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Quantitative research aims to be objective and relies on empirical evidence. It seeks to gather data that can be measured and analyzed statistically to draw conclusions.

Advantage: One of the key strengths of quantitative research is its emphasis on objectivity. The use of numerical data and statistical methods helps minimize the impact of researcher bias on the findings.

Advantage: Quantitative research often involves large sample sizes and statistical analysis, leading to precise and quantifiable results.

Disadvantage: Quantitative research often prioritizes numerical data and statistical analysis, which may limit the depth of understanding of complex phenomena.

Disadvantage: The insistence on converting phenomena into numerical data can lead to the oversimplification of complex issues.

Characteristic: Qualitative research recognizes and embraces the subjectivity of human experiences.

Characteristic: Qualitative studies typically have flexible and evolving research designs.

Qualitative research offers in-depth insights into complex phenomena through methods like interviews, focus groups, and participant observation, allowing researchers to explore human experiences, behaviours, and social contexts.

Qualitative research offers a flexible and adaptive approach, allowing researchers to adjust their design, methods, and questions based on emerging findings.

Qualitative research faces challenges as findings are context-specific, may not be easily generalizable, and focus on depth over statistical representativeness, often with smaller sample sizes.

Qualitative research acknowledges subjectivity, introducing bias in findings due to the researcher's perspective, theoretical framework, and prior experiences, affecting data interpretation.

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1. Investigation, analysis, discovery and exploration

2. The creation of new knowledge and use of existing knowledge in a new and creative way and generate new concept, methodology and understanding

3. Processof systematic inquiry that entail collection of data; documentation of critically and information, analysis the data in according to suitable methodology

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New knowledge and understandings

Finding information

Research is systematic and organised inquiry into a specific topic or subject,

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1 search engines like google

2 Research is a sytamatic rigorous process of inquiry that employs vigorous methods to discover interpret and generate new knowledge theory’s are insights with in specific field of study

3 in the content of research refers to thoroughness and comprehensive exploration of a topic o a subject matter. It involves delving into the underlying intricacies complexities announces to gain a profound understanding and insight.

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Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings

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1, New knowledge. 2, existing knowledge in a new creative way

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Information,primary data ,secondary data

Research is the process that will help a person or a business to fulfill it’s knowledge according to the business plan and set up a good strategy to start the businees

According to (Matthew,2020), academic research is a systematic process of studying a research problem or situation,where the intention is to identify facts that help solve the problem or deal with the situation.

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Finding, knowing, discovering.

Research is when we do a proper and detailed research of a subject or topic.

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2. creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings

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Google and books

Gathering information

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1. Business Decision Making

To investigate the factors influence Business decision making

2 To conduct research in Business Decision Making is together and analyse relevant information that can guide organisations and to make effective and efficient decision

Research is a systematic and organised inquiry into a specific topic or subject,

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Batool Zaidi

Project management

I liked this module as I understood it

My goal is to become a Business Woman

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Bus Dec Making

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Business Decision making

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2 Business plan analysis is it

It’s among the most active positions in the organisation.

3 To have a beneficial influence and meaningfully contribute to society.

4 to be a good business women

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Sabahat zahra

Business decision making

This module is helpful for me in future strating a new business

To become a good business woman

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2.Business plan and Analysis

3. I love doing business, however before I started this university course I've been doing some buying and selling online also I like been my own boss

4. To have a better future and to earn better salary.

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1. Maria-Andreea

2. Project management

3. To have the necessary knowledge to open my own business.

4. To be my own boss.

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A, Business plan and Analysis B,Business will give you a good understanding of basic economic principles. C,Work towards personal development.

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1. Gabriel Savu

2. Project Management

3. To help me open my own business

4. Own a business

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To make more money

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1. Innocent Uche Ogbonna

2. Project management

3. Because I would like to open setup a new business

4. To achieve or to fulfill my destiny

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1. Abdul Munim

2. Project management

3. I am interested in business because I hope to do a business In the future.

4. To become a business owner

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To become millionaire and independent business woman

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1. Anthony

2. Project management

3. It gives me wide perspective on how to manage business

4. To come out with flying colors, and use my achievement to maximize my potentials.

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favourite module - business decision making

Interested because I like business

Goal - not thought about it yet but maybe to make money in life and have a bright future.

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Business Plan and Analysis

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Marketing.

To have an idea of how to conduct a business.

To open my own business.

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1 raja hassan

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Sabahat zahra

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Business decision making

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My name is Firdausi

My favourite module was international business law

Business interests me because it gives me opportunities develop my career and be independent

It gives me a chance to accomplish my dreams

My career goal is to have my own business and not be employed, be the employer instead

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Mubasher Hussain

Business Decision Making

To open my own business

To make alot of money as possible

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Dragos Stefan Chirila

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1. Investigation, fishing in the sea

2. For me, research means investigations, go and find in detail what you are asking for.

3. Systematic investigation into a problem or situation, where the intention is to identify facts and/ or opinions that will assist in solving the problem or dealing with the situation

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Gabriel Savu