketing organizations. The intention was for Edsel to slip neatly between Ford and Mercury. Unfortunately, the gap between the most expensive Ford and the cheapest Mercury was only $136, much too narrow for the four Edsel series launched for 1958 to enjoy any elbow room, particularly after optional equipment was factored in. Customers inevitably suffering sticker shock sought refuge in well-established brands and more sensible pricing structures. In essence, Edsel’s most direct competition was Ford and Mercury cars.

Shaky dealer organization

The Edsel retail organization initially consisted of 1,187 exclusive dealers, part of Ford’s effort to match Chrysler’s 10,000-dealer count while moving closer to GM’s 16,000 retail stores. When the Edsels proved tough to sell, many dealers folded or added Ford or Mercury lines to stay afloat. The parent organization left these businesses in the lurch with insufficient marketing and promotion help to move the metal.

Lack of distinction from other Ford Motor Co. models

While Edsels did introduce a few innovative features—such as the “Teletouch” automatic transmission shifter positioned at the center of the steering wheel—most chassis and powertrain components were similar to hardware sold throughout the Blue Oval empire. Since they were built in existing Ford or Mercury assembly plants, no valid claims could be made about superior craftsmanship.

Quality and reliability issues

Surveyed owners compiled a laundry list of problems, including faulty welds, leaky trunks, and power steering failure.  The complex Teletouch shifter was a service nightmare, in part because control wires were routed too close to hot exhaust system parts. Because assembly workers had to use different tools to install some parts distinct from mainstream Ford and Mercury models, it was common practice for dealers to receive unfinished Edsels with the disparate parts chucked in the trunk. Like every all-new car, start-up issues were inevitable during the initial manufacturing months.

Exterior design

Edsel design chief Roy Brown intended the vertical grille feature to be much more slender than what resulted in production. Engineers enlarged his grille, insisting that the original design wouldn’t have delivered sufficient cooling air to the radiator. The resulting shape was commonly called the horse collar, an Oldsmobile sucking a lemon, and a toilet seat. Improvements were made for the second model year and the vertical grille was replaced with a horizontal motif for the third year, ironically resembling a 1959 Pontiac.

Corporate discord

Ford’s executive vice president, Ernest Breech, in essence the Edsel’s father, convinced the company’s top management that upscale midsize models would succeed based on early 1950s market research and a thriving U.S. economy. Chairman Henry Ford II was nervous about risking his father’s good name with a model venturing into uncharted waters, yet the Edsel label was approved in his absence. Robert McNamara, responsible for keeping Ford financially on track, counseled against so many sales divisions, the Edsel’s mechanical distinctions, and the new car’s promotion and advertising budget. When the E car didn’t fly, he was the first to recommend pulling the plug to avoid deeper losses. The pity is that the brilliant Lee Iacocca’s attention was focused elsewhere. Had he provided his astute sense of customer wants and needs, the Edsel program might have fared better.

The ‘Forward Look’

At Chrysler, designer Virgil Exner shifted the entire lineup in a new aircraft-inspired direction called the Forward Look beginning with 1955 models.  By 1957, Plymouth, Dodge, DeSoto, and Chrysler tail fins, roof lines, and overall proportions were the envy of the industry. Even GM was caught in a catch-up game that yielded wild designs across its entire lineup for the 1959 model year. It’s little wonder that the homely Edsel was swamped by the tidal wave of more attractive designs when it came the market in the fall of 1957.

Chained to dealers’ showroom floors

The 1958 Edsel lineup consisted of 18 models in four series and six body styles built on two wheelbases. Unfortunately, demand was less than one-third of what Ford executives expected. Worse, sales figures dropped 29 percent for the 1959 model year. Adequate power was not the problem. The top 410-cubic-inch (6.7-liter) V-8, rated at 345 horsepower (gross), provided competitive acceleration but insufficient urge to snap the imaginary restraints holding Edsels securely in place at dealer showrooms.

Legacy

Four Edsel nameplates—Citation, Ranger, Pacer, and Villager—were subsequently recycled. Edsel owners and collectors are passionate for the brand that most consumers shunned. Rare models—such as the 1960 Ranger Deluxe four-door hardtop (only 31 made)—command top dollar when they trade hands.

End game

Approximately 116,000 Edsel cars were built and sold for the 1958-60 model years. After Ford announced production would cease, used values plummeted so fast that disgruntled owners were given rebate vouchers worth $300-$400 dollars. Looking at Edsel with 60 years hindsight, it’s clear that no single tactical error can be blamed for the brand’s quick demise. Rather, a perfect storm of overwhelming adversity sank this ship.

K. NITIN KUMAR
AM.EN.U4ECE20030
Electronics and Communication Department

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Google Lively can be considered a failed product. Despite being an ambitious project, it failed to gain significant popularity and was ultimately discontinued within a few months of its launch. The platform faced challenges in attracting and retaining users, and it failed to compete with other established virtual world platforms like Second Life. The discontinuation of Google Lively indicates that it did not meet the desired objectives or generate enough interest and engagement to sustain its existence as a viable product.
Google Lively is considered a failed product for several reasons:
Lack of Differentiation: Google Lively entered a market already dominated by established virtual world platforms like Second Life. It failed to offer compelling features or a unique selling proposition that could differentiate it from its competitors.
Limited User Base: Building a vibrant and engaged user community is crucial for the success of virtual world platforms. However, Lively struggled to attract and retain a substantial user base.
Lack of Integration: Google Lively did not have strong integration with other Google services or platforms, which limited its appeal and utility. Integration with existing popular services could have facilitated seamless social interactions, content sharing, or collaboration, but the lack thereof hindered its adoption and overall usefulness.
Overall, a combination of factors such as lack of differentiation, limited user base, lack of integration with popular services, limited development and support, and timing and market conditions contributed to the failure of Google Lively as a product.
Mangla Bharath Kumar
AM.EN.U4ECE20036
S6-Electronics and communication Engineering.

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Poco X3 Pro is a smartphone manufactured by Poco, a sub-brand of Xiaomi.Poco X3 Pro is known for its powerful performance and value for money. It features a 6.67-inch IPS LCD display with a 120Hz refresh rate, a Qualcomm Snapdragon 860 processor, and a large battery capacity. It also offers a quad-camera setup on the rear, including a 48-megapixel main camera, and a high-resolution front camera for selfies.

negative experiences  include:

Software Issues: I have reported software bugs or stability issues, such as occasional freezes or app crashes.
Heating: I have also experienced heating issues during heavy usage or prolonged gaming sessions. High-performance tasks can generate more heat, and this can lead to discomfort or affect the overall performance of the device.
Camera Performance: While the Poco X3 Pro offers a quad-camera setup, I have  expressed dissatisfaction with the camera performance, particularly in low-light conditions. Image quality and focusing speed may not meet the expectations.
Along with these No 5G Support and Plastic Build quality.

unpleasant experiences with my phone, including unexpected shutdowns and app restarts.

Unexpected Phone Shutdowns: One of the issues I have encountered is that my phone occasionally powers off without any apparent reason, which can be quite inconvenient.

App Restarts: Another problem I have experienced is that certain apps on my phone tend to restart unexpectedly, disrupting my usage and causing frustration.

Nudurupati Jaya Viswadutt
AM.EN.U4EAC20049
Electronics and computer engineering

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The Samsung Galaxy Note 7 was a flagship smartphone released by Samsung in August 2016. It has a premium design with Super AMOLED display. Galaxy Note series was the inclusion of the S Pen.

But unfortunately, the Galaxy Note 7 faced a significant issue with its battery. Reports emerged of batteries overheating and, in some cases, catching fire or exploding. This was primarily attributed to a manufacturing defect that resulted in a short circuit within the battery cell. The defect affected both the original batch of batteries and the replacements issued during the initial recall.

To counter this, Samsung distributed replacement devices with safe batteries. However, reports soon surfaced of these replacement devices experiencing the same battery issues, leading to a complete halt of sales and production.

My negative experience was its battery issue. Whenever i use phone to play games it used to heated up a lot and its battery used to drain drastically.

D. Mohammad Afzal
AM.EN.U4MEE20021
Mechanical engineering

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The Fitbit Force was a fitness tracker launched by Fitbit in late 2013. While it initially gained popularity and positive reviews, it did face some challenges and eventually became a failure product. Here are a few reasons that contributed to its failure:

Skin Irritation Issues: One of the main reasons for the failure of the Fitbit Force was the occurrence of skin irritation and rashes reported by some users. A small percentage of customers experienced discomfort and allergic reactions due to the materials used in the wristband. Fitbit issued a voluntary recall in early 2014 and offered refunds or replacements to affected customers.

Limited Features and Design: The Fitbit Force lacked some key features that were available in competing fitness trackers at the time. For example, it did not have a heart rate monitor, which was becoming a standard feature in fitness trackers. Additionally, the design of the product was relatively basic compared to other options on the market, and it didn't have the sleek and stylish appeal that consumers were starting to look for.

Negative Publicity: The skin irritation issues and subsequent recall received significant media attention, which created negative publicity for the Fitbit Force. This had a detrimental impact on consumer trust and perception of the product. The incident not only affected sales of the Fitbit Force but also damaged the overall reputation of Fitbit as a brand.

Competitive Landscape: The fitness tracker market was becoming increasingly competitive, with several well-established players and new entrants offering innovative features and improved designs. Fitbit faced tough competition from companies like Jawbone, Garmin, and later, Apple with its Apple Watch. The Fitbit Force struggled to keep up with the evolving market trends and faced challenges in differentiating itself from the competition.

Following the issues with the Fitbit Force, Fitbit took steps to address the problems and improve their product line. They released subsequent models with enhanced features, more stylish designs, and improved materials to regain consumer confidence. Fitbit has since introduced successful products like the Fitbit Charge and Fitbit Versa, which have been well-received in the market.

Methuku Samhitha
AM.EN.U4AIE20049
ARTIFICIAL INTELLIGENCE[AIE]

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Apple Maps is a mapping service developed by Apple Inc. It was introduced as a replacement for Google Maps in iOS 6, released in 2012. While Apple Maps has undergone significant improvements since its initial release, it faced criticism and was considered subpar compared to its competitors at the time.

One of the primary reasons Apple Maps received negative feedback was due to its inaccurate and incomplete mapping data. Users reported missing or incorrect information, including mislabeled landmarks, incorrect addresses, and inaccurate directions. This led to frustrating experiences, such as getting lost or being directed to the wrong location.

The user interface and usability of Apple Maps were also points of criticism. The interface was not as intuitive or user-friendly as other mapping services, making it challenging for users to navigate and access desired features. Some users found it difficult to search for specific locations or find alternative routes.

Since its initial release, Apple Maps has undergone substantial improvements, including better data accuracy, enhanced user interface, and the addition of features like public transit information and real-time traffic updates. These improvements have made Apple Maps a more viable and competitive option in the mapping service market.

G.Venkatesh
AM.EN.U4EAC20023
EAC Department

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The BlackBerry Playbook was a tablet device introduced by BlackBerry Limited in 2011. 

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Description : While it had promising features, such as a compact size and a powerful operating system, it suffered from several design flaws that ultimately led to its poor reception in the market.

One of the major design issues was the lack of native email, contacts, and calendar applications. Unlike other tablets available at the time, the BlackBerry PlayBook relied heavily on syncing with a BlackBerry smartphone for these essential functions. This design decision severely limited its usability and frustrated users who expected a standalone tablet experience.

Additionally, the initial release of the Playbook lacked support for popular apps and had a limited app ecosystem compared to competitors like the Apple iPad and Android tablets. The absence of key applications further diminished the overall user experience and made the device less appealing to potential buyers.

Explanation of your negative experience while using the product:
As an early adopter of the BlackBerry Playbook, I was excited about its potential and the seamless integration it promised with my BlackBerry smartphone. However, my positive expectations quickly turned into disappointment. The lack of native email, contacts, and calendar applications made it cumbersome to stay organized and manage my daily tasks. Constantly relying on the BlackBerry smartphone for these essential functions defeated the purpose of having a tablet.

Furthermore, the limited app selection restricted my ability to access popular services and utilities that were readily available on other platforms. It was frustrating to encounter compatibility issues or find alternative solutions for everyday tasks that should have been easily achievable on a tablet device.

Full Name: VADAPALLI SURYA PRANEETH
Complete Roll Number: AM.EN.U4ECE20151
Department: ECE

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Google Glass is a wearable technology by Google, featuring smart glasses with a display screen and camera. It offers hands-free access to information, augmented reality experiences, notifications, and voice control. However, there were several negative experiences associated with the product.
Firstly, the design of Google Glass was widely criticized for its unattractive appearance, making wearers feel self-conscious due to the futuristic and attention-grabbing look.
Secondly, privacy concerns arose due to the built-in camera, with worries about unauthorized recording and invasion of privacy. This led to bans on Google Glass usage in various establishments.
Moreover, the high price of Google Glass limited its accessibility, making it more of a luxury item and hindering mainstream adoption.
Some users experienced discomfort from prolonged wear. The weight and fit of the device caused headaches and discomfort around the temples and nose bridge.
It's important to note that Google Glass shifted its focus from a consumer device to an enterprise product due to these negative experiences and feedback. The prototype's limited adoption prompted a repositioning towards specific professional use cases.

Penumatsa Vikas Varma
AM.EN.U4ECE20043
Electronics and Communication Engineering

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Crystal Pepsi was a clear cola soft drink made by PepsiCo. It was initially released in the United States and Canada from 1992 to 19941. Its flavor resembles standard Pepsi, without caramel color, reportedly making it taste less "acidic". Online grassroots revival efforts prompted brief re-releases throughout the mid-2010s1. It was briefly sold in the United Kingdom and Australia.

Crystal Pepsi failed because it did not have a clear value proposition, a compelling taste, or a loyal customer base. Some of the factors that contributed to its failure were its high price compared to regular cola, confusing marketing that did not explain what it was or why it was better than regular cola, lack of differentiation from regular cola in terms of flavor and benefits, and inability to adapt to changing consumer preferences for healthier and more natural drinks.

Crystal Pepsi was launched in the early 1990s as a clear cola with a unique taste. Despite a massive marketing campaign and initial popularity, the product failed to sustain its success in the market. There were several reasons for its failure, including its high price, confusing marketing, and lack of differentiation from traditional colas. Additionally, customers found its taste to be underwhelming, and the brand failed to build a loyal following. As a result, Crystal Pepsi was eventually discontinued in 1993.

One of the primary reasons for the failure of Crystal Pepsi was the poor marketing strategy. PepsiCo failed to identify the target audience for the product and did not position it effectively. The company focused on the novelty of the clear cola and failed to communicate its benefits and unique features to the consumers. The marketing campaign also lacked a clear message, which made it difficult for the consumers to connect with the product.

Another issue was that PepsiCo did not invest enough in advertising the product. The company relied heavily on a single commercial featuring Van Halen’s “Right Now” song, which failed to generate enough buzz and excitement among the consumers.

Crystal Pepsi failed to differentiate itself from regular cola drinks. The product was marketed as a “clear” cola, but it did not offer any significant difference in taste or flavor compared to traditional cola drinks. Consumers failed to see the value in paying a premium price for a product that did not offer any significant benefits over the regular cola drinks.

The market for soft drinks was already saturated in the 1990s, with a plethora of options available for consumers. The introduction of Crystal Pepsi failed to generate any significant demand as consumers had already established their preference for traditional cola drinks. Additionally, the product faced stiff competition from Coca-Cola, which had a dominant market share in the cola segment.

Karuturi Paavani
AM.EN.U4CSE20036
Computer Science Department

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Crystal Pepsi was a clear cola soft drink launched by PepsiCo in 1992 with a lot of fanfare, but it failed to meet the expectations of the company and was eventually discontinued. There are several reasons why Crystal Pepsi failed:

Lack of differentiation: Crystal Pepsi looked and tasted very similar to regular Pepsi, and it failed to offer a unique taste or flavor profile that would differentiate it from other soft drinks on the market. Consumers did not see a compelling reason to switch from regular Pepsi to Crystal Pepsi.

Brand confusion: The clear color of Crystal Pepsi caused confusion among consumers, who were used to associating cola drinks with a dark color. Consumers did not perceive Crystal Pepsi as a cola drink, and this led to brand confusion and reduced sales.

Marketing: While PepsiCo spent heavily on marketing and advertising for Crystal Pepsi, they failed to effectively communicate the product's benefits and differentiate it from regular Pepsi. Consumers were not given a clear reason to switch to Crystal Pepsi.

Price: Crystal Pepsi was priced higher than regular Pepsi, and this put off some consumers who did not see a significant difference in taste or flavor.

Limited appeal: Crystal Pepsi was targeted at a younger, health-conscious demographic that was looking for a lighter and healthier soft drink alternative. However, this demographic did not have a strong enough interest in the product to sustain its sales over time.

Overall, Crystal Pepsi's failure can be attributed to a combination of factors, including a lack of differentiation, brand confusion, ineffective marketing, high price, and limited appeal to its target demographic.

Chukka Hemanth
AM.EN.U4EAC20018
Electronics And Computer Department

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Product description and cause of failure:
In 2010, Microsoft unveiled a line of smartphones called the Kin that were aimed at the younger demographic. The phones have a slide-out QWERTY keypad and a UI that was focused on social media. Within months of its launch, the product was abandoned since it did not catch on.

There were a number of factors that contributed to the Microsoft Kin's failure. Its poor functionality and dearth of an app ecosystem were two important contributing factors. In comparison to other smartphones at the time, the Windows Phone operating system on the Kin phones was severely constrained and missing key functionality and apps. Because of this, consumers who wanted more apps and features on their devices found it less tempting.

The high cost of Kin phones was another aspect that played a role. The products, which catered to the youth market, were less competitive in terms of value for money because they were priced similarly to smartphones with more features.

The Kin phones' positioning and marketing also lacked clarity. The devices were advertised by Microsoft as being social media-focused, however the execution fell short of expectations. Limited social networking platform integration and a lacklustre overall user experience made it difficult to draw in and keep users.

Overall, the lack of an app ecosystem, high price, and ambiguous marketing strategy contributed to the Microsoft Kin's failure. These elements contributed to low sales and unsatisfied customers, which ultimately resulted to the line of products being discontinued.

Name : K S Reddy Banu Prakash
Roll No. : AM.EN.U4ECE20028
Branch : Electronics and Communication Engineering

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The HP TouchPad was a tablet computer that was released by Hewlett-Packard (HP) in 2011. While it generated considerable hype prior to its launch, the TouchPad ultimately faced significant challenges and failed to gain traction in the market. Here are some reasons why the HP TouchPad is often cited as a failed product:
Lack of Market Differentiation: When the TouchPad was released in 2011, the tablet market was already dominated by Apple's iPad and Android-based tablets. The TouchPad failed to offer compelling features or a unique selling point that could differentiate it from its competitors. It struggled to stand out in a crowded market.
Weak Ecosystem and App Support: The TouchPad launched with the webOS operating system, which had a limited app ecosystem compared to the established platforms like iOS and Android.
Performance and User Experience Issues: The TouchPad faced criticism for its subpar performance and user experience. Users reported slow response times, laggy interface, and occasional system crashes.
Pricing Strategy: HP initially priced the TouchPad comparably to the iPad, which was already an established and highly popular tablet. However, the TouchPad lacked the same level of brand recognition, app availability, and overall user experience
Limited Marketing and Distribution: HP's marketing efforts for the TouchPad were deemed insufficient, failing to generate enough consumer awareness and interest. The tablet was primarily sold through HP's own distribution channels, limiting its availability compared to competitors that had wider retail networks.
Early Discontinuation: Due to poor sales and market reception, HP made the decision to discontinue the TouchPad just a few weeks after its release. The sudden discontinuation and lack of long-term support eroded consumer confidence and made it difficult for the device to gain momentum in the market.
a combination of factors including weak differentiation, limited app ecosystem, performance issues, pricing, marketing challenges, and early discontinuation contributed to the failure of the HP TouchPad in the highly competitive tablet market.
My personal experience:
The first thing I noticed was the slow and sluggish performance of the device. Opening apps took an eternity, and even simple tasks like scrolling through web pages were accompanied by noticeable lag. It felt like I was constantly waiting for the TouchPad to catch up with my commands.overall my experience with the HP TouchPad was a constant battle against its performance issues, lackluster user interface, limited app ecosystem, poor battery life, and unreliable stability.

MANGALA BHARATH KUMAR
AM.EN.U4ECE20036
S6-ELECTRONICS AND COMMUNICATION ENGINEERING

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Orbitz was a short-lived non-carbonated fruit-flavored beverage produced by The Clearly Food & Beverage Company of Canada, makers of Clearly Canadian. It was introduced in 1997, then quickly discontinued due to poor sales. The drink was sold in five flavors, and made with small floating edible balls.

Here are some of the key problems with Orbitz Soda:

Orbitz Soda featured small, floating gelatinous orbs suspended in a clear liquid. While the visual effect was meant to be eye-catching, the texture of the orbs was unappetizing and off-putting to many consumers. The combination of the liquid and the orbs created a slimy and strange mouthfeel that detracted from the overall enjoyment of the beverage.

Orbitz Soda offered a variety of flavors, but the labeling and differentiation of these flavors were unclear. The liquid and the orbs did not correspond to specific flavors, making it challenging for consumers to discern which flavor they were consuming. This lack of clarity led to a confusing and inconsistent taste experience.

Orbitz Soda was primarily marketed as a novelty beverage, but it lacked any nutritional value. The product contained excessive amounts of sugar and artificial additives without any redeeming health benefits. This lack of nutritional value made it less appealing to health-conscious consumers, especially considering the growing emphasis on healthier beverage options.

Orbitz Soda faced challenges in distribution and availability, particularly in reaching a wide consumer base. Its availability was often limited to select markets or specialty stores, reducing the opportunity for widespread adoption and consumer exposure. This limited distribution hindered its potential for success and limited its reach to a niche market.

Orbitz Soda struggled to effectively position itself and create a compelling brand identity. The marketing efforts for the product failed to clearly communicate its value proposition and target audience. This lack of effective branding and marketing contributed to limited consumer awareness and ultimately impacted its market share.

Overall, the Orbitz Soda's design flaws, unappealing texture, lack of nutritional value, limited distribution, and ineffective marketing hindered its success in the market. These factors highlight the importance of considering consumer preferences, taste experiences, and effective marketing strategies in creating successful beverage products.

Somesh Kumar
AM.EN.U4ECE20149
Electronics And Communication

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Back in 1973, the Reliant Motor Company produced the first in a line of distinctive new vehicles. The new automobile design revolutionized the concept of driving… by removing one of the wheels. The Reliant Robin was one of the first mass produced three-wheeled cars. And it’s sort of cute.
Over time, the unique design and quirky engineering cemented The Reliant Robin in British culture, but was it a successful design? Judging by the long history of ridicule and safety hazards that follow it, the answer is pretty clear. The Reliant Robin wasn’t very reliable at all. In fact, it loved to flip over on even the shallowest of turns.
Sometimes rocking the boat is a good thing. Sometimes it gets your customers killed. No product design is worth making a product unusable or putting your customers in danger.
PAPOLU BALA KRISHNA GANGADHAR
AM.EN.U4EAC20052
ELECTRONICS AND COMPUTER ENGINEERING DEPARTMENT

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FAUG (Fearless and United Guards) generated a lot of excitement when it was announced as a possible replacement for PUBG Mobile in India. People were eager for a homegrown alternative to fill the void left by the ban on PUBG Mobile. However, after its release, FAUG faced criticism and doubts about its potential for success. Some players felt disappointed because FAUG did not live up to their expectations or provide the same level of engaging gameplay as other popular games. The limited content and gameplay options may have made the experience feel shallow and less immersive. Technical issues, such as connectivity problems and crashes, further hindered the overall user experience and added to the perception of failure. Additionally, the mobile gaming market is highly competitive, with many well-established games vying for players' attention. FAUG had to compete with these established titles, which posed a significant challenge for a newly released game. Furthermore, the absence of a multiplayer mode initially limited its appeal, as multiplayer functionality is a key aspect for many players in the battle royale genre.

LAVANURU ADHARSH REDDY
AM.EN.U4EAC20038
ELECTRONICS AND COMPUTER ENGINEERING

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Google Wave was a web-based communication and collaboration platform launched by Google in 2009. It aimed to combine email, instant messaging, document collaboration, and other communication features into a single platform. However, my experience with Google Wave was largely negative.

One of the main reasons Google Wave failed was its complexity and lack of clear use cases. As a user, I found it difficult to understand how to effectively utilize the platform and integrate it into my existing communication workflows. The user interface was cluttered and overwhelming, making it challenging to navigate and find specific features.

Furthermore, the requirement for other users to also be on Google Wave limited its adoption. Since it was not widely adopted, finding other users to collaborate with or communicate with was challenging. This significantly reduced the usefulness of the platform.

Additionally, the performance of Google Wave was subpar, with slow loading times and occasional glitches. It struggled to handle the real-time collaboration features it boasted, often resulting in delays and synchronization issues between participants. These technical shortcomings further hindered the overall user experience.

In summary, my experience with Google Wave was unpleasant due to its complex interface, limited user base, and performance issues. These factors contributed to its failure as a communication and collaboration platform, ultimately leading to its discontinuation by Google.

Abhinand Arun
AM.EN.U4CSE20201
Computer Science and Engineering

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“Brewed With Pure Rocky Mountain Spring Water”

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Coors attempted to launch a sparkling water product called Rocky Mountain Sparkling Water in the mid-1990s, but it failed to generate expected profits and was ultimately discontinued in 1997. The product was marketed with the Coors logo, which caused confusion among customers who associated it with Coors beer. Despite this failure, Molson Coors has since found success with other beverage products such as Topo Chico Hard Seltzer and Vivvy Hard Seltzer.

Similar to La Croix, Coors sparkling water came in various flavors -- original, lemon-lime, and cherry. Despite its potential, the company alienated customers by marketing the non-alcoholic beverage with the same logo and branding as Coors beer. If someone wants refreshing sparkling water to hydrate a hangover or to serve guests at a dinner party -- chuggable Coors Light isn't exactly what comes to mind. According to Pivot, Coors kept the familiar logo on the sparkling water to reinforce its advertising initiative which claims it brewed Coors beers with Rocky Mountain spring water. Despite its best efforts, customers associated the logo with Coors beer, and the sparkling water never reached its full potential. Following years of poor sales, Molson Coors shut down its sparkling water operation in 1997.

While the beer company failed at launching crave-worthy sparkling spring water, Molson Coors is currently manufacturing successful spiked seltzer brands like Topo Chico Hard Seltzer and Vivvy Hard Seltzer. Only this time, they're keeping the individual brand logos intact for a better shot at dominating the fizzy drink market. Some brands are so associated with their product, that it’s almost impossible to separate them. Take Coors, for example – as the maker of one of the highest-selling beers in the world, the company’s name and logo are instantly recognizable. You see or hear “Coors,” and the average person thinks “beer.”

However, in 1990 Coors decided to break into the growing bottled water market with Coors Rocky Mountain Sparkling Water. This was supposed to piggyback off of Coors’ beer, which the company advertised as being brewed with Rocky Mountain spring water.

The jump was a bit too much for consumers, and sales were sluggish. Coors ended up pulling the product within a few years, cancelling the trademark in 1997.

The mistake that it did is that products under same brand name should make sense together. If you’ve got a recognizable brand with a single product, realize that people are going to strongly associate that product with that brand. Therefore, as you branch out into different products under the same brand name, you want to make sure that you don’t go too far afield.

Golla Ajay Kumar
AM.EN.U4CSE20026
Computer Science Department

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The HP TouchPad was a tablet computer released by Hewlett-Packard (HP) in 2011. It featured a 9.7-inch touchscreen display and was powered by the webOS operating system, which was developed by Palm, Inc. (later acquired by HP).

Negative experiences reported by users of the HP TouchPad included:

Lack of app ecosystem: The HP TouchPad struggled to attract a strong app developer community, resulting in a limited selection of apps compared to its competitors. Users found that popular apps available on other platforms, such as iOS and Android, were missing or not as well-optimized for the TouchPad. This limited app ecosystem negatively impacted the device's functionality and user experience.

Performance issues: Some users experienced performance problems with the TouchPad, including slow and laggy operation. This included issues with app loading times, system responsiveness, and multitasking capabilities. The performance issues made the overall user experience frustrating and hindered smooth and efficient usage of the device.

Lack of software updates and support: Following the discontinuation of the TouchPad by HP, software updates and long-term support for the platform became limited. This lack of ongoing support resulted in users being unable to access the latest features, improvements, and security patches. It also raised concerns about the device's future compatibility and longevity.

Limited hardware capabilities: Compared to other tablets available at the time, the HP TouchPad was criticized for its limited hardware specifications. It had relatively low processing power and RAM, which affected its ability to handle resource-intensive tasks and provide a smooth user experience. Users found the device to be slower and less responsive than its competitors.

The negative experiences mentioned here are based on general user feedback and critiques reported at the time of its release.

KURAKULA SAISATISH
AM.EN.U4EAC20037
EAC

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Multi-purpose remotes have gained popularity for their ability to control various electronic devices, offering convenience and reducing clutter. However, it is important to consider the negative aspects associated with these remotes to make an informed decision about their use.
One of the primary drawbacks of multi-purpose remotes is their complexity. These remotes are often equipped with a multitude of buttons and functions, making them overwhelming and difficult to navigate for some users. The sheer number of options can lead to confusion, especially for individuals who are not technologically inclined. Operating a multi-purpose remote may require extensive time spent learning the functions and memorizing button layouts, which can be frustrating for those seeking simplicity and ease of use.
Compatibility is another significant concern. While multi-purpose remotes claim to work with a wide range of devices, they may not be compatible with all models or brands. This can result in limited functionality or the inability to control certain devices. Users may need to spend additional time troubleshooting or searching for alternative solutions, defeating the purpose of having a single remote to simplify their setup.
Another issue is the reliance on battery power. Multi-purpose remotes require batteries for operation, and if the batteries die or are not replaced promptly, the remote becomes useless until power is restored. This can be particularly inconvenient if the remote is the sole means of controlling multiple devices. Additionally, the need for batteries contributes to environmental concerns due to the disposal of used batteries and the continuous consumption of resources.
Furthermore, the design and layout of multi-purpose remotes may not be user-friendly for everyone. The small size of buttons, cramped spacing, and lack of tactile feedback can make it challenging for individuals with visual impairments or dexterity issues to operate the remote effectively. This exclusionary design can result in frustration and limited accessibility for certain user groups.
Lastly, the potential for technical glitches and malfunctions cannot be overlooked. Due to the complex nature of multi-purpose remotes, they may encounter software or hardware issues, resulting in malfunctioning buttons, unresponsive controls, or programming errors. Repairing or replacing such remotes can be costly and time-consuming, disrupting the convenience they are meant to provide.
Eventhough multi-purpose remotes offer the convenience of controlling multiple devices with a single device, they come with their share of negative aspects. These include complexity, compatibility issues, reliance on batteries, design limitations, and potential technical glitches. It is important for individuals to carefully consider their needs, preferences, and technical aptitude before deciding to invest in a multi-purpose remote.
Sai Samriddh A R
AM.EN.U4ECE20048

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McAfee Anti-Virus is a security software product developed by McAfee, a renowned cybersecurity company. It is designed to protect computers and other devices from malware, viruses, and other online threats. McAfee Anti-Virus offers features such as real-time scanning, firewall protection, email protection, web browsing protection, and automatic updates.

While some users have had positive experiences with McAfee Anti-Virus, others have reported unpleasant experiences. One common complaint is that the software can be resource-intensive, causing a significant slowdown in system performance. This can lead to sluggishness in everyday tasks and negatively impact the overall user experience.

Additionally, some users have expressed frustration with the frequent pop-up notifications and prompts generated by the software. These notifications can be intrusive and disruptive, especially when they occur during important tasks or presentations. Some users have also reported difficulties in configuring the software settings to suit their preferences, finding it challenging to navigate and customize the various options.

It's important to note that experiences with software products can vary among users, and while some may have encountered issues with McAfee Anti-Virus, others may have had a smooth experience without any problems. It's always recommended to evaluate multiple antivirus options and consider personal requirements before choosing a security solution for your device.
Akash Kumar
AM.EN.U4ECE20155
ECE-B

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The Apple iPhone 12 mini, launched in 2020, can be considered a product that faced challenges and did not achieve the expected success.

The iPhone 12 mini was positioned as a compact and powerful smartphone, offering the latest features and technology in a smaller form factor. It boasted a 5.4-inch OLED display, a powerful A14 Bionic chip, and a dual-camera system, all packed into a sleek design.

However, despite its promising features, the iPhone 12 mini faced several issues that contributed to its underwhelming performance in the market. One of the main reasons for its failure was the pricing strategy. The iPhone 12 mini was priced relatively high compared to its competitors, including other iPhones in the same series. The premium pricing, coupled with the availability of larger-screen iPhones at similar or slightly higher prices, made the iPhone 12 mini less appealing to potential buyers.

Additionally, the iPhone 12 mini faced criticism for its battery life. Due to its smaller size, the device had a smaller battery capacity, which resulted in shorter battery life compared to other iPhones in the line up. This posed a significant inconvenience for users who relied on their smartphones throughout the day, as they had to frequently recharge the device.

Furthermore, the iPhone 12 mini's smaller screen size made it less enjoyable for certain activities such as gaming, watching videos, and browsing the internet. The compact size compromised the immersive experience that users typically expect from their smartphones, leading to a less satisfying user experience.

In terms of my personal experience, I found the iPhone 12 mini's battery life to be inadequate for my usage patterns. I frequently had to charge the device multiple times a day, which was inconvenient and interrupted my workflow. Additionally, the smaller screen size made certain tasks, such as typing and reading content, more challenging and less enjoyable.

In conclusion, the Apple iPhone 12 mini faced challenges and can be considered a failed product. Factors such as its high pricing, limited battery life, and compromised user experience due to the smaller screen size contributed to its lacklustre performance in the market. While it appealed to those seeking a compact smartphone, the drawbacks outweighed its advantages for many potential buyers.

Rohith K P
AM.EN.U4CSE20158
Computer Science

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Redmi phones, developed by Xiaomi, are a popular line of smartphones known for their affordable price tags and decent specifications. They typically offer a range of features such as good camera quality, large displays, and respectable performance.

However, it's important to note that individual experiences can vary, and some users may have encountered unpleasant experiences with Redmi phones. One common issue that users have reported is the presence of intrusive and aggressive system ads. Redmi phones often come pre-installed with certain apps and services that display frequent advertisements, which can be disruptive and frustrating for users. These ads can appear in various parts of the user interface, including the lock screen, notification shade, and even within system apps. These intrusive ads can diminish the overall user experience and create a sense of dissatisfaction.

Another area where some users have faced challenges is software optimization. While Redmi phones offer good hardware specifications, the software experience may not always be as smooth as expected. Users have reported occasional lags, app crashes, and inconsistent performance. This can be attributed to Xiaomi's custom MIUI software, which, although feature-rich, may not be as refined and optimized as other smartphone interfaces.

Lastly, customer support and after-sales service have been areas of concern for some Redmi phone users. Xiaomi's support infrastructure may vary depending on the region, but in some cases, users have expressed dissatisfaction with the response time and effectiveness of customer support channels. This can be frustrating for customers who encounter issues with their devices and require prompt assistance or repairs.

It's important to keep in mind that not all Redmi phone users experience these problems, and Xiaomi has made efforts to address these issues in newer device iterations and software updates. However, based on user feedback, these are some of the potential unpleasant experiences that some individuals have encountered with Redmi phones.
Negative Experience:
I personally experienced lag in opening file manager in the mobile. And the mobiles gets overheated when used continuously for just 15-20 min. And even gets more heated when kept for charging.

Harshit Ravi Kumar Ambati
AM.EN.U4ECE20122
ECE Department(ECE-B)

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Flooz was an online currency and gift certificate company that operated during the dot-com boom in the late 1990s and early 2000s. It aimed to provide an alternative digital currency that could be used for online purchases. However, Flooz ultimately failed and went out of business.

The concept of Flooz aimed to provide a digital currency that users could use for online transactions, similar to how traditional currencies are used in offline purchases. It attempted to create a new form of online payment that offered convenience, security, and potential discounts or incentives through partnerships with retailers. However, despite its innovative concept, Flooz faced challenges in adoption, security, and competition, ultimately leading to its failure in the market. I haven't personally used it but there were many problems in the user experience which lead to the doom of the Flooz.

Here are some reasons why Flooz fell short in terms of design:

Lack of Consumer Adoption: Flooz faced difficulties in convincing consumers to adopt its digital currency as a viable alternative to traditional payment methods. During the late 1990s and early 2000s, the concept of digital currency was relatively new, and many consumers were hesitant to embrace this unfamiliar form of payment. Flooz struggled to effectively communicate the benefits and value proposition of using its currency, leading to a limited user base.

Security Concerns: Flooz encountered significant security issues, particularly related to fraud and unauthorized use of its currency. Criminals exploited vulnerabilities in the system, leading to fraudulent activities and financial losses. These incidents not only undermined consumer trust in Flooz but also raised concerns about the overall security and reliability of using digital currencies for online transactions.

Dot-com Bubble Burst: Flooz's rise and fall coincided with the dot-com bubble, a period of extreme speculation and subsequent market correction for internet-based companies. Many dot-com companies, including Flooz, faced challenges in generating sustainable revenue and profitability. The burst of the bubble resulted in a decline in investor confidence and a more cautious approach to investing in internet-based businesses. Flooz struggled to secure necessary funding and sustain its operations amidst the challenging economic climate.

Competition: Flooz faced intense competition from other digital payment methods and online currencies that offered more established and trusted solutions. Companies like PayPal emerged as dominant players in the online payment space, gaining consumer trust with their secure and user-friendly platforms. Flooz failed to differentiate itself sufficiently from competitors, both in terms of technology and marketing, which limited its ability to attract and retain users.

Regulatory Challenges: As an online currency platform, Flooz encountered regulatory hurdles and compliance challenges in different jurisdictions. The evolving nature of financial regulations and legal frameworks posed obstacles to Flooz's operations. Complying with these regulations required significant investments of time, resources, and expertise, adding to the operational complexities and costs for Flooz.

These combined factors—limited consumer adoption, security concerns, the burst of the dot-com bubble, intense competition, and regulatory challenges—ultimately led to Flooz's failure. The company filed for bankruptcy in 2001 and ceased its operations.

AMIRINENI ROHITH KUMAR
AM.EN.U4EAC20008
ELECTRONICS AND COMPUTER

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The Suzuki Grand Vitara, a compact SUV, faced challenges in the Indian market and can be considered a product that did not achieve significant success.

The Suzuki Grand Vitara was positioned as a rugged and capable off-road vehicle with a stylish design. It offered features like four-wheel drive, high ground clearance, and a spacious interior, making it suitable for both urban and off-road adventures.

However, the Grand Vitara failed to make a strong impact in the Indian market due to several reasons. One major factor was the intense competition in the SUV segment, with established players offering more compelling options at competitive prices. The Grand Vitara struggled to stand out and capture the attention of potential buyers.

Another drawback was the pricing strategy of the Grand Vitara. It was positioned at a higher price point compared to its competitors, which limited its appeal to a niche segment of buyers. The higher price tag made it less attractive when compared to other established SUV brands offering similar or even better features.

In terms of my personal experience, I found the Grand Vitara to be lacking in terms of its overall performance and value for money. The engine performance was average, and the fuel efficiency was not impressive compared to other SUVs in the same category. Additionally, the interior quality and technology features felt dated and fell short of my expectations.

Moreover, the availability of service and spare parts for the Grand Vitara was limited, leading to inconvenience and higher maintenance costs. This further added to the negative experience of owning the vehicle.

In conclusion, the Suzuki Grand Vitara faced challenges in the Indian market and did not achieve significant success. Factors such as intense competition, higher pricing, average performance, and limited availability of service and spare parts contributed to its failure to resonate with consumers.

Aryan K
AM.EN.U4ECE20108
Electronics and Communication Engineering

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Taco Bell Salad Shakers were a line of salads that were introduced by Taco Bell in 2003. The salads were served in a cup that could be shaken to mix the ingredients. The salads were met with mixed reviews, and they were discontinued after only a few years.

There are a number of reasons why Taco Bell Salad Shakers failed. First, the salads were not as popular as Taco Bell's other menu items, such as tacos and burritos. Second, the salads were expensive, costing more than other fast food salads. Third, the salads were not very filling, and many people found them to be unsatisfying. Finally, the salads were not marketed effectively, and many people were not aware of them.

Despite their failure, Taco Bell Salad Shakers were a unique and innovative product. The shaker cups were a clever way to mix the ingredients, and the salads were a healthier option than other fast food items. However, the salads were ultimately not successful, and they were discontinued after a few years.

Here are some of the reasons why Taco Bell Salad Shakers were discontinued:

They were not popular with customers.

They were expensive.

They were not very filling.

They were not marketed effectively.

Taco Bell Salad Shakers were a failed product, but they were also a learning experience for Taco Bell. The company learned that there is a demand for healthier options at fast food restaurants, and they have since introduced a number of healthier menu items, such as the Fresco Menu.

Janagama Vamshi Krishna
AM.EN.U4AIE20070

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Google Hangouts is a communication platform developed by Google that offers messaging, voice, and video calling services. It allows users to connect with friends, family, and colleagues across different devices.

One of the unpleasant experiences with Google Hangouts is related to its video call quality and stability. There have been instances where the video calls on Hangouts would experience frequent freezes, lag, or poor audio quality. This can disrupt conversations, make it difficult to understand others, and hinder the overall communication experience.

During my usage of Google Hangouts, I encountered issues with video calls that impacted the quality and reliability of the communication. The frequent freezes and lags during video calls made it challenging to have a smooth conversation. The delays in audio transmission further added to the frustration, leading to miscommunication and disrupted discussions. These issues often caused a loss of valuable time and made it difficult to effectively communicate with others. Overall, the inconsistent video call experience on Google Hangouts was a negative aspect that hindered the overall usability and reliability of the platform.

Paneti Hari Kiran
AM.EN.U4MEE20049
Mechanical Engineering

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The Amazon Ring Doorbell is a smart home security device that combines a doorbell, camera, and intercom system. It allows homeowners to remotely monitor their front doors, receive motion alerts, and communicate with visitors via a smartphone app.
While I haven't personally experienced negative issues with the Amazon Ring Doorbell, there have been concerns raised by users and privacy advocates. One prominent concern is related to privacy and data security. Reports of unauthorized access to Ring camera feeds have surfaced, raising questions about the effectiveness of Amazon's security measures and the protection of user data.
Another criticism revolves around Ring's partnerships with law enforcement agencies. Some users have voiced apprehension about the potential for surveillance and the misuse of personal information, as these partnerships allow police to request access to users' camera footage for investigative purposes.
Furthermore, there have been complaints about the product's performance and reliability. Users have reported delayed notifications, inconsistent motion detection, and occasional technical glitches with the app or device.
It's important to acknowledge that experiences with the Amazon Ring Doorbell can vary, and while some users have encountered negative issues, others have found value in its added security and convenience. However, potential buyers should carefully consider the privacy implications and weigh them against the benefits before making a purchase decision.

Bobbili Manikanta
AM.EN.U4ECE20110
Electronics and Communication

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Theranos, founded by Elizabeth Holmes in 2003, aimed to revolutionize the healthcare industry with its Edison device, which promised to perform a wide range of diagnostic tests using a few drops of blood. The company gained substantial attention and investment, reaching a peak valuation of $9 billion. However, in 2015, investigative reports by The Wall Street Journal raised doubts about the accuracy and reliability of Theranos' technology.

The reports revealed that the majority of tests conducted by Theranos were actually performed using traditional lab equipment, not the Edison device. This discrepancy raised concerns about the validity of Theranos' claims and led to allegations that the company had misled investors, regulators, and the public about the capabilities of its technology. The U.S. Food and Drug Administration (FDA) and the Centers for Medicare and Medicaid Services (CMS) initiated investigations, which resulted in significant regulatory and legal challenges for Theranos.

As scrutiny intensified, Theranos faced severe consequences. The company was banned from operating its clinical lab, and its partnerships with major retailers, such as Walgreens, dissolved. Theranos' reputation and value plummeted, leading to multiple lawsuits from investors and consumers. Despite efforts to pivot and develop new technologies, the company was unable to recover.

In September 2018, Theranos officially shut down. Elizabeth Holmes and former president Sunny Balwani faced criminal charges, including conspiracy and fraud. Holmes' trial began in 2021, where she faced allegations of deceiving investors and patients about the capabilities of Theranos' technology. The trial is ongoing, and the final outcome is yet to be determined.

The rise and fall of Theranos serves as a cautionary tale of the risks associated with misrepresentation and lack of transparency in the startup ecosystem. It highlights the importance of integrity, ethical practices, and adherence to regulatory standards. Theranos' downfall also underscored the potential consequences, both legal and reputational, that can arise from overpromising and underdelivering in the pursuit of disruptive innovation.

K.Sai Niketh
AM.EN.U4AIE20162
Artificial Intelligence(CSE-AI)

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Apple has had its fair share of successful products, but not every venture has been a resounding triumph. One notable example of a failed product from Apple is the Apple Newton, also known as the MessagePad, which was introduced in 1993. The Newton was a personal digital assistant (PDA) that aimed to revolutionize mobile computing and handwriting recognition.

Unfortunately, the Newton fell short of expectations and was plagued by various issues. Its handwriting recognition technology, which was a central feature, often struggled to accurately interpret users' handwriting, resulting in frustrating and inaccurate input. This led to a negative user experience and limited the device's usability.

The Newton's high price point also contributed to its failure. With a starting price of around $700, it was significantly more expensive than many other portable devices on the market at the time. The steep price, combined with its limited functionality, deterred potential buyers and hindered widespread adoption.

Furthermore, the initial release of the Newton suffered from technical flaws and software limitations. The device was bulkier than anticipated, had a short battery life, and lacked a strong ecosystem of compatible software and applications. These shortcomings further hampered its appeal and hindered its competitiveness in the market.

Ultimately, the Newton failed to gain traction and was discontinued in 1998, just five years after its launch. Despite its failure, the Newton laid the groundwork for future advancements in mobile computing and influenced the development of modern smartphones and tablets.

Apple's experience with the Newton serves as a reminder that even innovative and ambitious products can falter if they don't meet user expectations, face technical hurdles, or struggle to find a market fit. However, Apple's ability to learn from failures and adapt has been a crucial factor in its subsequent successes in the tech industry.

AM.EN.U4ECE20134
SUSHMANTH REDDY MEREDDY (SEVAKA)

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Hike started off in the year 2015 as a messenger app and quickly cascaded into news, games, calls, video call, etc. It was founded by Kavin Mittal.

Hike in India was inspired by WeChat in China which was initially just a messaging app but quickly moved to become an all encompassing app ranging from calls to online shopping and food delivery. Before we delve into why Hike failed in India it is important to understand why WeChat was a hit in China, there are multiple factors to this but the most important advantage that WeChat had and Hike didn’t was the absence of competition in China, most social networking sites like Whatsapp and Facebook are either banned or not operational in China so WeChat had the entire market for itself. That itself is a huge set-back for Hike. That teaches us that taking inspiration from Chinese market may not be the greatest ideas.

The second important factor that contributed to the failure of Hike was its inability to narrow-down to a specific target audience. It indulged itself in rapid expansion trying to become like WeChat too soon. Understanding the psychology of the target audience becomes vital during the launch of any service based app, it takes time for an individual to warm up to any new app and make it their perpetual habit. The aim of an app is to become a default in the user’s life when the user thinks of him being in need of the service provided by the app, but when there are too many services provided, the app may fail to stand out in the user’s mind for he may want to choose experts in the plethora of services that the app is providing. Comparing this with whatsapp one can see that Whatsapp stuck to providing just one service, once it established its dominance in that particular service, only then did it venture into introducing new features. Hence establishing expertise before expanding is vital for the success of any company.

The final nail or rather nails to the coffin was due to poor team management and cash flow issues, alongside Whatsapp’s dominance and free internet and size of the app which led to shutting down the company in the Jan of 2021.

CU DENA RAHUL CHOWDARY
AM.EN.U4MEE20014
MECHANICAL ENGINEERING

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The Kindle Fire Tablet is a e-reader and multimedia device developed by Amazon. It offers a range of features, including access to e-books, apps, videos, and web browsing. The tablet is designed to provide a portable and convenient way to enjoy digital content.The tablet features a sleek and portable design, making it easy to carry and use on the go.

However, my experience with the Kindle Fire Tablet was not entirely pleasant. While the tablet offers a sleek design and a vibrant display, I found the overall performance to be disappointing. The device often lagged, experienced frequent crashes, and had a sluggish response time, especially when running multiple apps or attempting to browse the web.

The Kindle Fire Tablet's performance issues significantly impacted my user experience. Apps would freeze or take an extended time to load, making tasks frustrating and time-consuming. The tablet's slow response time made it difficult to navigate through menus or switch between apps seamlessly.

Additionally, the web browsing experience was far from ideal. Pages would take a long time to load, and scrolling was often jumpy and laggy. These issues made it challenging to enjoy web content or engage in online activities efficiently.

Considering these performance limitations, I found myself frequently encountering frustration and interruptions while using the Kindle Fire Tablet. These negative experiences diminished my overall satisfaction with the device and made it difficult to fully enjoy its features.
Anagha Manoj
AM.EN.U4CSE20207
(Computer Science and Engineering)

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Juicero was a juicing system that gained attention for its overly complicated design and high price tag. It consisted of a countertop machine and proprietary juice packs that users would insert into the machine to extract fresh juice. However, it quickly gained a reputation for being a poorly designed and unnecessary product.

One of the unpleasant experiences associated with Juicero was its exorbitant cost. The machine itself was priced at an astonishingly high rate, and on top of that, users were required to purchase expensive juice packs exclusively from the company. This made the overall cost of using Juicero much higher compared to other juicing options available in the market.

Another negative aspect of Juicero was its lack of practicality. The machine was overly complex, featuring unnecessary features and technology that did not significantly enhance the juicing experience. It required users to connect the machine to Wi-Fi and use a smartphone app to operate it, making the process of making a simple glass of juice needlessly convoluted. This complexity added little value while increasing the potential for technical issues and malfunctions.

Furthermore, reports emerged that the juice packs used in Juicero could be manually squeezed by hand, rendering the machine itself redundant. This revelation created a sense of disappointment and frustration among consumers who had invested a substantial amount of money in a product that offered little more than what could be achieved through manual effort.

Overall, Juicero was widely considered a poorly designed product that provided an underwhelming and unnecessarily expensive juicing experience. Its high cost, complex operation, and the realization that it could be easily replaced by simple manual methods contributed to the negative experiences associated with the product.

Akhil Revi.K
AM.EN.U4ECE20106
Electronics and Communication Engineering

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Harley Davidson is one of the most iconic and valuable brands in the world. It is also one of the most masculine brands. The company has not deviated considerably from this manly personality, although it has tried. The company released Legendary Harley-Davidson, a cologne for men, among several other varieties, starting in 1994. Another perfume, Black Fire, hit the market as recently as 2005. All are now discontinued.
Different people like different smells, but this perfume didn't reach most of the people expectations. some of the reasons for failure:

Brand Perception: Harley-Davidson is a well-known and iconic brand associated with motorcycles and the freedom of the open road. Introducing a perfume line might have created a dissonance or confusion among consumers, as the brand image and values did not align with the fragrance product category.

Target Audience Mismatch: Harley-Davidson primarily caters to a predominantly male audience with its motorcycles and related products. The perfume line, which typically targets women, might not have resonated well with the brand's existing customer base. The company may have struggled to attract and retain a new audience interested in Harley-Davidson perfumes.

Brand Extension Challenges: Extending a brand into a new product category requires careful consideration and alignment with customer expectations. The transition from motorcycles to perfumes involves a significant shift in product type, making it difficult to maintain brand relevance and authenticity. Consumers may have found it challenging to associate a scent with the rugged, adventurous spirit of Harley-Davidson.

Fragrance Preferences: Perfume is a highly subjective and personal product. Consumers have varying preferences when it comes to scents, and what appeals to one person may not appeal to another. If the fragrance offerings of Harley-Davidson perfumes did not resonate with consumers or failed to meet their expectations, it could have contributed to low demand and lackluster sales.

Limited Distribution and Visibility: Effective distribution channels and marketing efforts are essential for successfully launching a new product. If the Harley-Davidson perfume line did not receive sufficient visibility or reach the intended target audience through appropriate distribution channels, it could have limited its market penetration and awareness.

Competitive Market: The perfume industry is highly competitive, with numerous established brands and a wide variety of fragrance options available to consumers. Introducing a new perfume line requires a compelling value proposition and unique selling points to stand out from the competition. If Harley-Davidson faced challenges in differentiating its perfumes or struggled to compete in a crowded market, it could have contributed to the line's failure.

Brand Perception: Harley-Davidson is a well-known and iconic brand associated with motorcycles and the freedom of the open road. Introducing a perfume line might have created a dissonance or confusion among consumers, as the brand image and values did not align with the fragrance product category.

Target Audience Mismatch: Harley-Davidson primarily caters to a predominantly male audience with its motorcycles and related products. The perfume line, which typically targets women, might not have resonated well with the brand's existing customer base. The company may have struggled to attract and retain a new audience interested in Harley-Davidson perfumes.

Brand Extension Challenges: Extending a brand into a new product category requires careful consideration and alignment with customer expectations. The transition from motorcycles to perfumes involves a significant shift in product type, making it difficult to maintain brand relevance and authenticity. Consumers may have found it challenging to associate a scent with the rugged, adventurous spirit of Harley-Davidson.

Fragrance Preferences: Perfume is a highly subjective and personal product. Consumers have varying preferences when it comes to scents, and what appeals to one person may not appeal to another. If the fragrance offerings of Harley-Davidson perfumes did not resonate with consumers or failed to meet their expectations, it could have contributed to low demand and lackluster sales.

Darisi Abhinay
AM.EN.U4ECE20114
Electronic and communication

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Quibi, short for "quick bites," was a short-form streaming platform launched in 2020 that aimed to deliver high-quality content designed specifically for mobile viewing. However, despite significant investment and high-profile partnerships, Quibi experienced a major failure and shut down within a year of its launch.

Misalignment with user needs and preferences: Quibi was built on the assumption that there was a demand for premium, short-form content optimized for mobile viewing. However, the platform failed to recognize that users already had access to a wide range of free or lower-cost short-form content on platforms like YouTube, TikTok, and social media. Quibi did not adequately understand or address the existing habits and preferences of its target audience.

Lack of user research and testing: Quibi invested heavily in star-studded content and technological infrastructure but overlooked the importance of comprehensive user research and testing. It failed to gain deep insights into user behavior, interests, and preferences related to short-form content, leading to a disconnect between what Quibi offered and what users actually desired.

Pricing and subscription model: Quibi followed a subscription-based model with two pricing tiers, including a relatively high-cost ad-free option. This approach did not align with users' expectations for short-form content, which they were accustomed to accessing for free or at a lower cost on other platforms. The pricing strategy was not in line with the value proposition that Quibi provided, resulting in limited consumer interest.

Limited social sharing and engagement features: One of the key drivers of success for many digital platforms is the ability to share and engage with content socially. Quibi restricted its content to mobile-only viewing, preventing users from easily sharing or discussing the content on social media platforms. This hindered the potential for viral growth and limited the platform's ability to create a community around its content.

Poor timing and market conditions: Quibi launched in April 2020, during the COVID-19 pandemic when people were spending more time at home and had access to a wide range of content options. This timing was unfortunate as it limited the appeal and relevance of a mobile-focused, on-the-go content platform.

MASABHAKTULA SAI NAVEEN
AM.EN.U4ECE20038
ELECTRONICS AND COMMUNICATION

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Kingfisher Airlines was a popular Indian airline that was founded in 2005 and operated until 2012, when it went bankrupt. The airline faced a number of challenges that contributed to its failure, including:

Financial difficulties: Kingfisher Airlines faced significant financial challenges, including high levels of debt and a lack of profitability. The airline's expansion plans were also ambitious and costly, which put further strain on its finances.

Management issues: The airline was led by Vijay Mallya, a flamboyant businessman who faced allegations of financial irregularities and corruption. There were also reports of poor management practices within the company, including delayed payments to employees and vendors.

Operational problems: Kingfisher Airlines faced a number of operational challenges, including frequent flight cancellations and delays, which led to dissatisfaction among customers. The airline also had a high rate of employee turnover, which impacted its ability to maintain consistent service quality.

Competition: The Indian airline industry is highly competitive, with a number of well-established players vying for market share. Kingfisher Airlines faced tough competition from established players like Air India and Jet Airways, as well as low-cost carriers like IndiGo and SpiceJet.

Overall, Kingfisher Airlines faced a number of challenges that contributed to its failure, including financial difficulties, management issues, operational problems, and tough competition in the Indian airline industry.

Mangaraju Sarath
AM.EN.U4ECE20037
Electronics and Communication

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Limited Demand: The demand for 3D bedsheets may have been limited due to their niche appeal. While they offer a unique visual effect, not everyone may be interested in or appreciate the three-dimensional patterns. Consequently, the target market for 3D bedsheets could have been relatively small, hindering their widespread adoption.

Comfort Issues: The 3D patterns on bedsheets are typically created using raised or embossed designs, which may result in discomfort while sleeping. The raised texture might feel rough against the skin, causing irritation or disrupting sleep quality. If consumers found the 3D bedsheets uncomfortable, they would likely opt for more conventional, smooth-textured alternatives.

Washing and Maintenance Challenges: 3D bedsheets often require special care during washing and maintenance due to their intricate designs. The raised patterns can be delicate and prone to damage if not handled with care. This additional effort and precaution might have deterred potential buyers who prefer convenient and low-maintenance bedding options.

Limited Design Variety: The range of available designs for 3D bedsheets might have been relatively limited compared to traditional bedsheets. If consumers didn't find the available designs appealing or suitable for their preferences and bedroom decor, they would likely opt for other visually appealing alternatives.

Higher Price Point: 3D bedsheets, with their unique designs and added production complexity, might have been priced higher compared to conventional bedsheets. If the price gap was significant, consumers may have been hesitant to invest in a novelty item, particularly if they were unsure about its long-term popularity and functionality.

Nagative Experience

Firstly the raised patterns and textures may cause discomfort and skin irritation, leading to an uncomfortable sleeping experience. Secondly, the intricate designs can be difficult to clean, requiring extra care and maintenance. This can be time-consuming and inconvenient . Additionally, the limited design options of 3D bedsheets may not match everyone's taste or room decor, resulting in dissatisfaction. The higher cost of 3D bedsheets compared to traditional ones can also be a drawback. Lastly, the three-dimensional effect may lose its novelty over time, making the bedsheets less appealing in the long run.

NANDITHA S
AM.EN.U4ECE20136
ELECTRONICS AND
COMMUNICATION

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The Segway PT (Personal Transporter) is often considered a fail in the consumer market for several reasons:
Limited Practicality: The Segway PT's design, with its tall frame and handlebar, made it visually distinctive but impractical for everyday use. Its large size and weight made it challenging to navigate in crowded areas, limiting its usability in urban environments. Its limited range and battery life also restricted its functionality for longer trips.
Safety Concerns: Despite its self-balancing technology, there were instances of users losing balance and falling off the device, leading to injuries. This raised concerns about the overall safety and reliability of the Segway PT, making it less appealing for potential buyers.
High Price Point: The Segway PT was initially priced at a relatively high cost, which hindered its widespread adoption. The price tag made it inaccessible to the general public and limited its appeal to a niche market of early adopters and enthusiasts.
Regulatory Hurdles: The Segway PT faced regulatory challenges in many cities and countries. Some jurisdictions considered it a potential hazard on sidewalks and restricted its usage or required special permits, further limiting its practicality and appeal.

Despite the Segway PT's failings, there are a few potential positive experiences that some users may have had:
Novelty and Fun Factor: For some early adopters and enthusiasts, the Segway PT provided a unique and fun way to move around. It offered a different experience compared to traditional modes of transportation and could be enjoyable to ride in certain settings.
Green and Eco-Friendly Transportation: The Segway PT's electric-powered operation contributed to its positive environmental impact. It produced zero emissions, making it an eco-friendly alternative to gasoline-powered vehicles, especially for short trips.

However, it's important to note that while there were some positive aspects, the overall market reception and long-term success of the Segway PT were significantly hampered by its design limitations, safety concerns, high price point, and regulatory challenges. These factors ultimately led to its failure as a widely adopted and successful product in the consumer market.

K. Hemanth Reddy
AM.EN.U4ECE20126
Electronics and Communication

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The Tata Venture was designed as a compact MPV, aimed at providing spaciousness and versatility for urban and suburban transportation needs. It featured a boxy design with a tall roofline to maximize interior space. The vehicle had sliding doors, making it convenient for passengers to enter and exit, especially in tight parking spaces. It offered seating for up to 8 passengers and had decent cargo capacity.
The Tata Venture is affixed with power steering and power windows, keyless entry, reverse parking aid along with engine immobilizer and the rear wipers too. The car comes in five-, six-, seven- and eight-seater options divided in three-row front-facing configuration. The new car comes in five bright colour options
Negative Experience: Some users reported experiencing certain issues with the Tata Venture during its production run.
a) Reliability: Some owners faced problems related to the reliability of certain components, such as electrical system malfunctions, frequent breakdowns, and engine-related issues. These problems led to inconvenience and unexpected repair costs.
b) Build Quality: There were complaints about the build quality of the Tata Venture, with reports of rattling noises, loose interior fittings, and poor insulation against external noise. These issues affected the overall driving experience and passenger comfort.
c) Performance and Fuel Efficiency: The Tata Venture was powered by a diesel engine, and some users found the performance to be underwhelming, especially when fully loaded with passengers and luggage. Additionally, fuel efficiency was not as competitive compared to some other vehicles in its class.
d) Limited Features and Outdated Technology: The Tata Venture lacked some modern features that were becoming standard in newer vehicles at the time. This included advanced infotainment systems, connectivity options, and safety features. The absence of these features might have made the ownership experience less enjoyable for some users.
It's worth noting that experiences and opinions about a product can vary among individuals, and these negative aspects should be considered alongside any positive qualities or experiences others may have had with the Tata Venture.
NAVEEN REDDY CHOWTIPALLI
AM.EN.U4MEE20043
MECHANICAL ENGINEERING

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The Apple Mouse, particularly the Magic Mouse, is a wireless computer mouse designed by Apple Inc. It features a sleek and minimalistic design, with a touch-sensitive surface on top instead of traditional physical buttons. The Magic Mouse connects to compatible devices, such as Mac computers and iPads, via Bluetooth, offering easy pairing and usage.

Unpleasant experiences with the Apple Mouse:

Lack of Ergonomics: Some users find the Magic Mouse uncomfortable to use for extended periods due to its flat, low-profile design. The absence of a contoured shape that conforms to the hand may lead to discomfort or fatigue.

Limited Button Functionality: The touch-sensitive surface on top of the Magic Mouse lacks physical buttons, which can limit certain functionality and customization options compared to traditional mice. Some users may find this limitation inconvenient or restrictive.

Scroll Tracking Issues: Users have reported occasional issues with the Magic Mouse's scrolling behavior. In some instances, the touch-sensitive scrolling surface may be inconsistent or imprecise, leading to frustration and difficulties in precise scrolling.

Charging Port Placement: The charging port for the Magic Mouse is located on the bottom, which means it cannot be used while charging. This design choice may inconvenience users who rely on the mouse and need to continue using it during charging.

Negative experience while using the product :
Battery Life: Concerns about the battery life of the Apple Mouse, particularly the Magic Mouse. Depending on usage patterns and settings, the mouse may require frequent recharging or battery replacement, leading to interruptions in use.

K . Teja Baradwaj Reddy
AM.EN.U4ECE20129
Electronics and communication

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The Amazing Spider-Man 2 : The Video Game

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The Amazing Spider-Man 2 : The Video Game

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The Amazing Spider-Man 2 video game received a mixed reception and can be considered a flop for several reasons. One of the main issues was its lack of innovation and repetitive gameplay mechanics. Many players felt that the game did not offer anything new or exciting compared to its predecessor or other open-world superhero games. The storyline and missions were also criticized for being uninspired and failing to capture the essence of Spider-Man's character. Additionally, technical issues such as frequent glitches, poor optimization, and subpar graphics further hindered the overall experience. The game's failure to live up to expectations and deliver an engaging and immersive Spider-Man adventure ultimately contributed to its status as a flop in the gaming community.

While the web slinging and wall climbing mechanics in game were decent, I personally had a negative experience with it. The movement felt sluggish and lacked the dynamic energy that should accompany Spider-Man's acrobatics. The overall vibe of the game felt unnatural and plasticky, detracting from the immersion. The combat was passable, but the stealth mode was poorly executed, leading to repetitive missions. The dialogue and voice acting were lackluster, failing to engage and captivate. Moreover, the story was boring, the villains lacked depth (exceptfor that one part with Kraven, which felt interesting but ultimately disappointing as it was all thrown down the drain), and battles were plagued with glitches. Additionally, the depiction of New York City felt unlively and uninspiring. Collectively, these factors contributed to my overall disappointment with the game.

Abhiram Bulusu
AM.EN.U4AIE20103

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The Tesla Cybertruck window failure was a major setback for the company. The incident occurred during a live demonstration of the truck's durability, when a steel ball was thrown at the front windshield and it shattered. This was a major embarrassment for Tesla, as it undermined the truck's claims of being "bulletproof."

There are a few possible explanations for why the window shattered. One possibility is that the glass was not strong enough to withstand the impact of the steel ball. Another possibility is that the glass was not properly installed. It is also possible that there was a manufacturing defect in the glass.

Whatever the reason, the Cybertruck window failure was a major blow to Tesla's reputation. It raised questions about the quality of the truck and its ability to live up to its promises. It also damaged Tesla's credibility, as it made them look like they were not able to deliver on their promises.

The Cybertruck window failure is a reminder that even the most successful companies are not immune to setbacks. It is also a reminder that it is important to carefully test new products before they are released to the public.

Despite the setback, Tesla has said that it is still committed to producing the Cybertruck. The company has also said that it is working to improve the strength of the glass. It remains to be seen whether Tesla will be able to overcome the damage that has been done to its reputation.

Here are some of the possible consequences of the Tesla Cybertruck window failure:

Loss of customer confidence: The incident may have damaged Tesla's reputation and led to a loss of customer confidence.

Delays in production: The incident may have caused delays in the production of the Cybertruck.

Increased costs: The incident may have increased the costs of producing the Cybertruck.

Lawsuits: The incident may lead to lawsuits from customers who were injured or whose property was damaged.

SURAVARAPU ANKITH
AM.EN.U4AIE20070
COMPUTER SCIENCE ARTIFICIAL INTELLIGENCE

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Teflon non-stick cookware, despite its popularity and widespread use, can be considered a product that falls short in terms of Human-Centered Design (HCD) principles. While its design aims to offer convenience and ease of use, there are several drawbacks that have led to criticism and user concerns.

The main issue with Teflon non-stick cookware is its lack of durability. Over time, the non-stick coating can deteriorate, resulting in scratches, flaking, and peeling. This not only affects the cookware's effectiveness but also raises health concerns as damaged coating may release toxic fumes and particles. Moreover, the use of Teflon in non-stick cookware has raised environmental issues. Teflon is composed of per- and polyfluoroalkyl substances (PFAS), which are persistent in the environment and can accumulate in living organisms, posing risks to both humans and ecosystems. In terms of usability, Teflon non-stick cookware has limitations. High heat, abrasive cleaning tools, and metal utensils can damage the non-stick coating, requiring careful maintenance and specific usage instructions. The cookware's performance can also be inconsistent, with uneven heat distribution and hot spots that result in food sticking to certain areas.

While Teflon non-stick cookware offers convenience, the concerns regarding its durability, potential health risks, and environmental impact highlight its design shortcomings from an HCD perspective. Exploring alternative materials and coatings that address these concerns while maintaining effective non-stick properties is crucial to improve the design of non-stick cookware and better meet user needs.

The non stick vessel is very useful in the cooking of oily foods, but it get damaged very easily and the Teflon coating tears of over time which leads to damage of vessel and burning of foods in high flame. The Teflon is harmful for health, is not suggested for daily cooking purpose.

SNEHA M L
AM.EN.U4ECE20051
Electronics and Communication Engineering

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Frooti Fizz was a carbonated drink launched by Parle Agro in 2015. The drink was positioned as a healthier alternative to other carbonated drinks, as it was made with fruit juice and had no added sugar. However, Frooti Fizz failed to gain traction in the Indian market and was discontinued in 2017.

1. Strong Competition: Frooti Fizz entered a highly competitive market dominated by established carbonated soft drink brands like Coca-Cola and PepsiCo. These brands had a strong presence, loyal customer base, and extensive distribution networks. It was difficult for Frooti Fizz to carve out a significant market share in the face of such intense competition.

2. Lack of Differentiation: Frooti Fizz may have struggled to differentiate itself from existing carbonated soft drink options. The market already had a variety of well-known and widely consumed carbonated beverages with distinct flavors and brand identities. Frooti Fizz failed to offer a unique selling proposition or create a strong differentiation that could attract consumers away from their preferred choices.

3. Brand Perception: Frooti, the non-carbonated mango drink, had established itself as a popular and iconic brand in India. When Frooti introduced Fizz as its carbonated variant, consumers may have had certain expectations associated with the brand. The introduction of a carbonated version might not have aligned well with the existing brand perception or consumer preferences, leading to a lack of interest or confusion among consumers.

4. Taste Preference: Indian consumers have diverse taste preferences when it comes to carbonated beverages. Frooti Fizz might have struggled to match or surpass the taste preferences of consumers who already had strong preferences for existing carbonated soft drink brands. Taste is a significant factor influencing consumer choices, and Frooti Fizz may not have met the expectations of consumers seeking a particular flavor profile in carbonated beverages.

5. Marketing and Promotion: Effective marketing and promotion play a crucial role in the success of a product. Frooti Fizz may have faced challenges in terms of marketing campaigns, product positioning, and creating awareness among consumers. If the product failed to effectively communicate its unique value proposition or failed to engage with its target audience, it could have resulted in limited consumer interest and uptake.

DOSETTI SATHWIK DATTA
AM.EN.U4ECE20116
ELECTRONICS AND COMMUNICATION.

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DIZO is a consumer electronics brand that focuses on providing affordable and feature-packed devices. Established as a sub-brand of realme, DIZO aims to cater to the needs of budget-conscious consumers without compromising on quality.

DIZO offers a diverse range of products, including smartphones, feature phones, wireless earphones, smartwatches, and other accessories. The brand emphasizes innovation, design, and user-friendly features across its product lineup.

DIZO smartphones often come equipped with powerful processors, ample RAM and storage, and vibrant displays, providing a satisfying user experience at competitive price points. Feature phones from DIZO offer reliable connectivity and essential features, making them suitable for users seeking simplicity and longevity.

Wireless earphones from DIZO focus on delivering immersive sound quality, comfort, and convenience. They often incorporate advanced features like Bluetooth connectivity, touch controls, and long battery life, catering to the needs of music enthusiasts and those on the go.

DIZO smartwatches offer fitness tracking capabilities, heart rate monitoring, and smart notifications, providing users with a comprehensive wearable experience at an affordable price.

PAPPALA KUMAR ADITYA
AM.EN.U4AIE20155
Artificial Intellegence

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An Apple phone that faced challenges and can be considered a relative failure in the market is the iPhone 5c. Introduced in 2013, the iPhone 5c was positioned as a more affordable option compared to the flagship iPhone 5s released in the same year.
However, it did not perform as well as other iPhone models.
Here are some reasons behind its relative failure:

1. Design and Build Quality: The iPhone 5c featured a colorful plastic shell compared to the premium aluminum build of other iPhone models. Some consumers perceived the plastic design as less premium and less desirable compared to the sleek metal design of other iPhones.

2. Lack of Differentiation: The iPhone 5c shared many hardware specifications and features with the iPhone 5 released the previous year. The lack of significant differentiation between the two models made it less compelling for consumers to upgrade or choose the 5c over the existing iPhone 5.

3. Limited Market Reception: The colorful and vibrant design of the iPhone 5c was intended to appeal to a younger demographic. However, the target audience didn't resonate with the product as expected. Many consumers preferred the more premium feel of the flagship iPhone models, leading to lower demand for the iPhone 5c.

4. Perception of Lower Quality: Despite its solid build quality, some consumers perceived the plastic casing of the iPhone 5c as inferior to the aluminum construction of other iPhone models. This perception affected its market reception and consumer preference.

NEGATIVE EXPERIENCE :
In my experience ,iPhone 5c pricing was too high as compared to previous-generation iPhones. This led my to confusion and disappointment who expected a more significant price difference for the "cheaper" model.

V KRISHNANUNNY
AM.EN.U4ECE20052
ELECTRONICS AND COMMUNICATION .

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Blue Pepsi, a failed product introduced by PepsiCo in the early 2000s, faced several challenges and negative experiences that contributed to its lack of success. Here are some reasons why it can be considered a failed product:

Unappealing Color: Blue Pepsi's distinctive blue color was a major departure from the traditional brown color associated with cola drinks. Many consumers found the unnatural blue hue unappetizing and off-putting, making it difficult for them to associate the product with the familiar taste and experience of regular cola.

Mismatched Taste: While the color of Blue Pepsi was different, its taste was intended to be similar to regular Pepsi. However, some consumers reported that the taste did not align with their expectations. The visual dissonance caused by the blue color and the taste that resembled regular cola created a disconnect, leading to a negative taste experience for many consumers.

Brand Confusion: The blue color and altered taste of Blue Pepsi caused confusion among consumers. Pepsi had built a strong brand identity around its traditional cola flavor and distinctive red, white, and blue branding. Blue Pepsi's departure from these established elements created a lack of brand recognition and brand loyalty among consumers, making it difficult for the product to gain traction in the market.

Lack of Consumer Demand: Despite significant marketing efforts and promotional campaigns, Blue Pepsi failed to generate sufficient consumer demand. The product did not resonate with consumers, and the novelty of the blue color alone was not enough to drive sales. The lack of a compelling reason for consumers to choose Blue Pepsi over regular cola options led to its downfall.

Limited Market Appeal: Blue Pepsi primarily targeted younger consumers who were attracted to novelty and unique experiences. However, the product failed to appeal to a wider consumer base, limiting its market potential. The lack of broad appeal and the inability to attract a substantial consumer segment contributed to the product's failure.

In summary, Blue Pepsi's failure can be attributed to its unappealing color, mismatched taste, brand confusion, lack of consumer demand, and limited market appeal. These factors resulted in a negative experience for many consumers, who found it difficult to connect with the product and were unsatisfied with its overall taste and branding.

G V N DINESH
AM.EN.U4ECE20121
Electronics and Communication

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The manual vegetable chopper serves as an example of a product that, despite its intention to simplify the task of cutting and chopping vegetables, has failed to meet users' needs and expectations. This particular design can be considered a poor implementation of Human-Centered Design (HCD) principles.

One of the main issues with manual vegetable choppers is their lack of durability and longevity. Users often report problems such as blades becoming dull quickly or handles breaking under minimal pressure. These reliability concerns not only result in frustration for users but also undermine the overall functionality and effectiveness of the product.

Another common complaint associated with manual vegetable choppers is the difficulty in cleaning and maintaining the device. Some designs have intricate mechanisms that make it challenging to disassemble and thoroughly clean the various components. This can lead to hygiene issues, as leftover food particles may accumulate and contaminate future food preparations.

Furthermore, the size and capacity of manual vegetable choppers can be limiting. Many models have a small chopping bowl or container, which restricts the amount of vegetables that can be processed at once. This can be particularly inconvenient when preparing larger meals or when users need to chop a significant quantity of vegetables in a short amount of time. In addition to these functional drawbacks, some manual vegetable choppers have design flaws that compromise user safety. Users have reported instances of fingers getting caught or injured in the chopping mechanism, highlighting the importance of prioritizing safety considerations during the design process.

Overall, the manual vegetable chopper serves as an example of a product that did not adequately address the needs and expectations of users. Design flaws related to durability, ease of cleaning, capacity, and safety have contributed to user dissatisfaction and hindered the product's effectiveness. This highlights the importance of iterative design processes, where user feedback is carefully considered to refine and improve product designs to better meet users' needs and expectations.

The manual vegetable chopper has served me in cutting the veggies for quick salads, but it has quite a few limitations as it cant chop hard vegetables, it cant chop bigger pieces, we have to make the pieces small first, cleaning and drying is more time consuming too. Hence i feel cutting / chopping with hand is easier than using this chopper.

KIRAN S PILLAI
AM.EN.U4ECE20029
Electronics and Communication Engineering

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The BlackBerry Storm was a touchscreen smartphone released by BlackBerry (formerly Research In Motion) in 2008. It was one of BlackBerry's attempts to compete with the growing popularity of touchscreen devices, particularly the iPhone.

The BlackBerry Storm is often considered as having a flawed or problematic design for several reasons:

SurePress touchscreen: While the concept of the SurePress touchscreen was intended to provide tactile feedback, it was widely criticized for its implementation. Users found it difficult to use and often experienced inaccurate or delayed responses when pressing the screen. The requirement to physically press down on the screen created a less intuitive and frustrating user experience compared to the more responsive and effortless touchscreens of competing devices.

Software performance: The BlackBerry Storm's operating system and software performance were also areas of criticism. Users reported issues with slow and laggy performance, frequent crashes, and unresponsiveness. These software-related problems hindered the overall user experience and detracted from the device's usability.

Limited app ecosystem: The BlackBerry Storm ran on BlackBerry's proprietary operating system, which had a limited selection of third-party apps compared to its competitors. This lack of app support and ecosystem restricted the device's functionality and made it less appealing to users who sought a wide range of applications and services.

Lack of innovation and differentiation: The BlackBerry Storm entered the market during a period of rapid advancements in touchscreen technology and smartphone features. Compared to its competitors, the BlackBerry Storm was perceived as lacking innovation and falling behind in terms of overall features, user interface, and user experience. This resulted in a less compelling offering for consumers who were seeking cutting-edge technology.

A S Pranav Vishwas
AM.EN.U4ECE20101
DEPARTMENT OF ELECTRONICS AND COMMUNICATION.

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The Newton was a personal digital assistant (PDA) developed by Apple in the 1990s. The Apple Newton was considered a failed product for a number of reasons. Although it was ahead of its time in terms of technology, it ultimately failed to gain widespread adoption. The Apple Newton was a very expensive device when it was first released in 1993. Its high price made it inaccessible to many potential users. While the Newton was designed to be a personal digital assistant, it had limited functionality compared to modern smartphones and tablets. Its handwriting recognition software, which was a key feature, was often inaccurate and frustrating to use. Apple's marketing of the Newton was not effective, and many potential customers were unsure about what the device was and what it could do. This lack of clarity hurt the device's chances of success.The Newton faced competition from other PDAs, including the Palm Pilot, which was simpler, more reliable, and more affordable than the Newton.
Overall, the combination of a high price, limited functionality, poor marketing, and tough competition led to the Newton's failure in the market. Despite this, the Newton was an important precursor to modern smartphones and tablets, and it helped pave the way for the devices we use today.

NANDITHA MENON
AM.EN.U4ECE20040
ELECTRONICS AND COMMUNICATION

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The failure of a platform like Clubhouse can be influenced by various factors. Here are some potential reasons why Clubhouse might have faced challenges or struggled:

1. Competition: Since Clubhouse's initial success, several other social media platforms, including Twitter Spaces, Facebook Live Audio Rooms, and Discord Stage Channels, have launched their own audio-based features. Increased competition can divide the user base and make it harder for a platform to maintain its momentum.

2. Exclusivity and Accessibility: Clubhouse initially adopted an invite-only model, which created a sense of exclusivity and curiosity. While this helped generate initial buzz, it also limited accessibility and made it difficult for new users to join. As other platforms introduced similar audio features that were accessible to a wider audience, Clubhouse may have faced challenges in retaining users.

3. Content Moderation: Clubhouse relied heavily on live audio conversations, which posed challenges for content moderation. Ensuring that conversations comply with community guidelines and preventing the spread of misinformation or inappropriate content can be a significant task. Failure to effectively moderate content can lead to user dissatisfaction and potential regulatory issues.

4. User Retention and Engagement: While Clubhouse initially attracted a large user base, maintaining user engagement and retention can be a challenge for any social media platform. Users may lose interest over time, especially if they don't find consistently engaging content or if they prefer other forms of media consumption.

5. Monetization Strategy: As of my knowledge cutoff, Clubhouse was exploring various monetization options, such as tipping and ticketed events. However, implementing successful monetization strategies can be crucial for sustaining a platform in the long run. If Clubhouse faced difficulties in monetizing its user base, it might have affected its overall viability.

NANDANA MURALI
AM.EN.U4ECE20135
ELECTRONICS AND COMMUNICATION

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Amul Produced profile probiotic Dahi is probiotic yogurt by Amul in India. The product with the aim as well-known dairy brand was of capitalizing launched in 2013 on the growing .

Demand for probioties in the Indian market. However the product failed in the market for a to gain traction few reasons.

Lack of consumer- awareness: probiotic foods were still a relatively new concept in the Indian' market when amul prolife probiotic Dahi was launched many consumers were not familiar with the concept of probiotics, which made it difficult effectively.

Limited distribution: Amul prolife probiotic Dahi Nas was limited Consumers Amul only not available widely availability to to the product. in select markets and distrubted made the access generate across India. This it difficult, for product and for widespread awareness about

High price point: Amul prolife probiotic pahi was, priced in the attractive higher than other yogurt products market, which to price made it less sensitive Indian. Consumers.

Tast and texture: Tastes different Some consumers found the and texture, of the from traditional appealing to consumers product to be yogurt. Overall, to Dahi a combination of factors contributed the failure of Amul Prolife probiotic in the Indian market while the well - intentioned, it faced significant terms of consumer and product Product was challenges in ten awareness, distribution, pricing.

CHEBROLU GOWTHAM
AM.EN.U4ECE20113
ELECTRONICS AND COMMUNICATION

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The Samsung Galaxy Note 7 was a smartphone that was released in 2016. It was a high-end phone with a large screen and a stylus. However, the Galaxy Note 7 was also known for its exploding batteries.
The Galaxy Note 7's exploding batteries were a major safety hazard. There were numerous reports of the phones catching fire or exploding, even when they were not being used. This led to a number of recalls and a loss of confidence in Samsung's products.

The batteries in the Galaxy Note 7 were manufactured by two different companies: Samsung SDI and Amperex Technology Limited (ATL).

The batteries in the original run of Galaxy Note 7 devices contained a design flaw that made electrodes on the top-right of the battery susceptible to bending. This weakened separation between positive and negative tabs of the battery, resulting in thermal runaway and short circuits.

The batteries in the replacement run of Galaxy Note 7 devices contained a different design flaw that caused the batteries to overheat and catch fire. This flaw was caused by a manufacturing defect in the battery's separator, which is a thin piece of material that prevents the positive and negative electrodes from touching.

Samsung recalled the Galaxy Note 7 twice, but the recalls were not successful in preventing the phones from catching fire.

The Galaxy Note 7 was discontinued in October 2016.

I personally had a negative experience with the Galaxy Note 7. I was using the phone one day when it suddenly started to smoke. I quickly turned it off and put it in a safe place, but it was still smoking for several minutes. I was very lucky that the phone did not catch fire.
I personally had a negative experience with the Galaxy Note 7. I was using the phone one day when it suddenly started to smoke. I quickly turned it off and put it in a safe place, but it was still smoking for several minutes. I was very lucky that the phone did not catch fire.
NIHAAS REDDY R
AM.EN.U4CSE20157
Computer Science Department

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Coca-Cola BlāK: BlāK was a coffee-flavored cola drink launched by Coca-Cola. It failed to resonate with consumers due to a mismatch between the coffee and cola flavors, confusion in positioning, and limited market demand for such a product.

1. Mismatched Flavor Combination: Coca-Cola BlāK attempted to blend the flavors of cola and coffee, targeting consumers who desired a beverage that combined the refreshment of cola with the energy boost of coffee. However, the flavor combination did not resonate well with consumers. The AMR-HCD perspective would emphasize the importance of conducting thorough user research and taste testing to ensure that the flavor profile meets the preferences and expectations of the target audience.

2. Lack of Clarity in Positioning: The positioning and messaging of Coca-Cola BlāK may have been unclear to consumers. It was challenging for the product to communicate a unique value proposition that distinguished it from other Coca-Cola products and coffee beverages in the market. A human-centered design approach would focus on conducting market analysis and understanding consumer needs to create a clear and compelling positioning strategy that resonates with the target audience.

3. Limited Market Demand: Coca-Cola BlāK was introduced at a time when the market for coffee-flavored carbonated beverages was not well-established. The product failed to generate sufficient demand and consumer interest. An AMR-HCD perspective would emphasize the importance of market research and identifying emerging trends to gauge potential demand for a new product category or flavor profile.

4. Packaging and Visual Design: The packaging and visual design of Coca-Cola BlāK may have contributed to its failure. The product's branding and packaging did not effectively communicate its unique characteristics or appeal to the target audience. A human-centered design approach would focus on creating packaging and visual design that conveys the essence of the product and appeals to the intended consumers.

5. Marketing and Promotion: Effective marketing and promotion are crucial for the success of a product. In the case of Coca-Cola BlāK, the marketing efforts may not have effectively communicated the value and benefits of the product, leading to limited consumer awareness and trial. An AMR-HCD perspective would emphasize the importance of crafting a comprehensive marketing strategy that engages consumers, conveys the product's unique attributes, and creates a desire to try the product.

The failure of Coca-Cola BlāK can be attributed to factors such as a mismatched flavor combination, lack of clarity in positioning, limited market demand, packaging and visual design, and marketing and promotion. Applying a human-centered design approach would involve conducting user research, market analysis, and thorough testing to better understand consumer preferences, market trends, and create a compelling and differentiated product that meets the needs and desires of the target audience.

B.Ramachandra Rao

AM.EN.U4ECE20015

Department of

Electronics and communications

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Microsoft SPOT (Smart Personal Objects Technology) was a service that provided personalized information such as news, weather, stock quotes, and sports scores on a range of devices, including watches, alarm clocks, and keychains. It was designed to be a convenient way for users to stay updated on their favorite content without needing to access it on their phones or computers. Despite its potential, Microsoft SPOT suffered from several flaws that ultimately led to its failure.

Firstly, the devices that supported the service were expensive and limited in functionality. While the idea of having personalized information at your fingertips was appealing, the devices themselves were bulky, unattractive, and lacked the features and capabilities of contemporary smartphones. Secondly, the service suffered from poor connectivity and unreliable syncing. As a result, the information provided was often outdated, and the devices were unable to receive new updates or content. This made the service less useful and less reliable than alternatives such as smartphones or tablets.

Thirdly, the content provided by the service was limited and often irrelevant. Despite the promise of personalized information, the service struggled to deliver timely and relevant content that would keep users engaged. The news articles were often days old, and the weather forecasts were inaccurate or out of date. This made the service feel outdated and irrelevant, especially compared to the dynamic and constantly updated content available on modern devices. Lastly, the service suffered from poor customer support and a lack of updates or improvements. As the technology landscape changed, and smartphones became more prevalent, the service was left behind without any significant updates or improvements. Furthermore, the customer support provided was inadequate, making it difficult for users to troubleshoot issues or get the assistance they needed.
Even though, the Microsoft SPOT had the potential to be a revolutionary service, it failed to deliver on its promises due to a combination of poor device design, unreliable connectivity, smaller battery life and overpricing.
Devika S Pillai
AM.EN.U4ECE20020
Electronics and Communication Department

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Despite dominating the film photographic market, Kodak was unable to make the switch to the digital age. Missed opportunities resulted from Kodak's resistance to adopt digital technology and its tardy entry into the digital camera industry. As a result of the company's difficulties competing with more nimble and creative producers of digital cameras, it eventually went out of business.
Usually Kodak produces excellent-quality images. The biggest issue with Kodak cameras is that they don't have adequate capabilities for more experienced users such as white balance and an iso adjustment. Although many outdated digital cameras have very little value when sold, there are various methods to get rid of them, especially if you want to donate the money. Especially if they have been mistreated, one solution is to give them to repair businesses.

ROOPALAKSHMI ANIL
AM.EN.U4ECE20144
Electronics and Communicaton Department

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The Amazon Fire Phone was a smartphone developed and released by Amazon in 2014. It was Amazon's first foray into the smartphone market. Although it generated a lot of buzz before its launch, the Fire Phone did not achieve significant commercial success and was ultimately discontinued. Despite the initial hype, the Amazon Fire Phone faced challenges in the competitive smartphone market due to factors such as its high price, limited app ecosystem, and the dominance of established competitors like Apple and Samsung. As a result, it did not gain widespread adoption, and Amazon discontinued the device in 2015.
The overall design was considered to be relatively bulky and not as sleek as other smartphones on the market at the time.The camera of the Fire Phone received mixed reviews. While it was praised for its image quality and optical image stabilization, some users found the camera app slow to launch and experienced performance issues in low-light conditions. The Dynamic Perspective feature, which aimed to provide a 3D-like experience, received mixed feedback. Some users found it innovative and enjoyable, while others found it gimmicky or distracting.The Fire Phone ran on Amazon's customized Fire OS, which was based on Android. However, the lack of access to Google Play Store and limited app selection were often criticized. Users reported difficulties in finding and installing their preferred apps.

S AKHIL
AM.EN.U4ECE20047
ELECTRONICS AND COMMUNICATION DEPARTMENT

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The Aakash tablet was an initiative by the Indian government to provide an affordable computing device to students and bridge the digital divide in the country. However, the product faced numerous challenges, leading to its failure:

1. Usability Issues: The Aakash tablet suffered from usability issues, including a slow and unresponsive interface, limited storage capacity, and a short battery life. These shortcomings affected the user experience and deterred potential users from fully utilizing the device for educational purposes.

2. Lack of Localized Content: The tablet lacked sufficient localized educational content and apps that catered to the needs and curriculum of Indian students. This limited its effectiveness as an educational tool and diminished its value proposition for the target audience.

3. Poor Build Quality: The Aakash tablet was criticized for its poor build quality, including a fragile screen and inadequate hardware components. This resulted in a high failure rate and frequent repairs, negatively impacting its reliability and user satisfaction.

4. Limited Connectivity: The tablet faced connectivity issues, especially in remote and rural areas with inadequate internet infrastructure. This limited the accessibility and usage of online educational resources, which was one of the key goals of the initiative.

5. Insufficient User Research: The Aakash tablet failed to incorporate extensive user research and feedback from the target users, including students and teachers. This lack of user-centric approach led to a mismatch between the product's features and the actual needs and preferences of the intended users.

These factors highlight the significance of conducting user research, addressing usability issues, ensuring quality hardware components, and providing localized content when designing products. Neglecting these aspects can lead to poor user experience, limited adoption, and eventual failure in the market, even for well-intentioned initiatives like the Aakash tablet.

ABHIJITH SANTHOSH NARAYANAN
(AM.EN.U4CSE20101)
COMPUTER SCIENCE ENGINEERING DEPARTMENT
TEAM ANUGRAHA

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The non-ergonomic computer mouse is a traditional design of a computer input device that requires manual movement to control the cursor on a screen. The unpleasant experience arises from its poor ergonomic design. They often have a flat or rigid design, lacking contours or features that promote natural hand and wrist positioning during use. When using a traditional mouse, your hand is face down, it causes the two bones to twist, pinch the tissues of your arm, and put added stress on your wrist, muscles, and tendons in the forearm. Maintaining this non-neutral (or unnatural) posture for hours on end can lead to wrist pain, swelling, and worst yet, carpal tunnel syndrome. These conditions can cause chronic pain and long-term damage. The non-ergonomic design of the mouse can result in decreased precision and control over cursor movements. This can be particularly problematic for tasks that require fine motor skills or precise pointing. Non-ergonomic mice often have a one-size-fits-all design, which may not accommodate different hand sizes and shapes. This can make it uncomfortable for users with smaller or larger hands to use the mouse comfortably and efficiently. The lack of proper hand and wrist support, inadequate grip, limited customization options, and inefficient button placement contribute to an unpleasant user experience.

Negative experiences while using the traditional mouse are that using it for a continuous period resulted in palm fatigue and numbness for me. Its design also caused discomfort and difficulty in maintaining precise control over the cursor.
Ananya Pratap
AM.EN.U4CSE20308
Computer Science and Engineering

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The Segway Personal Transporter, a self-balancing, electric-powered transportation device with two wheels and a platform for the rider to stand on, gained significant attention as a revolutionary mode of transportation. However, it ultimately failed to achieve widespread success due to its high price point, limited practicality, and lack of widespread infrastructure. Its high cost made it unaffordable for the average consumer, and its range and speed were insufficient for long-distance travel. Additionally, its bulkiness and limited maneuverability made it impractical for navigating crowded city streets or narrow pathways. As a result, the Segway Personal Transporter fell short of its initial expectations and failed to gain traction in the market.
The Segway Personal Transporter received mixed consumer reviews. Some praised its innovative design and enjoyable ride, finding it convenient for urban navigation. However, concerns were raised about its high price, limited battery life, and maneuverability on uneven terrain. Safety and the learning curve were also mentioned as areas of caution
PRITHVI P MADHU
AM.EN.U4ECE20142
Electronics and Communication Engineering

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Microsoft Zune can be considered a failure in the market. The Zune was a portable media player and music service introduced by Microsoft in 2006 as a competitor to Apple's iPod. Despite Microsoft's efforts to position the Zune as a viable alternative to the iPod, it failed to gain significant market share and was eventually discontinued in 2011.

Several factors contributed to the Zune's failure:
The Zune was introduced several years after the iPod had already established a dominant position in the portable media player market. By the time the Zune was released, Apple had built a strong brand and a loyal customer base, making it challenging for Microsoft to compete effectively. The early versions of the Zune had limited compatibility with non-Windows platforms, unlike the iPod, which seamlessly integrated with both Windows and Mac operating systems. This restricted the potential market for the Zune and made it less appealing to a broader audience. Although the Zune offered some unique features like wireless sharing of songs, it failed to deliver significant innovations that could differentiate it from the iPod. The iPod continued to evolve with new iterations and features, while the Zune struggled to keep up and offer compelling reasons for consumers to switch. Microsoft's marketing efforts for the Zune were criticized for being lackluster and failing to resonate with consumers. The advertising campaigns did not effectively communicate the value proposition of the Zune, and the overall branding and messaging fell short compared to Apple's strong marketing strategies. The Zune's music service faced challenges in securing agreements with major music labels, resulting in a smaller music library compared to the iTunes Store. This limited content availability was a significant disadvantage, as consumers often prioritize access to a wide range of songs when choosing a portable media player.

Despite Microsoft's significant investment in the Zune, including hardware development, software integration, and marketing, it struggled to gain traction in the market. Ultimately, the Zune failed to capture a significant share of the portable media player market and was unable to compete effectively against Apple's iPod.

ADITHYA R
AM.EN.U4ECE20003
Electronics and Communication Department

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The Samsung Galaxy Beam, released in 2012, featured a compact projector on the top of the device, allowing users to project images, videos, and presentations onto a larger surface such as a wall or screen. It had a dedicated projection button and offered a range of projection settings and adjustments.The projector in the Samsung Galaxy Beam offered a brightness level of up to 15 lumens and could project content at a resolution of 640 x 360 pixels. It provided a unique feature for users who wanted to share multimedia content with a larger audience without the need for an external projector or display.

The Samsung Galaxy Beam encountered failure due to several factors. Firstly, the concept of a built-in projector in a smartphone did not find widespread consumer demand. The majority of smartphone users prioritize features like camera quality, display, and performance, relegating the built-in projector to a niche appeal. Additionally, the smartphone's bulky design, necessitated by the inclusion of the projector, deterred potential buyers who preferred slim and lightweight devices. Furthermore, the projector's performance limitations contributed to its failure. With a brightness level of up to 15 lumens and a resolution of 640 x 360 pixels, the projected image quality fell short of dedicated projectors or larger screens. The compromised image quality diminished the overall utility and appeal of the projector feature. Moreover, using the projector consumed a significant amount of battery power, resulting in compromised battery life or restricted usage of the projector functionality, further limiting its practicality. In combination with the lack of content compatibility and intense competition in the smartphone market, where consumers had numerous alternatives offering superior overall performance and a broader range of features, the Samsung Galaxy Beam failed to gain traction and achieve market success. These factors collectively contributed to its lackluster reception and eventual failure in the market.

Some negative experiences that users have reported according to their feedback.

Limited software updates: The Galaxy Beam GT-I8530 was released with Android 2.3 Gingerbread and received an update to Android 4.1 Jelly Bean. However, after that, it did not receive further major OS updates. This lack of software updates could lead to compatibility issues with newer apps and features, potentially affecting the overall user experience.

Low projector brightness and resolution: The built-in projector in the Galaxy Beam GT-I8530 had limited brightness and resolution capabilities compared to dedicated projectors. This might have resulted in dimmer and less sharp projected images, especially in well-lit environments, impacting the quality of the projection experience.

Limited battery life: The inclusion of a built-in projector required additional power consumption, which could have resulted in shorter battery life. Users may have experienced the need to charge the device more frequently or have faced challenges in using the projector for extended periods without access to a power source.

4.Bulky design: The Galaxy Beam GT-I8530 had a thicker and heavier design due to the built-in projector. This bulkier form factor might have made the device less comfortable to hold and carry, especially for users who preferred sleeker and lighter smartphones.

Lack of content optimization: The projector feature of the Galaxy Beam GT-I8530 might have had limitations in terms of content compatibility and optimization. Certain apps or media formats may not have been optimized for projection, potentially limiting the types of content that users could share using the built-in projector.

Parthasaradhi H

AM.EN.U4CSE20253

Computer Science Engineering

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Description of the product: The Nest Learning Thermostat is a smart home device that allows users to control and automate the temperature settings of their homes. It learns the temperature preferences and schedules of the users and adjusts the heating or cooling system accordingly, aiming to save energy and provide comfort. It has a sleek design with a circular interface and a digital display.

Negative experience: While the Nest Learning Thermostat is generally well-designed, one potential negative experience I encountered while using it was connectivity issues. On a few occasions, the thermostat lost its connection to the Wi-Fi network, resulting in the inability to control it remotely through the Nest app or make adjustments using voice commands through smart assistants like Google Assistant or Amazon Alexa. This issue disrupted the convenience and seamless integration of the smart features, requiring manual adjustment of the temperature until the connectivity was restored.

Please note that the image link provided above is a placeholder, and you would need to upload the actual image of the Nest Learning Thermostat to the Padlet

ANKUR SREEJITH C
AM.EN.U4MEE20010
MECHANICAL ENGINEERING DEPARTMENT

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Google+, Google's social networking platform, was launched in 2011 as a competitor to Facebook. Despite the backing of Google, it struggled to gain significant user adoption and failed to create a compelling alternative to Facebook's dominance. Google+ was eventually shut down in 2019.
- Lack of unique features that differentiated it from other platforms.
- Low engagement and activity compared to more popular social media sites.
- Limited user base and engagement
- Confusing and unintuitive interface
- Privacy concerns
- Limited third-party app support
- Inconsistent platform changes
-Difficulty finding engaging content, frustration with the interface, concerns about privacy, limitations in functionality, and adaptability issues
- Google's decision to shut down the consumer version in 2018 due to low usage and privacy issues.
These factors collectively contributed to an overall unpleasant experience for users and the eventual failure of Google+ in the social media market.
Some of the negative experience while using the product are confusing user interface that made navigation and usage difficult, privacy concerns, including a software bug exposing user data in 2018.

ADWAITHA S PAI
AM.EN.U4ECE20104
Electronics and Communication Engineering department

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The vegetable features a cheap plastic construction that feels flimsy and lacks durability. The materials used do not inspire confidence in its longevity, making it prone to breakage with regular use. The overall design lacks ergonomic consideration, resulting in an uncomfortable and awkward grip while using the chopper. Furthermore, the blades of the chopper are dull and poorly positioned. Cutting through vegetables requires excessive force and multiple attempts, leading to uneven slices and frustration. The blades also tend to become dull quickly, reducing their cutting efficiency over time. The design of the chopping chamber is also problematic. It is too small, making it difficult to fit larger vegetables without precutting them. Additionally, the chamber lacks a proper locking mechanism, causing it to detach during use and potentially leading to accidents or injuries. The various parts are not easily detachable, and the narrow crevices make it challenging to remove food particles, ultimately compromising hygiene. It is not advisable to use this. This product has so many cons. Cleaning chopper is another tough task. At a time large vegetables cannot be cut easily.

A SAI VISAL
AM.EN.U4ECE20105
Electronics and Communication Department

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The Freedom 251 was a smartphone that gained significant attention in India in 2016. Marketed as the world's cheapest smartphone, it was priced at just 251 Indian rupees which is approximately $4 at the time. The device was launched by an Indian company called Ringing Bells, which aimed to provide an affordable smartphone.
Freedom 251 has poor build quality with low-quality materials used in its construction. Users complained about loose buttons, creaking frames, and overall fragility. Users encountered various hardware issues with the Freedom 251. There were reports of malfunctioning components such as the camera, touchscreen, and battery. Some users experienced frequent crashes, freezes, and unresponsive buttons, indicating problems with the device's hardware and overall stability. The smartphone's low-end specifications, including the modest processor and limited RAM, resulted in slow multitasking, laggy interface, and delayed responsiveness to user input. These factors contributed to the perception that the smartphone was badly designed and unable to meet user expectations.
I didn't get to use this phone but here's the negative experience of a user. The plastic body felt cheap and flimsy, and the buttons had a loose and wobbly feel to them. The performance of Freedom 251 was a major letdown as well. Simple tasks like opening apps or navigating through the interface were met with delays and lag. Multitasking was nearly impossible, as the limited RAM struggled to keep up. The rear camera produced grainy and dull images, lacking detail and accurate colors. Even in well-lit conditions, the photos appeared washed out and unimpressive. Selfies taken with the front-facing camera were even worse, with pixelation and blurriness making them unusable.

Samana Kiran Lakshmi Naga Sai
AM.EN.U4MEE20060
Mechanical Department

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Despite generating significant hype and excitement upon its announcement in 2012, Google Glass failed to gain widespread consumer acceptance. Following are the reason for failure.

High Price: The initial price of Google Glass was $1,500, which made it an expensive proposition for most consumers. The high price tag limited its appeal and accessibility to a niche market of early adopters and developers rather than the mass market.

Privacy Concerns: The built-in camera and display on Google Glass raised significant privacy concerns. People were worried about the potential for surreptitious recording and invasion of privacy, leading to social backlash and bans in certain establishments.

Limited Use Cases and Functionality: Google Glass struggled to showcase compelling use cases beyond basic notifications, capturing photos/videos, and performing simple tasks. It lacked a wide range of practical applications that could have made it a must-have device for consumers.

Social Acceptance and Fashion: The distinctive design of Google Glass, with its attached display and camera, made wearers stand out in public. Many people found the appearance of the device socially awkward or geeky, hindering its acceptance as a fashionable accessory.

Battery Life and Performance: The battery life of Google Glass was relatively short, lasting only a few hours with regular use. Additionally, the device experienced occasional performance issues, including overheating and lag, which affected the user experience.

Developer Support and App Ecosystem: While Google provided an initial platform for developers to create apps for Google Glass, the ecosystem did not see widespread adoption. The limited availability of compelling apps and experiences restricted the device's potential and appeal to consumers.

Marketing and Perception: The marketing strategy for Google Glass focused heavily on its technological capabilities without clearly articulating its practical benefits or integration into daily life. This created a perception that Google Glass was more of a futuristic experiment than a useful and accessible device.

Market Timing: Google Glass was ahead of its time in terms of consumer readiness for wearable augmented reality devices. The technology and market infrastructure were not mature enough to support its success, and consumers were not yet fully prepared to embrace such a product.

Due to these combined factors, Google Glass failed to gain mainstream acceptance and was eventually repositioned as an enterprise-focused product rather than a consumer device. Lessons learned from Google Glass have influenced the development of subsequent augmented reality and smart glasses products in the market.

Due to these combined factors, Google Glass failed to gain mainstream acceptance and was eventually repositioned as an enterprise-focused product rather than a consumer device. Lessons learned from Google Glass have influenced the development of subsequent augmented reality and smart glasses products in the market.

BHANU VENKATA KARTHIK.M
AM.EN.U4AIE20116
Artificial Intelligence Engineering

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The Nokia N-Gage was a gaming device and mobile phone hybrid released by Nokia. Many people carried both mobile phones and handheld gaming consoles in the year 2000. In 2003, Nokia released the N-Gage as a unit that integrated these two gadgets. Despite high expectations and initial excitement, the N-Gage turned out to be a commercial failure.

The N-Gage was a failure of implementation, not a failure of ideas. To switch games, the device had to be disassembled. The user has to hold the phone sideways with its narrow edge against their head in order to use it as a phone. This earned it the nickname "taco phone". Along with design flaws, there was also a severe lack of good games to play. The N-Gage's game library was limited and the games were expensive. Additionally, Nokia's marketing strategy for the N-Gage was ineffective. The company primarily targeted the device as a gaming platform and neglected to emphasize its phone capabilities.

Gowri Ganesh
AM.EN.U4ECE20025
Electronics and Communications Department

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The Suzuki Kizashi was a mid-size sedan produced by Suzuki from 2009 to 2014. It aimed to compete with other mainstream sedans in the market, offering a blend of style, performance, and features. The Kizashi featured a sleek exterior design, spacious interior, available all-wheel drive, and various technological amenities. The Suzuki Kizashi faced challenges like over pricing during that time and a lack of success in the highly competitive mid-size sedan market.
Negative experience:

a) Limited brand recognition: One of the primary reasons behind the Suzuki Kizashi's failure was the limited brand recognition and reputation of Suzuki in the mid-size sedan segment. Suzuki was primarily known for its small cars and motorcycles, and the lack of an established presence and perception in the larger sedan market hindered the Kizashi's success. Consumers often opted for more well-known brands with a history of producing reliable sedans.
b) Pricing and positioning: The Kizashi faced challenges with its pricing and positioning. It was priced at a level similar to more established competitors, such as Honda Accord and Toyota Camry. However, the perceived value and brand cachet associated with those competitors often outweighed the appeal of the Suzuki Kizashi. This made it difficult for the Kizashi to attract buyers who were willing to invest in a mid-size sedan.
c) Lack of marketing and distribution: Suzuki's marketing efforts and distribution network for the Kizashi were limited compared to other major automakers. This resulted in a lack of visibility and awareness among potential customers. Insufficient advertising and limited availability of the vehicle at dealerships further restricted the Kizashi's market reach, impacting its sales and overall success.
d) Competitive landscape: The mid-size sedan segment is highly competitive, with well-established players dominating the market. The Suzuki Kizashi faced strong competition from brands like Honda, Toyota, Nissan, and Ford, which had a long history of successful mid-size sedan offerings. The Kizashi struggled to differentiate itself and convince buyers to choose it over the more established and recognized competitors.

Overall, the Suzuki Kizashi's negative experience stemmed from limited brand recognition, pricing challenges, lack of marketing and distribution, and intense competition in the mid-size sedan segment. These factors contributed to its failure to gain traction and compete effectively in the market.
GAUTHAM JAYESH
AM.EN.U4ECE20118
Electronics and Communication Department

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Windows Vista was a computer operating system released by Microsoft in 2007 as the successor to Windows XP. It introduced several new features and visual enhancements compared to its predecessor. These included a redesigned user interface, improved security features, and new multimedia capabilities.

What unpleasant experience did it give you: Windows Vista faced significant criticism and negative feedback from users during its release and early years of use.
Negative experience:

a) Performance issues: One of the major problems with Windows Vista was its performance. The operating system had high system requirements, demanding substantial hardware resources compared to previous versions of Windows. As a result, many users experienced sluggishness, slow boot times, and overall poor performance on their computers, especially on machines that did not meet the recommended hardware specifications.

b) Compatibility problems: Windows Vista had compatibility issues with various software applications and hardware devices. Many existing programs and drivers were not fully compatible with the new operating system, leading to frequent crashes, software errors, and hardware malfunctions. This made it frustrating and time-consuming for users to find compatible versions of their favorite software or drivers for their peripherals.
c) User interface changes: Although the visual enhancements in Windows Vista aimed to provide a more modern and appealing interface, they also introduced complexities and inconsistencies. The introduction of the User Account Control (UAC) system, designed to enhance security, often resulted in intrusive and frequent permission prompts that annoyed users and interrupted their workflow.
d) Perception of being bloated: Windows Vista was often criticized for being bloated and resource-intensive. Its large system footprint and additional background processes consumed significant system resources, leaving fewer available for other applications. This resulted in reduced system stability and responsiveness, further exacerbating the negative user experience.

Overall, Windows Vista's negative experience stemmed from its performance issues, compatibility problems, user interface changes, and perception of being bloated. These factors contributed to a widespread dissatisfaction among users, leading to the product's failure in the market and subsequent replacement by Windows 7.

NANDU KRISHNAN
AM.EN.U4ECE20041
Electronics and Communication Department

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Nokia Lumia phones faced challenges and a decline in market share for several reasons. Nokia Lumia phones, powered by Microsoft's Windows Phone operating system, entered the market relatively late compared to competitors like Apple's iPhone and Android-based smartphones. By the time Lumia phones were introduced, the market was already dominated by these established players, making it difficult for Nokia to gain significant market share. Windows Phone had a limited app ecosystem compared to iOS and Android, which offered a wide range of popular applications. This lack of app availability reduced the appeal of Lumia phones for consumers who heavily relied on specific apps or desired a broader selection. Nokia had a strong reputation for producing reliable and durable feature phones, but the transition to smartphones with the Lumia series presented new challenges. Some consumers perceived Windows Phone and Lumia devices as less user-friendly and less customizable compared to iOS and Android devices, impacting their overall user experience. Nokia faced difficulties in effectively marketing the Lumia phones and differentiating them from other smartphones. While they attempted to highlight unique features like the camera capabilities and Nokia's design heritage, the marketing efforts were not as impactful in capturing consumer attention and driving adoption. Lumia phones faced intense competition from well-established players like Apple and Samsung, who had strong brand loyalty and a wide range of popular smartphone offerings. The competition's dominance in terms of market share, innovation, and marketing resources made it challenging for Lumia phones to stand out and gain traction. Nokia's partnership with Microsoft resulted in the adoption of the Windows Phone operating system for Lumia devices. However, the transition from Nokia's earlier Symbian platform to Windows Phone caused disruption for existing Nokia customers and developers, impacting loyalty and app availability during the transition period
My experience was bad with the phones because of the Operating System of the mobile as it runs on Windows OS it was hard to operate and use. The other companies were also better in competition at that time and felt unworthy of money.
Komera Akash
AM.EN.U4MEE20031
Mechanical Engineering

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BSNL 3G was a 3G mobile network service provided by the Indian state-owned telecommunications company, BSNL. The service was intended to provide affordable high-speed internet access to consumers, but it failed to gain traction due to a lack of user-centered design. The service had poor coverage, slow speeds, and was not user-friendly, making it difficult for consumers to use.BSNL's 3G network infrastructure may not have been as robust or widespread compared to its competitors. Inadequate network coverage and quality issues could have contributed to customer dissatisfaction and the loss of market share.BSNL's pricing and marketing strategies may not have effectively attracted or retained customers. Telecom operators with aggressive marketing campaigns and competitive pricing structures often gained an advantage in the market.BSNL's pricing and marketing strategies may not have effectively attracted or retained customers. Telecom operators with aggressive marketing campaigns and competitive pricing structures often gained an advantage in the market.
I have used it and it does not provide high speed at the time as the company claimed and also the signal strength was weak.
Komera Akash
AM.EN.U4MEE20031
Mechanical Department

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One failed Indian food product that comes to mind is "Spicy Surprise Instant Curry Mix." This product was marketed as a convenient and quick solution for people who wanted to enjoy authentic Indian curry flavors without the hassle of preparing the spices and ingredients from scratch.

The Spicy Surprise Instant Curry Mix came in a small packet, containing a blend of various spices and flavorings. The instructions on the packet suggested mixing the contents with water or coconut milk and cooking it with vegetables or meat to create a delicious curry dish.

The main reason behind the failure of this product can be attributed to its poor quality and lack of authenticity. Indian cuisine is known for its rich and diverse flavors, achieved through the careful combination and balance of various spices. Unfortunately, the Spicy Surprise Instant Curry Mix failed to capture this essence, resulting in a subpar taste experience.

Unfortunately, my personal experience with this product was quite unpleasant. When I followed the instructions and prepared the curry using the instant mix, I found the taste to be extremely overpowering and artificial. The spices used in the mix seemed to be imbalanced, leading to a strong, pungent flavor that didn't resemble the authentic taste of Indian curry at all.

Hence, the Spicy Surprise Instant Curry Mix failed as an Indian food product due to its artificial and overpowering taste, poor texture, and inability to replicate the authentic flavors of Indian curry.
SHAIK ABDUL LATHIF
AM.EN.U4MEE20063
Mechanical Department.

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Tata Nano was a small city car produced by the Indian automaker Tata Motors. It was introduced in 2009 with the aim of providing an affordable transportation option to the masses in India. The Nano was marketed as the world's cheapest car, priced at around 100,000 Indian rupees.

Despite its initial hype and widespread interest, the Tata Nano faced significant challenges and ultimately failed to meet the sales expectations. There were several reasons behind its failure:

Quality concerns: The initial batch of Nano cars faced criticism for quality issues and reliability problems. Reports of fires in some vehicles added to safety concerns and damaged the car's reputation.

Perception as a "cheap" car: While affordability was a key selling point, the Nano was often seen as a "cheap" car rather than an affordable one. This perception made it less desirable among consumers who sought a higher level of status or features.

Marketing and positioning: Tata Motors faced challenges in effectively marketing the Nano as a desirable product. The company struggled to position the car as more than just a budget option, failing to attract a wider audience.

Competition: The Nano faced tough competition from other affordable car models in the Indian market. Established players like Maruti Suzuki and Hyundai offered more established and trusted options in a similar price range, making it harder for the Nano to gain a significant market share.

As a customer, we had a negative experience with the product. These included issues with engine performance, uncomfortable seating, lack of storage space, and concerns about safety. These factors contributed to a less-than-ideal ownership experience for us.
SHAIK ABDUL LATHIF
AM.EN.U4MEE20063
Mechanical Department.

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HP Touch Pad was released in 2011 as a competitor to the iPad, the HP TouchPad ran the webOS operating system. However, it struggled to attract consumers due to a lack of compelling apps, performance issues, and the strong competition from other established tablet brands. HP discontinued the TouchPad shortly after its release. HP initially priced the TouchPad at a level similar to the iPad, which made it difficult for the device to stand out in a highly competitive market. Consumers were less inclined to choose the TouchPad over other established and well-supported tablet options. It faced criticism for its relatively slower performance compared to its competitors. It struggled with responsiveness and experienced occasional software glitches, which impacted user experience.  HP's marketing and promotion efforts for the TouchPad were deemed lackluster, and the device did not generate enough consumer awareness or excitement. Additionally, the distribution strategy, particularly limited availability through select retailers, further restricted its potential reach.
Parvathy Chaithanya. T
AM.EN.U4ECE20140
Electronics and Communication dept.

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The CueCat was a barcode scanner device that was introduced in the late 1990s. It was distributed for free to consumers, with the aim of enhancing the online shopping experience by allowing users to scan barcodes from print media and be directed to related online content. It consisted of a handheld scanner that connected to a computer via a PS/2 or USB port. When a user scanned a barcode, it would send a unique identification code to the computer, which would then redirect the user's web browser to a specific webpage associated with that barcode. However, the CueCat failed to gain significant traction and popularity. The CueCat raised privacy concerns as it required users to install software that tracked their scanning habits and collect data about their preferences. This raised privacy concerns and was seen as an invasion of users' privacy. It relied on publishers and advertisers to include CueCat barcodes in their print media, but the adoption by publishers was limited. Without widespread support from content providers, the device's usefulness was diminished. The concept of scanning barcodes from print media to access online content was not compelling enough for most users. It did not provide a significant advantage over traditional methods of entering web addresses manually.
Parvathy Chaithanya. T
AM.EN.U4ECE20140
Electronics and Communication Department.